THE SELLER GUIDE AUSTIN | SAN ANTONIO | HIGHLAND LAKES
EVERYTHING YOU NEED TO KNOW AS WE BEGIN THE HOME SELLI NG JOURNEY..
CONTENTS HOWDY Y'ALL
01
WHY US?
03
YOUR TEAM
05
GUIDE TO AGENCY TERMS
06
MARKETING YOUR LISTING
07
THE SELLING PROCESS
12
PREPARING FOR SHOWINGS
17
COMMON SELLER QUESTIONS
19
STAYING CONNECTED
23
A HEARTFELT THANK YOU
24
HOWDY Y' ALL
TO US, SELLING A HOME IS MORE THAN JUST A TRANSACTION. IT IS AN ACHIEVEMENT OF TEAMWORK, SUPERIOR MARKETING, AND INNOVATIVE SERVICE AT EVERY TOUCHPOINT.
With us, it’s about the win-win deals that bring everybody home. Selling your home with our team means you benefit not only from expert knowledge and technology, but the kind of good, old-fashioned customer service and personal attention that has earned us an outstanding reputation and consistently loyal client base.
WELCOME
DEVORA REALTY
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Your home sale is both your priority and ours, and we want to encourage and equip you along the way, every step of the way.
Use the reference pages and explanations within this guide as a go-to resource for your home-selling journey. As you move forward, know that we are here to offer our full expertise and all the resources at our disposal to achieve the successful results you are expecting.
Exceeding your goals through excellent service and effective solutions is our
Devora Realty Team
mission. Earning your business is our
DEVORA REALTY
privilege. We are delighted to be a part of this major milestone in your life.
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DEVORA REALTY
WELCOME
WHY US? WE SERVE WITH PASSION + EFFICIENCY
We give generously of our time, resources and energy to each client, and want our passion for homes and client services to be contagious. Our service is based on old-fashioned ideals, but fueled by new technology and fresh market perspective. When roadblocks arise, we think outside of the box, utilizing all resources, tools and information necessary to create the right solutions.
WE THINK WITH STRATEGY + EXPERTISE
We take a consultative approach to the sale of your home that is about far more than checking boxes or merely closing the deal. The application of expert knowledge and guidance is key for transaction success, and we are proud to combine marketing savvy with real estate know-how to achieve results in the time frames that matter.
WHY US?
DEVORA REALTY
PG 03
KIND
The Devora Realty team were amazing! They sold my condo much quicker than expected and ensured it was a smooth process throughout. Would highly recommend!
WORDS
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Devora Realty embraces the evolution of the Real Estate Industry and utilizes technology to aggressively execute a laser-focused marketing and purchasing strategy. Client satisfaction is at the core of our
YOUR T EAM
business and our top priority is accomplishing the real estate goals of our Clients.
Y OUR TEAM
STEPHANIE WALSH
JOSHUA FAUCHER
TRANSACTION COORDINATOR
REALTOR
M:512.566.3867
M:860.942.6706
STEPHANIE@DEVORAREALTY.COM
JOSHUA@DEVOAREALTY.COM
DEVORA REALTY
®
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YOUR QUICK G UID E TO A G ENCY T ER M S
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LISTING AGENT
BUYER'S AGENT
A listing agent’s role is to work on the
A buyer’s agent works solely on behalf of
behalf of the seller to promote the interests
the buyer to promote the interests of the
of the seller with the highest good faith,
buyer with the highest good faith, statutory
statutory duty, and loyalty. The listing, or
duty, and loyalty. The agent negotiates on
sellers, agent must disclose all adverse
behalf of, and acts as an advocate for, the
material facts about a property. A separate
buyer. A separate written buyer agency
written listing agreement is required, which
agreement is required which sets forth the
sets forth the duties and of the brokerage,
duties and obligations of the sales
agents and sellers.
representative and the buyer.
DEVORA REALTY
GUIDE TO TERMS
MA R KET ING Y OUR LIS TIN G AT OUR INITIAL CONSULT, AND PERHAPS IN FOLLOW-UP CONVERSATIONS AS WELL, WE DISCUSSED THE DETAILS OF OUR TAILORED MARKETING PLAN FOR YOUR PROPERTY. NOW IS THE TIME TO PUT OUR PROPOSAL INTO PRACTICE.
Our personal commitment is ensuring that your listing is shown in the best possible light, to the greatest number of people. Care for a recap of our marketing game plan? The following pages break down our marketing initiatives, each one boasting a proven track record of success.
