Dawn Foods-Channel brochure-Manufacturing 2025 - issuu
For over 100 years, Dawn has been focused on bringing customers the insights, innovations and strategies to help you grow. What started with a recipe for great tasting donuts has grown into a global network of experts working every day to be your trusted advisor to help grow your business and meet the needs of your customers. From corner bakeries to leading manufacturers, Dawn helps you and your customers celebrate life’s sweet moments.
Innovation can be breakthrough, or something small that has an impact. That’s what drives us at Dawn: innovation that makes a difference - big or small.
We are committed to collaborate with you on innovation that matters to you and what impacts the lives of your customers. It is baked into our legacy of developing products and solutions that enable you to work smarter and better meet consumer needs.
Together we can make a difference and make an impact on life’s sweet moments. Together we make them even more memorable. We are your partner for bakery success.
recipesinspirational and video’s
TAILORED SOLUTIONS
Ingredients, from mixes to concentrates and much more. Dawn Foods offers manufacturers and industrial customers tailored products and solutions designed to help you work smarter and better meet consumer needs. Our range of bakery products includes mixes, bases, icings, glazes and fillings – as well as market-driven solutions such as plant-based, gluten-free and reduced sugar.
We understand that manufacturers have unique needs. Combining your objectives with our industry expertise, we collaborate to develop products and solutions that meet your specific requirements and challenges. We work with you as strategic partners, connecting you with our chefs and R&D team. Whether you want to create efficiencies in your operations or rework existing applications or processes to reduce waste and improve profitability, we’re with you every step of the way.
Together, we can make life’s sweet moments even more memorable
WHY PARTNER WITH DAWN?
We’re committed to supporting you to develop personalised products and solutions that have a tangible impact on your business, through:
• High-quality ingredients
• Customised solutions and recipes, adapted to your specific production requirements
• Technical support to ensure proper implementation, trouble-shooting and optimising processes on your production lines
• Expertise from our pool of highly experienced application chefs and regional and global R&D teams
• Wide range of certifications for our diverse production sites and ingredients, including: IFS, GFSI, BRC, Halal, Kosher, vegan)
• Regulatory knowledge so you can ensure all products are compliant with regional and local legislations
• Market trends and consumer insights to help you develop the right products to fit consumer demand
DISCOVER OUR CAPABILITIES
INNOVATION THAT MAKES A DIFFERENCE TO YOU AND YOUR CUSTOMERS
Innovation that makes a difference to you and the lives of your consumers is what drives us at Dawn. As a result, our R&D teams have developed specific capabilities – across product categories – to help you create an offering that meets market-driven demands, with ease.
OUR SOLUTIONS:
• Longer shelf-life
• Cleaner label
• Sugar and fat reduction
• Gluten free
• Protein enriched mixes
• Plant-based
GLUTEN FREE
For some, eating gluten-free is a lifestyle choice – for others, it’s a medical necessity. Whatever the motivation of your consumers, our gluten-free products and ingredients will exceed your expectations. They’re formulated to taste just as good as standard products and have the same satisfying sensorial properties.
Product attributes
• A Gluten Free application with the taste, texture and mouthfeel of a regular product
• Lactose-free
• Great eating experience
1 in 100
people are estimated to suffer from coeliac disease in Europe
Source: Association of European Coeliac Societies (AOECS)
Products
• Creme Cake & Muffin mix
• Cookie mix
• Brownie mix
• Pancake mix
Products
• Brownie mixes
• Muffin mixes
of European consumers who have tried gluten-free sweet bakery said that they liked it
Dawn
PROTEIN MIXES
Consumer demand for protein enriched bakery is on the rise. Protein is a nutrient that has had something of a health halo attached to it in recent years because of its association with a variety of benefits, from aiding strength to boosting the immune system to help facilitate weight loss. Dawn has developed a new capability for American style mixes with protein. You will be able to create numerous pastries with protein that taste great and are appealing to your customers.
* Protein contributes to a growth in muscle mass
Source:
Global Bakery Trends Study, June 2022, Europe
PLANT-BASED
Interest in veganism has witnessed rapid growth over recent years and is now becoming a ‘must have’ within the bakery industry. The number of people committing to a strictly plant-based, or vegan diet is on the rise, as well as those “flexitarians” who are looking to limit their consumption of animal derived products. As consumer demand increases so, of course, do the market and commercial opportunities.
Product attributes
• Easy preparation
• Good processing
• Stable results
• Delicious taste
• Vegan certified mixes
Did you know?
