TRADERS POINT CHRISTIAN SCHOOLS
BRAND STYLE GUIDE • 2021
Web Typography Helvetica used for headlines, subheadings, body text and display purposes. Modify body text, font size set to 15-25px. Set line spacing to 120-145% of the point size. Add tracking and kerning to make the text look more roomy. Tracking affects the space between the characters in a group of text. Kerning is the amount of space between two characters. Within Sketch, use less spacing for larger font sizes and more for headlines. Add white space between the headers and the body text. Negative space affects how you focus your attention on content. The spacing between the header and the body text should feel open and light, but not tight enough to signal a clear relationship between the elements. Set white space to 15-30px. Use a line length of 45-90 characters, more will overwhelm the reader.
This is a TPCS font Body Copy Style…
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