ESSENTIAL HAIRCARE SHAMPOO BARS

EVEN MORE ESSENTIAL, EVEN BETTER

Essential Haircare is the line created to represent our values and good intentions, in which good and beautiful formulas combine with a low environmental impact packaging. From now on, the formulations of Momo, Dede, Love and Volu shampoos are also available in a new, solid form, wrapped in essential packaging, made from 100% FSC paper. Solid Essential Haircare shampoos are as creamy and gentle as their liquid versions, but they travel better, take up less space, and are wrapped in virtuous packaging. All the products in the line are carbon offset, as the CO2 emissions generated by raw materials, production, packaging, transport, and final disposal are neutralized through the EthioTrees and Scolel’te reforestation projects promoted by Davines.

INNOVATIVE FORMULA

The formulas of Essential Haircare solid shampoos are free from sulfates and silicones and contain high percentages of easily biodegradable ingredients, while combining performance and sustainability. Unlike traditional soaps that have a high pH and do not contain conditioning agents, the technology behind the formulas of Essential Haircare solid shampoos is completely different: it allows to use a mixture of particularly delicate surfactants and it has a skin-like pH, for a very gentle but effective cleansing action that can provide compactness and brightness to the hair fiber. Thanks to this advanced technology, the formulas can be added with a mix of conditioning agents to give softness to the hair, as well as improving workability and pleasantness of use. Some of the conditioners are of natural origin, stem from brassica and are used as a botanical alternative to silicones. Finally, the formula used allows to enrich our solid shampoos with natural ingredients, such as active ones from the Slow Food Presidia, through which we help preserve biodiversity.

OUR SOLID SHAMPOOS ARE THE CONSCIOUS CHOICE FOR THOSE WHO LOOK FOR THE ENDURING QUALITY OF THE ESSENTIAL HAIRCARE FORMULATIONS, KEPT IN ESSENTIAL PACKAGING WITH A LOW ENVIRONMENTAL IMPACT, ABLE TO OFFER HAIR GENTLENESS, SILKINESS AND COMPACTNESS AT THE SAME TIME.

DEDE/ SHAMPOO BAR 100 g

MOMO/ SHAMPOO BAR 100 g

LOVE/ SHAMPOO BAR 100 g

VOLU/ SHAMPOO BAR 100 g

WHY CHOOSE ESSENTIAL HAIRCARE SOLID SHAMPOOS?

» 100% FSC paper wrapping, with minimized use of material; » 100% recyclable packaging; » Produced with a lower logistical and transport impact, thanks to the smaller volume compared to a traditional shampoo; » Highly biodegradable formulas from 97.1% to 97.4%* to minimize impact on the aquatic environment; » Practical use and transport wherever you like, at home, to the gym, on the go; » Duration of use: between 30 and 40 washes**; » 1 shampoo bar = 300 ml of traditional shampoo.

* Calculated in accordance with the OECD 301 method which defines as readily biodegradable ingredients which, in 28 days, have degraded to at least 70%. ** The number may vary according to hair density, length and washing habits.

HOW TO USE YOUR SHAMPOO BAR?

» Wet the solid shampoo with water and work it with your hands to create a soft, creamy foam; » Apply the foam to wet hair and massage until the product is evenly distributed; » Rinse thoroughly and repeat if necessary; » Follow with suitable conditioner if needed; » The feeling on wet hair may be different from what you’re used to with traditional shampoos. Do not worry. Once dry, your hair will be light, soft, and bright.

HOW TO PREVENT WASTE AND MAKE YOUR SHAMPOO BAR LAST LONG?

» Do not waste water: remember to turn the tap off during the application of your solid shampoo; » Rinse your solid shampoo after use; » Do not leave it exposed to water and humidity; » Air dry it after use; » Store it in a closed container once completely dry.