Bringing the On-Line to In-Store
In DTC & NEW BRANDS 2023 RETAIL DISPLAY LOOKBOOK
Moving
From DTC to In-Store:
How brands are migrating into big box stores
It’s no surprise that DTC U.S. sales are predicted to hit $161.22 billion by 2024. In the last few years, the growth of these brands has ramped up on an exponential level.
In every segment, more and more DTC’s are getting their foot in the door and taking a once digital brand into a retail space. For these brands, moving between digital storefronts and physical retail shelves makes sense, if it is done right.
To start, it might feel a bit odd because historically the purpose of DTC was to cut out the middle (wholesale and retail) and sell directly to shoppers through a digital platform.
That’s where merchandising comes into play. At Darko, we are here to guide you to do it your way with a little of our retail expertise added in.
We are here every step of the way in every aisle, every store, everywhere.
2023 DTC to In-Store Retail LOOKBOOK
SEE
CASE STUDY
TAKING FLIGHT
Unique from the on-line experience, stores invite shoppers to explore products with all 5 senses.
Shoppers can VIEW, TOUCH, SMELL, AND INTERACT with products they consider purchasing.
Many retailers struggle to showcase the right products and capture shoppers’ attention. So, the question remains how can your brand captivate your audience and design an enticing experience so that shoppers feel more compelled to purchase at the point-of-sale?
2023 DTC to In-Store Retail LOOKBOOK
STANDIN OUT IN A CROWDED SPACE
Competition in the consumer space is nothing new.
But for DTC brands & new brands looking to launch, being unique & different is key.
Brands are doing away with bland and designing in favor of more eclectic or personalized packaging that speaks directly to the target consumer.
2023 DTC to In-Store Retail LOOKBOOK
THOUGHT LEADERSHIP LEAD THE WAY // SECTION 1 // SECTION 2 // SECTION 3 82 58 BABY BOOMERS GEN Z 0 20 40 60 80 100 % of shoppers that still prefer buying from a physical store NG E
SUCCESSFUL TRANSITIONS
GET INSPIRED
A great DTC display puts the shopper into the project before they get started. That’s why we take inspiration from their experiences when creating yours.
Elements and considerations vary based on the product, situation and audience. With each new challenge, our team designs & engineers to customize the journey to best fit the needs of your brand’s shopper.
DESIGN THOUGHT LEADERSHIP 1 2023 DTC to In-Store Retail LOOKBOOK
• STORAGE
• SMART USE OF LIGHTING AND TECHNOLOGY
• COLOR PALETTES
• ARCHITECTURAL STYLES & FINISHES
DESIGN THOUGHT LEADERSHIP 1 2023 DTC to In-Store Retail LOOKBOOK
Retail Statistics 2023 and the Future of Shopping 73 82 62 66 USE MULTIPLE CHANNELS TO SHOP CONSULT SMARTPHONES ON IN-STORE PURCHASES BUY AT PHYSICAL STORES TO “SEE, TOUCH, FEEL AND TRY OUT” FIND SHOPPING TECHNOLOGIES AND INNOVATIONS IMPROVED THEIR EXPERIENCE 0 20 40 60 80 100 % of shoppers saying they
STORYTELL
No matter how great your product is, if the retail display telling your story isn’t up to the task, you’re going to lose shoppers.
Foster engagements and brand awareness by selecting expert partners that know how to develop and make retail displays and retail technology work for you.
Imagery, Messaging & Materials Capture Brand
Voice
DESIGN THOUGHT LEADERSHIP 1
2023 DTC to In-Store Retail LOOKBOOK
PPI Beauty GRAPHIC DESIGNER
One of the best perks of being a graphic designer is to see what you do on a flat screen transform into a beautiful tangible thing!
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SEE CASE
STUDY
CREATE CHANGE
No DTC brand yields greater rewards, or raises greater challenges, than those targeted at families. Give shoppers confidence in their purchase decision with a display that demonstrates the possibilities and helps them fulfill their needs.
THE ROLE OF A DISPLAY
• HIGHLIGHT priority products & trends
• DRIVE purchases by building shoppers’ confidence throughout their journey
• TRIGGER engagement via design that attracts and connects
2 SUCCESSFUL TRANSITIONS
2023 DTC to In-Store Retail LOOKBOOK
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+ + + + + + 2 SUCCESSFUL TRANSITIONS 2023 DTC to In-Store Retail LOOKBOOK
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CHANNEL SURFING
RETAIL KNOWLEDGE AND CROSS-CHANNEL IS WHAT WE DO.
Define your audience, budget and speed to market strategy and we can help execute with our vast knowledge and experience across the industry.
SUCCESSFUL TRANSITIONS 2
2023 DTC to In-Store Retail LOOKBOOK
For example, shoppers at Club retailers are a unique bunch to court. They seek value by bulk buying, but also love discovering new products as they browse the sprawling club stores.
This combination creates a double-fold advantage to young companies: expanding their footprint to reach more types of customers and increase velocity through higher average orders.
TAKING THE PLUNGE
MAKE THEM FEEL AT HOME, IN STORE
A great retail display should be equal parts experience and education. It should simplify the shopping experience, highlight the most compelling features, and inspire them to explore what’s possible with your products.
MAKE Complex tech easy to understand.
DISTILL
The product experience into a single moment.
VALIDATE
Why they need you in their lives.
3 LEAD THE WAY
2023 DTC to In-Store Retail LOOKBOOK
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3 LEAD THE WAY 2023 DTC to In-Store Retail LOOKBOOK
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WHY DARKO
A retail display partner to more than 100 brands across the nation and globe.
We form an in-store strategy around research, creative problem solving and technical innovation to create retail experiences that deepen the connection between brands and their consumers.
We do all this and more while controlling the retail chaos and delivering Evergreen Support for the life of your in-store campaign.
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Tell us about an upcoming project you’d like us to solve for retail in-store. hello@darkoinc.com 800.811.3804 darkoinc.com The 2023 DTC to In-Store Retail LOOKBOOK is produced by Darko Inc. Credits/Sources include: Review 42Modern Retail UNVEILED ACROSS THE INDUSTRY