


September is here, and as every year, it is impossible to avoid talking about IBC at this time.
Guided by the aim of providing our readers with useful information, and following the positive response of previous editions, we have once again set out to prepare the most comprehensive guide to the market, gathering all the essential content and product launches of the event.
On the one hand, we review the main conferences and themes that will dominate the show. Among them: the omnipresence of AI, the growing segmentation of content, and the new rules to capture audience attention. Players such as TikTok, YouTube, and Netflix will also feature prominently, offering a clear clue as to where the industry is heading.
On the other hand, we have selected the most relevant news from exhibitors, who are, after all, the real protagonists of IBC. It is worth recalling that, as is customary, many manufacturers have
Editor in chief
Javier de Martín editor@tmbroadcast.com
Creative Direction
Mercedes González mercedes.gonzalez@tmbroadcast.com
Chief Editor
Daniel Esparza press@tmbroadcast.com
Editorial Staff
Bárbara Ausín
Carlos Serrano
timed launches, appointments, and strategic alliances to coincide with the event in order to capture the spotlight.
IBC is a massive fair, and without a clear plan of what you want to see, it is easy to feel completely overwhelmed. That is why, from among the more than 1,200 exhibitors showcasing their products, we have created a carefully curated selection of 54 highlights we consider essential to visit.
Of course, this does not mean there aren’t many other stands worth exploring, depending on each visitor’s specific interests. Our list has been chosen by the editorial team with the aim of covering all areas of the market, featuring both leading brands and some smaller companies that have particularly caught our attention.
We hope, in short, that our pre-IBC special proves useful, and don’t forget to check out the rest of the exclusive content in this issue, which we have prepared with care especially for you.
Key account manager
Patricia Pérez ppt@tmbroadcast.com
Administration
Laura de Diego administration@tmbroadcast.com
TM Broadcast International #145 September 2025
Published in Spain ISSN: 2659-5966
TM Broadcast International is a magazine published by Daró Media Group SL Centro Empresarial Tartessos Calle Pollensa 2, oficina 14 28290 Las Rozas (Madrid), Spain Phone +34 91 640 46 43
News PAN SHOT 26 SHOWS
ANALYSIS
The broadcast industry swings toward software: Between caution and determination
The broadcast industry has set its course toward software, but it still sails in two waters: the legacy of technical infrastructures and the promise of new models.
IBC 2025:
Transforming today’s industry with tomorrow’s technologies
The RAI in Amsterdam will host the fair dedicated to media and entertainment between September 12th and 15th, with more than 1,250 exhibitors spread across 14 dedicated halls.
62
By Janelle Morse, VP of Engagement & Strategy, SCTE
Broadband is undergoing a dramatic shift. The industry is reimagining how networks will be designed, built and run for decades to come.
Scott Stiefel, CEO at Telos Alliance:
“We’re making a concerted effort to research prime markets where we can push our products and technology”. 66
Radio’s place in the age of global platforms: The Australian experience
We interview Lizzie Young, CEO of Commercial Radio & Audio (CRA), the body that represents the commercial radio industry in Australia.
Blackmagic Design has announced that French production company Léni has built a new outside broadcast (OB) van to support regional motorsport series across Europe, featuring Blackmagic URSA Broadcast G2 cameras, ATEM Constellation 8K for live switching, and integrated replay and post with DaVinci Resolve Studio.
The vehicle was developed in collaboration with APR, a motorsport event organizer, aiming to provide a scalable, cost effective solution for live sports broadcasting. Featuring up to 16 cameras and 11 workstations, the system supports live production, commentary and editorial under one roof.
“Three years ago, we were turning up to events with a trailer that couldn’t meet our needs”, said Evens Adras, project director at Léni. “With APR’s support,
we have designed a solution tailored to the reality of regional motorsport—tight timelines, changing environments and modest budgets”.
At the heart of the van is an ATEM Constellation 8K live production switcher, operated via an ATEM 4 M/E Advanced Panel. Live feeds are routed through a Blackmagic Videohub 120×120 router. Depending on the event, the crew deploys up to seven URSA Broadcast G2 cameras, with a mix of Canon and Fujinon lenses. SMPTE fiber channels provide tally, power, video return and intercom, and signals are then shaded and matched inside the van using ATEM Camera Control Panel.
To try to meet the conditions of motorsport venues, Léni’s workflow supports long distance fiber and mobile wireless operation. “We built the system to adapt, whether we’re plugging
into a circuit’s infrastructure or laying kilometers of our own cable”, explained Adras.
For live replay, Léni implemented Blackmagic Replay, integrated directly into the production pipeline. Camera feeds and replay content are recorded using multiple HyperDeck Extreme 8K HDR and HyperDeck Studio 4K Pro broadcast decks, with synchronized timecode. Footage is stored on a Blackmagic Cloud Store Max 24TB and edited in DaVinci Resolve Studio, even before the race concludes.
“Using Blackmagic Replay and DaVinci Resolve together allowed us to simplify the workflow and reduce training time”, added Adras. “It’s reliable, cost effective and fits how we work.”
The OB Van XL also features integrated audio mixing and supports both local and remote commentary. Broadcasters can receive international feeds or customize output with their own voiceover, delivered in real time.
“With increasing pressure to deliver more with less, we needed a production environment that was both powerful and familiar”, concluded Adras. “By standardizing on Blackmagic Design, we’ve built a system that works wherever we go and with whoever is operating it.”
SMPTE has announced that the Content Provenance and Authenticity (CPA) in Media Study Group has opened its first public survey. The survey is part of a broader initiative by the Study Group to gather industry insights from individuals and organizations on how authenticity and provenance metadata are used, needed, and challenged in real-world media environments, as it has claimed in a statement.
“Trust in media will play an important role in content distribution and supporting it through SMPTE infrastructure standards is a top priority”, explained SMPTE Standards Director and Chair of the CPA Study Group, Thomas Bause
Mason. “The survey is a crucial step in gathering valuable industry input to inform the ongoing work within SMPTE’s Study Group on Content Provenance and Authenticity”.
While the Material Exchange Format (MXF) is a key focus — given its widespread use in professional media and urgent need for a solution — the survey’s scope is not limited to MXF. The Study Group is equally interested in understanding use cases, user stories, requirements, and challenges across other formats and workflows, including professional streaming infrastructure, post-production, and archiving. For this reason, the survey consists of two parts:
a more general section and an MXF-specific one. Individuals may submit multiple surveys, sharing both personal and organizational perspectives. We will also ask for user stories during the survey.
The survey’s goal is to identify gaps in current standards, explore interoperability with emerging technologies such as C2PA, and inform future SMPTE work that aims to support secure, verifiable, and trustworthy media production. The Study Group will publish a report summarizing the survey responses. All responses will be treated anonymously in the report.
NEP Europe has announced the launch of new remote broadcast facilities supporting Sky Sports’ coverage of the English Premier League, as the company has claimed in a statement.
The new units—named Nucleus 1 & 2 and Era 1 & 2—are deployed to Premier League stadiums with the objective of providing a remote system supporting Sky’s UHD/HDR coverage.
The Nucleus units serve as the technical hubs for producing the high-level audio and video HDR output for Sky’s largest productions.
The Era units were built with comfort and space in mind for engineering and talent teams, featuring a private production pod for Sky’s onsite team, separate from the main technical area.”
The broadcast industry is developing at an unprecedented pace, with new technologies and workflows becoming standard practice. With the objective of keeping knowledge up to date, the Lawo Academy has designed a training program for broadcast professionals – and those preparing to enter the industry, as the company has claimed in a statement.
The Academy combines online learning with in-person classroom sessions. Its curriculum is structured in three levels – Foundational, Advanced, and Masterclass –with each stage building on the previous one. Certificates are awarded upon completion of paid courses. Online modules allow participants to begin training immediately, study from anywhere, and integrate learning into busy production schedules. Paid courses include certification and access to virtual remote labs, which provide hands-on
exercises in a realistic simulation environment. Additionally, Lawo offers Masterclasses that deliver tailor-made, in-depth instruction aligned with individual workflows and technical setups.
One of Lawo’s highlights about the Academy is its capability to adapt to the schedules of busy broadcast professionals. Courses can be completed during travel, between productions, or in preparation for the installation of a new system. With remote labs, learners can experiment in a safe environment without affecting live infrastructures. For those looking for an introduction, the “Freemium Bundle” offers free courses that provide an initial overview without certification or lab access.
One of the recent updates to the Freemium program is the “Introduction to IP Networking for Broadcasters” course, which aims to deliver essential knowledge on SMPTE ST2110 fundamentals,
IP addressing, subnetting, and multicast, making it a starting point for engineers, operators, and administrators preparing for IP and Dynamic Media Facility (DMF) infrastructures.
Another addition, the “crystal Console Setup & Operation” training, guides learners through the process from unboxing to going live, including hardware setup, network and audio connections, software configuration, and advanced operational features.
The Academy’s courses are designed for different professional profiles. “Operators can focus on practical production requirements, technicians can build on their ability to maintain and support complex setups, and administrators can develop the skills needed to configure and program entire infrastructures”, explains the company. Across all levels, the training content remains consistent.
GatesAir will bring its AirWatch365 remote monitoring service overseas for the first time next month at IBC2025, September 12-15 (Stand 8.B75), with visual presentations of the NOC-based monitoring environment visible to GatesAir’s technicians. Available through the company’s broader GatesAir Care program, the service provides TV and radio broadcasters with a team of GatesAir RF experts to monitor transmitter performance, analyze RF conditions, and respond to issues that affect quality of experience and uptime, as the company has claimed in a statement.
GatesAir introduced AirWatch365 at NAB Show 2025 in April as a secure value-added GatesAir Care service that aimed to give broadcasters a reliable option to outsource support and maintenance as the industry’s base of RF engineering resources shrink. New for IBC, GatesAir has enabled remote connectivity to DAB/DAB+ transmitters, signaling AirWatch365’s availability to customers in Europe and the United Kingdom as of IBC, with plans to expand to other international regions next year.
“We have started the process of introducing the AirWatch365 experience to our more than 85 global channel partners, which will provide first-level support for notifications, on-demand health checks and annual preventative maintenance services”, explained
Raymond Miklius, Vice President of Technology, GatesAir. “These valued in-country representatives of GatesAir already provide local post-sales service and technical support, and will have access to our expanded GatesAir Care services and our entire AIenabled Knowledge Base through further integration with our global company resources”.
AirWatch365 monitoring infrastructure takes advantage of each transmitter’s control system via its secure application gateway to provide 24/7 alarming, accelerate root-cause diagnoses, and immediately execute remediation tasks (parameter adjustments, parts deployment, software upgrades, etc.). Continuous monitoring also has the objective of empowering the infrastructure’s AI to provide predictive analysis and detect potential future RF problems thanks to the storage of data in GatesAir’s Knowledge Base.
The 24/7 NOC-based service now connects to GatesAir’s
new high-efficiency DAB/DAB+ transmitters, maximizing uptime and operational efficiency for TV, FM and digital radio broadcasters in Europe, the UK and North America
Engineers will also keep an eye over performance trends that suggest the potential for issues, and transition into troubleshooting mode to proactively solve problems as necessary. AirWatch365 can also connect to and monitor other equipment in the RF plant with the appropriate network interfaces and security parameters.
Available as a standalone monitoring solution, AirWatch365 can be added to three GatesAir Care service level agreements (SLAs). All three tiers come with flexible contract structures and service options, including on-site preventative maintenance plans, installation, commissioning and live, onsite technical support for major broadcast events.
Bridge Technologies has announced a new partnership with MoMe, an Spanish consultancy and systems integrator specialising in monitoring and measurement solutions. With over 25 years of experience in the broadcast sector, MoMe will now offer Bridge’s full suite of IP and broadcast monitoring tools, as part of their portfolio for production and distribution customers across Spain and surrounding regions, as the company has claimed in a statement.
MoMe (short for Monitorización y Medidas) brings an extensive background in both DVB-T distribution and IP-based production, aiming to support broadcasters as they make the transition toward hybrid and fully IP workflows.
The partnership is strengthened by MoMe’s expertise in platforms that integrate seamlessly with Bridge’s probes, such as Dataminer. It is equipped with the objective of providing advanced consulting and custom development for comprehensive monitoring and analytics solutions.
In keeping with their commitment to knowledgesharing, MoMe plans to support the partnership through roadshows, technology days, and training events, helping to equip broadcasters with the tools
and understanding needed to try to deploy IP infrastructure effectively and confidently.
Simen Frostad, Chairman of Bridge Technologies, commented: “MoMe’s technical insight and longstanding presence in the Spanish market makes them an ideal partner as we continue to support customers in making the transition to IP-based workflows. Their deep understanding of both production and distribution monitoring allows them to deliver our solutions with a
high degree of expertise and added value”.
Jaime Herbada, Chief Operating Officer at MoMe, added: “We’ve always seen ourselves as a bridge between technology and operations – helping clients turn complex requirements into intuitive workflows. Our partnership with Bridge Technologies enhances that mission. Their products offer the visibility, precision, and usability that broadcasters need today – not just to monitor, but to elevate every stage of their delivery chain”.
Plan B, the production company co-led by Brad Pitt, Dede Gardner and Jeremy Kleiner, part of the Mediawan group since 2022, announces the creation of its subsidiary Plan B Europe, based in London and headed by Ed Macdonald, as the companies have claimed in a statement.
This new European base aims to foster growth for Plan B, particularly increased production of premium series in the UK and across Europe. Plan B’s recent releases including films “F1”, “Beetlejuice Beetlejuice”, “Nickel Boys”, and “Mickey 17”; television series “Adolescence”, “Three Body Problem”, and “Lego Masters”; documentaries (with its partner KM Films), “Apocalypse in The Tropics” and “One to One”; its Tony-nominated theater debut “Enemy of the People”, and recent audio success for Audible “What Could Go Wrong”.
