Datum Racing

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D+P is a full service creative agency dedicated to delivering high-impact graphics and experimental venues for racing sponsorship brands

www.datum.agency

Datum + Services

Partners + Services

Large format

Signage solutions

Overlay solutions

Wayfinding

Point of sale

Digital print

Installation & removal

Experimental venues

Digital signage

Exhibition stands

Graphics

Banners & signage

Branding

Marketing collateral

Artwork services

Digital content

Datum

We have been producing high-impact graphics and tempory venues for the sports marketing sector for over thirty years. What began as a printing company producing artwork services for Bollinger has evolved into a full service agancy providing design and print solutions for sports and sports sponsorship brands including; Ayala Champaign, Arsenal and Charlton.

Datum + Partum

Our experienced award-winning team of creatives have created high-impact graphics, experimental venues and compelling integrated cross-platform marketing campaigns for sports and sports sponsorship brands.

Our understanding of the power of marketing, paired with intelligent design and in-house print suite, ensures we are best-positioned to create and deliver impactful graphics and venues that reflect our clients ambitions in a clear, concise and exciting way.

Large format

We create and manage all forms of large format print, from temporary experimental venues, signage and overlay solutions, permanent and interactive experiences. We continually source new and innovative materials whether it’s the latest textured wallpaper or digital interactive technology.

Environmental graphics

When your project requires a permanent graphic, we can supply a wide range of items, including etched and CAD-cut acrylic signs, beautiful textured wallpapers in a range of finishes, and Dibond boards.

Consultancy and installation

When planning your project, we offer a noncommitment consultancy to discuss, plan and site-survey your project. All our installers have the necessary certifications, including risk assessment, as well as public liability insurance. If required, we can decommission your installation, even overnight!

Temporary campaigns

Whether it’s a Christmas campaign, Valentine’s event or the latest sporting showcase, we are the ideal partner for your temporary large format campaign. Some of the items we include are pull up banners, pop up banners, flags, posters, banners and window graphics.

Clients
Bollinger Ayala Champaign

Clients

Bollinger

Creating strategic integrated experiences that connects a brand to their target audience is a powerful combination of the expected and unexpected. A major factor in the delivery at large events is to create a solution that is authentic and representative of the brand from initial concept through to installation.

As one of the world’s leading Champagne houses, Bollinger is famous for its consistency of style, structure and aromatic complexity. Which is why we were thrilled when they asked us to help them set up both temporary bars and roving bicycle bars at three major events they sponsor: Royal Ascot, The Boat Race and the 2015 Rugby World Cup.

We designed and installed both an indoor and outdoor champagne bar at Royal Ascot which retained the iconic, luxury feel affiliated with Bollinger, in conjunction with the Bollinger bicycle which was designed, printed and installed by us for an interactive and immersive element. Carefully considering opulent hues, custom-made features and premium finishes, we utilised each space to create bars that stood out from the crowd and increased brand awareness.

Through innovative design, bespoke build and creative production, we were able to bring the concept to life on time, on budget and on brand. We supported this with digital production in the form of an edited advert to fit Royal Ascot’s specifications which was played on the day to raise further awareness and large-format print to create a sense of ubiquity which still continues with our work with Bollinger today.

Bollinger

Bollinger

Bollinger

Bollinger

Ayala Champagne

Event bars are an integral part of any event and are all bespoke and specifically exclusive to each client’s requirements. By creating a carefully thought out experience that engages with customers in a unique environment, brands can elevate their awareness and interact with customers on a distinctive level.

When one of the longest established Champagne houses, Ayala, approached us to create a high-quality centre piece in the form of a temporary bar at Royal Ascot, we were more than happy than to assist. We explored visions and ideas with our client and used our experience to bring their bar to life in a way that excited and raised awareness with customers.

Every component was carefully considered to encompass the brand’s sophisticated and refined identity, and we successfully produced areas that welcomed visitors to bask in the opulence of the champagne bar during their day at the races. As with all our briefs, we support our clients and recommend the best ways they can utilise their space for promotional opportunities.

With tried and tested methods, when we install temporary bars we ensure that stability and quality is at the core of the project.

Offering assistance with both the build and de-rig, we keep everything under one roof, making the process seamless for our clients. We understand that meticulous planning is the cornerstone to any successful campaign which is why we offer our clients a one-stop creative service to exceed their expectations.

Ayala Champagne
Ayala Champagne

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