TRADERS POINT CHRISTIAN SCHOOLS
BRAND STYLE GUIDE • 2021
What is a brand? It’s words. It’s images. It’s experiences.
Ultimately, it’s a gut feeling. As Traders Point Christian Schools grow, it is vitally important that our art, media, and communication create impressions that draw people into the school allowing us the opportunity to fulfill our mission. These guidelines are a set of principles and standards that help our staff, volunteers, and contractors communicate our mission clearly and consistently. Our brand is a direct reflection of who we are as an organization and of the relationships that we share with our students, our TPCS families, and the public around us. As we launch the TPCS Brand Guidelines for 2021, it’s important for us to follow a structured approach for communicating our brand, to help ensure a consistent and coherent identity. These guidelines outline the basic elements used to communicate our brand. The specifications and design examples within this document are aimed to empower us with the knowledge that we need to effectively express who we are. We ask that you familiarize yourself with this guide and use it as a standard resource when preparing communications on behalf of TPCS.
3
