Retail Display Lookbook: DIY & Home Improvement 2023 V01

DIY & HOME IMPROVEMENT

BEYOND THE NUTS & BOLTS

DON’T DIY YOUR RETAIL DISPLAYS

Up to 40% of the time, a display is the difference between a sale and another passerby.

The DIYer shopping experience has evolved over the last 20 years. Today, people can connect almost any part of their home to perform, protect, or entertain, from individual tools to whole-house systems. So, a great retail display needs to show how your product functions and assist shoppers in understanding how they can benefit from its use.

Check out a few of the ways we’ve helped brands highlight key products, enhance the shopper experience and ultimately generate more sales.

At Darko, we do it in every aisle, every store, everywhere.

THE BLUEPRI FOR DIY@ RETAIL

Every DIY project is unique, with different challenges and expectations. That’s why we design display solutions that speak to what consumers want to feel and need to know.

INT

Between 2020 and 2027, the global home improvement industry is expected to have a CAGR of over 4%, with a market value of over $1 trillion by 2027.

The most popular home improvement projects in 2021 & 2023 were painting home interiors, remodeling bathrooms, and installing smart home devices.

Get inspired by our work in leading DIY categories.

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KITCHEN & BATH SMART HOME

PAINTING & LIGHTING

MOST POPULAR US HOME IMPROVEMENT PROJECTS 2021-2023

INTERIOR PAINTING

BATHROOM REMODEL

INSTALLING SMART HOME DEVICE FLOORING

LANDSCAPING

EXTERIOR PAINTING

KITCHEN

FENCING NEW ROOF NEW CABINETS

OUR INSPIRATIO

A great DIY display puts the shopper into the project before they get started. That’s why we take inspiration from their experiences when creating yours.

Paint and color, lighting and ambiance, smart devices and the smell of wood: our displays inspire shoppers to get to work on their own homes.

FASTENERS MAKE A DIFFERENCE

HAND TOOLS

ON

SMART USE OF TECHNOLOGY

INTERIOR DESIGN

COLOR PALETTES

THE MOTHER OF DIYS

No DIY project yields greater rewards, or raises greater challenges, than the kitchen and bath. Give shoppers confidence and inspiration with a display that imagines possibilities and helps them achieve their vision.

THE ROLE OF A DISPLAY

• HIGHLIGHT priority products & trends

• DRIVE purchases by building shoppers’ confidence throughout their journey

• TRIGGER engagement via design that attracts and connects

The motto

“improve, don’t move” is becoming increasingly relevant as home prices continue to spiral out of control for many would-be buyers.

PLACER LABS

HOME IMPROVEMENT DEEP DIVE – JUNE 2023

Nearly 80% of homeowners splurge on at least one new kitchen feature. The leading features are countertops (35%) appliances (27%) cabinets (23%)

HOUZZ

2023 KITCHEN TRENDS & STATS REPORT

WATCH VIDEO

RETAIL READY ENDURANCE

PAINT BY THE NUMBERS

• 6-year display life and still going

• 600+ stores

• 3 countries

MAKE T FUTUR BRIGHT

Lighting sets the stage for your products and for your shoppers’ homes – it sets a mood. So, for the category, thoughtful and intentional lighting is a huge difference maker when it comes to showcasing products as well as demonstrating how varying options, light & accent individual environments. The best displays enlighten customers and illuminate what’s possible with DIY.

BENEFITS

• ELEVATES premium feel

• HIGHLIGHTS products & features

• TRIGGERS a higher level of engagement

• DRIVES trade-up

THE E T

TEST & L

ORIGINAL DESIGN & PROTOTYPE – Upon review, solution was modified to allow for enhanced display of varying lighting elements, brightness, color & tone.

LEARN

“Creating is a process and we welcome every opportunity to assess & analyze the performance of a branded solution.” – Darko Creative Director

END SOLUTION– Pods were created to discover and compare lighting elements in different environments for example the transition from white to color illuminations. Purposeful and relative technology was integrated to engage shoppers and elevate their confidence and knowledge throughout their buying journey.

TESTING & PROTOTY

PING

We build, assess, refine, and rebuild every piece of a retail program in our 30,000 SQ. FT. of dedicated testing facility.

TELL YOUR TECH STORY

No matter how great your product is, if the tech telling your story isn’t up to the task, you’re going to lose sales. Ensure that your devices are set up and programmed for live and off-line demonstrations. Enhance shopper engagements and your brands exposure by selecting expert partners that know how to develop and make tech work for you.

NEEDS

• Hardware/Software/Integration Expertise

• Intuitive & Purposeful Technology

• Evergreen Support

The smart home sector is growing, with no signs of slowing down. Stay ready to scale alongside the market with evergreen displays that can adapt as your product and consumer demands evolve over time.

OMA Award

2020 Display of the Year

SEE CASE STUDY

THEY STOPPED AT YOUR

NOW WHAT?

HELP THEM FEEL AT HOME, IN STORE

A great retail display should be equal parts experience and education. It should simplify the shopping experience, highlight the most compelling features, and inspire them to explore what’s possible with DIY projects.

MAKE Complex tech easy to understand.

DISTILL

The product experience into a single moment.

VALIDATE

Why they need you in their home.

CREATE CHANGE

Darko's cross-functional design and tech innovation teams are blending online with offline unified solutions. This will create a leg up on your competition, because today, consumers are as likely to look in-store as they are to browse online.

NEEDS

• Unified Customer Experience Platforms

• Intuitive & Purposeful Technology

• Cloud Based Analytics and Management

WHO IS DARKO

A retail display partner to more than 100 brands across the nation and globe.

We form an in-store strategy around research, creative problem solving and technical innovation to create retail experiences that deepen the connection between brands and their consumers.

We do all this and more while controlling the retail chaos and delivering Evergreen Support for the life of your in-store campaign.

6 GLOBAL LOCATIONS

75+ TEAM

FAMILY OWNED

● Creative Concepting

● Targeted Design & Delivery

● In-store Optimization

● Data Driven Metrics

● Global Distribution

● Logistics/Warehousing

● Evergreen Support