Peter darkin portfolio by Peter Darkin

portfolio

WORK 2017

dig it al & br and

PETER DARKIN - PORTFOLIO

20 1 7

PROJECTS 01

CL I EN T

PLAN

CAPI T AL

I N N O V AT E

M Y

TI L T IN G

HEADS

R O C KET

S C HOOL

B OF FIN

A Y C T

ED GE

PAST A

BAR

FUNDI

CL IE N T

PLAN

Client Plan is an application that is still currently being developed. Its basic function is to streamline how business’s can keep track and organise payment plans for long and short term projects by way of automated multi stage invoicing functions. For this project I was fully responsible for the conceptionalisation and development of the Client Plan brand identity and UI kit. TASKS: • Logo Design • Full Brand ID • Art Direction • Client Management

CA PITAL

EDGE

Capital Edge Marketing specialises in training courses for people who want to learn how to trade on the stock market. For this project I independantly conceptualised and developed the entire Client Plan brand identity. TASKS: • Logo Design • Full Brand ID • Art Direction • Client Management

I N N O VA TE Innovate is a UK based company that supplies schools across the UK with catering services, its main objective being t ransformation of school meals and to provide fresh and healthy food to children nationwide. s a result of changing times and pace A of business, I nnovate was in need of a fresh brand identity. I steered this project from inception to conclusion and maintenance. y key responsibilities were managing M and implementing the entire rebranding process (ie research, strategy, brand identification and development, logo, overall creative systemand brand guideline creation. F urthermore, I was overseeing the account and managing client expectations on a daily basis. The aim was for the brand to take on a ‘handmade’ look and feel. A handlettered font was utilized for clever, fun, foodieheadlines on all marketing to exude down-to-earth, honestqualities. TASKS: • Client Management • Logo Design • Full Brand ID • Art Direction • Photo shoot Direction • Website Design

Innovate Themed Event Poster and Screen slide.

PAS TA

BAR

Celeb TV chef, Gino D’ Acampo teamed up with Innovate to bring his ‘Simply Fantastico’ range to schools around the UK. My agency, ABNF was commissioned to bring Gino D’ Acampo’s Italian cuisine to diners on the move via the creation of the ‘my pasta bar’ restaurant chain with Fleet Street, Leadenhall, Bishopsgate and Lakeside outlets. ur team worked on brand and identity O development; establishing an authentic brand language across in-store and exterior signage and environmental design through to all consumerfacing marketing, food photography, packaging, web site and digital and social media communications. I serviced the brand on a daily basis, working with the ‘my pasta bar’ marketing team delivering all marketing collateral TASKS: • Brand Development • Client Management

‘The Great Italian Breakfast’ Booklet - ‘Deliverisimo’ mailer - Pizza promo poster - ‘The Great Italian Breakfast’ mailer.

‘My Pasta Bar Ambassadors card and booklet’ - My Pasta Bar packaging - My Pasta Bar Fleet Street store.

TI LTIN G

HEADS

A South African based restaurant concept that combines seasonal and local products with traditional Mexican Cuisine. The idea for the name derives from having to tilt your head when eating a loaded taco! I took full direction in terms of creating and activating a lively, ‘tilted’, fun brand. TASKS: • Logo Design • Full Brand ID • Art Direction • Client Management

Menu & Business Cards

Wine List Booklet

R O C KE T

SCHO OL

I was tasked with creating a brand id for a Cape Town based start-up business school called Rocket School. Brand ID was created including a billboard campaign to generate interest in the new course after Rocket school joined forces with a local collage called AFDA to launch a BCOM - BSC Business course. Our team was asked to create a billboard and poster campaign that would be hugely impactful. Armed with a high power leaf blower we shot a group of students being blasted with the blower to create a amusing and effective series of artworks that were displayed on billboards around Cape Town. TASKS: • Logo Design • Full Brand ID • Art Direction • Photo shoot Direction • Website Design • Client Management

Magazine advert launch campaign

Rocket School @ AFDA Billboard / Poster Campaign

B OF F IN

F UNDI

Established in 1996, Boffin & Fundi is a highly successful company that provides world-class Engineering, Consulting, Proprietary Technology and Revenue Management solutions to local government (municipalities) and the utilities sector. Perfectly named, Boffin & Fundi’s challenge lay in the disconnect between their capabilities and their brand image, positioning, brand language and communications. Our job was to re-brand the business and establish an identity, promise and complete channel and communications overhaul to showcase the stature, capabilities, accomplishments and key deliverables of the business. TASKS: • Logo Design • Full Brand ID • Art Direction • Photo shoot Direction • Website Design • Client Management • 3D Modeling

Exhibition stand design

Leaflet design

Boffin & Fundi ‘Ampersand’ Billboard / Poster Campaign

AYC T Ashtanga Yoga Cape Town is a yoga studio based in Cape Town. Ulrike the owner teaches a form of yoga called Ashtanga. Ashtanga is a ‘no frills’ yoga in its purest most striped down minimal form. The aim of the brand look and feel was to represent this. I was given a total blank slate to work with and create the brand from scratch (it was previously known as Shanti Yoga) I opted to take this brand in the complete opposite direction to its previous more traditional faux Indian style that seems to be the norm for yoga studios. TASKS: • Logo Design • Full Brand ID • Art Direction • Photo shoot Direction • Website Design • Client Management

THANK YOU

Please see complete portfolio on

 darkinpeter@gmail.com

 16/01/1980

 079 606 23473

 linkedin.com/in/peter-darkin