MARKETING YOUR LISTING
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ONLINE SYNDICATION REALTOR.COM Over 90% of buyers begin their searches
18 million unique visitors per month.
online. Our first step? Syndicating your property listing to the regional MLS and
ZILLOW.COM
the MLS servicing most our state.
36 million visits per month; 27.2% of market share. Your home will be advertised on these
01 PG 8
top-rated sites, and others:
TRULIA.COM 23 million unique visitors per month.
DEVORA REALTY
MARKETING YOUR LISTING
02 SMART PRINT & DIGITAL MARKETING
We ensure that your home is presented in the best possible light, to the greatest number of people. With beautifully integrated touch points, our layered marketing campaigns will get your listing in front of the right buyers.
Targeted and optimized Facebook and Instagram campaigns are coordinated with print marketing, neighborhood direct mail, outdoor signage, and in-home print collateral as well.
MARKETING YOUR LISTING
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03 OPEN HOUSES
Some real estate professionals dismiss open house events, but we remain devoted to the method as yet another means of promoting your listing.
Our track records show that open houses can, and often do, get properties sold. For every open house hosted, we advertise the event across our social media profiles and various other online community hubs. We also raise awareness through quality signage placed at key locations.
We don’t forget to engage neighbors, either. Someone always knows a friend of a friend who is looking to make a move into their neighborhood.
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DEVORA REALTY
MARKETING YOUR LISTING
PRO PHOTOGRAPHY & STYLING
One of the arrows in our marketing quiver is our pro photography and property styling.
Every single listing of ours includes a pro photography package optimized for both print and web. (Video packages are also offered.) A Redfin
Furthermore, we spend time at every listing to determine a game plan
study reported that professionally photographed
for optimal staging, working closely with our sellers to determine
homes sell for up to $19,000 more than homes
which current decor elements best tell the lifestyle story.
photographed by an amateur. The study also showed that homes photographed by a professional
As our seller, since your home is listed with us, know that there is
attract 61 percent more online views. This is a
no upfront fee for our photography or styling services. Our goal is
powerful marketing tool translating into true
to sell your home quickly and we feel this approach greatly enhances
ROI (cash in your pocket) for sellers.
listing exposure.
04 MARKETING YOUR LISTING
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KIND WORDS
Joshua truly went above and beyond in both the purchase and sale of my 3 condos. His level of professionalism is noteworthy and he truly cares about his clients. Whenever an issue or concern arose, he assisted and dealt with it to the best of his ability. I am very pleased and would absolutely work with Joshua again in the future. (ADAM LONG, SELLER)
THE SELLI NG P RO CES S let's begin... WITH OUR PERSONALIZED SERVICE, YOU CAN TRUST THAT WE WILL TAKE CARE OF IT ALL.
From relaying specialized market knowledge to negotiating and closing the deal - you can rest assured that your transactions needs will be met with reliability, consistency, and precision.
Here is a helpful overview of the selling process from beginning to end.
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DEVORA REALTY
SELLING PROCESS
01 THE OFFER
When an offer or offers are generated, we will contact you immediately. Together we will review every item in the offer so that you thoroughly understand what the buyers are asking for.
After we have reviewed the offer, we will either:
1) accept the offer;
2) negotiate with a counteroffer;
3) reject the offer on your behalf.
SELLING PROCESS
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02 NEGOTIATIONS
During the negotiation process, consider us your trusted representatives. We will evaluate all the options and strategies, taking the market conditions, other offers, and your personal requirements under consideration.
At this stage, our top priority is ensuring that your objectives are fully met.
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DEVORA REALTY
SELLING PROCESS
03 PROCESSING THE SALE
Now comes the critical period of the home selling process. We will be in close communication with the buyer’s agent and lender as well as our title and escrow team, ensuring important milestones are achieved and contract deadlines met along the way.
Along the way, we will work diligently to smooth out any bumps that might arise in our journey to closing.
SELLING PROCESS
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04 THE CLOSING
As a seller, your signing appointment may happen as early as a week in advance of, or even the morning of, the closing date. We will be checking in often with the buyer’s lender, ensuring their loan documents reach escrow in time for a smooth and ontime closing.
On closing day, documents are recorded with the County, proceeds are disbursed, and we will coordinate the key transfer to the buyers.
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DEVORA REALTY
SELLING PROCESS
P REP ARI NG YOUR HOME FOR SHOWING S AS WE NOW PREPARE TO LIST YOUR HOME IN THE MARKET, PLEASE REFER TO YOUR LISTING PROPOSAL FOR OUR LIST OF RECOMMENDED ENHANCEMENTS TO YOUR PROPERTY. LET US KNOW IF WE CAN PROVIDE ANY HELPFUL REFERRALS.