Products
• Pastry Mixes
• Icings
• Glazes
• Fillings & toppings
• Meringue
• Whipped Creme
“There is no better time for the bakery sector to get involved with the vegan trend than now. Vegan sweet bakery products are becoming the ‘new normal’ and, instead of differentiating between vegan and non-vegan, we are now seeing bakery manufacturers and retail offering the same delicious products to meet all consumer diets, whether plant-based or not.”
Sarah Browner Market Research & Insights Manager
Now is the time to embrace the vegan bakery trend!
PLANT-BASED CLAIMS CONTINUE TO RISE ACROSS EUROPE!
% of total sweet bakery product launches tracked with a vegan/plant-based claim.
OF SWEET BAKERY PRODUCT LAUNCHES WERE TRACKED WITH A VEGAN CLAIM IN 2024
Source: Mintel Database
DISCOVER OUR RANGE OF BAKERY INGREDIENTS
PRODUCT OFFERING
Explore our adaptable product offering, designed to enable easy customisation based on your unique needs, new trends and changing consumer demands.
IN OUR PORTFOLIO:
• Donut ingredients
• Damcosnow
• Glazes, Icings and Coatings
• Souplesse and Chocuise
• Egg wash substitutes
• European and American Pastry ingredients
• Custard cremes
• Fillings
• Mousses and bavarois preparations
• Flavourings and Compounds
• Fruitease, Candied Fruit and Raspel
DONUT INGREDIENTS
Dawn has set the world standard for a true American yeast raised donut: the typical, traditional airy, soft donut. We have a broad range of solutions in our portfolio to fit all your needs: mixes, bases, premixes and concentrates.
In line with the growing demand for vegan products, we have also developed a Vegan Donut Mix, allowing you to offer a vegan variant to mindful consumers.
Tailored solutions
Technologies:
• Yeast raised and Cake donuts
• Lower fat absorption
• Cleaner Label
• Reduced Sodium
• Sustainability
• Vegan, Gluten Free
Beyond our standard portfolio, we understand that you may have unique needs. Combining your objectives with our industry expertise, we collaborate to develop products and solutions that meet your specific requirements and challenges. We work with you as strategic partners, connecting you with our chefs and R&D team. Whether you want to create efficiencies in your operations or rework existing applications or processes to reduce waste and improve profitability, we can develop specific donut solutions to fit your needs.
As part of our capabilities, we can therefore tailor solutions for specific requests such as low fat absorption donut mixes, reduced sodium mixes or cleaner label options. We can also use a broad variety of oils for our donut mixes, to match diverse consumer preferences. Our products can be made available in different packaging sizes, from 10kg to big bags of 1T.
Technical experts
Our technical experts are here to help and support you to build your donut offering. They know our products and their attributes and can advise you on how to choose the right mixes to fit your specific needs and processes. They have experience with different types of equipment and can offer ingredient solutions that work in every situation.
ROYAL STEENSMA DAMCOSNOW
Discover our premium powder sugar Damcosnow, offering exceptional versatility to give the perfect finish to your pastry creations.
Its delicate texture and heat resistance up to 45°C make it perfect for a wide range of applications, including donuts. Formulated with non-hydrogenated fats and offering freeze-thaw stability, Damcosnow guarantees consistent performance and a flawless finish in both chilled and ambient conditions.
DAWN EXCEPTIONAL ®
PAK PERFECT® NON-STICKY ICING
Following the introduction of the Dawn Exceptional® Pak Perfect® Non Sticky Donut Glaze, our next innovation is enabling you to sell iced bakery goods packaged in clamshells that:
• Have a revolutionary non-sticky texture that leaves no residue
• Have 5-day packaged shelf-life
• Are thaw stable and fat free
ROYAL STEENSMA SOUPLESSE
The Royal Steensma Souplesse range offers a selection of colours and flavours, allowing you to easily create new variations for your customers. What makes Souplesse special is that it works with both refrigeration and freezing processes. The special blend of fats used, creates a flexible product, that does not crack or break off your bakery product.
Souplesse is easy to work with—the bucket can be quickly heated in the microwave in just a few minutes. This process can be repeated without compromising quality, enabling you to use only the amount you need at any given time.
COLD PROCESS GLAZES
Ideal for glazing pastry products, mousses, desserts, fresh fruits and more. Ready to use and available in a large variety of colours and natural flavours.
