Retail Display Lookbook: Self Care & Beauty 2023 V02

SELF CARE & BEAUTY

Gen Zers, who have been associated with everything digital, love to shop in physical stores.

As customers return to brick-and-mortar stores, there is a growing demand for the ability to touch and feel the products before making a purchasing decision.

ELEVATING YOUR BRAND

ATTRACTING SHOPPERS

PERFECT PRODUCT PLACEMENT

U.S. prestige beauty industry sales revenue grew 15% year over year, reaching $27.1 billion in 2022.

Elevatin Your Brand

Our goal is to continue helping brands experience a return on investment by designing attention grabbing, cost effective, scalable solutions that capture your brand voice and build awareness and loyalty.

Custom gradient trays were engineered for maximum efficiency on shelf creating better ROI, and a more appealing presentation retail brand merchandising.

& AFTER

IT UP!.

IT’S ILLUMINATING

A major attention getter is having purposeful lighting. It plays a key role in the application of make up itself and when placed properly in your display, can make the difference between a just ok program to a great program.

• Increases premium feel

• Lighting highlights the right details

• Lighting triggers a higher level of engagement

Challenge US

Problem solving and modernization is our forte. Our in-house tech team is always developing and striving to improve even our own designs. Custom stanchion panel advancements implementing a new bullnose design & cable solution delivers improvements across the board for clients and retail teams.

LIGHTING

• Component Cost Savings

• Labor Efficiencies

• Reduced Time In Field

• Repurposing

• Flexibility

The Need T Engage

Self Care displays are their own category. You need style, to be on trend, and they need to feel fresh. So how to you make it engaging? With the right vision, and blend of design.

NEEDS

• Smart & Efficient Plan-o-gram

• Edgy Imagery

• Appropriate Materials

• Intuitive & Purposeful Technology

To e

HEAD OF RETAIL EXPERIENCE DYSON

“

What I appreciate most is that Darko is truly a team of experts. Throughout the project cycle their collaborative process offers resources at all stages.

STORYTELL

No matter how great your product is, if the retail display telling your story isn’t up to the task, you’re going to lose shoppers.

Foster engagements and brand awareness by selecting expert partners that know how to develop and make retail displays and retail technology work for you.

Imagery,

Messaging & Materials Capture Brand Voice

3 PERFECT PRODUCT PLACEMENT

Making Happen

CONVERTING TAKES MORE THAN THE RIGHT PRODUCT.

MAKE the products your consumers are most interested in accessible DISTILL the key benefit(s) of your product(s) DEMONSTRATE what makes your product most unique

g It n

67%

These days, consumers are almost as likely to look in-store as they are to browse online, so brands that can deliver a memorable experience will have a leg up on their competition.

of consumers want both online & in-store as part of their buying journey.

it’s the little things that matter rich aesthetic enhancements

WHY DARKO

A retail display partner to more than 100 brands across the nation and globe.

We form an in-store strategy around research, creative problem solving and technical innovation to create retail experiences that deepen the connection between brands and their consumers.

We do all this and more while controlling the retail chaos and delivering Evergreen Support for the life of your in-store campaign.

WHAT WE

STAND FOR

Sustainability is not a goal to be reached, but a way of thinking, a way of existing and a mindset, we must be channeled by.

At Darko we are committed to promoting and pursuing sustainable efforts to ensure we do our part to make an impact on the future of our total environment.

157,000 lbs. recycled corrugate, plastic and paper materials

Refuse trips declined 50% reducing emissions and landfill 100% “Green” Lift Battery Operated Material Handling Fleet

257 tons of electronics transferred for reconditioning and reuse

47,000 lbs. of recycled metal