In addition to their collaboration with Netflix UK on “Adolescence”, Plan B’s recent work includes collaborations with the BBC – on Raine Allen-Miller’s “The Roots Manoeuvre”, the follow up to her BAFTA nominated “Rye Lane” – and Film Four – on Phillippa Lowthorpe’s adaptation of “H is For Hawk”.
To lead Plan B Europe, the Plan B partners have appointed British producer and executive Ed Macdonald. Macdonald’s tenure at Clerkenwell Films includes a prolific body of work, with recent hits such as the BAFTA-winning “The End of the F***ing World” and the Golden Globe and Emmy-winning Netflix global phenomenon “Baby Reindeer”, along with the upcoming adaptation of Nick Cave’s cult novel “The Death of Bunny Munro” for Sky. Under the supervision of Plan B’s leadership and Mediawan, Ed Macdonald will focus on developing television
content in the UK and Europe and building further bridges and synergies across markets.
In Plan B’s television work, Ed Macdonald will work closely with Nina Wolarsky, Plan B’s US-based Head of Television.
This development will foster new co-productions between the United States and Europe, building on Plan B’s projects already undertaken within the Mediawan Group such as:
› “Weekend Rebels”, the forthcoming movie adaptation of the hit German film “Weekend Warriors” developed by Wiedemann & Berg (Leonine Studios, a Mediawan Company) for Apple in the US, starring Mark Wahlberg and written and directed by Stephen Chbosky.
› “The man with a thousand faces”, the series adaptation of Sonia Kronlund’s book by the showrunner of “Call my Agent” Fanny Herrero, with Atlantique Productions, a Mediawan French subsidiary.
› The US series adaptation of Mediawan Hit show “Call My agent” in the world of Sport.
“We are thrilled to expand Plan B’s footprint in Europe by bringing Ed Macdonald on board. Building on our artistic ambition, we’re excited to deepen our commitment to premium television and to explore new creative partnerships across
the UK and Europe. With Ed’s exceptional track record and the support of Mediawan group, we look forward to captivating audiences around the world with ambitious new series”. Brad Pitt, Dede Gardner and Jeremy Kleiner, Plan B’s leadership team.
“I have loved my years at Clerkenwell — I’m grateful for the friendships forged and deeply proud of the work we’ve made together. But it’s with huge excitement that I’m now joining the Plan B family. I’ve long admired Brad, Dede and Jeremy’s instinct for eclectic, resonant stories. I look forward to working alongside them to establish the company’s European division, with the support of Mediawan
and their nurturing, producerled ethos. I can’t wait to start this new chapter, to build upon Plan B’s legacy and to keep doing what I love — making vivid, high-quality television with the most talented storytellers in the world”, affirmed Ed Macdonald.
“The richness and dynamism of France’s creative ecosystem – with its outstanding filming locations and robust financial support schemes – have enabled us, from France, to build with Mediawan an international studio to support talents and stories around the world. Today, the creation of Plan B Europe marks a key milestone in our international growth strategy and further strengthens the European DNA of the Mediawan group. As a
premium reference label, Plan B brings a unique vision and an unwavering commitment to excellence, from development and writing to production. We are delighted that Ed Macdonald, the acclaimed producer of Baby Reindeer, will lead this new chapter and bring his expertise to our European projects. With Plan B as the driving force behind some of this year’s most acclaimed film and television successes, their arrival in Europe will empower us to continue creating world-class content and bring it to audiences everywhere”, added Pierre-Antoine Capton, CEO and cofounder of Mediawan Group and Elisabeth d’Arvieu, CEO of Mediawan Pictures.
Outstanding Innovation Award
› DMC Production/ Grass Valley/ Broadcast Solutions/ Ziggo Sport
› Riedel Communications –RefSuite Team
› Ross Video – Carbonit HyperMax
› Witbe – Agentic AI
Technology Catalyst Award
› Alistair Horne – Hornets Tech
› Balbinder O’Neil – Quickplay
› Damon Neale – Metadat-AI
› Melvin Saldanha – OSN
Visionary Leadership Award
› Baskar Subramanian – Amagi
› Hejar Berenji – Rudaw Media Network
› Louis Hernandez Jr. –The Media eXchange Layer Project (MXL)
› Santiago Solanas – Dalet
Pro AV Changemaker Award
› Alpha Cogs
› Beam Dynamics
› Bitfocus
› Marc Risby
IABM has confirmed the shortlist for the new IABM Impact Awards 2025. This year the awards have attracted a “record-breaking number of entries” from across the global MediaTech community, as it has claimed in a statement.
Saleha Williams, CEO of IABM, affirmed: “The response to the first IABM Impact Awards™ has been incredible. We’ve seen companies and individuals from all over the world – members and non-members alike – step forward with entries that truly showcase the energy, creativity and determination of our industry. The judging panel was faced with some very tough decisions, which speaks volumes about the quality of submissions. It’s a privilege to recognize these remarkable people, projects and organizations that are setting new benchmarks for excellence”.
Sustainability Champion Award
› Grass Valley AMPP
› KitPlus Auctions
› Limecraft
› VITEC
Community Impact Award
› Bitmovin
› MISTV
› Norigin Media
› Wowza
Trailblazer Award
› Interra Systems Application Engineering Team
› Jordan Bartow – Quickplay
› Mark Birchall – Tradefair
› Stacey Moorcroft – Ross Video
Rising Star Andrew Jones Award
› Chloe Schuil-Brewer – Sky TV
› Olivia Peacock – Red Bee Media
› Sachin Rafic – Ross Video
› Ward Pennink – Media Distillery
Transformational Project Award
› BritBox
› Jio Star India / Postudio / Planetcast
› Prime Focus Technologies / OSN
› Techex
Industry Partnership Award
› Ecoflow
› TAMS on Amazon Web Services (AWS)
› The Media eXchange Layer Project (MXL)
› Verizon (with Nvidia, Ericsson, Haivision, Monks, RED Digital Cinema,
› Dell Technologies, Cintegral and FanDuel TV)
The awards were judged by a set of independent leaders from across the global MediaTech industry. Luiz Padilha, head judge of the IABM Impact Awards, commented: “The quality and
diversity of submissions this year has been remarkable. The judging panel faced some difficult decisions, with so many outstanding entries demonstrating genuine impact. Every finalist has delivered something truly impressive and deserves recognition for their achievements”.
The winners will be announced at the IABM Impact Awards Ceremony, which will take place on Saturday 13 September from 6:00–7:00pm at the IABM Impact Stage, IABM Hub, Diamond Lounge, RAI Amsterdam, during IBC2025. Register for the ceremony online via the IABM Impact website
Telefónica Servicios
Audiovisuales (TSA), the system integrator and service provider in the media sector in Spain, with the support of Appear, the global leader in live production technology, has announced that it has been selected by LaLiga to deliver the contribution and distribution network (Lot 4) for Spain’s premier football competitions, as they have claimed in a statement.
Following the process, TSA secured Lot 4 of LaLiga’s new media operations contract, which will be deployed and managed from TSA NOC located in the Aravaca CNSO, in Madrid (Telefónica National Supervision and Operations Center for it’s fiber network), and related to the Media Hub initiative that is already operative since Q1 2025. This Lot is responsible for the contribution
and distribution of live match feeds from stadiums to central production facilities and then on to global rightsholders. As TSA’s technology partner, Appear will deliver using its X Platform to enable a highly flexible, scalable, and ultra-reliable infrastructure.
TSA and Appear have the objective of ensuring performance and stability for the contribution and distribution of LaLiga’s content, handling 200+ feeds from stadiums across Spain to the Master Control Room in Madrid, as well as managing low latency feeds from OB trucks for remote production.
Through Appear’s X Platform, the TSA and Appear deployment will deliver:
› Seamless transport of over 200 live feeds across stadiums and central facilities with a fully
redundant, ultra-low latency JPEG XS and AVC compression architecture.
› Flexible and modular technology which is able to handle both SDI and SMPTE 2110 with NMOS control as required.
› Future-proofed technology, delivering 1080p50 HDR content and including license-based upgrades to UHD format and SRT to serve LaLiga’s future broadcast needs.
› High security using encryption to protect premium sports content from piracy.
› Rapid deployment and scalability, leveraging Appear’s modular design and short hardware lead times to meet LaLiga’s operational deadlines.
› Sustainability gains through reduced rack footprints, lower energy consumption, and efficient shipping compared to legacy systems.
“We are honored that LaLiga has selected Telefónica Servicios Audiovisuales to manage the contribution and distribution of its premium soccer content”, affirmed Jose Luis García Cabrera, COO at TSA. “With the deployment of Appear’s industry-leading compression solutions, we are able to offer LaLiga the most technically advanced and powerful solutions on the market today. This project
comes as a valuable addition to the comprehensive solutions we have already been delivering for top-tier sports environments — including fixed port networks, AV networks in stadiums, press rooms, production equipment, IP ST2110-based stadiums or show control systems, amongst others”.
Chris Alner, SVP Commercial Director EMEA at Appear, added: “It’s a privilege to have been chosen alongside Telefonica to be responsible for the new contribution and distribution infrastructure for LaLiga. Spanish football fans are some of the most passionate in the world and expect only
the best quality content when they are cheering on their favourite team. The flexibility, power and competitive price point of our X Platforms will ensure that the system can evolve as needed to keep pace with the changing face of live sports broadcasting”.
NEP Middle East & Asia has selected Grass Valley as a technology partner with the objective of acquiring a major expansion of its IP-based outside broadcast capabilities across the Middle East, as Grass Valley has claimed in a statement.
The agreement includes deploying LDX 150 live cameras, Kayenne XP switchers, Creative Grading panels, CCS-One centralized control systems, and SuperXpander large lens adaptors. Designed from the ground up around native-IP workflows, the OB units aim to enhance NEP’s ability to deliver high-end live productions across major events in Saudi Arabia, the UAE, and the broader region.“This investment reflects NEP’s ongoing commitment to setting the benchmark in broadcast technology and services”, affirmed Jean Claude Rahme, Chief Technology Officer for NEP Middle East & Asia.
“Grass Valley provides reliability, innovation, great partnership
and compatibility in our TFC broadcast orchestration platform — all of which offer our clients unparalleled quality and flexibility in live production”.
The two identical IP OB facilities will play a key role in NEP’s support of broadcasters, rightsholders, and content producers of high-profile sports, entertainment and cultural events. This deployment is expected to accelerate
broader adoption of IP production models across the Middle East.
“NEP is raising the bar for what’s possible in live production, and we’re proud to help power that vision”, added Hany Bartella, Vice President of Sales, Middle East and Africa at Grass Valley. “This partnership goes beyond technology—it’s about leading the media revolution in one of the world’s most dynamic markets”.
By Daniel Esparza
The broadcast industry has set its course toward software, but it still sails in two waters: the legacy of technical infrastructures and the promise of new models. The migration will be uneven, depending on each company’s resources, and will demand more than investment: it will require cultural adaptation, new skillsets, and a shared vision among professionals who still speak different “languages.” And perhaps therein lies the real challenge
In this article, we gather a selection of opinions and reflections from manufacturers such as Grass Valley and Net Insight, as well as broadcasters like Rai, RTVE, Sweden’s SVT, and Denmark’s TV 2, previously published in TM BROADCAST, to establish a broad framework for understanding this transformation
Traditionally, the broadcast industry has been strongly anchored to hardware infrastructures, but this paradigm is beginning to shift. The transition to softwarebased systems—underway for years—now seems to be gaining definitive momentum.
In a recent interview with TM BROADCAST, Grass Valley CEO Jon Wilson estimated a timeline of one to three years for the full adoption of softwarebased models in high-end productions. His reflection: “[The shift from hardware to software-based infrastructure] it’s only accelerating — especially at the high end of the market, where customers have the resources to invest in
transforming their infrastructure. Our conversations with these clients are intensifying. Today, even for top-tier productions, some workflows aren’t quite ready yet to handle the complexity and scalability entirely through software. But in the next one to three years, we expect most of those gaps will be addressed. Computing power continues to grow rapidly, and that will enable much more flexible production models.”
In this context, some broadcasters have taken the lead. One such case is Sweden’s public broadcaster SVT, which recently implemented NEO, a new software-based audiovisual infrastructure for communication, distribution, and production.
"This transition is like moving from a gas engine to an electric one," CTO Adde Granberg told TM BROADCAST. "It is the most significant change I have witnessed in my 32 years in the industry. We still have our broadcast vehicles running, but now, the engine—the core of our production infrastructure— is completely new and built on proven communications technologies."
SVT had been working on the project for five years and launched it this spring.
"I believe this is the biggest step SVT has taken towards software-based production in an industry traditionally reliant on hardware infrastructure," Granberg explained.
There is a widespread concern in the sector about the communication gap between network departments and traditional television operations
The CTO also identified persuasion as the main challenge: convincing stakeholders within the company and across the industry that software could replace much of the hardware—even though a base infrastructure will always be needed. “We need to rethink how we set up production, how we operate, and how we design production control rooms. We also need to reconsider the traditional mindset around production workflows,” he added.
This faith in software is shared by Denmark’s TV 2. Morten Brandstrup, Head of Newstechnology, told TM BROADCAST in another conversation that the migration toward software-based infrastructures represents the core of industry transformation. Asked about their reliance on the cloud, he noted: “For me, it doesn’t matter much whether the servers are in the cloud or on-premises. What really matters is that production is software-defined. The physical location—whether in the cloud, on-premises, or in our own VM—is not a big deal for us. What’s more important is transitioning to software-defined production, and that’s what’s truly interesting.”
“I’m sure it’s a big challenge,” he reflected, “but it’s also something we are looking forward to because there is huge potential for better integration and a more user-friendly UI for those producing content. Additionally, the wider adoption of API-driven, data-driven workflows can greatly enhance efficiency.”
