D|R Seller Guide - Joshua Faucher

THE SELLER GUIDE AUSTIN | SAN ANTONIO | HIGHLAND LAKES

EVERYTHING YOU NEED TO KNOW AS WE BEGIN THE HOME SELLI NG JOURNEY..

CONTENTS HOWDY Y'ALL

01

WHY US?

03

YOUR TEAM

05

GUIDE TO AGENCY TERMS

06

MARKETING YOUR LISTING

07

THE SELLING PROCESS

12

PREPARING FOR SHOWINGS

17

COMMON SELLER QUESTIONS

19

STAYING CONNECTED

23

A HEARTFELT THANK YOU

24

HOWDY Y' ALL

TO US, SELLING A HOME IS MORE THAN JUST A TRANSACTION. IT IS AN ACHIEVEMENT OF TEAMWORK, SUPERIOR MARKETING, AND INNOVATIVE SERVICE AT EVERY TOUCHPOINT.

With us, it’s about the win-win deals that bring everybody home. Selling your home with our team means you benefit not only from expert knowledge and technology, but the kind of good, old-fashioned customer service and personal attention that has earned us an outstanding reputation and consistently loyal client base.

WELCOME

DEVORA REALTY

PG 01

Your home sale is both your priority and ours, and we want to encourage and equip you along the way, every step of the way.

Use the reference pages and explanations within this guide as a go-to resource for your home-selling journey. As you move forward, know that we are here to offer our full expertise and all the resources at our disposal to achieve the successful results you are expecting.

Exceeding your goals through excellent service and effective solutions is our

Devora Realty Team

mission. Earning your business is our

DEVORA REALTY

privilege. We are delighted to be a part of this major milestone in your life.

PG 02

DEVORA REALTY

WELCOME

WHY US? WE SERVE WITH PASSION + EFFICIENCY

We give generously of our time, resources and energy to each client, and want our passion for homes and client services to be contagious. Our service is based on old-fashioned ideals, but fueled by new technology and fresh market perspective. When roadblocks arise, we think outside of the box, utilizing all resources, tools and information necessary to create the right solutions.

WE THINK WITH STRATEGY + EXPERTISE

We take a consultative approach to the sale of your home that is about far more than checking boxes or merely closing the deal. The application of expert knowledge and guidance is key for transaction success, and we are proud to combine marketing savvy with real estate know-how to achieve results in the time frames that matter.

WHY US?

DEVORA REALTY

PG 03

KIND

The Devora Realty team were amazing! They sold my condo much quicker than expected and ensured it was a smooth process throughout. Would highly recommend!

WORDS

PG 04

Devora Realty embraces the evolution of the Real Estate Industry and utilizes technology to aggressively execute a laser-focused marketing and purchasing strategy. Client satisfaction is at the core of our

YOUR T EAM

business and our top priority is accomplishing the real estate goals of our Clients.

Y OUR TEAM

STEPHANIE WALSH

JOSHUA FAUCHER

TRANSACTION COORDINATOR

REALTOR

M:512.566.3867

M:860.942.6706

STEPHANIE@DEVORAREALTY.COM

JOSHUA@DEVOAREALTY.COM

DEVORA REALTY

®

PG 05

YOUR QUICK G UID E TO A G ENCY T ER M S

PG 06

LISTING AGENT

BUYER'S AGENT

A listing agent’s role is to work on the

A buyer’s agent works solely on behalf of

behalf of the seller to promote the interests

the buyer to promote the interests of the

of the seller with the highest good faith,

buyer with the highest good faith, statutory

statutory duty, and loyalty. The listing, or

duty, and loyalty. The agent negotiates on

sellers, agent must disclose all adverse

behalf of, and acts as an advocate for, the

material facts about a property. A separate

buyer. A separate written buyer agency

written listing agreement is required, which

agreement is required which sets forth the

sets forth the duties and of the brokerage,

duties and obligations of the sales

agents and sellers.

representative and the buyer.

DEVORA REALTY

GUIDE TO TERMS

MA R KET ING Y OUR LIS TIN G AT OUR INITIAL CONSULT, AND PERHAPS IN FOLLOW-UP CONVERSATIONS AS WELL, WE DISCUSSED THE DETAILS OF OUR TAILORED MARKETING PLAN FOR YOUR PROPERTY. NOW IS THE TIME TO PUT OUR PROPOSAL INTO PRACTICE.

Our personal commitment is ensuring that your listing is shown in the best possible light, to the greatest number of people. Care for a recap of our marketing game plan? The following pages break down our marketing initiatives, each one boasting a proven track record of success.

