2013/01/25 Final presentation

BRAINPORT’S LIFE CYCLE

Dion van Dijk 4023382

spatial strategy\to strengthen the position of the Brainport Eindhoven in the knowledge economy

P5 presentation January 25, 2013 1st mentor

Drs. H.J. Rosenboom Spatial Planning and Strategy

2nd mentor

Ir. J.A. Westrik Urban Compositions

External examiner

Ir. A.C. de Ridder

Faculty of Architecture Department of Urbanism Urban Regeneration

Graduation Framework Research Strategy Design Concluding

Graduation Framework

Graduation framework | Introduction

Graduation framework | Introduction

Graduation framework | Introduction

Graduation framework | Introduction

Graduation framework | Introduction

Graduation framework | Introduction

Graduation framework | Introduction

source: Pieken in de Delta, 2004

by Ministry of Economic Affairs

Graduation framework | Introduction

brainport

airport

seaport

Graduation framework | The knowledge region

9th

1-3th

top technology centre in 2020

13th

1-10th

top technology centre in 2020 source: Brainport Development, 2011

Graduation framework | The knowledge region

“ Innovation lies at the heart of economic development and creativity lies at the heart of innovation. Therefore innovative and creative industries through research and development are the main driving forces of the knowledge society “ source: Saris and Modder, 2005

Creative workshop

extrovert

Graduation framework | Life cycle

Incubator / breeding place

market

introvert

experiment

Transactional environment

Place of production

source: Saris and Modder, 2005

Graduation framework | Life cycle

Incubator / breeding place Creative workshop need for supportive urban environment

Transactional environment Place of production

development of innovative and creative industries source: Saris and Modder, 2005

Graduation framework | Life cycle

?

Graduation framework | Problem statement

Graduation framework | Problem statement

Esp Noord 34,3 ha

Brainport Innovation Campus 129,1 ha

Park Forum 80,3 ha

planned demand until 2030

235 ha 300 - 350 ha

Graduation framework | Aim

shortage

65 - 115 ha

demand until 2030

300 - 350 ha

Graduation framework | Aim

Project aim spatial strategy to facilitate the life cycle of innovative industries in the Brainport Eindhoven region

Graduation framework | Aim

Main research question What spatial strategy can facilitate the life cycle of development for innovative industries to strengthen the position of the Brainport Eindhoven region in the knowledge economy?

Welke ruimtelijke strategie faciliteert de ontwikkelingscyclus van innovatieve bedrijven zodat het de positie van de Brainport Eindhoven regio in de kenniseconomie versterkt?

Research

Research | Diversity Southeast Brabant the R&D powerhouse of the Netherlands

source: Pieken in de Delta, 2004

Research | Diversity Dominance of high tech sector

Automotive 11 %

Lifetec 6%

Food 11 %

High tech system & materials 59 %

Design 13 %

source: Brainport Monitor, 2012

Research | Diversity Expenditures in R&D activities

€ x mln 800 700 600 500 400 300 200 100 0

Philips ASML

NXP

DSM

Océ Unilever KPN Corus Thales AkzoNobel

source: Technisch Weekblad, Top 30 bedrijfs-R&D in Nederland, 2010

Research | Diversity Establishment of starting companies 8% 7% 6% 5% 4% 3% 2% 1% 0%

2009

Southeast Brabant

2010

2011

national average source: LISA, 2009

Research | Diversity Graduate students from science studies

15,000 14,000 13,000 12,000 11,000 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000

2011

1,000 0

MBO

MBO

HBO

HBO

WO bachelor

WO bachelor

WO master

WO master

2020 source: Brainport 2020, 2011

Research | Diversity Graduate students from science studies

15,000 14,000 13,000 12,000 11,000 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000

2011

1,000 0

MBO

MBO

HBO

HBO

WO bachelor

WO bachelor

WO master

WO master

2020 source: Brainport 2020, 2011

Research | Compact model 15.000 15 000

demanddemand by starters by starters by ‘doorstromers’ demanddemand by ‘doorstromers’ potential supply potential supply

10.000 10 000

5.000 5 000

g

liv ru ra l

ce nt re ge

vil

la

rural living

in

village centre

ur al

cit

liv

city rural

yr

urban living

ba n ur

cit

yc

en tre

city centre

in g

0

source: WoON 2009

Research | Compact model

source: Samenwerkingverband Regio Eindhoven

Research | Image of the Brainport

Research | Image of the Brainport

Research | Industrial sites

Research | Industrial sites

culture

aesthetics Research | Theory elements

used as meeting place location

€ € aesthetics

€

inner city antiquity housing stock outskirts of the city centre real prices real estate estate prices antiquity housing suburban area stock