"This transition is like moving from a gas engine to an electric one,"
Adde Granberg (SVT)
Another notable voice is Ubaldo Toni, CTO at Rai: “The transition to software-based infrastructures is progressing rapidly, driven by advances in artificial intelligence, cloud computing, and IP-based workflows. Our objective is to harness the potential of software to achieve more flexible, scalable, and efficient operations.”
At the same time, however, he warned: “It's essential to maintain the reliability and security that have traditionally characterized broadcast environments.”
Even while the trend is undeniable, many in the industry stress the need to move carefully. At a recent
TM BROADCAST breakfast with technical leaders, Jaime Herbada, owner of engineering firm MoMe, emphasized the importance of balance: “Not everything can be done with software yet. We need to be sensible. If hardware gives us more efficiency or reliability, then we can’t simply move everything to software. The key is knowing when each approach is appropriate. You can combine models: use a local OB unit for part of a production and do the rest remotely or in the cloud. These are entirely complementary solutions.”
Laura Martín, Senior Broadcast Operations Manager at Discovery Communications, echoed this sentiment. She explained that in their case, software tools are often used as backups or substitutes under certain circumstances, but not yet as the primary solution in all cases.
For his part, Javier González, Commercial Director at Net Insight, highlighted a dual strategy:
“On the one hand, we have our own hardware, onto which we can load different software. On the other hand, we are also developing 100% software solutions, with a view to gradual migration towards 2110, TR-07, TR-08, and more economically efficient models.”
“It's
essential to maintain the reliability and security that have traditionally characterized broadcast environments,”
Ubaldo Toni (Rai)
But this transformation is not only technological—it also requires a reconfiguration of
skills, professional profiles, and organizational structures. Training, therefore, emerges as one of the main challenges. As Ubaldo Toni (Rai) noted: “An equally important focus for us is the training of engineers. Their skillsets must evolve to meet the growing complexity involved in managing and administering software-based systems.”
Beneath this lies a deeper concern: the lack of understanding between network departments and broadcast departments. Network specialists may not grasp the criticality of a video signal, while traditional broadcast engineers often lack IP expertise. Yet both groups now work on interdependent workflows.
This affects veteran engineers who must retrain, as well as newcomers who sometimes fall into a knowledge gap.
“A recent graduate may know something about IP, but nothing about video. And those who know video don’t understand IP. There is no true hybrid training available,” warned Jesús Sancho, Deputy Director of Production and Distribution Systems at RTVE, during another TM BROADCAST roundtable.
Industry executives agree, then, on the complexity of this transformation. What remains hardest to predict is the pace of migration, which—like previous technological leaps—will depend on the resources, objectives, and starting point of each broadcaster.
Transforming today’s industry with tomorrow’s technologies
The RAI in Amsterdam will host the fair dedicated to media and entertainment between September 12th and 15th, with more than 1,250 exhibitors spread across 14 dedicated halls.
By Bárbara Ausín
In the audiovisual industry calendar, the end of summer is marked by the start of IBC. Once again, the RAI Amsterdam will host the fair dedicated to media and entertainment between September 12th and 15th, with the aim of covering the trends that are transforming the ecosystems of broadcasting and content creation.
After surpassing 45,000 attendees in 2024, from 170 countries, this edition expects a similar number of visitors to discover more
than 1,250 exhibitors. To accommodate this, the fair has divided the 46,000-square-meter space into 14 dedicated halls. Halls 1, 2, and 3 are for Delivery, Distribution and Satellite ; 4 and 5,Content Everywhere, Streaming, OTT Platforms, Cloud Services, Cybersecurity and App Development; 6 and 7, Post-production, Graphics, Media Production and Data Storage Solutions; 8 and 10, Multi Technologies, Production, Management, Audio and Transmission; 9, 11, 12, and 13, Production, Cameras, Lenses, Lighting, Video and Accessories; and, finally, hall 14 Future Technologies, AI, 5G, Ad Tech. Additionally, there will be outdoor exhibitors located in the Congress Square (outside Hall 13).
The key trends shaping this year’s event focus will be Artificial Intelligence, Cloud Computing, Advertising Technology,
OTT & Streaming, Connected Technologies, and Immersive Technology. These will receive special attention in the “Future Tech”, a new dynamic hub of emerging technologies, collaborative projects and next-gen talent that will be located in Hall 14. Visitors will be able to delve into:
› Future Tech Stage: Packed with keynotes, panels, and live demos – including the Accelerator PoCs – and sponsored by Microsoft, it will feature industry pioneers previewing the technologies set to transform content creation and delivery.
› IBC Hackfest x Google Cloud: A two-day hackathon with digital innovators, tech entrepreneurs, software developers, creatives, and engineers tackling real M&E challenges using Gemini AI and more.
› Google AI Penalty Challenge: This footballfan experience employs more than 15 integrated technologies to showcase AI-driven decision-making in sports performance.
› 100 Years of Television: Celebrating a century of innovation since the first TV picture was demonstrated by John Logie Baird at Strathclyde University in 1925, this exhibit will offer a glimpse into what the next 100 years might bring.
› Networking Hub: From stand-up breakfasts and informal lunches to meetups and evening DJ sets.
Another significant addition comes from the Global Media and Entertainment Talent Manifesto, which has announced the return of the World Skills Café with a new initiative: Ignite, a mentoring programme for more ethnic representation across the industry. In line with this, the Talent Programme will return for its second year, offering a comprehensive range of support — from mentoring and career development to practical skills and inclusion — for the next generation of professionals.
On the other hand, IBC will also explore pillars such as Shifting Business
Models, Transformative Tech and People & Purpose, in the exhibition hall and in the more than 325 presentations. One of the key elements of these conferences is the “IBC2025 Technical Papers Programme”, spanning 10 sessions on peer-reviewed, original research that tackles real-world challenges across the broadcast and digital media ecosystem.
Beyond demonstrations and talks, the fair will offer spaces for innovation and collaboration. In this regard, its “2025 Accelerator Media Innovation Programme”, also included in Future Tech, stands out. It has already announced the eight Accelerator projects and the Special Incubator that are currently developing their solutions to showcase them as “Proof of Concepts (POCs)”. These are: A Framework for Generative AI, proposed by RAI, Globo and Yle; AI Assistance Agents in Live Production, by ITN, BBC, Cuez and Google; Ultra Low Latency Live Streaming at Scale, by Comcast and BT Media & Broadcast; Stamping Your Content
(C2PA Provenance), by BBC, ITN and Media Cluster Norway; Conquering the Air (Waves): Private 5G from Land to Sea to Sky, by Olympic Broadcasting Services (OBS); Master Control Cloud, by BBC, SVT, and BT Media & Broadcast; Ecoflow II, by ITV and EBU; Multi-Vendor Software Live Media Exchange, by EBU, BBC & Appear; and the IBC Incubator 2025: Changing the Game Again – Proposed by Verizon Business and AMD and Xansr Media.
To bring the event to a close, one of the final highlights will take place on Sunday, September 14th at 18:00. The “IBC2025 Innovation Awards” will reveal the winners of the five categories on the main stage. Among the finalists are:
› For Content Creation: MBC, Pixtree and SK Telecom for AI-assisted
remastering; IP-based multiviewer editorial workflow for Paris 2024, with Avid, EVS and NEP; and Deep Ocean: Kingdom of the Coelacanth, produced by NHK Japan, in co-production with ZDF/ ARTE and OceanX, in collaboration with CMMAI.
› For Content Distribution: Crunchyroll Anime Awards localisation and distribution, in partnership with Amagi, AWS, Bridge Digital and Pixelogic;
Sky’s MediaMesh, a transformation of largescale, software-defined, broadcast operations, with AWS, SDVI, Telestream, and TMT Insights; and OBS hybrid streaming delivery for Paris 2024.
Integration of Amsterdam’s public transport: Attendees will be able to move between the RAI and central Amsterdam using public transport, simply by scanning the QR code on their badge
› For Content Everywhere: Claro tv+ and Omni Devices unify football passion; SVT-AV1, Alliance for Open Media, Intel and Meta; and Pilipinas Live Shorts’ vertical infinitescroll featuring UGC, by Cignal and powered by Quickplay Shorts along with Twelve Labs.
› For Social Impact: Neurodiversity mentoring programme, from Media Talent Manifesto; Amplifying riverside voices in the Amazon, by SOUV
from SNEWS; Empowering citizen advocacy and social justice through technology, with the Mobile Justice app and the American Civil Liberties Union; and France Télévisions pioneers transparency and trust in journalism, in partnership with Dalet.
› For Environment & Sustainability: Evoke 5000B, by Nanlux; Energy-Efficient UHD
Upscaling with NPU Acceleration for Sustainable IPTV Service, Korea’s SK Telecom with Pixtree; and Green Film Shooting (Germany).
The ceremony will also present three other awards. The “IBC International Honour for Excellence”, to editor Thelma Schoonmaker, for her achievements and contribution to filmmaking, which spans more than
five decades and her collaboration with Martin Scorsese.
Alexis Allemann, Sebastien Noir, and Andrei PopescuBelisel will receive the “Best Technical Paper” award for their work developing an AI chatbot to strengthen news reliability. And finally, a “Special Award” from the fair will be given to Globo for its 100 years of innovation and collaboration in the industry.
Below, we present a selection of the main innovations that exhibitors will showcase at the upcoming IBC Show, listed alphabetically by brand for ease of reading. With the aim of providing a varied list that serves as a useful guide for event attendees, we have included both established companies and smaller firms whose portfolios have sparked the interest of our editorial team.
Absen will offer its latest technologies across multiple markets including control rooms, virtual production, holography and rental & staging, and will invite attendees to a series of immersive virtual production experiences by DeepSky. Its stand will be divided in three dedicated zones:
› Stage Application Zone: This will feature Absen’s Saturn Series (SA) SA2.6 and SA2.6-C (flex) displays, alongside its latest Polaris (PL) PL3.9Pro V3.
› Fixed Installation Zone: Showcasing Absen’s commercial and conference solutions, it will include the microLED X Series. This will be accompanied by Absen’s black COB display, KLCOB 1.2, for control and meeting rooms, as well as its new JD Holographic Screen - for commercial and architectural integration. The CPS Series finalises this zone with its ready-to-use digital signage capabilities.
› Virtual Production Zone: A dedicated dark room will offer the PR 1.9 display, powered by the Deepsky control system.
Booth: 1.D31
AEQ will be sharing its latest innovations in audiovisual production and communication, from digital audio consoles to multichannel gateways, intercom systems, and commentator solutions.
› Capitol IP Plus: Its digital console, includes a control surface with connectivity options and a modern design.
› Xplorer Max: Wide-coverage wireless intercom beltpack, for temporary deployments and mobile environments. It features 5 GHz band transmission technology and careful ergonomics.
› Solaris system: Multicodec audio gateway, it condenses up to 64 channels into a single 1U rack and its integration via Dante/AES67.
› The TP9000 panels: designed to offer total control in intercom systems, with a simple interface, broadcast audio quality, and multiple configuration options.
› Olympia 3: Flexible commentator system, for both large-scale international events and more modest installations.
Booth: 8C55
AJA will present and show how its new products for broadcast, production, and AV professionals work.
The IP25-R Mini-Converter connects SMPTE ST 2110 networks with 4K SDI/ HDMI infrastructures, and UDC-4K provides 12G-SDI/HDMI conversion, 4K/UltraHD/2K/ HD scaling, and frame synchronization. Bridge Live 12G-4 brings multi-channel UltraHD support to the Bridge Live line of IP video devices while a free Desktop Software v17.6 update unlocks new improvements for AJA’s Kona IP25 SMPTE ST 2110 I/O card.
Booth: 7.B19
Appear aims to showcase how the combination of its X Platform hardware and new VX software platform enables operators to plot their own journeys towards the future of hybrid and software-defined live production. Its new product launches and European debuts include:
› The X5: Engineered for smaller-scale live productions, delivering ultra-low latency, high-quality compression, and IP media transport.
› The VX Media Gateway: For media processing on prem or in the cloud. Its initial release includes robust support
for Ground to Cloud workflows, stream protection, failover, and compatibility with standards including SMPTE ST-2022, UDP/RTP, Unicast/Multicast, and SMPTE ST-2022-7 input/cloned output. It also includes Appear’s SRT software implementation.
› New capabilities on the X Platform, such as the 100 Gbps network card and Appear Estate Manager (AEM), WHICH simplifies software updates and streamlining management.
Booth: 1.C61
Black Box will demonstrate the evolution of its Emerald IP-Based Control Solution, with new features designed to streamline control room operations, support virtual and hybrid workflows, and simplify system integration.
› The Black Box Emerald IP KVM solution looks forward to serving as an scalable universal access system, giving users the flexibility to connect to both physical and virtual machines, along with anywhere, anytime IP access over an existing IP network, WAN, or even the internet.
› Emerald DESKVUE receiver: Includes support for display arrays with up to 28 monitors.
› The Emerald system with enhanced integration and web access.
› The new release of the industry’s first software-based KVM receiver for macOS, part of the Emerald Remote App suite.
Booth: 10.A27
Blackmagic Design will showcase its solutions for cinema, live production, and post-production. Among the most notable new features, the company highlights:
› URSA Cine 12K LF and URSA Cine 17K 65 cameras: The first incorporates a full-frame RGBW sensor of 36 x 24 mm, while the second makes the leap to the 65 mm format with a resolution of 17,520 x 8,040 pixels. Both allow capturing up to 17K and also offer recording in lower resolutions (8K and 4K) in Blackmagic RAW.
› PYXIS series: 12K LF version, based on the same sensor architecture as the URSA Cine range, and the PYXIS 6K.
