TRADERS POINT CHRISTIAN SCHOOLS
BRAND STYLE GUIDE • 2021
Why Does Communication Matter?
If you use words, you communicate on behalf of Traders Point Christian Schools. Emails, social media, conversations...they’re all opportunities for you to represent our ministry and constituents. Providing consistency with our brand improves our recruitment and retention efforts and gives us a greater opportunity to fulfill our mission to a larger constituency. Whether it’s attracting new families to our school or nurturing the relationships we have with current families, proper communication is what drives our success. These values and guidelines are here to assist us in removing obstacles that may get in the way of a positive TPCS experience. Any deviation from these guidelines should have prior approval from the Director of Constituent Relations.
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