NEIGHBOURHOOD € €

€

real estate prices

EIGHBOUROOD

€

REGION €

antiquity housing stock

€

urban structure

used meeting place outskirts of the cityas centre historical and industrial buildings suburban area

inner city industrial structure real estate prices buildings location historical and industrial outskirts of the city centre suburban area

€ location location

inner city knowledge base

urban structure

€

OPEN

accessibility city centr

no preference suburban periphera

€

city centre suburban area third places accessibility third places accessibility decaying and underutilized b peripheral area

regional urban structure

€

com

decaying and underutilized buildings enough space for experimen

Research | Theory elements

location

€ €

€

real estate prices

antiquity housing stock

NEIGHBOURHOOD “Starting companies have the need for environments with lots urban structure of interaction between (potential) customers and clients.“ Black, 2004

“Proximity matters for the exchange of knowledge, access to ideas and generation of innovation.”

Maldonado, 2010

OPEN

Research | Theory elements € €

€

real estate prices

antiquity housing stock

NEIGHBOURHOOD

urban structure

OPEN

“Especially starting companies have limited financial resources and do not have high demands to their accommodation.”

De Stad, 2005

“The more market oriented companies become, the higher the requirements to its surrounding.”

Saris and Modder, 2005

accessibility

Research | Theory elements

antiquity housing stock

NEIGHBOURHOOD

urban structure

OPEN

accessibility

“Cities with a large proportion of historical buildings are in a better position to attract human capital and innovative companies.” third places van Winden et al., 2007

“Young urban people feel more attracted to historical buildings because they feel a certain identity with it.”

Heebels and van Aalst, 2010

Research | Theory elements

REGION

accessibility

regional urban structure

landscape and recreatio

urban amenities and quality of life

“Important is the accessibility, which makes a place good reachable not only for themselves, but also for their (potential) customers and clients.�

Smit, 2008

Research | Theory elements

third places

“More people do not work on fixed schedules or in relative isolation. Third places function as well as a place to work for companies with a limited amount of employees.”

Florida, 2002

“Third places cause a spontaneous, unplanned coming together of people, which results in the exchange of knowledge, generation of ideas and innovation.”

Heebels and van Aalst, 2010

Research | Industrial sites

Research | Industrial sites to develop

Research | Industrial sites to develop

Strategy

Strategy | Urban knowledge network Starter environments

Strategy | Urban knowledge network Employment per sector

Strategy | Urban knowledge network Places of production

Strategy | Urban knowledge network Knowledge sources

Mรกxima Medical Center Eindhoven University of Technology

Strijp-S Evoluon

Design Academy city centre

Strategy | Urban knowledge network Places of production

Son

Strategy | Urban knowledge network Bus Rapit Transport network Best

Nuenen

Eindhoven Airport

Eindhoven

Geldrop Veldhoven Valkenswaard

Strategy | Urban knowledge network

starter environment place of production mixed industrial zone knowledge hotspot Bus Rapit Transport Railway track

Design

Design | Project area High tech starter environment

Design | Oude Spoorbaan and Schrijversbuurt

Design | Oude Spoorbaan and Schrijversbuurt

1960 - crossing railway track with Hoogstraat source: eindhoveninbeeld.com

Design | Oude Spoorbaan and Schrijversbuurt

1963 - crossing Hoogstraat and Gestelsestraat source: eindhoveninbeeld.com

Design | Oude Spoorbaan and Schrijversbuurt

Design | Oude Spoorbaan and Schrijversbuurt

Design | Conceptual schemes Connection with its surrounding

Design | Conceptual schemes Different atmospheres

Design | Conceptual schemes Life cycle of development

Transactional environment

public Creative workshop

Breeding place

entrepreneurs

counterpart

Design | Conceptual schemes Emphasis on important axes

Design | Conceptual schemes Slow traffic and public transport

city centre central station

High Tech Campus De Run

-T

S p-

A2

rij

Road system

St

Design | Conceptual schemes

ntre

ce city

ilb

ur g/

Br ed

Stratu

a

hem Blaart

A6

7-

Ve ld

ho ve n

/A nt we r

p

m

Geld

rop/ M

ierlo

Design | Sections Hoogstraat sidewalk 5,25 m.

bicycle 1 m.

car 3,5 m.

bicycle 1 m.

sidewalk 5,25 m.

SECTION | VILLAGE 14 m.

sidewalk bicycle sidewalk bicycle 4 m.

1 m.

4 m.

