TOP BETTER-FOR-YOU CLAIMS TRACKED IN EUROPEAN SWEET BAKERY PRODUCT LAUNCHES IN 2024
+9%
AVERAGE ANNUAL GROWTH OF SWEET BAKERY PRODUCT LAUNCHES TRACKED WITH A VEGAN CLAIM (EUROPE, CAGR 2020-2024)
No Additives/ Preservatives
Vegan/No Animal Derived Ingredients
Free from Added/ Artificial Colourings
Free from allergens
Palm Oil Free
Gluten Free
Source: Mintel Product Database
VEGAN MIXES
Delight your customers with indulgent and on trend plant-based pastries. Dawn’s vegan certified pastry mixes are very easy to prepare and deliver excellent products. Our high quality mixes are made with carefully selected plant-based ingredients and have an excellent flavour. They are suitable for the preparation of cakes, muffins, cookies, brownies and donuts. More recently we also launched a vegan sponge cake, a whipped creme and a meringue mix. You will find solutions for all requirements and everyone‘s taste!
Benefits for bakers
• Easy preparation
• Good processing
• Stable results
• Great versatility
• Vegan certified
Benefits for consumers
• Suitable for vegan, vegetarian and flexitarian diets
• Amazing taste and texture
• Delicious taste
Vegan
Interest in veganism has witnessed rapid growth over recent years and is now becoming a ‘must have’ within the bakery industry. The number of people committing to a strictly plant-based, or vegan, diet is on the rise, as well as those “flexitarians” who are looking to limit their consumption of animal derived products.
V-label
The V-Label is an internationally recognised, registered symbol for labeling vegan and vegetarian products and services. For consumers, it is a simple and reliable guide to help them when they are shopping. With the V-Label, companies promote transparency and clarity.
ingredients that don’t sacrifice taste or perfomance.
Vegan Avoc ado- Chocolate Cake
COMPOSITION
1 Cake Ø 18 cm
450 g Vegan Chocolate Crème Cake batter
250 g Avocado frosting
Decoration: Chocolate, fresh avocado
BASIC RECIPES
1. Chocolate Crème Cake Batter
1000 g Dawn Balance® Crème Cake Mix Vegan Chocolate
500 g Water
200 g Vegetable oíl
1700 g Total
2. Avocado Frosting
800 g Avocado
50 g
200 g
200 g
1250 g
WORKING METHOD
1. Chocolate Crème Cake Batter
• Mix water, vegetable oil and
• Mix 3 minutes with a flat beater on medium speed.
• Fill into ring forms and bake.
• Baking temperature: Deck oven 190ºC / Fan oven 160°C.
• Baking time: 40-45 minutes.
2. Avocado Frosting
• Mix avocado and lemon juice and margarine and mix up with a whisk until the frosting is smooth.
ASSEMBLY
• Sandwich chocolate layers with avocado frosting.
• Decorate with fresh, sliced avocado and vegan chocolate decoration.
With
a
creamy twist of avocado
For some, eating gluten-free is a lifestyle choice – for others, it is a medical necessity. Whatever the motivation of your consumers, our gluten-free products and ingredients will exceed their expectations. They’re formulated to taste just as good as standard products and have the same satisfying sensorial properties.
1 in 100
• A gluten free application with the taste, texture and mouthfeel of a standard product
• Superior eating experience
• Lactose free
Source: Association of European Coeliac Societies (AOECS)
people are estimated to suffer from coeliac disease in Europe of European consumers who have tried gluten-free sweet bakery said that they liked it
Source: Dawn Global Bakery Trends Study, June 2022, Europe
CLEANER LABEL
More and more consumers are looking for simpler labels with ingredients they know and trust. Clean label does not have a regulated definition. At Dawn we focus on making our products cleaner. Which means we try to make them more simple, with easy-to-understand labels and ingredients that are recognized by consumers:
• Natural flavours & colours
• Preservative & e-number free
• Minimal allergens
Contact us to learn more and discuss your specific needs.
