TRADERS POINT CHRISTIAN SCHOOLS
BRAND STYLE GUIDE • 2021
Delivering On Our Promises Authenticity Matters. Our brand is who we want to be, but also who we are. TPCS is innovative, distinct, and service oriented. We train scholars, make disciples, and graduate leaders. We create confidence in thought and faith through an education based on a biblical worldview. We do so with a continued concentration on the TPCS Experience; backed by a team of administrators, teachers, coaches, and leaders that stand atop their respective fields. Through consistency and intentionality, we reassure students and families that TPCS is the best choice for academic success and a transformed life in Jesus Christ. Everything we communicate should be consistent with what our customer will actually experience while at TPCS. We should avoid false expectations.
TRAINING SCHOLARS. MAKING DISCIPLES. GRADUATING LEADERS. Traders Point Christian Schools challenges and educates students within a framework of a Biblical worldview while leading them to a personal faith and transformed life in Jesus Christ. We prepare and equip students to reach their highest individual potential and impact the world for Christ.
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