MARKETING YOUR LISTING

DEVORA REALTY

PG 07

ONLINE SYNDICATION REALTOR.COM Over 90% of buyers begin their searches

18 million unique visitors per month.

online. Our first step? Syndicating your property listing to the regional MLS and

ZILLOW.COM

the MLS servicing most our state.

36 million visits per month; 27.2% of market share.

Your home will be advertised on these

01 PG 8

top-rated sites, and others:

TRULIA.COM 23 million unique visitors per month.

DEVORA REALTY

MARKETING YOUR LISTING

02 SMART PRINT & DIGITAL MARKETING

We ensure that your home is presented in the best possible light, to the greatest number of people. With beautifully integrated touch points, our layered marketing campaigns will get your listing in front of the right buyers.

Targeted and optimized Facebook and Instagram campaigns are coordinated with print marketing, neighborhood direct mail, outdoor signage, and in-home print collateral as well.

MARKETING YOUR LISTING

DEVORA REALTY

PG 9

03 OPEN HOUSES

Some real estate professionals dismiss open house events, but we remain devoted to the method as yet another means of promoting your listing.

Our track records show that open houses can, and often do, get properties sold. For every open house hosted, we advertise the event across our social media profiles and various other online community hubs. We also raise awareness through quality signage placed at key locations.

We don’t forget to engage neighbors, either.

Someone always knows a friend of a friend who is looking to make a move into their neighborhood.

PG 10

DEVORA REALTY

MARKETING YOUR LISTING

PRO PHOTOGRAPHY & STYLING

One of the arrows in our marketing quiver is our pro photography and property styling.

Every single listing of ours includes a pro photography package optimized for both print and web. (Video packages are also offered.) A Redfin

Furthermore, we spend time at every listing to determine a game plan

study reported that professionally photographed

for optimal staging, working closely with our sellers to determine

homes sell for up to $19,000 more than homes

which current decor elements best tell the lifestyle story.

photographed by an amateur. The study also showed that homes photographed by a professional

As our seller, since your home is listed with us, know that there is

attract 61 percent more online views. This is a

no upfront fee for our photography or styling services. Our goal is

powerful marketing tool translating into true

to sell your home quickly and we feel this approach greatly enhances

ROI (cash in your pocket) for sellers.

listing exposure.

04 MARKETING YOUR LISTING

DEVORA REALTY

PG 11

KIND WORDS

Joshua truly went above and beyond in both the purchase and sale of my 3 condos. His level of professionalism is noteworthy and he truly cares about his clients. Whenever an issue or concern arose, he assisted and dealt with it to the best of his ability.

I am very pleased and would absolutely work with Joshua again in the future.

(ADAM LONG, SELLER)

THE SELLI NG P RO CES S let's begin...

WITH OUR PERSONALIZED SERVICE, YOU CAN TRUST THAT WE WILL TAKE CARE OF IT ALL.

From relaying specialized market knowledge to negotiating and closing the deal - you can rest assured that your transactions needs will be met with reliability, consistency, and precision.

Here is a helpful overview of the selling process from beginning to end.

PG 12

DEVORA REALTY

SELLING PROCESS

01 THE OFFER

When an offer or offers are generated, we will contact you immediately. Together we will review every item in the offer so that you thoroughly understand what the buyers are asking for.

After we have reviewed the offer, we will either:

1) accept the offer;

2) negotiate with a counteroffer;

3) reject the offer on your behalf.

SELLING PROCESS

DEVORA REALTY

PG 13

02 NEGOTIATIONS

During the negotiation process, consider us your trusted representatives. We will evaluate all the options and strategies, taking the market conditions, other offers, and your personal requirements under consideration.

At this stage, our top priority is ensuring that your objectives are fully met.

PG 14

DEVORA REALTY

SELLING PROCESS

03 PROCESSING THE SALE

Now comes the critical period of the home selling process. We will be in close communication with the buyer’s agent and lender as well as our title and escrow team, ensuring important milestones are achieved and contract deadlines met along the way.

Along the way, we will work diligently to smooth out any bumps that might arise in our journey to closing.

SELLING PROCESS

DEVORA REALTY

PG 15

04 THE CLOSING

As a seller, your signing appointment may happen as early as a week in advance of, or even the morning of, the closing date. We will be checking in often with the buyer’s lender, ensuring their loan documents reach escrow in time for a smooth and ontime closing.

On closing day, documents are recorded with the County, proceeds are disbursed, and we will coordinate the key transfer to the buyers.

PG 16

DEVORA REALTY

SELLING PROCESS

P REP ARI NG YOUR HOME FOR SHOWING S AS WE NOW PREPARE TO LIST YOUR HOME IN THE MARKET, PLEASE REFER TO YOUR LISTING PROPOSAL FOR OUR LIST OF RECOMMENDED ENHANCEMENTS TO YOUR PROPERTY. LET US KNOW IF WE CAN PROVIDE ANY HELPFUL REFERRALS.