1 IN EVERY 5 sweet bakery product launch in Europe was tracked with a clean label claim in 2024
“I feel guilty consuming highly processed foods”
with
above statement
Source: Mintel Survey, Europe, 2025
Consumer demand for protein enriched bakery is on the rise
49% 20%
20% of Danish consumers said that high in protein is an important factor when shopping for food
(Source: Mintel Consumer Survey 2023)
SOURCE OF PROTEIN SOURCE
49% of UK consumers said that they use sports nutrition products more than once a week
(Source: Mintel, Sports Nutrition Survey, 2023)
30% growth of sweet bakery products with a protein claim in 2024 when compared to 2023 product launches 30%
(Source Mintel Product Database 2024 vs 2023)
5 MIXES TO BOOST PROTEIN LEVELS AND SALES
REDUCED SUGAR FONDS
Consumers are looking for indulgent bakery products without feeling the associated guilt. Thus, we are seeing a growing number of products promoting their sugar reduced attributes. The bakery industry is taking notice of this growing consumer demand by providing sugar reduced cake and pastry favourites.
SUGAR INTAKE IS BEING LOWERED BY CONSUMERS
That is why we have developed an alternative solution to create mousses and bavarois preparations with natural colours and flavours, with the same application recipe as our regular range, but with 30% less sugar.
You can now stabilise, gelatinise, flavour and sweeten creams with limited sugar impact thanks to our new range of reduced sugar fonds. These flavoured bavarois powders can be used with dairy or non-dairy creams.
FRUIT FILLINGS WITH 80% FRUIT
We have taken fruit fillings to a new level, by bumping up the fruit content and replacing all the refined sugars with natural sweeteners.
The result is a high quality range of fruit fillings, with the natural flavour of fruit and just the right amount of sweetness. This Dawn Balance® Delifruit Xtra range is bang on trend.
• Bake- and cut-stable
• Delicious fruit flavour
• Reduced calories by 30%*
• Reduced sugar by 30%*
• Suitable for vegetarians and vegans
• Excellent taste
• Very high fruit content
REDUCED SUGAR
MANGO & PASSION MUFFINS
COMPOSITION
12 MUFFINS
840 g Muffin batter plain or chocolate
240 g Dawn Balance® Delifruit Xtra Mango & Passion 80%
BASIC RECIPE
1. Reduced Fat & Sugar Plain Muffin
1000 g Dawn Balance® Reduced Fat & Sugar Plain Cake Mix
450 g Water
160 g Vegetable oil
50 g Glycerin
1660 g Total
60 g Almond / pistachio mix
2. Reduced Fat & Sugar Chocolate Muffin
1000 g Dawn Balance® Reduced Fat & Sugar Chocolate Cake Mix
465 g Water
160 g Vegetable oil
50 g Glycerin
1695 g Total
60 g Dawn Crumble Mix
WORKING METHOD
• Add all ingredients to a mixing bowl fitted with a beater.
• Mix for 1 minute at slow speed - Scrape Down - Mix for another 2 minutes at slow speed.
• Deposit 70g of muffin batter into a muffin tray with paper cups.
• Top with a sprinkle of almond/pistachio mix or crumble.
• Bake in a deck oven at 180ºC for 35 minutes.
ASSEMBLY
• Allow to cool, cut the top of the muffin.
• Place the Delifruit Xtra Mango & Passion 80% or one of the other Delifruit fruit fillings Xtra into a piping bag and fill 20 g into each muffin.
• Put the muffin lid on top.
OUR PILLARS
When you partner with Dawn, you get more than just great products. You get the partnership, expertise and dedication to help make your business a success. Our bakery ingredients are organised under different ranges to make it easy for you and your team to find the right product every time.
Tried and true products that provide consistent quality and performance.
We understand that with constantly evolving consumer demands, you need more than exceptional products to inspire new levels of success. You need a true partner: one who’s walked the walk and understands the various challenges of running your day-to-day operation. A complete partner, with the tools, solutions and support to help you stand out in today’s highly competitive marketplace. An innovative partner, one that is always looking ahead for ideas and inspiration to create new excitement. We are Creators. Collaborators. Experts and Inspirers. For growing your business, we are the total package: your partner for bakery success. DO YOU HAVE MORE
