Kelley Jewelers Magazine

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EXCELLENCE IN THE MAKING

Rolex offers timeless and durable watches that are built to last, while committing to future generations through partnerships and initiatives.

THE REFERENCE AMONG DIVERS’ WATCHES—SUBMARINER

Epitomizing the historic link between Rolex and underwater exploration.

WEDDING TRENDS FORECAST

Our six-page feature with new engagement rings as unique as you are!

MAGAZINE

FEATURES

4 EXCELLENCE IN THE MAKING

The Rolex philosophy is about offering timeless and durable watches that are built to last, while committing to future generations though multiple partnerships, initiatives and actions.

16 WHAT’S YOUR WATCH PERSONALITY?

With so many watches on the market, which timepiece is right for you? Take our quiz.

22 THE REFERENCE AMONG DIVERS’ WATCHES –SUBMARINER

The Oyster Perpetual Submariner and Oyster Perpetual Submariner

Date, archetypes of the divers’ watch, epitomize the historic link between Rolex and underwater exploration.

38 FIND THE DIAMOND OF YOUR DREAMS

Here are eight reasons to choose your diamond at Kelley Jewelers.

28 THE WEDDING TRENDS FORECAST

Finding “the one” for you. We review engagement rings as unique and individual as you are.

Selections from our Shy Creation Collection

ON OUR COVER

Showing a selection from Kelley Jewelers Wedding Jewelry Collection.

COLUMNS

14 KELLEY CUSTOM

Our team of jewelry experts can work their magic to bring your jewelry back to life, into pieces you will cherish & wear for years to come!

20 DESIGNER SPOTLIGHT

Anywhere, anytime...introducing new selections from Fope

34 KELLEY COUPLES

Congratulations to our Kelley Jewelers couples who found their engagement rings with us.

36 TIMELINE

A concise history of the Engagement Ring.

40 SHOW YOUR COLORS

Turn up your style with pretty gemstone jewelry.

44 CHAIN REACTION

In the moment with chain earrings and bracelets.

50 OUR GIFT GUIDE

KELLEY JEWELERS ASSOCIATES share their personal picks for the best pieces to give the jewelry and watch lovers on your list.

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THE MAGAZINE by KELLEY JEWELERS CONTENTS
EXCELLENCE IN THE MAKING Rolex offers timeless and durable watches that are built to last, while committing to future generations, through partnerships and initiatives. MAKE A DATE OF A DAY The Rolex Oyster Perpetual Datejust is milestone in watchmaking history. THE WEDDING TRENDS Our six page feature with new engagement rings as unique as you are! MAGAZINE

THE MAGAZINE by KELLEY JEWELERS

If spring is turning your thoughts to weddings, graduations, Mother’s and Father’s Day, we’re here to help in this special gift-giving season. Whether you are just browsing for ideas or have something bright, shiny and specific in mind, we think shopping these pages is a good place to start.

On page 50, you’ll find our Gift Guide where our team of watch and jewelry experts has hand-selected their favorite pieces — the pieces they know that our customers love and that they would choose for themselves.

And for those of you who are planning to pop the big question, nothing makes us happier than helping couples choose their forever rings. We’ve even turned this magical moment into a popular section of our magazine; see ‘Kelly Couples’, page 34. And to find the ring that is uniquely you, we’ve put together a six-page guide showcasing the latest trends in engagement rings plus the various ways you can make them personal.

You’ll also find articles for watch and jewelry enthusiasts. So after you’re done browsing, we invite you to come into our store and let our team of pros help you find just the right gifts to mark any special occasion.

Thank you for your patronage for over 90 years. We look forward to seeing you soon!

With kind regards,

107 W. Main St, Weatherford, OK 73096 (580) 772-3113
KELLEY JEWELERS MAGAZINE 3
Kim Ingram
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what’s your watch personality ?

There are many wonderful watches on the market, something for everyone. But how to find the one that’s right for you?

To get some guidance on choosing watches, we turned to Gregory Gardinetti, Patrimonie and Culture Manager at the Fondation de la Haute Horlogerie in Geneva. Gardinetti studies the history of watches and knows what makes watch buyers tick. He has discovered that watch owners tend to fall into certain categories based on interests, and that this determines which watch suits them best.

To find out which category you fall into, answer the questions here and on the next page.

1.are you intrigued by technology?

Are you the first to own the latest smart phone? Do you compare your watch’s features with your friends’ timepieces? If you said yes, “you will appreciate watches with complications,” says Gardinetti. New watch collectors might buy a moon phase watch, or one with a tourbillion. More seasoned watch collectors might find it’s time to add a chronograph or minute repeater to their collection.

2.do you enjoy going to museums and galleries? do you collect art?

