Cherokee Ridge Proposal

CHEROKEE RIDGE

PROJECT PROPOSAL

M A R C H

2 0 2 3

Prepared for Mike Shannon

JM Shannon

From Deborah Dickson

PRESIDENT THE DICKSON GROUP

Cherokee Ridge Proposal for both the Lake House and developed lots The Lake House should be able to generate immediate income while selling the lots will ease the monthly financial stress of carry costs

L A K E H O U S E

THE LAKE HOUSE

The Lake House at Cherokee Ridge is the perfect spot for weekend getaways, buddy groups and business retreats Situated high on a knoll overlooking both the golf course and a sparkling 17-acre lake, this lovely Cape Cod-inspired retreat can accommodate 15 to 20 guests. It has 7 large guests rooms on two separate levels.

Both residence floors offer access to a great room with overstuffed sofa, a fully equipped kitchen, and all the comforts of home. Hi-Speed wireless internet access is available throughout the Lake House along with a conference room equipped with an overhead screen.

The Lake House provides scenic views of the golf course and plenty of outdoor areas too The back patio boasts a cozy seating area and BBQ grill Two large decks enhance enjoyment of the natural surroundings The front deck allows you to relax in true Southern style, cozied up in a rocking chair overlooking the golf course. The large waterfront deck located on the backside of the house overlooks the 17-acre lake.

Private and relaxing, the comfortable style of the Lake House is a charming destination for a weekend getaway, family reunion, business retreat or group gathering.

Lake House

MARKETING STRATEGIES

WHAT WE DO

BRAND DESIGN AND DEVELOPMENT

Profession photography is scheduled for the next sunny day. In today's world of marketing, it all starts with photos that consumers can see on the internet.

BRAND MARKETING AND ACTIVATION

The Dickson Group will coordinate, set up a VRBO site, and promote with professional marketing on many avenues such as: nearby Chamber of Commerces, corporate event destination companies, as well as our website SEO optimization will be used on Google site to attract guests.

COODINATION WITH THE CLUB

Coordination for the weekend to include drinks, food, golf tee times into one bill for each guest to pay at check out.

Example: Per each guest make a temporary guest ID to charge all items for the weekend stay back to that ID.

COORDINATE CLEANING AND MAINTENANCE

All calendars will be given to the cleaning staff and club staff to let everyone know who will be checking in and checking out on a weekly basis.

FinancialProjections

GROWTH OF 10% CY 2024

$185,130

GROWTH OF 10% CY 2025

Expenses

AdditionalSources

Growth in club membership

Consumer spend in golf cart rental, green fees, food and drink.

$22,950

MANAGEMENT FEE - 15% $12,240

VRBO FEES 8%

THIS INCLUDES 5% BOOKING FEE AND 3% CREDIT CARD PROCESSING FEE $18,000

CLEANING FEE - $300 $13,005

LOCAL TAXES

CHEROKEE RIDGE - 8.5%

L O T S

ABOUT THE COMMUNITY

Cherokee Ridge, Huntsville’s best kept secret! Nestled in the beautiful hills of North Alabama, Cherokee Ridge provides the finest lifestyle at the greatest value.

Location

Close proximity to Huntsville and Redstone Arsenal

Access to the award-winning Arab School district

Secure, gated community

Golf

18 hole professionally designed and managed course

PGA Pro on-site

Pro Shop offering apparel, equipment, and clinics for every level

Large driving range with a private members section

New golf carts

Pool and pool house

Fitness center

Tennis courts

Park and playground

Outdoor Adventure

Breathtaking Scenery

Stocked lake and ponds

Lake House

6 miles of walkable trail

LOTS

MARKETING STRATEGIES

WHAT WE DO

BRAND DESIGN

Signs on all available lots offered to the public - on course lots there will be two signs, both the road and the course - per the CC&R's. Ask about community signage at the community entrance. See examples at the end of proposal. Marketing material - brochures and social media will be complete

MARKETING AND ONGOING STRATEGIES

Promote take down lots in phases of 10 to builders The offering will be made to various builders in hopes for LOI's

Individual post cards and calls made to local residents with empty lots next to them offering the empty lot Listing in the local MLS for lots (15 at a time)

GOVERNMENT - SCHOOL ZONE CHANGE

Meet with the Mayor to remind her that all Arab High Varsity and Jr. Varsity golf tournaments and practices are held at Cherokee Ridge. Also, ask her if Cherokee Ridge, Al could give a small donation from their tax revenue to be annexed into Arab City Schools. This would help immensely to be able to promote the lots as Arab City Schools vs Brindlee Mountain School District

The Dickson Group will be available on the weekend to be onsite (if space available for sitting) or for appointment tours of the community anytime. Especially visible on tournament weekends. Promote the community at local Chamber events and other events in North Alabama.

FinancialProjections

Growth

Consumer spend in

ProposedTimeline

PHASE1

PHASE2

PHASE3

PHASE4

PHASE5

Lake House

Phase 1

Promote Lots to Builders

Meet with the Mayor

Put up Signs

Place in the MLS and have team onsite

Lake House needs to be listed on VRBO ASAP to start getting traction and generating income for the spring golf season.

(Go live by March 20, 2023)

Promote the Lake House at local Chambers and event planning companies

Phasse 2

Promote lots in phases to builders that are suitable builders for the community.

Phase 3

Meet with the Mayor to understand how to get Arab City Schools listed as the school zone in the MLS

(Have meeting by March 20, 2023)

Phase 4

Signs on lots and at community entrance if possible.

(March 25, 2023)

Phase 5

Place 15 lots in the MLS. Market to individuals and place marketing material in real estate office across North Alabama. Have team onsite on weekends

(March 27, 2023

+256-348-4371

3508 Memorial Parkway SW Huntsville, AL

deborah@dicksongrouprealestate.com

www dicksongrouprealestate com