› New ATEM Mini Extreme ISO G2: for live production, it combines 8 HDMI inputs, CFexpress recording, 10G Ethernet, and Thunderbolt for capture, playback, and replays. The ATEM 4 M/E Constellation 4K Plus will also be presented, a large-scale switcher with 80 12G-SDI inputs, 48 auxiliary outputs, and DVEs, among others.
› DaVinci Resolve 20: New features, including AI tools, keyframe and voiceover palettes, multi-layer compositing, Chroma Warp, and the second generation of Magic Mask.
Booth: 7.C49
Brainstorm will unveil its latest innovations in virtual production, real-time 3D motion graphics, newsroom workflows, and immersive presentations. The company
highlights Suite 6.2, the latest version of InfinitySet, Aston, and eStudio. This release will be demonstrated through a data-driven weather show combining augmented reality (AR) and virtual production. Powered by InfinitySet and Unreal Engine 5 and featuring a hybrid workflow that integrates real sets and virtual environments using a Modularpix Pro LED volume from Alfalite.
Finally, it will introduce new Aston features designed for data-driven AR graphics and collaborative, multi-channel workflows.
Another addition is Instances, a centralized asset system that allows designers to
reuse pre-compositions across templates and projects.
For creating immersive presentations, Edison will demonstrate the latest developments in the Edison Ecosystem, including EdisonGO and Edison OnCloud. Booth: 7C39
Bridge Technologies will debut a new upgrade to their web-based user interface, which will be deployed across their full range of IP probes. The company has enhanced the interface across the VBC, VB330, VB220,
VB120 and NOMAD product range. Some of its new features include a modernised interface, a vertical top-level navigation bar for quick access to monitoring data summaries, and aggregated thumbnail, mediaWindow and microETR views, a dark or light mode – set by the user – and content thumbnail search and sort with Penalty Box functionality. Additionally, its ETR290 configuration and status in the same context allows no more switching between screens to get the full picture.
Booth: 1.A71
Broadcast Solutions will highlight recent fixed and mobile builds for major clients, alongside its specialist products. Alongside the team will be representatives from Birds Camera Solutions which provides specialist cameras and mounts; Thum + Mahr, a partner in systems integration; and TVC, the Lithuanian systems integrator by Broadcast Solutions.
› The Streamline outside broadcast truck: The company will bring its Streamline S12, recently completed for Swiss production company Brutal Güet. This features a three-room production facility, is designed to operate in HDR high definition, and is ready for 4k Ultra HD.
› Hi human interface (IBC stand 10.C31): an intuitive control layer for a complete production or broadcast infrastructure.
› MeshTECH: For wireless connectivity, it is built on MIMO (multiple input, multiple
output) technology for enhanced data throughput. It allows users to build mobile ad hoc networks (MANet) quickly where required.
› Camera systems in live productions: from remote heads to a most sophisticated, include automated cable aerial camera mount, ready for any manufacturer’s 2/3” box camera.
Booth: Outdoor Exhibits — 0.A23
Hall 10 — 10.C31
Canon will bring its range of Pro Video and Hybrid solutions, from compact mirrorless cameras and hybrid lenses up to full frame cinema cameras. It will also offer its latest workflows in virtual, ENG and cinema production. Some of the products on display will be:
› Cinema EOS system: Canon EOS C400 and EOS C80.
› PTZ solutions: The 4K60P PTZ camera with 12G-SDI connectivity, the RC-IP1000 controller with 7-inch touchscreen.
› Mirrorless cameras: EOS R5 Mark II, EOS R1 and EOS R50 V.
› Lenses: the compact CJ27ex7.3B IASE T zoom and the UHD DIGISUPER 122 (UJ122X8.2B) for broadcast environments, and the CN8X15 IAS S E1/P1 wide-angle for cinema.
› Hybrid RF: the RF 70-200mm F2.8L IS USM Z and the RF 20mm F1.4L VCM lens.
Booth: C.41
Chyron will show its full portfolio of live production solutions and product innovations. The company’s exhibition focuses on three core themes:
› Graphics Design, Data Integration & Playout: Prime platform with new HTML5 capabilities and integrations, Toolbox 4.0, and the new AXIS Maps Module for 3D graphics.
› Lower Cost, Higher Production Value: Workflows such as Camio, Luci+ PRIME Control Panels and Paint and VP, which now support ST 2110.
› Innovation in AI, Cloud & OTT: Chyron Live now features SCTE-35 ad markers, AI-generated replay, and custom control panels, and is fully integrated with Haivision and Asports.
Additionally, Chyron will introduce ZXY Tracking, a GNSS-based solution for horse racing and motorsports — now part of the broadcast ecosystem with full data-to-graphic integration via PRIME.
Booth: 7.B47
Clear-Com will exhibit a full lineup of intercom innovations for broadcast professionals, which include the FreeSpeak Icon beltpack, the adaptable Arcadia Central Station, among others. The company will also feature its virtual intercom suite including Gen-IC, Agent-IC and Station-IC, and will release the EHX v14 software.
The FreeSpeak Icon beltpack, released earlier this year, delivers performance
on 1.9 GHz (DECT) and features nine programmable buttons, four channel volume controls, and Bluetooth 5.3 connectivity. It integrates with the Arcadia and Eclipse HX systems.
The Arcadia Central Station serves as Clear-Com's IP-based intercom powerhouse for hybrid wired and wireless deployments across complex broadcast operations. With the latest firmware release, it supports up to 32 V-Series IrisX panels. The system also allows for reallocation of I.V. Port resources.
Booth: 10.D29
DHD Audio will unveil AI-based voice enhancement among a series of innovations at the event. Developed in cooperation with ai|acoustics, the technology allows the removal of noise and distortion in live broadcast voice presentations.
Making its first IBC appearance will be an updated version of DHD’s Multi-I/O Box stereo USB audio interface, which includes RJ45 connectors with StudioHub+ pinout compatibility. Also, a new version of the DHD Headphone Box will be on show.
Finally, the company will demonstrate some of the DHD Firmware 10.4’s new features:
› Flex Channels: Allow access to more signals within the system.
› Channel Categories: For fader channels, allows the input source list to be filtered for specific signals.
› Mic Preamp Control: The A-Gain value of a mic input can now be set at any time without the need for assignment to a fader.
› DHD control API: Companion Plug-In for Streamdeck.
› TypeScript Library for DHD control API on the Cores.
› Go Library for easy integration of DHD control API in 3rd party software.
› New Control API for DHD AES67 interfaces: Secured connections using Tokens and HTTPS.
Booth: B46
Easy Tools will offer the next solutions for video contribution, processing, distribution and monitoring:
› A transcoding solution that aims to provide a 10x increase in density, allowing operators to cut capital and operating expenses by reducing the number of servers they need to maintain, replace and operate.
› A contribution solution that tries to enable operators to enjoy the same low costs as a single channel on a single platform.
› A processing solution to convert IP feeds for multiple regions at just one-fifth of the cost of traditional setups.
› A streamlined monitoring solution designed to monitor all channels through a single efficient interface.
Booth: 2.A48
Elements will be presenting its latest innovations in storage and media workflow technology.
› GRID: Software-defined all-NVMe storage appliance designed for the highperformance demands of the media and entertainment industry. It combines 200Gbit Ethernet connectivity and it can be paired with its Media Library.
› VALET: New storage extension service designed to make managing large-scale media projects more efficient, flexible, and cost-effective.
› BLINK: The company’s native BeeGFS client for Windows and macOS, engineered to unlock the full performance potential of BeeGFS file systems. It outperforms traditional FUSE-based native clients and can be paired with Element’s NVMe CUBE appliance.
Booth: 7.B25
Ereca will showcase its optical fiber transmission solution, Stage Racer 2 Family, designed to accept all kinds of signal on a same device, and to offer processing
capabilities with Multiviewer, Audio Embedding/De-embedding, Audio shuffling, Audio SRC, Frame buffering, Delays, Tico compression and 2110 gateway. The network can be controlled by a built-in intuitive web interface or with 3rd party controllers.
Among these, the company will present the latest additions to the family: the CoreRacer, for bigger networks & 2110 gatewaying, and the MiniRacer2, cost optimized UHD rugged stage box.
Booth: 11.C49
Evertz will debut the 570EMC, a hardware-based processing platform designed to provide frame video/audio switching, support external and internal channel branding, operator controls with support for 3rd party automation systems. Some of its features include:
› Video & Audio Processing: 16-bit video/audio mixer with embedded audio support, audio shuffling, mono-mixing, and voice-over capabilities.
› Support for MADI and 16 audio channels per input.
› Unified Core Engine: Automation, branding, and operator workflows across SDI, SMPTE ST 2110, FX-LINK, or hybrid installs, with only the I/O configuration changing.
› Channel Branding Tools: Multi-layer internal branding compositor with SSD-based logo storage, static or animated logo support, and optional text crawls and EAS alerts.
› Key/Fill Control: Two independent 16-bit RGB Key/Fill layers with control settings, separate from the branding layer.
› Software-Licensable Upgrades: Optional UHD, HDR, DVE moves, additional Key layers, and more—enabled as needed.
› Transition to IP from SDI to IP infrastructure.
› Control & Monitoring: Locally hosted Web UI for configuration, logo upload and management, and control; external control via Evertz VUE or third-party automation over IP; SNMP support for remote monitoring.
Booth: 2.A47
EVS will launch Tactiq, its next-generation modular control room interface that abstracts complexity and brings unified control of all key production elements. It introduces rundown-based automation, streamlining repetitive tasks while preserving the ability for manual intervention when needed.
Additionally, IBC will be the first public showcase of EVS’s wider Flexible Control Room (FCR) solution, which introduces a software-defined environment that replaces traditional fixed control rooms with reconfigurable workspaces tailored to modern production needs. It is built on open, interoperable technology and supports IP and legacy workflows.
Booth: B11
FOR-A will showcase how softwaredefined architectures are revolutionising broadcast workflows and will demonstrate technologies that bridge traditional broadcast infrastructure with tomorrow's creative possibilities. Some of its solutions include:
› New features of the FOR-A MixBoard, powered by ClassX.
› The flagship HVS-Q12 production switcher: delivers broadcast-grade reliability in a space-efficient 4RU package. It features software-upgradable from 3G-SDI to
12G-SDI, migration path to 4K/UHD workflows with up to 60 inputs and 32 outputs in 3G mode, and IP interfaces Dante and NDI support.
› The FA-1616 multi-channel processor works in conjunction with Hi-RDS (Hierarchical Registration and Discovery System) smart resource sharing technology.
› The debut of the new MFR-5100EX routing switcher: provides multi-format support at resolutions including 4K and 8K, with audio capabilities including MADI, AES/EBU, and analogue audio.
› Viztrick AiDi: a new intuitive On-Device AI solution that operates without internet connectivity, processing video in real-time with remarkably low latency.
Booth: 2.B53
Fujifilm will present Fujinon LA30x7.8BRM and Fujinon UA22x4.8BERD, its two new 4K zoom lenses for broadcast, among its latest innovations.
The LA30x7.8 is for 2/3-inch sensor broadcast cameras. It features a highest-in-class 30x zoom, covering the focal range from 7.8mm-234mm.
The UA22x4.8 is designed for lightweight versatility. The lens measures 252mm, weighs 2.2kg and covers a wide angle of 4.8 mm and a high zoom magnification of 22x.
Booth: 12.B20
Gates Air will bring its AirWatch365 remote monitoring service overseas for the first time at the event, and will introduce a new transmitter architecture for its entire range of DAB/DAB+ transmitters. This update includes new adjustable-voltage power supplies to reduce energy consumption, building on the company’s long-standing focus on RF and power efficiency in UHF television and FM radio. The company will also highlight its Flexiva FM transmitter range, now complete with the debut of a 3.5 kW model,
and the stand will include visual presentations of the NOC-based monitoring environment.
The monitoring infrastructure takes advantage of each transmitter’s control system via its application gateway to try to provide 24/7 alarming, accelerate root-cause diagnoses, and execute remediation tasks (parameter adjustments, parts deployment, software upgrades, etc.). Continuous monitoring also empowers the infrastructure’s AI to provide predictive analysis and detect potential future RF problems thanks to the storage of data in GatesAir’s Knowledge Base.
Booth: 8.B75
Grass Valley will bring a range of live production innovations, including:
› LDX C180: Its new compact cinematic camera for Steadicam and PTZ, aiming to bring the drama of the LDX 180 in a nimble form.
› Production Replay X: Fully integrated with Framelight X for instant highlights, editing, and publishing.
› K-Frame VXP & Karrera Panel: Highend switcher performance in a smaller footprint.
› AMPP Automation: Flexible control, on-prem or in the cloud with Ignite Protocol Core.
Booth: 9.A01
Haivision Systems will showcase its latest innovations in live video contribution, including a complete range of solutions for live broadcast workflows.
› Contribute Low Latency Video Over Any Network: Discover Haivision Pro transmitters, the newly announced Haivision Falkon X2 compact mobile transmitter, and the latest updates to the Makito X4.
› Distribute Video to On-Prem and Cloud Production Workflows: Explore Haivision StreamHub and Haivision SRT Gateway, solutions for IP video reception, decoding, routing, and protocol conversion.
› Devices and Workflows: Haivision Hub 360, the cloud-based master control solution designed to provide centralized management and monitoring of live video contribution devices and workflows.
› Sports and News Coverage: Demonstrations will include Haivision Pro, Falkon X2, and the MoJoPro smartphone camera app.
Haivision will also participate in the IBC Accelerator project “Conquering the Air (Waves): Private 5G from Land to Sea to Sky” to explore how private 5G networks can transform remote production workflows.
Booth: B32
Harmonic will unveil its video streaming and broadcast delivery innovations and will spotlight hybrid cloud solutions, AI-driven
workflows, ad insertion technologies and advancements in live sports streaming. Some of these are:
› To increase agility and streamline operations: Software Spectrum X media server, VOS 360 Media SaaS for cloud and on VOS Media Software and XOS Advanced Media Processor for on-premises.
