PHARMACEUTICAL PACKAGING
From the particular to the general… … or that is from an open house to the market. Views and certainties of an entrepreneur fully involved in a growth strategy, where business and a company culture go hand in hand. Stefano Lavorini
We met up with Maurizio Marchesini the last day of the open house set up in the new spaces created in the “historic” works at Pianoro. Satisfied with the results and grateful for the commitment shown by his staff during the event, which lasted a week, he wished to share a positive thought - not only as an entrepreneur but also has president of Unindustria Bologna - on the dynamics of the pharma market, on the geographic and dimensional borders of the world that are very different from the past, on the condition of the Italian SMEs. THE WORLD IS CHANGING Marchesini was not always the Marchesini of today: having grown in size and skills & knowhow up to becoming a group, it operates proposing a complete range of machines and systems for pharmaceutical packaging, ranging from the standard top-end product to bespoke items. And these are only some of the assets that enable it to successfully preside over an evolving market…
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The dynamics of the pharma Marchesini operates in an anticyclical sector - pharmaceuticals - that absorbs around 80% industry are quite peculiar: of its output of machines and systems. The company closed 2009 with an increase in turnover, the budget for 2010 is still growing and the prospects for 2011 are anything but grasping the same and making negative, given the holding firm of the main segment and the recovery registered in them our own has been a help cosmetics. From 18th to 22nd October, Marchesini Group hosted over 1200 customers from in understanding the changes 650 companies from 55 countries all around the world. The event was the occasion for reasoning on the technological trends of the future and presenting the most innovatory underway in the global society. solution in the field of pharmaceutical and cosmetic packaging, with thematic focuses on It is hence clear that we have to robotics, processing in sterile chambers and technologies to combat counterfeiting. think of a world that will continue Marchesini’s open house was held in the new works, inaugurated for the occasion and built following ecocompatible and sustainable criteria: with its 3,500 sq m it considerable extends to change, both on a the 40,000 of the headquarters, becoming an integral part of their logistics pole. geographical and a dimensional level. On this count a fact clarifies things. Up to some years ago Marchesini MADE IN MARCHESINI worked 70-80% with the big pharmaceutical The organizational effort made by Marchesini to companies; currently the percentage is down to prepare and run an open house over seven days was 50, despite which we have registered an increase considerable, but the results exceeded the highest in turnover. This means we are serving new areas, expectations: many machines on show, expression of that have come into being not only abroad but the many “souls” of the Group, an extended, state-ofalso in Italy: In Italy for example, outsourcing is a the-art works, an R&D that focuses on product and going concern, and the production of generic process efficiency, a capacity and aptitude for post pharmaceutical products in Europe is evermore sales services that makes the difference on the global significant. At the same time the market market. geography is changing: India, China, the The proof? Some 1500 customers, both Italian and foreign Maghreb, Latin America, Russia, the Middle thronged the open house, in response to the proprietors’ East… contrary to their being labeled as invitation to look “inside” the company in order to discover “Emerging countries”, in actual fact already not a “finished” product but, rather, how the same is “emerged” a while back and are becoming made, examining solutions just out of the development highly important actors on the world stage. In stage or even imagining those to come. better understanding the dynamics of And at a fair machines currently under production are pharmaceutical products once again helps us placed on show, according to Valentina Marchesini, to understand “where the real world lies”. In the head of the project «an open house enables one to show advanced countries the average lifespan of the the direction in which one is heading, the trends, the