Lochinver House Brand Guidelines

BRAND GUIDELINES | APRIL 2019

APRIL 2019

BRAND GUIDELINES

WELCOME TO THE LOCHINVER HOUSE SCHOOL BRAND GUIDELINES.

These guidelines have been produced to ensure that the maximum benefit is gained from our identity and to maintain a recognisable brand. The brand identity is created using a number of core elements: logo, typeface and colours.

These guidelines are intended to provide continuity and a framework in which to produce design for marketing, internal and external communications.

BRAND GUIDELINES | APRIL 2019

OUR ETHOS

PERSTARE PRAESTARE

‘To Persevere, To succeed’

The mission of Lochinver House Preparatory School is to inspire pupils through high quality teaching and learning, in partnership with their parents. There is a particular emphasis on spiritual, moral, social and cultural development, and to create a safe, happy community that is conducive to learning in its broadest sense.

BRAND GUIDELINES | APRIL 2019

Our logo is for use on all materials.

The logo consists of our school shield and our school name (the logotype). It is essential that our logo is used correctly and consistently in all projects.

It should not be redrawn, modified or reproduced in shadow, outline or any other decorative way. The logo should not be reproduced from previously printed items.

GUIDELINES | APRIL 2019

BRAND

OUR LOGO

Logotype School Shield The Logo

USING OUR LOGO

To ensure our logo is visible in all implementations, the logo needs to be surrounded by clear space. This exclusion zone is the minimum area that must always be kept free of any type or graphic element.

MINIMUM SIZE

The minimum size is 15mm.

BRAND GUIDELINES | APRIL 2019

15mm

LOGO POSITIONING

When using our logo on any given format (landscape or portrait) please try to place the logo in the top centered position.

There is no pre determined size for using the logo but the proportion should be determined by the overall document size and space allowing for full visibility.

BRAND GUIDELINES | APRIL 2019

PLEASE DON’T

The logos must never be redrawn or altered. By using the original digital artwork files consistency of the brand identity will be maintained.

Don’t change the scale of the individual elements

The logo must only be produced in colours from the palette

Do not stretch or distort the logo

Do not rotate the logo

GUIDELINES | APRIL 2019

BRAND

BRAND COLOURS

Our logo has been created with a core colour palette. This palette has been chosen carefully to reflect the ethos and history of the school. For each colour there is a Solid Pantone, a CMYK, a RGB and HEX colour reference.

The majority of documents produced in-house by the school will use the RGB colour reference. The colours should ideally be used as solid colours however in certain documents (forms, tables etc...) the colours may be used as tints.

R243 / G165 / B193

HEX: #f3a5c1

HEX: #000000

BRAND GUIDELINES | APRIL 2019

PANTONE : 1905C C0 M47 Y6 K0 C0 M0 Y0 K100 R0 / G0 / B0 LOCHINVER PINK LOCHINVER BLACK

PANTONE : 644C

C44 M21 Y9 K0

R155 / G183 / B212

HEX: #9bb7d4

SECONDARY COLOURS

PANTONE : Cool Grey 1C

C18 M13 Y15 K0

R218 / G217 / B215

HEX: #dad9d7

PANTONE : 666C

C42 M44 Y15 K1

R162 / G146 / B179

HEX: #a292b3

PANTONE : 344C

C43 M0 Y39 K0

R160 / G209 / B178

HEX: #a0d1b2

PANTONE : 1205C

C5 M11 Y54 K0

R249 / G224 / B142

HEX: #f9e08e

PANTONE : 289C

C100 M85 Y45 K52

R32 / G41 / B69

HEX: #202945

BRAND GUIDELINES | APRIL 2019

ICE BLUE STONE LEMON CHIFFON NAVY LILAC PEPPERMINT

COLOUR VARIATIONS

The logo has three variations for use on different coloured media.

The full colour logo should be used on a white background. There is also black only version that can be used on black and white documents and a white version to be used over areas of solid colour.

GUIDELINES | APRIL 2019

BRAND

PRIMARY LOGO ONE COLOUR LOGO REVERSED LOGO

BRAND TYPEFACE

Our primary font family is Avenir and is used in a variety of weights to allow flexibility in our communication material. Our typeface is an important part of our identity and have been chosen so that everyone can keep our brand consistent across all internal and external media.

AVENIR - REGULAR