hello neighbor!
About Me
• Originally from Florida, Cristina has called North Carolina home for 15+ years.
• Cristina graduated from UNC-Chapel Hill with a degree in Journalism & Mass Communication.
• Before real estate, she served as a communications professional, where her experience was rooted in consumer goods ranging from beauty and lifestyle to spirits and sports.
• Cristina believes her passion sits at the intersection of the real estate and communications industries. She leverages her skillset to be a dedicated advocate for her clients in the home buying process. Her resourcefulness and ability to embrace challenges with a can-do attitude give her an edge and make her an invaluable asset.
Fun Facts
• Canopy Multiple Listing Services
• Canopy REALTOR® Association
• National Association of REALTORS®
• North Carolina Association of REALTORS®
• Cristina moved to New York City to jumpstart her career and currently lives in Sherwood Forest with her husband, Sam.
15 Steps to SOLD!
Consultation
During our COMPLIMENTARY CONSULTATION we will tour your home and go over what needs to be done to prepare it to sell. I will share the comps in your area with a comparative market analysis(CMA), and discuss strategic pricing and my marketing strategy that will sell your home for top dollar quickly.
Marketing Strategies
Our MARKETING will go above & beyond putting a sign in the yard and placing it in the MLS. We take pride in our custom marketing strategies. Your home will be showcased on social media, email, video & print marketing. We want to meet every possible buyer wherever they might be looking.
Staging & Pre-Inspection
The goal of STAGING is having a trained eye come into your home and look at it as a buyer would. My ability to stage for the market will get your home show ready. We look at staging like we are creating a neutral palette, so that all buyers can envision themselves living there.
A PRE-INSPECTION will be done so that the buyers will have confidence to make an offer on the home.
Photography & Videography
Many times a buyer has already decided if they are interested in your home just from the pictures online, without ever stepping foot inside. Our PHOTOGRAPHY partners are the best at coming into your home and capturing it at its absolute best. Now, the pre-marketing can begin.
Coming Soon & Firm Exclusive
If applicable, we can list your home as “COMING SOON” in MLS. This will give buyers a sneak peek into your home before it is officially ready to show.
FIRM EXCLUSIVE is another option for the most discerning clients. Your home will be marketed within our firm to all of our brokers.
Active On Market
Now that we have completed all the steps to prepare your home for market, it’s time to go LIVE . Our marketing plan will also go live and your home will be presented to thousands across our market as well as the world with our Leading Real Estate Companies of the World® global network.
Showings / Open House
Keeping your home show ready is the key to being sold quickly. I will share tips with you to keep the guess work out of making sure you are ready for all SHOWINGS. Keeping a clean, shiny, and clutter-free home will ensure buyers only see the best things about your home.
Marketing & Advertising
DIGITAL MARKETING
Digital announcements are created and sent to thousands of agents in the Charlotte area about new listings, Broker Tours, price reductions, etc. Additionally, monthly newsletters are sent out each month to approximately 20,000 DM contacts & over 100 agents’ contact lists.
Your home will be listed in the Canopy Multiple Listing Service (CMLS). This is the best source for selling your home since every licensed broker can access this information and the data will syndicate to public websites.
MARKETING BROCHURE CANOPY MLS VIRTUAL TOURS
Our digital & print brochures are prepared specifically for your home and will include photos, noteworthy features, a square footage diagram, MLS sheet, disclosures, and other information a buyer would need to make a buying decision for your home. The digital brochure is uploaded to your listing page on dickensmitchener.com as well as included in MLS and ShowingTime.
FOR SALE SIGNS
We will place a Dickens Mitchener For Sale sign on your property. We can also place listing flyers in an Info Box in your yard.
Virtual tour & professional photos can be taken of your home. This tour will be added to MLS and the photos will be utilized in all marketing efforts.
Marketing & Advertising
These may be held at any time on an “as needed” basis. Once an Open House is scheduled, it will be entered into MLS and will appear on the DM website, as well as all MLS feeds on other large search sites. DM features all Open Houses on social media accounts every Friday for the upcoming weekend.
Our marketing department will create custom marketing materials for your listing. Custom pieces are designed in house and will be mailed to specific lists that cater to our marketing plan/schedule.
Broker events may be held to introduce your home to other local agents in the Charlotte area and around your home. We have a database comprised of thousands of Charlotte agents that we can select from to invite to your home. Once scheduled, this event will go into our company calendar which is emailed out to our agents weekly.
When you visit dickensmitchener.com you get immediate access to more than 14,000 resale listings through the Canopy Multiple Listing Service, as well as an up-to-the minute database of new listings, coming soon listings, new construction listings, and open houses. It also features virtual tour videos of Dickens Mitchener listings.
Find Us On Social Media
Follow us for: community updates, giveaways, featured listings & more!
Dickens Mitchener is social! Our marketing team includes a social media coordinator who blogs weekly and posts new listing features, exclusive video walkthroughs, neighborhood highlights, giveaways & more. It’s our goal to use social media to showcase the uniqueness of the DM team and what it’s really like to live in the Queen City!
Our Facebook content is seen by roughly 44,000 people each week, and we can further that reach by using boosted post campaigns directly targeting certain audiences to extend beyond our network. We post a variety of content including Listing of the Week, Virtual Tours, Just Listed Homes, and DM Hot Spots to all of our social media platforms. Visit our social media networks and follow along to discover more about Dickens Mitchener!
