Listing Presentation_Lisa Whetstone

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hello neighbor!

About Me

• Lisa Whetstone is a full-time real estate professional who measures her success by satisfied clients.

• In addition to her 20 years of selling real estate, Whetstone also has a strong corporate business background, which has proved to be a winning combination.

• She is originally from Florida and has lived in Georgia and Greensboro, NC. This experience has made her very familiar with the relocating process and she strives to make the process streamlined and less stressful for clients moving to the Charlotte area or leaving this great city on to their next adventure.

• Lisa calls Charlotte home. She has lived in Charlotte for 26 years and currently lives in Southpark.

• Lisa graduated from the University of South Florida with a degree in Psychology and another in Communications.

Milestones & Memberships

• Canopy Multiple Listing Services

• Canopy REALTOR® Association

• National Association of REALTORS®

• North Carolina Association of REALTORS®

• South Carolina Association of REALTORS®

• Dickens Mitchener Top Producer 2010-2019

• President of Pellyn Grove HOA

• Lisa’s favorite place to vacation is on the beach or in the mountains. She is a great resource for assisting clients in finding the perfect vacation home whether in the mountains or at the beach.

• She is married and has two children. Her son is in college at Elon and both children attended Charlotte Country Day. He daughter is presuing her dreams of music and acting.

Fun Facts

• Leading Real Estate Companies of the World® and Luxury Portfolio®

• Charlotte Magazine Five Star Winner/Best in Client Satisfaction

• Actively involved in The American Heart Association

• Supporter of Running Works, Jamie Kimble Foundation for Courage and The Leukemia & Lymphoma Society.

2024Top Producers

Cassy Dameron
JC Mahoney
Ellen Gibson
Molly Brown
Ali Stephens
Lisa Whetstone Meghan Lee
Kelly Catanese
Amanda Blackburn
Michael Murphy II
Eve Davis
Isabel Roberts
Liz Burgess
Tony D’Agostino
Deborah Russo
Christine Keagy
Maggie Minick
Jennifer Reagin
Jenny Eastman
Fran Miller
Genya Helms
Lindsay Carter
Anne Stuart Mitchener Wayne Honeycutt
Ruth Mays Russell
Sherry Molella
Missy Stewart
Jennifer Saarbach
Katie Lee
Carolyn Taylor
Susan Hoover
Wendy Mills Andi Morgan

15 Steps to SOLD!

Consultation

During our COMPLIMENTARY CONSULTATION we will tour your home and go over what needs to be done to prepare it to sell. I will share the comps in your area with a comparative market analysis(CMA), and discuss strategic pricing and my marketing strategy that will sell your home for top dollar quickly.

Marketing Strategies

Our MARKETING will go above & beyond putting a sign in the yard and placing it in the MLS. We take pride in our custom marketing strategies. Your home will be showcased on social media, email, video & print marketing. We want to meet every possible buyer wherever they might be looking.

Staging & Pre-Inspection

The goal of STAGING is having a trained eye come into your home and look at it as a buyer would. My ability to stage for the market will get your home show ready. We look at staging like we are creating a neutral palette, so that all buyers can envision themselves living there.

A PRE-INSPECTION will be done so that the buyers will have confidence to make an offer on the home.

Photography & Videography

Many times a buyer has already decided if they are interested in your home just from the pictures online, without ever stepping foot inside. Our PHOTOGRAPHY partners are the best at coming into your home and capturing it at its absolute best. Now, the pre-marketing can begin.

Coming Soon & Firm Exclusive

If applicable, we can list your home as “COMING SOON” in MLS. This will give buyers a sneak peek into your home before it is officially ready to show.

FIRM EXCLUSIVE is another option for the most discerning clients. Your home will be marketed within our firm to all of our brokers.

Active On Market

Now that we have completed all the steps to prepare your home for market, it’s time to go LIVE . Our marketing plan will also go live and your home will be presented to thousands across our market as well as the world with our Leading Real Estate Companies of the World® global network.

Showings / Open House

Keeping your home show ready is the key to being sold quickly. I will share tips with you to keep the guess work out of making sure you are ready for all SHOWINGS. Keeping a clean, shiny, and clutter-free home will ensure buyers only see the best things about your home.

Marketing & Advertising

These may be held at any time on an “as needed” basis. Once an Open House is scheduled, it will be entered into MLS and will appear on the DM website, as well as all MLS feeds on other large search sites. DM features all Open Houses on social media accounts every Friday for the upcoming weekend.

Our marketing department will create custom marketing materials for your listing. Custom pieces are designed in house and will be mailed to specific lists that cater to our marketing plan/schedule.

Broker events may be held to introduce your home to other local agents in the Charlotte area and around your home. We have a database comprised of thousands of Charlotte agents that we can select from to invite to your home. Once scheduled, this event will go into our company calendar which is emailed out to our agents weekly.

When you visit dickensmitchener.com you get immediate access to more than 14,000 resale listings through the Canopy Multiple Listing Service, as well as an up-to-the minute database of new listings, coming soon listings, new construction listings, and open houses. It also features virtual tour videos of Dickens Mitchener listings.

Find Us On Social Media

Follow us for: community updates, giveaways, featured listings & more!

Dickens Mitchener is social! Our marketing team includes a social media coordinator who blogs weekly and posts new listing features, exclusive video walkthroughs, neighborhood highlights, giveaways & more. It’s our goal to use social media to showcase the uniqueness of the DM team and what it’s really like to live in the Queen City!

Our Facebook content is seen by roughly 44,000 people each week, and we can further that reach by using boosted post campaigns directly targeting certain audiences to extend beyond our network. We post a variety of content including Listing of the Week, Virtual Tours, Just Listed Homes, and DM Hot Spots to all of our social media platforms. Visit our social media networks and follow along to discover more about Dickens Mitchener!

HIGH PROFILE MEDIA PROMOTION

luxuryportfolio.com

Our advertising relationships with media outlets like The Wall Street Journal, Juwai, the leading overseas real estate media property website in mainland China, and our own magazine, which is distributed in 70 countries and mailed directly to an extremely exclusive list of our agents’ hand-selected top clients, provide a powerful and unmatched mix of promotion for your property.

We also enable our agents to utilize sophisticated digital advertising tools, including email marketing opportunities that target other agents around the world to share significant listings, and banner ad technology that strategically reaches luxury homebuyers browsing online.

Every year, affluent consumers visit our website, luxuryportfolio.com, to browse in a setting dedicated solely to significant properties and a discerning lifestyle. These are high-net-worth buyers, not dreamers.

Globally, they have liquid assets of $10.3 million and 69% own a second home. In the U.S. alone, luxuryportfolio.com curates more properties priced over $1 million than any other luxury property network.

Globally, we market approximately 50,000 properties annually. Our proprietary LuxeAnalytics application gives you a real-time view into where your property is reaching potential buyers.

luxuryportfolio.com

LUXURY IS OUR BUSINESS

A property such as yours requires a tailored and strategic approach to pricing, marketing and negotiation. Luxury Portfolio International® members represent a level of expertise which gives you the confidence that comes from working with the very best.

We work with our members by tracking the latest trends in real estate, design, travel and lifestyle to help us understand how to best position a property and effectively reach today’s affluent consumer. A sound marketing plan requires knowing your buyer, and we know them better than anybody.

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