Alumni Spotlight
Peter Lucido, Class of 1978 22
Filling a Niche When the economic downturn of 2008 - 2009 hit Michigan and Macomb County, Peter Lucido decided to do something to promote Macomb County. An attorney with a long-established legal practice, with seven attorneys and 12 support staff, Pete says, “The County, like anywhere else, was having tough economic times. I wanted to bring something that was positive, that was energetic, that would be inspirational to people.” Thus, the Macomb Now magazine was born, a quarterly publication that highlights life in Macomb County, including its people and businesses. The first issue was launched in January 2010. As the publisher, Pete meets with his Executive Editor, Tracey Moro, and together they plan each issue. The magazine has a staff of writers and photographers, including Jim Jacobs, president of Macomb Community College, who writes about economic issues, and Dennis LeDuc (‘65),
a Macomb County District Judge with an interest in local history. Comparable to the long-established Hour magazine, Macomb Now is printed on heavier, glossy paper, with quality color photographs and eye-catching page layouts. In fact, Pete was approached by the Hour publishers, who wanted to buy out Macomb Now, but he wanted to retain the magazine’s focus on Macomb County people and businesses. “Hour covers Oakland County, the west side, and downtown, but they weren’t covering Macomb. It was a lost opportunity for them, but a niche market for us.” Macomb Now is sold at over 300 venues and by subscription. The magazine has a print run over over 15,000. The magazine is also distributed to various hospitals, libraries, and government offices, as well as businesses throughout the county. A recent cover featured Macomb County’s home-grown musician Robert Ritchie, more popularly known as Kid Rock.