› Revenue Opportunity: Powered by AI, Harmonic's VOS360 Ad SaaS automatically inserts ad breaks in VOD assets and live content.
› Live Sports Streaming: The company will show AI-powered features including speech-to-text AI, AI-driven sports clipping for real-time highlight creation and automated translation with voice cloning or over-dubbing in any language.
› Collaborations: Harmonic is partnering with VisualOn for a new immersive video streaming experience. Also, its solutions are integrated with Hexaglobe and ViewLift CMS, and compatible with Arbor Media's specialized AV software platform.
Booth: 1.B20
Ikegami will debut the UHL-X40 Ultra-Compact 4K-UHD HDR camera and will present the entire UNICAM-XE product range within a completely new booth design.
The UHL-X40 features three high quality 2/3-inch CMOS UHD sensors with a global shutter pixel architecture capturing natural images even when shooting LED
screens, clear of geometric distortion during still-frame replay. The global shutter imagers also minimise artifacts when televising flash/strobe-illuminated stage environments. UHL-X40 performance parameters include F11 sensitivity at 2160p50 and a signal-tonoise ratio of 62 dB. HDR (ITU-R BT.2100) and BT.2020 colour reproduction are accessible as standard. Lens mount is B4, the industry-standard for high-end 2/3-inch broadcast cameras.
Additionally, it includes a vertical image inversion function which can be selected for applications such as theatre-stage outside broadcasting.
Booth: 12.A31
Kiloview will exhibit its most complete AV-over-IP solutions with hybrid workflows and ecosystems. The company will be featuring newly presented products, such as:
› Compute card powers hybrid IP workflows: The Cradle Series RF02 looks forward to enabling hybrid AV-over-IP workflows in a 2RU modular rack with up to 18 pluggable module cards, a high-bandwidth network switch, and centralized KiloLink Server Pro management.
› RF02 ecosystem with three new module cards: FN-7 and FN-8 all-in-one conversion cards, and the FD-360 multi-functional decoding card.
› NDI 6.3 on NDI’s 10th years: It brings NDI 6.3 to its flagship N50/N60 converters, including ultra-low latency (<1 frame), 4K HDR 10-bit video,
multi-protocol flexibility (NDI, SRT, RTMP), enhanced NDI Bridge, interlaced encoding, and SEI timecode.
› 3 and P3 Mini wireless bonding encoders (P Series) designed to enable flexible live streaming.
Booth: 10.D42
Lawo Devices-Workspaces
Lawo will present its solutions based on software-defined workflows, flexible deployment models and cloud-ready architecture. The company will also launch Lawo’s 15th HOME App and will announce upgrades to the VSM workflow control system.
› Dynamic Media Facility: On display for the first time in Europe. Each of the three selectable example setups consists of a mix of HOME Apps with assorted configuration settings.
› HOME 4.0: Introduces architectural refinements and a simplified licensing model. It also includes the introduction of HOME Passes.
› System software v3.2 for .edge: Users are now able to leverage JPEG-XS encoding/ decoding alongside essence transport,
as well as SDI<>IP and IP<>IP processing such as color correction, frame synchronization, and 3G UHD Gearboxing.
› The launch of Lawo Workspaces: Bring HTML5-native user interfaces to Lawo’s modular, microservice-based HOME Apps.
› The new HOME Power Core app: For IP-based broadcast environments, is compatible with Lawo’s crystal, diamond, and crystal Clear mixing consoles.
› mc² Software Release 12.2.0: Integrates with VSM workflow control systems through Audio Matrix Control via the HOME API. Channel Display management has also been improved.
› Radio Software Release 8.2 with the introduction of the 96kHz XL License.
Booth: 8.B90
LiveU will be demonstrating its innovations designed to try to to redefine live and file-based production workflows. The LiveU EcoSystem will include the three core
themes of contribution, production and distribution, which are:
› Transmission: LiveU IQ (LIQ) harnesses AI and data to try to optimize connections in real-time.
› Workflows: The modular LiveU EcoSystem is designed to provide building blocks that adapt to different production needs, from remote coverage to hybrid cloud solutions.
› Content performance: New developments within the LiveU EcoSystem, to be announced at the show.
› Confidence: With Actus Digital recently becoming a LiveU company, the Actus X Intelligent Monitoring Platform delivers mandatory QA compliance logging plus technical monitoring and AI-driven content analysis across every feed and format.
Booth: 7.C19
Matrox Video will debut Matrox Origin Fabric, designed for developers to share content among media applications using the most efficient connections available. The company will be also offering a lineup of IP media solutions, including Avio 2 IP KVM extenders supporting IPMX, ST 2110, and NMOS; ConvertIP Series of ST 2110/IPMX encoders, decoders, and converters; Vion multi-channel 4K IP video gateway; Monarch EDGE low-latency encoders and decoders for remote production and contribution; and a range of developer tools including SDI I/O cards and ST 2110 Network Interface Controller cards (NICs), H.264 encoder and decoder cards, and SDKs.
Matrox Origin Fabric is a low-level C++ SDK that enables asynchronous media content sharing between applications. To try to support the performance needs of modern media workflows, Matrox Origin will be demonstrated at the event running on the latest Intel Xeon 6 processors.
Booth: 7.B15
Mediaproxy will be presenting its new products and the latest upgrades for its established systems. Making European debuts will be Monwall Server, new remote monitoring features and a licensing arrangement to deploy the company's systems in the cloud as needed.
› Monwall Server: An extension to Mediaproxy's well-established multiviewer. As well as traditional multiviewing operations, the Server allows for software-based and hybrid working.
› New cloud license for Mediaproxy's products: Creates an ad hoc service that enables deployment of LogServer and Monwall as required. This creates a scalable 'pay-per-use' model aimed at either nonlinear channels or occasional usage
Booth: 5.D76
MultiDyne will offer the new updates of the VersaBrix (VB) Series, its modular fiber-optic transport platform for broadcasters and live production
professionals. It includes a compact 1RU design and shallow 7¼-inch chassis depth for smaller environments like OB trucks and flypacks. Additionally, it supports integration with CCUs, routers, and switchers, and can be used with standard single-mode fiber or SMPTE hybrid cable. The low voltage rack solution can remotely power over fiber.
New to the series is an all-white chassis option for all four VersaBrix form factors, which are available in two, four, six, and ten-slot versions and will be also on display.
Booth: 11.C12
Netgear will showcase its expanded M4350 managed switch portfolio. Featuring new capabilities for IP-based installations, the four new M4350 switches address specific industry needs, particularly for live event and broadcast applications. Some of the features include:
› Multicolor LED Port Identification: It displays user-selected colors physically on each port, matching colors assigned in the NETGEAR AV OS.
› Enhanced SMPTE ST 2110 Support.
› Secure Power Connection: Introduced with the latest M4350 switches, a new mechanism secures power cables to the chassis.
› Trade Agreement Act (TAA) Compliance.
Booth: 10.D33
Net Insight will offer some of its open video transport and media cloud technology solutions. Among its most recent innovations, the company has expanded its Nimbra media network platform with the launch of 400G (Gigabit Ethernet) capabilities, which will be deeply explained at the event. The solution is designed for high bandwidth, multiservice workflows. A single Nimbra 1060 chassis offers: IP
Media WAN transport of up to 2.4Tbps per chassis, Remote Production of 160 UHD-4K JPEG XS streams per 400G link, Protected Data Services with 250G of hitless data per 400G link, Trust Boundary IP demarcation up to 800G per link, Advanced NMOS 2110 production with thousands of endpoints, and API driven automation of distributed media workflows.
The first applications will focus on highcapacity IP media transport, with support for both native 400GbE and denser 100GbE deployments. The capabilities are planned to be available for delivery in Q4, 2025.
Booth: 1.B47
NDI will unveil its largest ecosystem showcase to date, with new partner products, preview software updates, and host four days of interactive panels, demos and networking events. Its highlights include:
› RØDE will introduce its first-ever NDI-enabled product, integrating its pro-grade audio capabilities directly into NDI workflows.
› Panasonic will unveil several new NDI-enabled products, including the AW-RP200 Remote Camera Controller, AK-UBC100 box-style camera, AW-UB10 and AW-UB50 firmware updates to support NDI HX2, and AK-UCX100, already on the market, which serves as the base for the new AK-UBC100.
› NDI 6.3 is currently in beta testing, and attendees will get an early look at planned features.
› Live Panels
› NDI Connected Talks: the topics include cloud production, audio over IP, consumerization of broadcast, and IP in sports broadcast.
Booth: 11.C39
NxVi will be showcasing its latest innovations, including multi-channel UHD ProRes/XAVC recorder/player, multi-channel UHD HEVC/NDI encoder/ decoder, multi-channel UHD generative AI platform, multi-channel UHD live producer, and multi-camera UHD extraction machine.
› THEIA R2: A multi-channel UHD and multi-format record and playback 2U system with video codecs for postprocessing, archiving, and distribution.
› THEIA T1 MINI: A configurable high bitrate of multi-channel 4K HEVC 422 10bit encoder or decoder in a single platform, now with the firmware upgrade option to enable 8K encode or decode feature.
› THEIA E1: A 2U prototype for one channel 8K input with multiple 4K/1080 ROI (Region-of-Interest) select, crop and output.
› THEIA S1 & S1 LITE: A 4ch UHD/FHD all-inone device for live switcher, streamer, and recorder with HDMI and network-based video input.
› THENA A2: A palm-sized fanless edge computing platform with integrated AI inference and multi-channel UHD video processing capabilities.
Booth: B23
Panasonic will bring its portfolio of broadcast cameras, production systems, and immersive AV solutions to Amsterdam, including its latest remote camera controller (AW-RP200GJ), Q1 CY2026. From studio and shoulder-mount cameras to Kairos IT/IP live production platform, the company is expected to focus on cloud-enabled workflows, IP/2110 transitions, and high-efficiency production systems designed for broadcasters, sports, and live entertainment.
› Video Production: The recently developed AK-UBX100 4K multi-purpose camera, the AK-UCX100 4K studio camera, and its first auto-focus (AF) function, which is set to be introduced on the AK-UCX100 ahead of its implementation on the AK-UBX100.
› Intelligent production with Panasonic’s Media Production Suite, featuring Auto Tracking, AI-powered Chromakey-less keying system and a live demo of our advanced Auto Framing feature.
› ST 2110 IP workflow: from studio cameras and PTZs, to the KAIROS IT/IP platform.
› Robotic production with camera systems: featuring its lineup of track systems, and elevation units. This also includes the brand-new D2, a precision-engineered pan/tilt head designed specifically for its new box cameras.
Booth: 2.G102
Promax will be offering its latest innovations in the broadcast environment, which focus on connectivity, efficiency, and accuracy for professionals in the industry. The company highlights:
› ATLAS NG universal spectrum analyzer: The first multi-standard analyzer on the market. It is a universal field meter of 6 GHz that includes a range of standards such as ATSC 3.0, DVB-S2x, IPTV, Optical Fiber, and 3G-SDI, among others.
› Portable analyzer ATLAS IP: A version specifically focused on the IP environment. It supports both multicast and unicast streams and includes support for the SRT protocol and, optionally, for ST 2110.
› TV EXPLORER NG: Universal spectrum and TV signal analyzer for the installation and maintenance of TV networks, including standards such as DVB-T2 and UHD-4K. It features a high-resolution touchscreen interface, ultra-fast spectrum, and integrated Wi-Fi and fiber measurements.
Booth: 8.F51
Proton will announce a new operational expansion, which will see the company open a production facility to try to accommodate the demand of Proton’s camera range. Additionally, it will also mark the debut of the Proton Zoom and Proton HFR (High-Frame-Rate) models.
The Proton Zoom is the company’s first model to incorporate optical zoom, delivering a 2.2x zoom range with viewing angles from 50° to 115°, and a wide F1.4 aperture for low-light. Meanwhile, the Proton HFR combines a global shutter 2/3” sensor, 240fps output, and flexible architecture with Proton’s signature miniaturisation.
Finally, the flagship Proton Cam – the smallest broadcast-quality camera on the market – designed to deliver Full HD resolution, 12-bit processing, and low-light performance in a unit just 28mm wide.
Booth: 11.A04
QuickLink will show the complete Studio Edge line, including the two new models that the company has recently launched: StudioEdge-1 and StudioEdge-2, which provide one-channel and two-channels of broadcast-quality discrete audio and video from Zoom, Microsoft Teams and QuickLink StudioCall remote guests. These new single and dual SDI versions provide a natural upgrade for the now unavailable NewTek TalkShow (Vizrt TalkShow), Riedel STX-200 and QuickLink TX. These new StudioEdge models offer added platform support and a seamless upgrade into existing Skype TX workflows.
The system offers a browser-based remotecontrol interface via QuickLink’s cloud platform, from any global location. QuickLink StudioEdge technology takes remote guest integration to unprecedented heights by utilizing QuickLink’s renowned remotecontrol expertise over production elements.
Booth: 7.B51
Qvest will show its line of products to automate, produce, and monetize. Some of these are:
› Makalu: Unified cloud and on-prem playout control. It offers signal workflow, covering ingest, storage, media management, transcoding, graphics, planning, playout, and streaming.
› Clipbox: Studio server specially designed for processes in modern newsrooms and broadcast environments. It supports up to
12 HD or 4 UHD channels in a compact 2U servers, including XAVC, HEVC, and JPEG-XS, It integrates with hybrid and cloud-based workflows. and is compatible with newsroom control systems (NRCS), studio automation tools like Viz Mosart, and ingest solutions such as VidiControl.
› TVXRAY: It features Synched Live sports data at the 1st screen, AI-powered personalized highlight and alerts, advertising overlays, sponsorship models, betting and commerce, and EPG for zapping to any live sports match and highlights.
