ESSENTIAL HAIRCARE SHAMPOO BARS
EVEN MORE ESSENTIAL, EVEN BETTER
Essential Haircare is the line created to represent our values and good intentions, in which good and beautiful formulas combine with a low environmental impact packaging. From now on, the formulations of Momo, Dede, Love and Volu shampoos are also available in a new, solid form, wrapped in essential packaging, made from 100% FSC paper. Solid Essential Haircare shampoos are as creamy and gentle as their liquid versions, but they travel better, take up less space, and are wrapped in virtuous packaging. All the products in the line are carbon offset, as the CO2 emissions generated by raw materials, production, packaging, transport, and final disposal are neutralized through the EthioTrees and Scolel’te reforestation projects promoted by Davines. INNOVATIVE FORMULA The formulas of Essential Haircare solid shampoos are free from sulfates and silicones and contain high percentages of easily biodegradable ingredients, while combining performance and sustainability. Unlike traditional soaps that have a high pH and do not contain conditioning agents, the technology behind the formulas of Essential Haircare solid shampoos is completely different: it allows to use 40
a mixture of particularly delicate surfactants and it has a skin-like pH, for a very gentle but effective cleansing action that can provide compactness and brightness to the hair fiber. Thanks to this advanced technology, the formulas can be added with a mix of conditioning agents to give softness to the hair, as well as improving workability and pleasantness of use. Some of the conditioners are of
natural origin, stem from brassica and are used as a botanical alternative to silicones. Finally, the formula used allows to enrich our solid shampoos with natural ingredients, such as active ones from the Slow Food Presidia, through which we help preserve biodiversity.