Product attributes
• Easy to use, saving you time and money
• Provides a perfect shine
• All natural flavours
• Small, convenient packaging
• Freeze and thaw stable
• Halal & UTZ Certified
Product attributes
• Give shine and longer freshness to your pastries
• Protect your fruit from oxidation
• Different levels of dilution available
• Sprayable solutions
• Ease of use and consistent results
ROYAL STEENSMA CHOCUISE
The Chocuise range from Royal Steensma is designed for refining your fine baked goods. It has a chocolate-like taste and the shine and snap typical of chocolate. It also impresses with its coverage, short solidification time and smooth texture. Chocuise is ideal for baked goods stored at room temperature.
HOT PROCESS GLAZES
Fresh fruit, pastry and pies take on a whole new persona when they are spruced up with glaze. We offer a full line of easy to use glazes that will take your products to the next level. There’s a glaze to suit every application and each of your requirements. We offer a wide variety of hot process glazes: Ready to use, manually or with spraying machines, some made with natural flavours and also preservative free options. They wil l give long lasting shine and protection to fine patisserie and bakery products.
EGG WASH SUBTITUTES
Give your viennoiseries, buns and brioches a non-sticky, long-lasting shine – without using liquid egg. Dawn offers different types of clean-label egg wash substitutes. Convenient and easy to clean, they enable you to reduce the risk of bacterial contamination and give you more price stability.
Product benefits
1. Easy to use: easy to clean and apply, versatile solutions available
2. On-trend: cleaner label, sugar free and vegan friendly options
3. Safe: reduced risk of bacterial contamination, easy ambient storage
LIQUID, READY TO USE
Vegan-friendly Unishine Plus (use before or after baking) and Emulshine Extra Sugar Free (use before or after baking) and Emulshine Extra Sugar Free (use before or after proofing, freezing or baking).
4. Efficient: high gloss, low price volatility, time saving
Products
• Aftershine
• Instashine
• Unshine plus
• Emulshine
• Emulshine vegan
DRY SOLUTIONS
Instashine (use before baking) and our new addition to the assortment, Aftershine (use after baking).
Buns, Brioche, Viennoiserie, Patisserie
General use
Buns, Brioche Viennoiserie Patisserie General use
Buns, Brioche Viennoiserie Patisserie
demanding applications frozen bake-off
Buns
Brioche Viennoserie
Patisserie Puff pastry
demanding applications frozen bake-off
Buns
Brioche Viennoserie
Patisserie Puff pastry
FILLINGS
Complete your desserts, cakes, pies and pastries with fillings that are as easy to use as they are delicious. From fruit fillings, made from the best seasonal fruits to versatile water- and fat-based fillings that you can combine with other ingredients to create unique products.
FRUIT FILLINGS
Choose from fruit fillings that contain whole fruit, fruit concentrate, pulp or puree. Suitable for various applications, with a choice of different fruit percentages and the possibility to be preservative-free.
Products
• Fruit fillings
• Sugar-based fillings
• Fat-based fillings
SUGAR-BASED FILLINGS
Elevate your desserts with our sugar-based fillings, a perfect blend of innovation and indulgence.
Product attributes
• Great taste thanks to natural ingredients
• Smooth and creamy texture
• Glossy attractive appearance
• Ready to use
FAT-BASED FILLINGS
The unique advantage of fat-based fillings is that they do not add moisture to the applications, allowing them to be stored at room temperature for extended periods.
Product attributes
• Intense taste
• Smooth and creamy texture
• Non-hydrogenated fats
• RSPO SG palm oil certification
• Ready to use
MOUSSES AND BAVAROIS PREPARATIONS
Our Fonds are flavoured bavarois powders that can be used with fresh or non-dairy creams. They’re designed to stabilise, gelatinise, flavour and sweeten cream and can be used in nearly any recipe. Simply mix the Fond with water and fold in the cream for quick, delicious results.
Dawn offers an entire range of flavours, such as neutral, quark, chocolate, lemon and strawberry. Our Fonds show good solubility and stability, so end applications slice cleanly.
Our latest innovative additions to this category are the gelatine-free and plant-based alternatives. With no animal derived ingredients, they are suitable for
Products
• Fonds
• Gelatine free fonds
• Sugar reduced fonds
• Plant-based alternatives
FLAVOURINGS AND COMPOUNDS
We offer a wide range of flavourings, in liquid, powder and paste form. Our flavour pastes are called Compounds and they contain a high percentage of fruit puree or fruit juice concentrates. They add a real flavour boost to your bakery products and can be used in a variety of applications, such as mousses, bavarois, non-dairy creams, ice cream, filling for chocolates, butter cremes, batters and more.