› Qibb: Its visual flow editor supports complex logic without complex code, enabling your team to design, deploy, and adapt workflows independently. It supports GraphQL, HTTP webhooks, file-based workflows, and custom JavaScript functions.
Booth: 10.C24
Riedel Communications will be at IBC to showcase its portfolio of media solutions, from remote workflows to global networks.
The company has also recently announced an expansion of its SimplyLive production portfolio. The launch includes:
› New Flex licensing program for the SimplyLive Production Suite: Users can now choose from a variety of hardware options and deployment models that suit their unique production goals and budget strategies — from one-time purchases to pay-as-you-go or hybrid models.
› RiView video review system: Includes RV4, RV8, and RV16, offering configurations from 4 to 16 HD inputs with synchronized multi-angle control, an intuitive touchscreen-based interface, and seamless remote operation capabilities.
› The launch of RiMotion R16 and R166: The RiMotion R16 bundle provides up to 16 HD channels, while R166 offers up to 16 HD or 6 UHD channels. With networking capabilities, operator configurations, SSM support, and an integration of both touchscreen UI and replay controllers,
› Venue Gateway: Receives a major update with the introduction of Venue Gateway 8 Standard, 8 Advanced, and 1612 Advanced. These versions introduce higher bit-depth encoding, greater networking flexibility, and support for HDR workflows.
› SimplyLive Connect API for seamless third-party integration: Designed for modern deployment on COTS hardware or public and private cloud infrastructure.
Booth: 10.A31
ROE Visual will present its Denali platform, among a range of display solutions designed for immersive storytelling and production workflows.
› Denali: Based on true MIP LED technology and refined mechanical design, combines LED technology with a power supply to try to reduce energy consumption by up to 40%.
› Curved Ruby RB1.9 LED wall: Engineered for broadcast-grade, on-camera performance, the platform aims to support high refresh rates and low scan lines.
› Coral 1.2 LED wall: Integrated with Vizrt workflows, this plug-and-play setup is designed as a scalable solution for streaming, video conferencing, and virtual studio production.
Booth: 1.D29
Rohde & Schwarz will be at the event offering demonstrations to try to show broadcasters how they can seize upon a whole range of new revenue opportunities
and how 5G Broadcast can enhance public safety by delivering multimedia alerts including text, images and live video, straight to mobile devices. It will also display its latest radio and television transmitters, and the compact R&S PKU100 Ku-band satellite uplink amplifier.
Finally, the stand will feature a stage hosting a series of R&S Tech Talks. These sessions will explore key topics in transmission: from business models and monetization strategies to the roll-out of 5G Broadcast and practical insights from ATSC 3.0 deployments in the USA and Brazil.
Additionally, Pixel Power, a Rohde & Schwarz company, is exhibiting at IBC on stand 7.B23, here it will show software-defined solutions for playout, automation and monitoring, based on the Prismon, Gallium and StreamMaster platforms
Booth: 8.B70
Ross will showcase its latest solutions in live production for News Broadcast, Sports & Live Events, and Corporate AV. These innovations include:
› Routing & Signal Processing: Aiming to maximize infrastructure agility with new simplified routing and signal processing solutions.
› Production Switchers.
› Graphics & Storytelling.
› Automation & Control: Simplifying complex production and meeting environments with adaptable automation and control solutions.
› Camera Motion & Robotics: Including more compelling angles and camera moves.
› Ingest & Playout: Capturing live feeds and playing them out across a range of workflows.
› Enterprise Management
› Live Sports Production: New tools will be unveiled at IBC built for sports fans.
Booth: 8.B91
SAPEC will present its latest innovations in transport solutions, video contribution and distribution.. The company highlights:
› Gateway Module in Laguna: Supports up to 8 gateways with SMPTE-2022, SRT, and RIST.
› Automatic input switching (Input Failover): Now available in Laguna decoders to improve signal reliability.
› ST-2110 interfaces: Integrated into Laguna and Sivac-One encoders and decoders.
› Multiplexing of up to 4 channels 3G-SDI: Now available in Sivac-One.
› Video-MOS: Quality analysis of video without reference and with AI.
› Acromove: Private 5G networks with processing capability.
› Univiso: 5G backpacks up to UHD
› The CornerCam: Corner banner with two HD cameras with movement.
Booth: 1.D98
The Sennheiser Group will be showcasing its audio solutions for recording, monitoring and playout, including some new launches from Neumann.
› From past to present: for the company’s 80th anniversary, it will offer a contrast between Sennheiser’s broadcast past and the latest advances, including the wideband Spectera wireless ecosystem and narrowband EW-DX systems.
› MKH 8018 stereo shotgun: Completing the MKH 8000 series, it features three switchable stereo modes, an integrated -10dB pad, frequency response of 40 – 20,000 Hz, and a compact aluminium housing.
› SoundBase, its first brand-neutral RF planning tool, and their app, its first universal wireless audio management software.
› Demo sessions of the SoundBase RF planning tool and Spectera.
› Networked Neumann and Merging areas: Presenting a variety of Neumann's microphones, including the BCM 104 broadcast mic, capsule heads for wireless systems, MCM Miniature Clip Mics, TLM 102, and TLM 107, among others.
› AMBEO 2-Channel Spatial Audio: Real-Time immersive rendering for stereo broadcasting.
Booth: 8D50
Signiant will offer its new developments, which include:
› Signiant Mobile App: Capture and deliver content directly from the phone.
› Camera-to-Cloud and Near-Camera Workflows: 8K BRAW files transfers from a camera while shooting, and near-camera workflows speed up by dailies and creative teams.
› Platform Innovations: New capabilities like playback watermarking, API-based endpoint delivery, enhanced platform health metrics, among others.
› Sneak Previews: Upcoming features shaping the next evolution of the Signiant Platform.
Booth: 5.C74
Tedial will unveil the updates to smartWork, its media integration and asset management platform. Some of the innovations are:
› Advanced Web Editor: Includes transitions, graphics, and voiceovers with outputs tailored for horizontal, vertical, or square formats.
› Live IP Workflows: Manage live IP streams (SRT, RTMP, HLS), enabling realtime content recording and creation of highlights or clips, for instant delivery.
› Upload media from any device: Mac, Windows, Linux, or smartphone
› Tailored Packaging for Key Verticals: includes optimised workflows for sports, news, music libraries and distribution.
› AI-Powered Workflow Intelligence: integrates multilingual semantic search, automated metadata enrichment and speech-to-text and AI dubbing for global reach.
› Collaborative & Flexible Deployment: Decentralised production with media upload, review and feedback tools across any device. Deploy smartWork in cloud, on-premise, or hybrid environments.
Booth: 1.B16
Telemetrics will offer its new collision avoidance and wearable tracking technology among several advancements across the product line. This includes new software and hardware products across its entire portfolio of robotic camera control systems.
› New TeleScope Robotic Jib: Complete with an OmniGlide rover as its base for mobility and safety sensors that cover the product.
› New Wearable Ultra-Wide Band Sensors: Can be attached to set pieces and even talent to increase tracking accuracy. This allows Telemetrics RCCP-2A control panel operators to utilize Studio View, which now supports the repositioning of set pieces.
› New TeleSense Collision Avoidance Technology: For Telemetrics rovers, track systems, and other products called TeleSense.
› New features and capabilities to its OmniGlide Robotic Roving Platform studio rover, such as Path Planning and Collision Avoidance, among others.
› New features to reFrame and reFrame
Server: AI-assisted improvements, additional movements utilizing Telemetrics
Televator TG-4/5 track, OmniGlide rover capabilities (X, Y, Z priority), and auto retrigger framing.
Booth: 12.G42
Telos Alliance will be showing how its hardware and virtual tools aim to simplify workflows and boost productivity. Some of its products and solutions are:
› Axia Altus SE: Part of the new Telos Alliance Studio Essentials family, is pre-installed on an industry-standard micro-PC platform.
› Jünger Audio flexAI: It includes AIXpressor, Jünger's flagship audio processor featuring signal routing options, and flexAIserver. Latest software adds A.I., multichannel audio handling and automated processing features.
› Telos Zephyr Connect: Scales from 2 to 64 codec channels, with a choice of multiple genuine Fraunhofer encoding algorithms, and optional Enhanced aptX encoding.
› Telos VX Duo: Latest in the Telos VX family of phone systems, it delivers broadcast VoIP call quality. It scales from 2 VoIP to 8 channels, in 2-channel increments.
› Linear Acoustic LA-5300 Broadcast Audio Processor: Supports up to four programs with encoding for main, SAP, and video description audio, and offers bitstream analysis, Dolby metadata management, and Nielsen and Verance watermarking.
Booth: 8.D37
TVU will showcase its latest solutions in cloud-based production, AI automation, and 5G-enabled workflows with the intention of transforming content creation.
The company has recently launched TVU MediaMesh, a platform designed to introduce global shared memory for live video, simplifying signal connectivity and slashing configuration time. At the event, TVU will showcase integrations from its formed MediaMesh Advisory Board (MAB, which brings together seven media companies and five partner organizations including Chyron, EVS, Grass Valley, Solid State Logic and Vizrt), as well as Mediatest, Eluvio, Pixelstorm, and MXL interoperability demos with Grass Valley, Riedel, Matrox, and AWS.
Booth: B.55
Villrich Broadcast will bring an integrated production ecosystem and workflows live, from NDI teleprompting and networked PTZ control to portable motion solutions, elevation units and robust DC power systems.
› Network-native prompting and monitoring with Telescript and Craltech.
› Quiet, stackable Autopod elevation and dynamic camera placement from Polecam.
› Smooth, flexible camera motion with Waterbird sliders and solid lightweight support from Miller Tripods.
› Remote robotic operation via Zanus Technology and Advanced Image Robotics.
› Field-proven DC power and lifecycle monitoring with Gentree Batteries.
› Connectivity and contribution systems from Dejero, and precision PTZ controls from Skaarhoj.
Booth: 12.A52
Vizrt will offer demonstrations of its recently released workflow: Viz Engine 5.4. This solution is designed to offer better visuals
with only a fiber connection, adapt graphics for different channels, run multiple formats side-by-side, native HDR creation, real-time data and interactivity, among other new enhancements. Additionally, its stand will focus on:
› Automates Live Events: Produce shows for in-house studio, stadium, and corporate broadcasts with unified switching, graphics, and screen control.
› AI-Enhanced Virtual Studios: Live content with AR graphics and virtual sets for sports, enterprise, and entertainment.
› Future-Ready Newsrooms: Story-centric production with templated graphics, NRCS integration and Viz Engine upgrades.
› Scalable Sports Solutions: Deliver monetizable content with replays, telestration, virtual ads, and fan-first graphics.
› AI-Assisted MAM in the Cloud: Streamline media workflows with smart metadata, faster search, and scalable publishing.
› All-In-One Live Production: How TriCaster enables professional events with remote c contributors, branded graphics, and platform integration with remote conferencing tools like Zoom and Teams.
› Viewer Engagement & Interactive Graphics: With real-time overlays and automation.
› Live Production Assistance: With scripted automation, real-time graphics, and minimal resources.
Booth: 10.A41
Additionally, the stand will include:
› Hourly live demos on green screen and LED stages.
› Exclusive talks with the industry visionaries, including virtual studio design trailblazer, Myreze, a leader in GPU technology, NVIDIA and Belgian local broadcaster, VRT.
› Hands-on demonstration of Reality 5.6, Reality Hub, Traxis ecosystem and Lino workflow.
Zero Density will debut its Reality 5.6 and the Lino workflow, among the showcase of its latest technologies. The company will also highlight how one ecosystem can power everything from on-air graphics and virtual studios to AR, XR, and video walls with a template-based workflow using Unreal Engine 5.
› Networking Happy Hours with Zero Density and partners on September 12, 13 & 14 at 5 pm.
Booth: 7.B01
Withproductionautomation, data-drivenreal-timegraphics, andvisual analysistools, sportsproductionsareinvestingin long-termimmersiveviewingexperiencesfor fanseverywhere
Although the world of technology is fast-paced, TV infrastructure is often complex and requires some time to be fully implemented and ready to go. This is why, when considering the right technology to power a live production, broadcasters must consider: is it consistent, is it scalable, is it futureproof? The ideal solutions must check all boxes.
In live sports coverage, these considerations are even more pressing –sports fans are used to seeing incredible quality in sports productions,
whether they tune in from their phones or the big screen. What makes or breaks the viewing experience, like dynamic visual elements, is influencing the big questions for sports productions today. To truly captivate audiences, broadcasters must immerse them in the action.
In fact, research looking at the habits of sports audiences found that 77% of fans find graphics important, or very important, to their viewing experience, especially when watching on the go.
Graphics aren’t limited to a lower third or the score displayed during a match – graphics can also be augmented reality (AR), which are dynamic additions to the visual experience of a sports event, and prove to be a fruitful way for productions to diversify advertising revenue. It can also illustrate sports analysis and replays, which provide even more opportunities to create content for different platforms.
As far as the tech for live sports productions, sports analysis tools are taking the lead in creating immersive coverage.
UEFA is a leader in creating engaging analysis videos. For its website and social media channels, the team at UEFA have used Viz Libero –the leading analysis solution offering smart telestration and data-rich insights – to give fans a deeper insight into tactical plays on the field with dedicated clips. These types of short-form content also extend the lifespan and replay value of match information, while simultaneously creating new ways to monetize content with sponsorship deals.
When UEFA first started its journey with Viz Libero, they had around 1 million views and clicks on X (Twitter),
and were keen to uplift that number by 20% yearon-year. To their surprise, the post-performance surpassed this goal with an increase of over 78%, with 289 million impressions the following season.
The UEFA content team creates mini articles and stories designed specifically for social media to not only further showcase a depth of analysis, but also to position UEFA at the forefront of innovation, catering to the changing needs of their audience.