Meanwhile, here is a list of specific ways we recommend you enhance your home in preparation for showings.
PREPARING FOR SHOWINGS
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home showing tips Keep pets out of the way temporarily unless they are quiet and well-behaved, and even then, best practice would be to crate them or let them out safely in a fenced backyard.
Very soft background music is acceptable, but blaring radios or TVs will inhibit discussions, so keep the environment quiet.
Plan on vacating your home completely during the showing session. If you don’t, potential buyers may feel like intruders and rush through your home instead of exploring it thoroughly.
Turn on all lights and open window coverings.
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DEVORA REALTY
PREPARING FOR SHOWINGS
COMMON SELLER QU EST IONS "WHY SHOULDN'T I PRICE MY HOME A LITTLE HIGH, SO I CAN DROP THE PRICE LATER?"
That strategy sounds attractive. It is, in fact, more likely to result in a lower price. Here’s why: the first few weeks a house is on the market is when it will have the most activity. If a house is overpriced, it must then compete with houses at that higher price level, which are almost certainly larger or have newer/more luxurious features. So the overpriced home is unlikely to attract an offer. Worse yet, those first weeks always generate the most activity on a listing. If your home is overpriced, agents and buyers may not even initiate showings. Eventually, you will have to drop the price, possibly resulting in an even lower sale price, as buyers may factor the home’s lengthy “days on the market” status into their offer.
SELLER QUESTIONS
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"WHAT IS MEANT BY THE TERM, 'CONTINGENCIES?'"
Sales contracts typically contain several “contingency” clauses, or stipulations that the sale is subject to. For example, with a financing condition, if the buyer is unable
"HOW DO I KNOW WHAT MY HOME IS WORTH?"
to obtain financing within the specified time frame, neither the buyer nor the seller
The value of your home is determined by both quantitative and
is required to complete the purchase.
qualitative factors. The first is a calculation of home price based on similar properties sold near you. The qualitative
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Among other common provisions in the
factors are covered in the comparative market analysis, where
“subject to” section are home inspections,
we will apply a subjective lens on the house. Does it need
other inspections, and if the purchaser must
repairs? Did you recently renovate? Each unique attribute of
sell their current home first.
your home will play a role in determining the price.
DEVORA REALTY
SELLER QUESTIONS
"DOES MY HOME NEED TO BE IN MOVE-IN READY CONDITION?"
Some buyers will, by default, dismiss a property based on the nature of repairs needed. If the repairs are minor, it only makes sense to take care of them. This opens up the listing to a world of buyers looking for move-in ready homes, and can even boost home value. We will discuss such issues and find a solution to meet your needs.
"WHAT DO I HAVE TO DISCLOSE?"
The seller and listing agent must disclose material facts and material defects about a home or property. The Seller Disclosure Statement will guide you through these questions.
SELLER QUESTIONS
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KIND
Had a great experience with Devora Realty in getting my Austin home sold. Devora Realty helped me maneuver this sale with ease and can' t wait to work with them again. Thank you. Cheers
WORDS
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STAY ING CONNECT ED PHONE
always available
512.400.4248
INFO@DEVORAREALTY.COM
OUR REAL ESTATE BUSINESS IS BUILT ON THE CONCEPT OF PUTTING YOUR NEEDS FIRST. THAT MEANS WHENEVER YOU
WEBSITE
SOCIAL CHANNELS
HAVE A QUESTION OR NEED SUPPORT, WE ARE HERE. WWW.DEVORAREALTY.COM
STAYING CONNECTED
DEVORA REALTY
@DEVORAREALTY
PG 23
A HEARTFELT THANK YOU We are so thrilled by the opportunity to work together. Our hope is that this guide has provided you with a deeper understanding of our vision, values, and process, and how our collaboration together will unfold.
If you have any further questions as we move forward, please feel free to give us a call or shoot us an email anytime.
As you begin the process of selling your home, know that we understand the importance of the
Johnny Devora
journey ahead. We are here to alleviate stress from the experience and provide results that
Broker & CEO
truly exceed your expectations. M: 512.961.9084
Devora Realty Team
@DEVORAREALTY
O: 512.400.4248 INFO@DEVORAREALTY.COM
DEVORAREALTY.COM
THANK YOU
DEVORA REALTY
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512.400.4248
@DEVORAREALTY
DEVORAREALTY.COM
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