1 m.

car 2x 2 m.

parking sidewalk bicycle parking carcarbicycle sidewalk 2 m.

2 m.

2 m.

1 m.

4 m.

1 m.

2 m.

2 m.

Design | Sections Hoogstraat at level of creative environments SECTION | CITY

16 m.

sidewalk sidewalk 5,25 m.

5,25 m.

bicycle car bicycle car 1 m.

3,5 m.

1 m. 3,5 m.

SECTION | VILLAGE 14 m.

bicycle bicycle 1 m.

1 m.

sidewalk sidewalk 5,25 m.

5,25 m.

Creative workshop

extrovert

Design | Creative environments

Incubator / breeding place

market

introvert

experiment

Transactional environment

Transactional environment

Place of production Creative workshop

Breeding place

Design | Breeding place

Design | Breeding place

internal meeting place

internal meeting place

= transformed building = internal meeting place

Design | Breeding place addition of 15 parking places working units 2x 50 m2 ground surface

working unit 70 m2 ground surface

working units 2x 25 m2 ground surface

shared facilities / workspace 695 m2 ground surface

shared facilities / workspace 805 m2 ground surface housing 2x 55 m2 ground surface

removing of 60 parking places

central building with facilities 2x 108 m2 ground surface

housing 2x 75 m2 ground surface

addition of 16 parking places housing 2x 76 m2 ground surface

addition of 10 parking places

shared facilities / workspace 1935 m2 ground surface

addition of 15 parking places

Design | Breeding place

Design | Creative workshop

walk th

roug h

walk th

roug h

public programme at crossing of important axes

from H

oogs traat

from H

oogs traat

Design | Creative workshop

internal meeting place

= transformed building = internal meeting place = public meeting place = upgrading sidewalk

Hallenweg as attractive promenade public meeting place as the crossing of the Hoogstraat and Hagenkampweg Zuid

Design | Creative workshop

working units 6x 96 m2 ground surface

shared facilities (rental meeting and presentation rooms) 365 m2 ground surface public functions (canteen, horeca facilities) 225 m2 ground surface

removing of 7 parking places walkthrough from Hoogstraat addition of parking box with 30 parking places public building for exhibitings, presentations, selling and horeca facilities 255 m2 ground surface

shared facilities 645 m2 ground surface working units 1x 135 m2 ground surface 2x 136 m2 ground surface 1x 55 m2 ground surface

removing of 12 parking places

P

working units 2x 200 m2 ground surface mixed living and working units with exible interior 4x 312 m2 ground surface shared facilities 475 m2 ground surface

removing of 3 parking places

removing of 20 parking places

shared facilities 480 m2 ground surface

working units 1x 380 m2 ground surface 1x 230 m2 ground surface

mixed living and working units with exible interior 8x 345 m2 ground surface

Design | Creative workshop

Design | Transactional environment

Design | Transactional environment

= transformed building = meeting place = upgrading sidewalk

place for events / exhibitions

Design | Transactional environment removing of 16 parking places working units 3x 245 m2 ground surface

public function 280 m2 ground surface

addition of two new volumes with 90 parking places working units 3x 75 m2 ground surface

removing of 35 parking places

large exhibition space 430 m2 ground surface large exhibition space 705 m2 ground surface

horeca function 630 m2 ground surface

working units 2x 95 m2 ground surface

working units 2x 210 m2 ground surface

working units 1x 360 m2 ground surface 1x 335 m2 ground surface 1x 295 m2 ground surface public building for exhibitings, presentations, selling and horeca facilities 420 m2 ground surface

working units 4x 75 m2 ground surface

Design | Transactional environment

Design | Map of area

N

Design | Aerial view

Concluding

Concluding

What spatial strategy can facilitate the life cycle of development for innovative industries to strengthen the position of the Brainport Eindhoven region in the knowledge economy?

Concluding

What spatial strategy can facilitate the life cycle of development for innovative industries to strengthen the position of the Brainport Eindhoven region in the knowledge economy?

- Increasement of Brainport’s innovative capacity through life cycle of development - Re-use of exisiting real estate and preserving of surrounding landscape - Synergy between companies and surrounding neighborhoods - International oriented Brainport connected with local identity of Eindhoven - Strategy can be applied to other cities, although the local context is unique

Thank you Dion van Dijk 4023382 P5 presentation January 25, 2013 1st mentor

Drs. H.J. Rosenboom Spatial Planning and Strategy

2nd mentor

Ir. J.A. Westrik Urban Compositions

External examiner

Ir. A.C. de Ridder

Faculty of Architecture Department of Urbanism Urban Regeneration