In UEFA’s digital channels, football fans are brought to the moments that made the most difference in the game, understanding angles, speed, and strategy with new perspectives in entertaining ways.
For instance, during this summer’s Women’s Euro, the UEFA Technical Observer Group in Switzerland looked deeper into how teams are using combination plays to break down defenses. In a series of mini articles, key tactical strategies, such as England’s use of overloads in wide areas or Sweden’s team structure that outnumbers their opponents centrally, were broken down in short clips with commentary from experts. Visual analysis, created with Viz Libero, accompanied the tactical breakdowns and provided viewers with a visualization of the players’ crucial movements during matches.
“The feedback from fans has been incredible, and the numbers are off the scale in regards to views and interactions across various social media platforms. But we are not resting on our laurels, we will continue to improve, with the support of technology partners like Vizrt,” says Atle Rosseland, Team Leader and Supervisor Performance Analysis, UEFA.
With Viz Libero, broadcasters, leagues, and rights holders can show fans a new perspective with virtual views and 3D elements, providing stunning insights with live data to drill down into tactics and plays – and fully immersing sports fans in the magic of the beautiful game.
In live sports, automation is gaining ground as valuable assistance for productions to create more content, without losing production quality and consistency.
When planning content for this year’s Premier League football matches, European streaming service Viaplay wanted to increase content
output while streamlining their production workflows. Choosing Vizrt’s automation solution, Viz Mosart, to automate repetitive tasks freed up the team’s time to focus on the shows they wanted to create and produce.
Now, Viaplay’s teams across the Netherlands, Poland, and all Nordic countries are creating live content that entertains and informs football fans before, during, and after every Premier League match – without hefty investments or timeconsuming complexities.
“With our new partnership with Vizrt, centered around implementing the
automation system Viz Mosart to strengthen our productions, we are very pleased with the collaboration and the support we have received making it possible to go live in the new football season kick-off. This is a first step, and we are very much looking forward to what the collaboration can bring in the years to come,” says Robin Gerbino, VP Production, Sports Operations at Viaplay Group.
Viz Mosart enables a truly story-centric production: removing technical complexity with a simple user interface, the solution is designed to give all necessary information to the director while giving full
flexibility to operate both planned and breaking news scenarios and pre-recorded shows.
Supporting the production team, wowing the sports fans
Nowadays, live productions have to consistently produce more content in the best quality to captivate audiences – and this is the true test of innovation. When investing in technology for live productions, the way to truly innovate is by choosing solutions that guarantee consistency and reliability, but also enable teams to scale. This way, production
teams can continually bring their ideas to life in increasingly efficient ways.
A modern sports analysis tool fuels fan engagement and revenue generation, placing fans at the center of the action and enabling productions to create tailored content with a quick turnaround. With in-depth coverage and trailblazing analysis, broadcasters, leagues, and rights holders win over sports fans, becoming a true source of insight.
With automation, production teams are supported. Repetitive tasks are taken care of without risk, and with the
producers’ free time, the story is placed at the center of the production.
At IBC (Hall 10, Stand 10.A41), Vizrt will showcase tailored workflows for any live production, including for news and entertainment, sports, enterprise, and content creation. From automated live events to AI-powered virtual studios, visitors will discover how to simplify production, boost engagement, and scale output – all with fewer resources and faster turnaround.
Learn more about Vizrt’s leading sports solutions: https://www.vizrt.com/ sports/
ByJanelleMorse, VPof Engagement &Strategy, SCTE
Broadband is undergoing a dramatic shift. The industry is reimagining how networks will be designed, built and run for decades to come. Reflecting this evolution, SCTE TechExpo25, North America’s largest and most influential broadband gathering with more than 40 years of history, is embracing the theme “Network (R)Evolution.”
For some, this is a natural next phase. For others, it’s a complete redesign of what networks are capable of. From September 29 to October 1 in Washington, D.C., leading innovators, strategists and executives will gather to reveal cutting-edge solutions, exchange ideas and chart the direction for the industry’s future.
The choice of the nation’s capital is no accident. It’s an opportunity to directly showcase our industry’s advancements to policymakers,
emphasizing how innovation in broadband can unlock opportunity for communities nationwide.
The program for TechExpo25 directly tackles the industry’s most urgent priorities, from scaling artificial intelligence in real-world deployments to addressing skill shortages and ensuring investments stand the test of time.
Attendees can expect actionable insights, not just forward-looking concepts.
They will learn first-hand how technologies like operational large language models, edge intelligence and agent-driven AI are driving autonomous orchestration and networks that optimize themselves.
The agenda covers how DOCSIS® 4.0, passive optical networks (PON), 5G, fixed wireless access and cloud-native systems can enable gigabit connectivity from any location. We’ll explore how adaptive Wi-Fi and advanced broadband technologies are redefining user experiences and
fueling new revenue through edge computing, software-defined services and performance optimization.
Modernizing operations is also central theme, with deep dives into AR-guided construction, safer underground deployment methods and energy-smart microgrids, which are essential for building resilient, sustainable infrastructure.
We’ve reimagined the format to maximize learning and collaboration. New this year will be:
› Interactive masterclasses, workshops and panels delivering practical tools you can apply right away
› Select Connect matchmaking that pairs service providers with solution vendors for targeted discussions
› Guided city tours in Washington, D.C., blending networking with an immersive local experience
Also debuting is StreamTech, a new track for the technologies reshaping streaming as a core service. Expect sessions here on ultra-low latency delivery, predictive scaling models and immersive content, all aimed at showing how streaming is evolving into critical infrastructure.
This year’s lineup brings together influential voices and big ideas, including:
› Comcast Keynote: David Watson (CEO of Connectivity & Platforms) and Charlie Herrin (President, Technology & Product of Connectivity & Platforms) share Comcast’s vision for the future of connectivity.
› Other can’t-miss keynotes: Madalina Suceveanu of Liberty Global on strategies for network convergence; Elad Nafshi of Comcast on the next chapter of wireline innovation; and Chip Strange from Ookla and Martin Creaner of the World Broadband Association on using
analytics to enhance infrastructure, elevate service and secure funding.
› CTO panel of experts: Featuring Justin Colwell, Executive Vice President, Technology Strategy & Innovation, Charter Communications; Damian Poltz, Senior Vice President, Wireline Network and PMO, Rogers Communications and JR Walden, CTO & SVP, Mediacom Communications and moderated by Mark Bridges, Executive Vice President and Chief Technology Officer, CableLabs.
› AI in action for real results: AWS and Charter will share how autonomous AI agents operate in live environments, along with an in-depth look at how evolving PON standards will drive the future of FTTx
› The Future of Broadband: Leaders from GFiber, Rogers and C Spire discuss how edge advancements and differentiated offerings are turning broadband into a growth platform
Three concentrated days at TechExpo25 can rival months of meetings, if you prepare. Here are go-to tips to make the time count:
› Identify and prioritize the sessions and workshops that match your goals
› Participate actively: many programs are structured for discussion, so bring bold questions and ideas
› Allow time for spontaneous interactions, which often spark valuable collaborations
TechExpo25 is where vision becomes reality, alliances are forged and the roadmap for broadband’s future is drawn. Expect major announcements, strategic deals and forward-looking insights in every corner of the event.
Attendees and press can register at https:// techexpo.scte.org/.We hope to see you there!
“We’re making a concerted effort to research prime markets where we can push our products and technology”
We interview the Chief Executive Officer of this iconic company —which Stiefel joined more than 30 years ago— to discuss his market vision and Telos’ strategic plans, defined by the establishment of new alliances and the opening of emerging markets
By Daniel Esparza
“An engineer who has moved into an executive role.” That’s how Scott Stiefel, CEO of Telos Alliance, describes himself at one point in our conversation. He has dedicated his entire professional life to this company, which he joined straight out of university. With more than three decades of experience, there is no one better suited to talk about the strategy of this industry reference… and about how the market has evolved over this time. For that reason, we are delighted to welcome him to our Industry Voices section, a space reserved for the most relevant professionals and companies in the sector.
Reflecting on the technological transformation that the audio industry has undergone over all these years, Stiefel points out that the central element has been the “invention of audio over IP”: “That’s the glue that connects everything.”
One of the defining traits of Telos Alliance is its
approach to partnerships. In fact, the company has just announced — coinciding with IBC— a collaboration with Jünger Audio, for which it serves as exclusive distributor, and TVU Networks, with the goal of integrating its cloud-based audio solutions directly into TVU’s MediaMesh platform.
Another strategic focus for Telos is the opening of new markets beyond traditional broadcast, as Stiefel reveals: “We’re actually making a fairly concerted effort with our business development team and executive team right now to seek out and research prime markets where we can push our products and technology into solutions that haven’t traditionally been part of Telos.”
The industry’s transition toward software-based models, as well as the challenges posed by different regulations —with the new U.S. trade policy in the background— are also among the topics discussed.
Here is the interview:
To begin with, I’d like to know how you would describe the recent evolution of Telos Alliance.
We have always been in a constant state of evolution since I joined the company in 1994. Right now, over the past few years, our focus has been on refining our product offerings across all the different areas in which we provide audio products, both for television, radio, and beyond—primarily delivering the value of those products in different formats.
So, we started as a traditional hardware company, and we still have a sizable customer base that demands hardware appliances. But over the past eight or nine years, we’ve been migrating the software out of those products into server applications. Most recently, we’ve been putting them in small form factor PCs as a stepping stone to software adoption as well as delivering them as pure software solutions so that customers can run them on their own hardware.
And then finally, through cloud services like AWS and Google. Another area of our evolution where we’ve had a lot of growth is in our professional services. What we’ve found is that in the migration to software and cloud, many of our customers have a tremendous variance in their ability to utilize those services and in their familiarity with modern IT infrastructure.
So, we’ve also had an opportunity to grow in that area by providing professional services to help them implement our products, configure them,
“We have some of the best partners in every region and we work in partnership with them. They bring the changing regulations to us, we develop products that adhere to those standards and regulations, and they help us with testing, implementation, and certification”
and then monitor and control them as they move forward.
We will discuss the software transition a little bit later, but first I’d like to know how you see the current landscape in broadcast audio processing, and what you would say sets Telos Alliance apart from its competitors in this scenario.
In terms of audio processing for the video market—television and multimedia—we market products under two brands: both Jünger Audio
and our Linear Acoustic brand. Each of them focuses on different areas of the market, or at least on customers with different demands and workflows.
The way we maintain our leadership position in both of those brands is by implementing all of the modern offerings for audio formats, including MPEG-H, AC-4, and Dolby Atmos. Through our relationships with those suppliers, we’re able to stay right at the forefront of all the technological advances in audio processing for the video market.
In the radio, pure audio, and streaming audio markets, we primarily market our products under the Omnia name. We have never stopped innovating in that area, particularly in helping clients create a signature sound more easily.
So, balancing the demand for modern features— things that go beyond audio processing itself, such as automation, RDS, and metadata—and integrating that with our continuous innovation in audio processing is how we maintain our leadership there.
Finally, the third leg of the stool is our file-based audio processing. Under our Minnetonka Audio Software division, we have a product called AudioTools Server. What we can do is offer all of those audio processing solutions—whether it’s the Jünger sound, the Linear Acoustic sound, or the Omnia sound—to our file-based customers. This way, media companies that deliver both on-demand as well as streaming and realtime over-the-air content can achieve the same consistent
sound across all of those platforms by coming to Telos, because we can offer a very customized solution for whatever sound they are looking to tailor. This is a significant advantage that our clients have in that file based and over the air content is consistent.
Related to this, are you planning to expand or redefine your technological alliances to reinforce your leadership, or not at this moment?
We’re always looking for best-in-class partners. As more and more of the broadcast and media industry migrate—especially to integrated cloud workflows—they need a menu of functions within a production platform.
What we’ve found is that through partnerships with companies like Grass Valley and Vizrt or through discussions with other large companies like Ross, we can provide technology such as our virtual intercom platform integrated into their live production platforms. Our audio processing solutions, through both Jünger and Linear Acoustic, have also migrated into these seamless production platforms produced by companies like LiveU.
So, on the demand side, we continue to find partners to integrate our technology on an OEM basis. On the supply side, we continue to grow our partnerships with companies like Dolby, the Fraunhofer Institute, and
other technology providers to bring their technology into our products. So, really, on both ends of the supply chain spectrum, we have created partnerships and continue to look for new ones.
You mentioned the transition to softwarebased models. In this context, where software is gaining ground over hardware, how do you plan to balance growth across these areas, including services such as Telos Care Plus?
We started this migration decades ago. In the early 2000s, we began migrating our products from highly customized DSP chipbased designs to running the same algorithms on off-the-shelf Intel-based motherboards and other compute platforms, knowing that someday in the future those platforms would become powerful enough to run very highdensity solutions.
For instance, multiple instances of an Omnia audio processor could run on a server, instead of
having one large box that ran a single instance of a stereo audio processor. We began that process around 2001 or 2002 with our first Intel-based audio processing and mixing engine.
“The remarkable thing has been watching the evolution from custom hardware rack-mount boxes to the ability to create the same content—or even better content—much more flexibly, using the same intellectual property but now expanded into virtual and cloud-based environments”
Since then, we’ve had this continuum of products where we still target appliances for our traditional hardware customers, but those appliances are actually based on Intel or other motherboards, which we then surround with the hardware people expect
in an appliance. At the same time, the software is written so it can be quickly extracted and run on a server. And in the past five years or so, we’ve been able to containerize these products so they can run in virtual environments, create multiple instances in server farms, and run in cloud.
The good news is that all of the modules that create the value in those products—whether it’s audio processing, mixing, or communications—exist in every single form in which we deliver our products. And this has been a continuous transition since the early 2000s.
In terms of how the company has changed, we’ve had to continuously adapt our business models to support software sales and licensing, on-premises license servers, remote license servers, and services like our Spotlight server or our ZIP server for NAT traversal for codecs.
