APRIL 2020
WE WILL TRAVEL AGAIN! BUT WILL IT BE IN THE SAME WAY?
IT IS AS CLEAR AS DAY THAT 2020 WILL NOT BE AS WE ALL WERE EXPECTING. THE TRAVEL AND HOSPITALITY INDUSTRY HAS BEEN HIT HARD, AND UNDOUBTEDLY, THE IMPACT IS ENORMOUS FOR ALL OF US. THE GREAT CHALLENGE WE ARE FACING IS WITHOUT ANY PRECEDENT. IN A MOMENT LIKE THIS, THE ONLY DIRECTION WE ALL CAN TAKE IS FORWARD, BECAUSE IN ANY CRISES A WINDOW OF OPPORTUNITY OPENS UP. CHANGES AND IMPROVEMENT WILL COME TOGETHER IN PERFECT SYNERGY.
(RE)CONNECT & (RE)DISCOVER
Transformative wellness travel
While buying busy was ordinary and travelling everywhere was "normal", today more than ever the importance to (re)connect and (re)discover the deepest parts of human relationships and behaviour is reshaping society in a lasting way. Unavoidably, this will bring to hunger for diversion of what "normal" was. Once everything is over, people will travel again as before because it is in our DNA to explore, but they will change the way of travelling and some travel trends already underway will accelerate.
This trend is an already existing travel concept and has already been on the tourism scene, today more than ever, travellers are well-being conscious and are ready to get more familiar with it. In this period, we have all revaluated our essential needs and what is truly important, and we are concentrated to achieve a balance between mental and physical health. This kind of travelling allows savouring the moment and detox from the hectic everyday life while experiencing a strong positive emotion and finding a sense of inner peace. It helps to maintain a healthy lifestyle by relaxing and focusing on personal growth. The interest in wellness trips was already growing in the past years. It will continue gaining popularity among travellers because of the perfect combination of visiting new less known places, enjoying local life, enriching oneself and make a trip more meaningful.
Experiential tourism The experiential travel isn't new. In the past years, it has seen higher demand, and in 2020 it will continue to be on the top of travellers' bucket list. The reason is simple; this kind of travel is perfect for all ages groups and involves travellers engaging them in unique activities.People want to travel "better" and explore a deeper layer that reveals the character of the place. What matters most is the competitiveness of the activities that will make you stand out from the crowd. Those are constantly evolving because travellers’ attitudes are also changing, and to find the genuinely authentic could be hard.
Travel design
www.designyouritaly.com hello@designyouritaly.com
In 2020, travellers will prioritise their needs. The question will be "Is this my dreamy?" rather than "Where?". Travel designer is the architect of a travel experience that meet and exceed personal expectations. But not only. He is also a multifaceted professional; a psychologist, a storyteller, a good communicator. Whilst technology may assist in planning a trip, the human relationship will remain of substantial value, by giving an additional touch. Carefully designed itineraries start by deep listening and building a lasting relationship that later turns into a memorable trip. What makes this trend fascinating for travellers' is its exclusivity. Besides, it is becoming a necessity more than a luxury.