If you answered yes, Gardinetti says, “People who love art will appreciate timepieces with craftsmanship, such as enamel, engraving and gem-setting.” These watches by nature tend to be among the most expensive, as these time-honored and timeconsuming skills are practiced by only a few artisans, and it can take days, weeks or even months to complete ornamenting a watch of this kind.

3.do you spend your free time watching or playing sports?

Do you throw or attend an annual Super Bowl party? Have you attended Wimbledon, the French Open or the U.S. Open? Have you received your international diving certificate and are you planning your winter vacation exploring Australia’s Great Barrier Reef?

Says Gardinetti, “Athletes will of course love sports watches. They are built to withstand rugged activities, with handsome good looks to match. And sports watches have the sorts of functions, from stopwatch to diving-depth indicator, to serve your active life.

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Gregory Gardinetti is a historian in fine watchmaking. In 2010 he joined the Fondation de la Haute Horlogerie where, as culture and patrimony manager, he has charge of exhibitions and lectures, and approves the historical content of the Fondation's website.

4.do you like classics?

If you’re a woman, do you own at least two black cashmere sweaters? If you’re a man, are there at least two navy blazers in your closet?

“If you like pure things, elegant things,” Gardinetti maintains, “you’ll choose a watch that looks the same.” Watches with clean white or black faces and Roman or Arabic numerals and a timeless round or simple tank shape with a leather bracelet will best match your elegant wardrobe and attitude.

5.are you into fashion?

Do you follow Fashion Week coverage on Style.com? Have you seen every episode of “Project Runway”? “For some people who enjoy fashion it’s all about the look,” says Gardinetti. “A quartz or mechanical watch is all the same to them.” If you’re a fashionista, you’re likely to have a wardrobe of watches so there’s one to match your every outfit, from day to night, casual to dressy. And you likely own at least one watch designed by a fashion designer.

Bottom line: “A watch is what you love and what you want to look like,” Gardinetti says. “It’s why watchmaking is magical and personal, and why there is a watch for everyone.”

your best match is:

Shown from left: Type 1. Apple Watch with Michele Diamond Band. Type 2. Seiko 5 LE collaboration with Artist Kosuke Kawamura. Type 3. Seiko Prospex Speedtimer. Type 4. Seiko Essentials Watch. Type 5. Michele Deco Sport Chrono.

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designer spotlight

Anywhere, anytime... introducing the new selections from Fope.

If you’re like us, we know you can't get enough Fope jewelry. So if you're looking to add a few more pieces to your collection—or to gift to a special someone—we’ve handpicked a few of our favorites from the our collection. The look—an imported, elegantly woven motif that catches the light—defines effortless chic.

STATEMENT NECKLACE An eye-catching necklace is sometimes all you need to make the perfect outfit. Shown: Fope Eka Collection Flex’it Necklace in 18K gold.

HOOP EARRINGS Hoop earrings are always in style, but Fope has kicked this jewelry essential into even higher gear with these Essentials Hoop Earrings in 18K gold.

GOLD BRACELET The gold link, with its softness and recognizable design, is stunningly realized in this two-tone stackable bracelet. Shown: Fope Flex’it Bracelet with bicolor mesh in 18K gold.

STACKING RING Master the art of stacking rings. Mix in a dramatic piece, like this Fope Flex’it Ring with oval mesh in 18K two-tone gold to amp up your look.

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GABRIELNY.COM

THE WEDDING TRENDS FORECAST

Engagement rings as unique and individual as you are.

There has never been a better time to be an engagement ring shopper. There are so many dazzling designs to choose from you are sure to find “the one” that best expresses your uniqueness — in addition to you and your partner’s special love story. To help guide you through a sea of settings we turned to experts who keep watch on wedding jewelry trends, Amanda Gizzi, spokesperson for Jewelers of America and Severine Ferrari, founder of Engagement 101. Here’s what to know to find the ring that is perfect for you.

Solitaires Stand The Test Of Time

The beauty of a round single center stone never grows old — it’s still the leading shape, classic and timeless. And because the shape doesn’t have any sharp angles, it’s less prone to chipping.

❥ To make it more personal: Stack it. Putting a band above and below the solitaire elevates it, especially if your bands incorporate a special meaning about you and your partner, such as birthstones or different size diamonds.

28 KELLEY JEWELERS MAGAZINE All rings from our Gabriel & Co. Collection.

Hidden Details Make a Ring More Special

A halo of small pave diamonds surrounding the center stone gives even the smallest ring a lot more shine, which is why halos continue to be a popular feature in engagement ring settings.

❥ To make it more personal: Instead of framing the stone with a halo of tiny diamonds, couples are opting to include halos and accent gems with notable meaning, such as birthstones, under the setting where only the wearer can feel their presence but everyone else will be able to see the enhanced brilliance of such hidden details. The trend also includes etching dates and messages into the inside of the ring.