Meanwhile, here is a list of specific ways we recommend you enhance your home in preparation for showings.

PREPARING FOR SHOWINGS

DEVORA REALTY

PG 17

home showing tips Keep pets out of the way temporarily unless they are quiet and well-behaved, and even then, best practice would be to crate them or let them out safely in a fenced backyard.

Very soft background music is acceptable, but blaring radios or TVs will inhibit discussions, so keep the environment quiet.

Plan on vacating your home completely during the showing session. If you don’t, potential buyers may feel like intruders and rush through your home instead of exploring it thoroughly.

Turn on all lights and open window coverings.

PG 18

DEVORA REALTY

PREPARING FOR SHOWINGS

COMMON SELLER QU EST IONS "WHY SHOULDN'T I PRICE MY HOME A LITTLE HIGH, SO I CAN DROP THE PRICE LATER?"

That strategy sounds attractive. It is, in fact, more likely to result in a lower price. Here’s why: the first few weeks a house is on the market is when it will have the most activity. If a house is overpriced, it must then compete with houses at that higher price level, which are almost certainly larger or have newer/more luxurious features. So the overpriced home is unlikely to attract an offer. Worse yet, those first weeks always generate the most activity on a listing. If your home is overpriced, agents and buyers may not even initiate showings. Eventually, you will have to drop the price, possibly resulting in an even lower sale price, as buyers may factor the home’s lengthy “days on the market” status into their offer.

SELLER QUESTIONS

DEVORA REALTY

PG 19

"WHAT IS MEANT BY THE TERM, 'CONTINGENCIES?'"

Sales contracts typically contain several “contingency” clauses, or stipulations that the sale is subject to. For example, with a financing condition, if the buyer is unable

"HOW DO I KNOW WHAT MY HOME IS WORTH?"

to obtain financing within the specified time frame, neither the buyer nor the seller

The value of your home is determined by both quantitative and

is required to complete the purchase.

qualitative factors. The first is a calculation of home price based on similar properties sold near you. The qualitative

PG 20

Among other common provisions in the

factors are covered in the comparative market analysis, where

“subject to” section are home inspections,

we will apply a subjective lens on the house. Does it need

other inspections, and if the purchaser must

repairs? Did you recently renovate? Each unique attribute of

sell their current home first.

your home will play a role in determining the price.

DEVORA REALTY

SELLER QUESTIONS

"DOES MY HOME NEED TO BE IN MOVE-IN READY CONDITION?"

Some buyers will, by default, dismiss a property based on the nature of repairs needed. If the repairs are minor, it only makes sense to take care of them. This opens up the listing to a world of buyers looking for move-in ready homes, and can even boost home value. We will discuss such issues and find a solution to meet your needs.

"WHAT DO I HAVE TO DISCLOSE?"

The seller and listing agent must disclose material facts and material defects about a home or property. The Seller Disclosure Statement will guide you through these questions.

SELLER QUESTIONS

DEVORA REALTY

PG 21

KIND

Had a great experience with Devora Realty in getting my Austin home sold. Devora Realty helped me maneuver this sale with ease and can' t wait to work with them again.

Thank you. Cheers

WORDS

PG 22

STAY ING CONNECT ED PHONE

always available

512.400.4248

EMAIL

INFO@DEVORAREALTY.COM

OUR REAL ESTATE BUSINESS IS BUILT ON THE CONCEPT OF PUTTING YOUR NEEDS FIRST. THAT MEANS WHENEVER YOU

WEBSITE

SOCIAL CHANNELS

HAVE A QUESTION OR NEED SUPPORT, WE ARE HERE. WWW.DEVORAREALTY.COM

STAYING CONNECTED

DEVORA REALTY

@DEVORAREALTY

PG 23

A HEARTFELT THANK YOU We are so thrilled by the opportunity to work together. Our hope is that this guide has provided you with a deeper understanding of our vision, values, and process, and how our collaboration together will unfold.

If you have any further questions as we move forward, please feel free to give us a call or shoot us an email anytime.

As you begin the process of selling your home, know that we understand the importance of the

Johnny Devora

journey ahead. We are here to alleviate stress from the experience and provide results that

Broker & CEO

truly exceed your expectations.

M: 512.961.9084

Devora Realty Team

@DEVORAREALTY

O: 512.400.4248 INFO@DEVORAREALTY.COM

DEVORAREALTY.COM

THANK YOU

DEVORA REALTY

PG 25

512.400.4248

@DEVORAREALTY

DEVORAREALTY.COM

CREATED BY BLUEPRINT BRAND STUDIO

INFO@DEVORAREALTY.COM

| ALL RIGHTS RESERVED 2020©