Brand Guidelines
Scalability
The minimum symbol size for adequate legibility is 23 pixels high.
SEMIBOLD
+ ITALICS
Titles Body W SUPREME LOGO
W Supreme Regular
COLOR PALETTE
R242 G240 B228
C7 M4 Y13 K0
HEX #F2F0E4 PMS 9064 (Pastel)
R0 G0 B0
C0 M0 Y0 K100
HEX #000000 PMS Process Black C
R185 G147 B104
C27 M41 Y65 K3
HEX #B99368 PMS 4254C
LAYOUT EXAMPLES
MENU EXAMPLES
BRAND VOICE
Inspired in W Costa Rica's tone of voice and identity, Latitud 10° Norte nds its own voice and role in the ne dining Guanacaste scene as follows:
1. Sophisticated and Polished: The language should be fresh, modern and appealing to guests who appreciate high-end culinary experiences.
2. Direct and audacious: Not afraid to speak di erently or to be bold, but always polished. Never too much. Con dent and vocal. Keep sentences on the shorter side. Avoid run-ons or lengthy descriptions. Avoid the overuse of hyperbolic adjectives. Classic luxury adjectives should be minimally used and only when pertinent.
3. Exotic and Cultural: Highlight the unique fusion of Asian and Costa Rican avors, with descriptions that make the richness of both traditions stand out.
4. Inviting and Exclusive: The tone should feel welcoming, but with an touch of exclusivity that makes guests feel they are in for something truly special.
VISUAL IDENTITY
VISUAL IDENTITY