Defy Tradition

Fancy-shape diamonds — pears, trapezoids, marquise, cushion and portrait cuts — defy tradition and automatically express their individuality.

❥ To make it more personal: Any of these cuts can look especially amazing turned on their sides in an east-west setting.

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Ovals Are Elegant

The popular elongated shape is not only flattering to the finger, it too, is chip resistant. The larger surface area makes the stone appear larger, with its facets throwing off a lot of sparkle.

❥ To make it more personal: Set it on its side in a unique and eye-turning stunning east-west setting.

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THE WEDDING TRENDS FORECAST

Look for New Spins on Three-Stone Settings

Traditional and timeless, three-stone rings with matching diamonds will always be a bride’s favorite.

❥ To make it more personal: Three-stone rings don’t always have to feature matching stones. Accents are another way to express uniqueness. Now trending, center stones being flanked by two smaller stones, sometimes diamonds in different shapes or even colored gemstones.

Think Something Blue

While diamonds still rule when it comes to engagement rings, some brides are opting to incorporate color gemstones into their rings. Sapphires are the most popular and durable stones next to diamonds.

❥ To make it more personal: Choose sapphires in a lighter blue hue. Or if your taste runs to ruby red or emerald green, think of adding them as accent stones though neither is as durable as a diamond or sapphire.

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THE WEDDING TRENDS FORECAST

Two-Stone Rings Are Gaining in Popularity

The toi et moi setting, symbolizing two lovers sitting side by side, is far from a passing fad. The romantic design with matching stones dates back centuries.

❥ To make it more personal: Choose stones in different shapes or one diamond and one gemstone.

Metals Matter

While you can’t go wrong with gold (yellow or white) or platinum, know that platinum is the most durable metal, followed by yellow gold. White gold may require some maintenance to keep its sheen. And all three metals are skin friendly.

❥ To make it more personal: Two-tone settings are trending, often with a platinum crown to make the stone more secure and appear as sparkly-white as possible.

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Stacking Bands Are as Popular as Ever

Adding to a stack is a wonderful way to commemorate an anniversary, birthday or other special occasion. And rearranging and playing with stacks is a great way to keep your look unique and fresh.

❥ To make it more personal: Consider a band with more swerves, curves and a little more of an organic shape. It’s a fresh, new look that can give you the illusion of stacking without needing to pile on more.

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TIMELINE ...

a concise history of the Engagement Ring.

1660s

Archduke Maximilian of Austria presented the first diamond engagement ring on record to his fiancée, Mary of Burgundy. The ring, which represented the letter “M” in diamonds and gold, launched a trend amongst the European nobility.

Cardinal Mazarin commissioned the first brilliant-cut diamond, the Mazarin, in France. The 17-faceted crown is considered the ancestor of the modern-day round brilliant cut, the most popular diamond shape today. He served under two kings and acquired the most exceptional diamond collection in Europe.

1886

Tiffany & Co. developed a special solitaire six-prong setting to maximize light return on a diamond ring. The “Tiffany setting” elevated the gem and displayed more of the surface area, allowing for increased sparkle.

Late 1400s-1600s

1800s

“Poesy rings,” often bearing sentimental inscriptions, were popular in Europe, exchanged by lovers upon engagement or simply as a sign of affection. Silver rings indicating engagement were often replaced by gold bands upon marriage. The inscription inside reads “LOYALTE NE PEUR,” which translates to “loyalty not fear.”

“Dearest Rings” were popular during the Victorian Era. The gemstones in the gallery spell out the word “Dearest” with the first letter of the each stone: Diamond - Emerald - Amethyst - RubyEmerald - SapphireTourmaline.

1901-1914

The 21.25-carat Eureka Diamond was the first diamond discovered in South Africa. It prompted a diamond rush. Over the next few years, huge deposits were found and the market became flooded with gems. Diamonds ceased to be a true rarity and became affordable for those of more modest means.

1867

1920s–1930s

During the Edwardian Era, engagement rings became much more popular. Rings often featured platinum and elegant, feminine details such as filigree and milgrain, creating a delicate “lacy” look. The trend was interrupted by WWI, when platinum resources had to be redirected to the war effort.

Engagement rings with dramatic geometric patterns were in demand during the Art Deco Era. The designs lent rings a modern aesthetic. This ring style usually incorporated diamonds into patterns accented with other colorful gems.

Diamond engagement ring sales plummeted during the Great Depression. In response, De Beers launched an intensive ad campaign, culminating in 1947 with copywriter Frances Gerety’s phrase “a diamond is forever.” By the late 1940s, diamond engagement rings were the leading line of jewelry in most stores. By the 1960s, 80% of engaged or married women sported a diamond ring. Now, nearly 80 years later, the four-word sentiment has become one of the most recognizable brand slogans of all time.