Product attributes
• All natural
• Preservative free
• High fruit percentage
• Great taste and natural smell
• Standardised viscosity
CANDIED FRUIT, FRUITEASE AND RASPEL
Royal Steensma has many years of experience in crafting the finest quality candied fruit. These are the perfect addition to enhance your traditional and new bakery creations with vibrant flavours.
Products
• Candied Fruit
• Fruitease
• Raspel
ROYAL STEENSMA FRUITEASE
Fruitease is a premium range of candied fruit that takes your bakery and confectionery creations to new heights. The range includes a variety of delicious berries that are processed using an unique, gentle cold infusion method. The reduction in water content intensifies the fruity flavours and extends the shelf life of the fruit.
ROYAL STEENSMA CANDIED FRUIT
Candied fruit is fruit that has undergone a special preservation process. The candying process involves replacing the water within the fruit with a sugar syrup, lowering the water activity. This results in a fruit that is preserved by sugar and retains the delicious flavour of the original fruit.
ROYAL STEENSMA RASPEL
The Raspels are citrus zest flavouring pastes: a mixture of finely grated zest from lemons or oranges blended with sugar and natural flavours. The result is a smooth, aromatic paste that infuses your baked good with an intense citrus flavour. The flavouring pastes can be used for a large variety of cakes, cookies and pastries and are bake stable.
CORPORATE SOCIAL RESPONSIBILITY
COMMITING TO A POSITIVE CHANGE FOR A BETTER TOMORROW
At Dawn, we believe our actions matter and that we have a responsibility to make a positive impact in communities around the world. Our approach to social responsibility aligns to our commitments to our people, our products, and our customers – better known as the Circle of Excellence.
Across Dawn, our approach to social responsibility is centered on progress. As one of our Dawn values, we understand progress and change take time, but everyday changes and improvements help us get a little bit better, every day.
Globally, our initiatives focus on:
• Supporting people, communities, and the baking industry with equitable and inclusive programs that inspire.
• Responsibly creating and distributing our products to improve overall wellbeing and reduce our environmental impact.
• Working with our customers and partners to advance sustainable efforts and ethical practices that make an impact.
OUR PILLARS:
People:
Make a better planet for people and communities around the world
Products:
Operate responsibly with products that delight
Customers:
Develop positive partnerships that make an impact
As an international, globally active company, it remains a priority for us to create a positive impact on the world around us. Providing you with ingredients of the highest quality and taste while preserving our world for the next generation is core to our day-to-day work and longer-term goals.
We take pride in our steps to source ingredients in a sustainable way and work with partners on making our supply chain as responsible as possible. Our products are backed by certifications that signal our commitment to ethical and sustainable practices and allow us to create customised solutions for you within this framework. Our ingredients • 100 % cage free eggs • RSPO palm oil • RaiCertified cocoa
FOOD QUALITY AND SAFETY
FUNDAMENTAL ON HOW WE APPROACH BUSINESS EVERY DAY
At Dawn Foods, our commitment to quality is rooted in our values. As a family-owned company, we understand that our products are more than just ingredients—they represent trust, tradition, and excellence. This drives our focus on food safety and customer satisfaction.
We place our customers at the center of everything we do. By listening to their needs and evolving with the market, we ensure that our products not only meet but exceed expectations. Food safety is a shared responsibility across all levels of our organization. Every Team Member at Dawn is dedicated to upholding the highest standards, ensuring that each product is produced with the utmost care, integrity, and safety.
Through the BRC Global Standard (BRCGS), we ensure that our food safety practices are consistently maintained at the highest level. This system provides a structured framework that helps us monitor and improve our processes continuously, keeping product quality at the forefront.
We understand that with constantly evolving consumer demands, you need more than exceptional products to inspire new levels of success. You need a true partner: one who’s walked the walk and understands the various challenges of running your day-to-day operation. A complete partner, with the tools, solutions and support to help you stand out in today’s highly competitive marketplace. An innovative partner, one that is always looking ahead for ideas and inspiration to create new excitement. We are creators. Collaborators. Experts and inspirers. For growing your business, we are the total package: your partner for bakery success.
DO YOU HAVE MORE QUESTIONS ABOUT OUR PRODUCTS OR WANT MORE INSPIRATION?
We’ve got the answers and more. Contact us at +31 20 808
