WHAT’S NEW?
Unique personalization of blondes with 3 new shades of VIEW , non-committing demi-permanent colour, designed to respect and reinforce the hair.
3X more luminous hair1, VIEW delicate formula and acidic pH reduces risk of hair breakage, protects hair structure and guarantees extreme shine from 95% to 99% biodegradable ingredients2 from 88% to 93% natural origin ingredients3
Colour palette
1 Instrumental test by independent laboratory. Hair shine increase versus not product applied.
2 Biodegradability is calculated as the sum of the percentage of all raw materials rapidly biodegradable according to the method OECD 301 this method defines as a rapidly biodegradable ingredients that in 28 days are at least 70 degraded.
3 In Davines, an ingredient is defined of natural origin when 100 of its molecular structure is of natural origin, without any synthetic portion This criterion is different and more restrictive than the one commonly used by other brands.
This is a buttercream white tending to yellow, a colour that, unlike optical white, has an inherent softness.
10,27
Use metallics and light play to craft a palette of ambiguous pastels.
NEW
VIEW NEW
VIEW NEW
VIEW
10,0
10,1
NEW DAVINES PADDLE
FEATURES
Essential and easy to use
Exclusive functional design
BENEFITS
Ideal on all hair lengths and helps to add precision to freehand techniques
Durable colour tool made of recycled plastic
Suitable for right and left-handed colourists thanks to its ergonomic design that reduces tension in the wrist in comparison to standard paddles, Sustainable and recyclable
The new HEART OF GLASS Instant Bonding Glow is a reinforcing, extra shine serum, that acts in no time, ideal for those frequently undergoing bleaching, highlighting and toning colour services, instantly delivering:
+37% resistance to hair breakage1
6,4 X shinier hair 2
HEART OF GLASS Instant Bonding Glow works in perfect synergy with VIEW elegant tones to deliver a strong anti-fading and beautiful extra shine effect for:
up to 83% colour intensity maintenance 3
up to 6 weeks preserved beautiful shine effect 4
1 Instrumental test on bleached locks treated with the HEART OF GLASS Instant Bonding Glow versus untreated locks.
2 Instrumental test on bleached locks hair shine increase, HEART OF GLASS Silkening Shampoo + HEART OF GLASS Instant Bonding Glow versus HEART OF GLASS Silkening Shampoo only.
3 Instrumental test on hair locks bleached and toned with VIEW after 10 shampoos treated with the HEART OF GLASS Instant Bonding Glow at every wash versus bleached hair locks.
4 Instrumental test on hair locks bleached and toned with VIEW, washed 3x/ week with HEART OF GLASS Silkening Shampoo + HEART OF GLASS Instant Bonding Glow versus HEART OF GLASS Silkening Shampoo only.