1947 Today

More than ever, brides want engagement rings that stand apart from the crowd and express their unique personal style. Less traditional shapes such as the emerald, pear, and cushion cut are growing in popularity, as are colored diamonds and other precious gems. Brides are paying more attention to the accents of engagement ring design, adding custom details such as engraving, braiding, or a split shank.

Dearest Ring c. 1874
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find the Diamond of your dreams...

Since 1931, Kelley Jewelers has been a trusted name for exquisite diamond jewelry at competitive prices. With an extensive collection of fine watches and one of Oklahoma's largest diamond selections, Kelley Jewelers is your premier destination for crafting timeless moments that will last a lifetime.

the kelley jewelers guarantee

Every Kelley Jewelers diamond has been hand-selected by our world-class diamond buying team - ensuring that you will receive the best quality and pricing guaranteed.

dazzling selection of fine diamonds

We have one of the largest selection of diamonds in Oklahoma. With such a vast selection of diamonds to choose from, you’ll be able to find exactly what you’re looking for.

the BEST—for a lot less

Kelley Jewelers eliminates the middleman so we can offer the best diamonds at hard-to-beat prices. This translates to greater value or more diamond for your dollar.

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you’re not just a customer—you’re part of our family

We’ve been active in the Weatherford community for over 93 years. When you shop with us, you’ll be treated warmly and respectfully. You’re not just a client, you’re a member of the Kelley Jewelers family.

100% conflict-free guarantee

Kelley Jewelers has a zero-tolerance policy regarding conflict diamonds. Period. We simply do not deal in them. our suppliers have agreed to the standards established by the Kimberley Process. When you buy from Kelley Jewelers, you buy with peace of mind.

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easy financing

Once you’ve found your diamond, we’ll give you options to make your purchase more convenient. Through the SYNCHRONY finance program, you can experience the benefits of preferred financing offers, a convenient and fast approval process, deferred payments, and more

friendly, personalized shopping and education

Your one-on-one Kelley Jewelers experience begins when you sit down with a certified diamond specialist at our Diamond showcase. You’re in the best hands in the business. With their expert guidance and advice, you’ll find the perfect diamond!

the kelley jewelers lifetime trade-up

We offer you the FULL PRICE of what you paid for your diamond(s) as a credit towards your 'diamond upgrade' on the larger size of your choice! Visit us at the store for more details.

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SHOW YOUR COLORS

Turn up your style with pretty gemstone jewelry...a conversation with Aja Raden, author and jewelry expert, featuring selections from our Extensible, Imperial Pearl and LeVian Collections.

Pale rose, soft lilac, lemon peel, azure, celadon and the crystalline blue of a spring sky: these enticing colors are the newest palette for jewelry designers, as they create the latest must-haves for customers. And all for good reason. While emeralds, sapphires and rubies will always be prized, pastelcolored stones like amethyst, aquamarine, topaz, peridot and citrine present lighter options. They’re fresh, they’re fun and they’re feminine, fitting right in with the softer silhouettes and lovely flourishes—beading, embroidery, lace and ruffles—popular in fashion now.

Jewelry made with, say, tourmaline and quartz is not as serious as that of precious gemstones; it’s easier to wear all day, every day, not just for big occasions.

The lovely pastel shades are attractive on most skin tones, and they go with most wardrobes, complementing light items and bringing a lift to dark clothing. It’s not just lighter-colored semi-precious stones that are enjoying a surge. “We’re seeing white and black pearls,” said Aja

Raden, author of a book on historic jewels, Stoned, and a jewelry designer herself, formerly at Tacori and now doing private commissions. And, she adds, “there are tons of opals.”

Designers are delighted to have a whole new crayon box of colors to play with, letting their imaginations run wild and experimenting with luscious color combinations. And they’re enjoying the challenge of creating pearl jewelry that’s anything but traditional. Said Ms. Raden, “It’s not just pastels. I’m seeing a real resurgence of nature-inspired jewelry: flowers, butterflies, snakes, bugs, even birds,” using lightercolored stones in their creation. It’s all part of a love of nature in the face of an increasingly technical world. There’s more attracting customers to pastels. The cost for semi-

than that for precious gemstones. And as some of these semi- precious stones, such as spinels and tanzanites, themselves start to become rare, it’s a good time to invest in jewelry made of them—and show your colors!

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chain REACTION

Chain necklaces, bracelets and earrings — the bigger and bolder and the more the merrier — are the accessories of the moment. Wear one alone or mix it up and layer on a few. It's a look that's easy enough to wear daily and a great way to refresh your jewelry game.

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From our Shy Creation Collection.
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