So, we’ve been migrating more and more to the software side without giving up any of our strengths in
the hardware world. We have world-class partners that manufacture our hardware, and we also have an in-house manufacturing group that continues to supply these appliances.
And what about the Telos Care Plus?
Telos Care Plus integrates with our professional services group. It’s a service we offer because, even with our hardware products, they are all software-based. The primary value of those products—whether it’s a pure software product or a hardware product— is really the software running inside them. So, to allow customers to take advantage of the continuous evolution of that software, we offer a Telos Care Plus SLA that keeps customers always up to date with the latest software features, patches, security updates, and so on.
And finally, on the professional services side, we offer the ability to custom configure your software, help you implement it—whether in the cloud or on your
server—and provide ongoing maintenance as well.
I’d also like to explore your vision of the current global uncertainty shaped by new commercial restraints. How do you address the challenges of different regulations, infrastructures, and customer needs?
This is also something that, since I joined the company in 1994, has been a central issue. The first product I worked on was an ISDN telephone-based MP3 codec. And ISDN existed in different formats, subject to different regulations around the world.
In order for us to sell that product in North America, Europe, and Asia, we had to become familiar with all of those different telephony formats, the regulations, and the standards that each region adhered to. So, from the earliest days of Telos, we have developed key relationships with our distributors and system integrators around the world.
We have some of the best partners in every region— whether it’s Broadcast Bionics in the UK, AVC in the Pacific Rim, or others— and we work in partnership with them. They bring the changing regulations to us, we develop products that adhere to those standards and regulations, and they help us with testing, implementation, and certification.
By building these key partnerships, we provide value through our technology and innovation, while they provide value through their position at the center of each region,
“So, we’ve been migrating more and more to the software side without giving up any of our strengths in the hardware world”
keeping us informed of all the regulatory changes. In the early days, it was telephony regulations. Then it became IP and cybersecurity standards.
More recently, there have been ecological standards we’ve had to meet.
And again, our partners in all these different territories help inform our product development and ensure adherence to these evolving standards.
Could you share recent client examples or use cases where Telos technology has made a significant difference?
I came up with four very recent use cases that highlight different areas of our products.
The first example— and I don’t want to use customer names—involves a very large international
broadcaster in Europe who utilized our cloudbased Virtual Intercom Platform, or VIP. It assisted them greatly in the production and broadcast of the Summer Games. It was a tremendously scalable implementation of this cloud-based communication system, and it proved transformative for them.
Another major case study from the past two to three years involves one of the largest USbased non-traditional audio broadcasters. They completely updated their internal infrastructure to a fully software-defined, dynamic, metadataenhanced audio router
for hundreds of audio channels. That system was co-created by Telos and is still continuously evolving. We remain very involved in the development of that program, adding features. And because the intellectual property in that system was created by Telos, it is now commercially available to other customers worldwide, even though it began as a highly customized development.
The third case highlights a different application of our technology in terms of market. Our traditional market has been broadcast. But this was an e-sports company that creates programming using globally distributed teams for
events all over the planet. They are producing the content and providing commentary virtually, but they need to communicate in real time—commentators, production staff, distribution teams—all not co-located.
So, again, using our Infinity VIP system, which is very scalable, cloud-based, and can also be used on demand, they have now implemented it for all their production teams globally, enabling the creation of each event as it unfolds.
And finally, the fourth case comes through two of our partners: Broadcast Bionics in the UK and AVC in New Zealand. We provided a completely IP-based hybrid virtual and hardware system on a national scale to one of the largest broadcasters in the Pacific Rim.
They are completely changing the paradigm of how they both produce and distribute content. Using our IP infrastructure—both on the hardware side with
our IP-based consoles, and on the virtual side with VIP and our virtual telephony products—we delivered a seamless solution that allows them to scale up and provide an entire national infrastructure for their broadcast operations.
You mentioned e-sports, and I found it a very interesting point. Do you see new opportunities for growth beyond broadcast, such as e-sports or other forms of entertainment?
Yes, in fact, we’re actually making a fairly concerted effort with our business development team and executive team right now to seek out and research prime markets where we can push our products and technology into solutions that haven’t traditionally been part of Telos.
This includes live event production, and e-sports is another. We’re also looking at Houses of Worship, because those tend to be very temporal productions. Again, scalability—the ability to instantly define, for
instance, a virtual intercom platform and then tear it down at the end of an event—is very interesting to us.
And there are a few other areas as well. We’ve already started playing in some of those markets, primarily through our Infinity IPbased intercom system. That has opened all sorts of interesting doors, including a racetrack use case where we provided communications for race marshals monitoring an auto racing track in real time. We had that opportunity. I already mentioned the e-sports production, and we’ve looked at a few other areas as well and had some success outside of broadcast.
Would you like to add anything else to be included in the interview?
I guess the only other thing is this: from my perspective—having joined the company 30 years ago right out of college as an entry-level junior engineer working on an ISDN card for
one of our products—it has been incredible to witness the evolution.
In the late 1990s, we began work on our first audio -over-IP system, called LiveWire®, which has now proliferated throughout the broadcast industry. We participated in the creation of the AES67 standard, which incorporated a huge portion of our LiveWire technology into that standard. And now, audio over IP is ubiquitous in the media industry.
The remarkable thing has been watching the evolution from custom
hardware rack-mount boxes to the ability to create the same content—or even better content—much more flexibly, using the same intellectual property but now expanded into virtual and cloud-based environments. You can now instantiate incredibly complex, scalable workflows and then tear them down as needed.
And all of that was really enabled by the invention of audio over IP. That’s the glue that connects everything. So, from my perspective as an engineer who has moved into an executive
role, watching the impact of a technology we helped pioneer—and how it has shaped the way all media is created today—has been a fascinating journey over the past 30 years.
“In the migration to software and cloud, many of our customers have a tremendous variance in their ability to utilize those services and in their familiarity with modern IT infrastructure”
WeinterviewLizzieYoung, CEOof Commercial Radio&Audio(CRA), thebodythat representsthe commercial radioindustry inAustralia
A common topic of conversation in the sector is how traditional broadcast should deal with the major tech giants and global streaming platforms. This scenario, which presents both new challenges and opportunities, is also a pressing subject of debate in the case of radio.
By Daniel Esparza
“Streaming has changed how audiences consume audio, but broadcasters are leveraging this to expand reach. Every major network now offers streaming, on-demand, and podcasts to stay relevant wherever listeners are,” explains Lizzie Young, Chief Executive Officer of Commercial Radio & Audio (CRA), the body that represents the commercial radio industry in Australia.
That said, radio must enhance its distinctive features, and it is here that its future is at stake, in Lizzie Young’s view. She puts it this way: “Radio’s future depends on leveraging its unique assets - local trust, live immediacy, and genuine connection. Things that global platforms can’t deliver. The key challenge is converting these strengths into sustainable revenue amid a landscape where tech giants capture nearly 70 cents of every advertising dollar spent in Australia.”
After offering in previous issues a global overview of the current state of digital radio (you can access that content by clicking the link), this time we focus on the situation in Australia— though its case may serve as inspiration for other markets. “Australia’s digital radio is technically mature and commercially proven where we control distribution,” the CEO of CRA tells us. “DAB+ coverage is strong in key areas, while streaming and digitalonly content continue to grow. We’ve built the DAB+ infrastructure and attracted engaged audiences, but this is limited to the nine areas within which it exists.”
How to reach younger audiences and the strategies and challenges facing broadcasters in this transition to a digital environment are also among the topics discussed in our conversation. The full interview follows:
More specifically, what initiatives is CRA undertaking to foster technical innovation among its member stations?
We’re launching CRA
“Radio’s full value is still underappreciated. We see significant opportunities ahead, and our strategic focus is on unlocking that potential”
Commercial Radio & Audio represents 19 networks and over 260 stations across Australia’s commercial radio and audio sector. Our focus is simple: grow audiences, drive revenue, and lead innovation. We deliver national initiatives like GfK audience measurement, digital platforms such as RadioApp, and targeted advocacy to keep radio competitive in a shifting media and regulatory environment. And we back that with clear, consistent messaging to advertisers on why audio works, at scale, with impact, and with resilience.
Audio ID, a unified digital trading solution across ARN, Nine, NOVA, and SCA. It simplifies buying and enables cross-network campaigns at scale, with consistency and precision. Beyond that, we’re future proofing the industry by enhancing RadioApp’s functionality, advancing our connected devices strategy, and working with global partners to keep radio prominent and accessible in connected cars and on smart speakers.
What are your main strategic goals as an organization over the next year?
Our strategy is built on three priorities: ease, growth, and sustainability.
› First, ease and ubiquity: making radio effortless to access for listeners and seamless to buy for advertisers.
That’s where enhancements to RadioApp, tech partnerships, and Audio ID play key roles.
› Second, driving growth through demand generation: strengthening the case for radio’s effectiveness, helping brands integrate audio smartly, and backing it with research like System1 and Analytic Partners
› Third, advocacy for long-term sustainability: securing an appropriate regulatory framework that values radio’s unique role in trusted content, community connection, and emergency situations, ensuring the sector remains strong and future ready.
“The main challenges are money, measurement, and mindset. Broadcasters are juggling the costs of digital transformation alongside traditional systems”
In general terms, how would you assess the current state of radio in Australia? What is its reach and level of influence among the population?
Radio in Australia is in a strong position, with steady growth in both audience and revenue. The latest GfK data shows 12.5 million weekly listeners, including 116,000 more listeners year-on-year in the
25-54 demo, alongside notable increases in time spent listening in-car and at work. While streaming is extending our reach, radio’s power lies in delivering engaged audiences during high-attention moments. Despite this, radio’s full value is still underappreciated. We see significant opportunities ahead, and our strategic focus is on unlocking that potential.
How are broadcasters addressing the challenge of attracting younger audiences— digital natives who consume content differently?
We’re seeing real growth among younger audiences. GfK Survey 3 shows commercial radio listening grew by 20,000 for 10–17-year-olds
and 116,000 for the 25–54 demo year-on-year. It’s not a change in interest, but in how content is consumed. Broadcasters are meeting audiences where they are by offering live streams, catch-up podcasts, and social engagement turning talent into multi-platform brands. The takeaway? Young Australians still choose radio; they just engage differently. Our job is to remove barriers and keep that connection easy and accessible, wherever they are
What role are online platforms and streaming services playing in the strategy of Australian broadcasters?
Are they seen more as a threat or an opportunity?
Online platforms and streaming services present both challenges and opportunities. Streaming has changed how audiences consume audio, but broadcasters are leveraging this to expand reach. Every major network now offers streaming, ondemand, and podcasts to stay relevant wherever listeners are.
The strategy is clear: be platform-agnostic content providers while doubling down on what sets broadcast radio apart; real-time connection, local relevance, and unmatched scale.
From an infrastructure perspective, how is the technical ecosystem evolving to meet the demands of multiplatform delivery (broadcast, online, mobile, connected cars)?
The audio landscape is evolving rapidly, with audiences tuning in across broadcast, streaming, mobile, and connected devices. Radio remains the dominant in-car audio choice, with 84% listening each month. Smart speakers are in 40% of Aussie homes, up 43% in two years, making voice platforms key access points. We’re simplifying listening with RadioApp and launching CRA Audio ID
“Keeping Australian radio easy to find is critical, especially as global platforms increasingly shape how audiences discover content” to streamline ad buying across major networks. But technology alone isn’t enough, keeping Australian radio easy to find is critical, especially as global platforms increasingly shape how audiences discover content.
audience experience. The priority is innovation that amplifies radio’s unique strength: trusted connection in real time.
In this regard, what do you see as the main technical challenges currently facing Australian radio broadcasters?
How technologically advanced would you say Australian broadcasters are? To what extent are they adopting emerging technologies such as AI, automation, or content personalization systems?
When it comes to AI and automation, we’re pragmatic; adopting what enhances creativity and
The main challenges are money, measurement, and mindset. Broadcasters are juggling the costs of digital transformation alongside traditional systems. While crossplatform measurement is established, the priority now is promoting it and educating the market. And none of this succeeds without building internal capability and driving the cultural change needed to keep pace.
How would you assess the level of digital radio implementation in Australia?
Australia’s digital radio is technically mature and commercially proven where we control distribution.
DAB+ coverage is strong in key areas, while streaming and digitalonly content continue to grow. We’ve built the DAB+ infrastructure and attracted engaged audiences, but this is limited to the nine areas within which it exists. Streaming provided another significant opportunity for broadcasters. But the challenge now is visibility. On smart speakers, connected devices, and in cars, global platforms and manufacturers control what listeners find. We’ve invested and innovated, but without guaranteed access, years of progress can be undone by algorithm changes.
How should analog and digital radio coexist in your view? What strategy are Australian broadcasters following in this transition?
We’re focused on promoting a dual-path approach. With 12.5 million Australians tuning in weekly, broadcast radio remains the backbone of listening and revenue -
Q1 2025 showed stable metro revenues and strong regional resilience.
At the same time, digital audio is growing rapidly, with revenues up 33% year-on-year and 3.3 million Australians streaming commercial radio weekly - up 53,000 year-on-year. Our strategy is to maximise both channels leveraging broadcast’s scale and digital’s growth to maintain the industry’s strength and relevance.
Radio’s future depends on leveraging its unique assets
local trust, live immediacy, and genuine connection. Things that global platforms can’t deliver. The key challenge is converting these strengths into sustainable revenue amid a landscape where tech giants capture nearly 70 cents of every advertising dollar spent in Australia.
We’re making progress, with audience and revenue growth validating our approach. Now, the industry must accelerate this momentum and
collaborate globally
to push for fairer market regulation.
“On smart speakers, connected devices, and in cars, global platforms and manufacturers control what listeners find. Without guaranteed access, years of progress can be undone by algorithm changes”