SOONER
You opted for curated content on you experts, so does this exclude AI developments focused on personal recommendations in base on customer experience? We use a mix of curators with a constantly evolving recommendation system. Our editors are much better reading the time sensitive cultural context of each market and react to them by prioritizing the content the majority of users will enjoy. But this approach is way too broad and we think a recommendation system offers the extra edge which can react to an individual’s content journey and surface content that’s likely to peak their interest but might not be in the current zeitgeist. We give the users the option to sort the content based on their own usage and utilize many different processes to match their history with other similar type of content.
What is the future of Sooner? What is the next step for the company?
WE’RE CURRENTLY BRINGING THE SOONER CONTENT TO MORE ENVIRONMENTS AND WILL CONTINUE TO EXPAND AND REACH MORE USERS INCLUDING NEW TERRITORIES.
We’re currently bringing the Sooner content to more environments and will continue to expand and reach more users including new territories. In the near future I can see Sooner increasing its market share in key regions and bringing more local content including livestream for concerts, theater and partnerships with cinemas. For our users, next in the roadmap will be integrating a social networking dynamic where users can create custom playlists, share and follow each other’s activities and favorites. It won’t be a full fledged social network, but we believe having social integration will allow the cinephiles and power users to build an audience by curating their own
content journey and making that available for other users to experience the platform as they do. Rating the content as well, we feel the current star rating or link/dislike logic of other services doesn’t really capture what attracts people to the content, so we are developing ratings based on a few criteria like story, character development and so on. As much as our curators and recommendation system can help users discover our huge catalogue, we believe it’s the users who can tell us and each other what are the highlights they are most excited about in our collection, and that is very exciting for us! 45