CUSTOM APPLICATION PROJECT Project Process Document
CONTACT Address
Phone - Online
Social
Creative Code
Phone:
0800 808 5292
facebook.com/creativecodestudios
Email:
contact@creativecodestudios.com
twitter.com/creativecodeuk
dribbble.com/creativecode
1 Fore Street London EC2Y 9DT
Website: creativecodestudios.com
Contents Section 1
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Introduction
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Section 2
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Our Credentials
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Section 3
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Your Project Process
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Section 4
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Research and Planning Stage
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Section 5
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Design Phase
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Section 6
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Developmant Phase
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Section 7
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Testing Phase
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Section 8
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Deployment
Page
Section 9
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Launch and Promotion
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Section 10
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Hosting
Page
Section 11
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Our Other Services
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Section 12
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Next Steps
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Introduction Your logo is critical part of your branding and marketing strategy. A logo is a company’s visual identity, encapsulating your brand’s image and will represent and express to potential customers the core nature of your business. Your logo is deemed to be to be the ‘face’ of your business, being a visual, graphical display and representation of your company’s unique identity. Through synergy between imagery, colours and fonts, logos communicate indispensible information about a company that enables customers to associate themselves with the company’s core brand. Logos serve as an anchor for the rest of the brand’s design activities pertaining to marketing and advertising across all mediums. Benefits of a solid logo: ąą Brand recognition ąą Consumer confidence
ąą Brand loyalty ąą Overall awareness
ąą Market share & ROI ąą Overall awareness
A successful logo should convey information about the brand to the desired target market without saying anything at all. Characteristics of a good logo: ąą Simple ąą Memorable
ąą Timeless ąą Versatile
ąą Appropriate ąą Proportionate
It is therefore imperative that a logo it is meticulously crafted and selected in a fashion which will propel the brand and connect with the company’s ideal target audience. When undergoing the website design & development process, having a well designed & curated logo is fundamental to the entire journey as the website is an extension of your brand.
Project Process
Our creative process is a key part of our business, formulated carefully in order to secure both our interests and that of our clients. Formulated in order to ensure clear communication is maintained at all times with defined frameworks and goals, our process provides a system that you can rely on.
Initial Meeting
Mind Mapping & Sketching
Presentation Phase
Delivery
Clearly astablishing your business positioning, objectives and goals fundemental in order to bring the brand to life
Systimatical and logical design process undertaken by our design team prior to commencment of digital design
Interactive presentation of concept showcasing the creative product along with the underlying thought process
Hand over of final product assets in a variety of formats.
Research Phase
Conceptualize into Digital Realm
Refine & Revise
research and analysis of the brand environment and positioning
Distillation of blue print and sketches into the digital relm utalising Adobe Illustrator
Final crystallization into end product once all parties are satisfied.
Initial Meeting The most fundamental part of the planning process is to gain a clear understanding from you, the client, what your needs and objectives are. During this phase, we will meet in person to discuss goals & ideas.
It is vital that we have a sound understanding of elements and factors behind your business, its target market & competitors. We will ask a lot of questions so be prepared, but it is quintessential we understand your value proposition and passion.
Research Once the brief has been taken and formulated, we will undertake our own investigation regarding the relevant target market & competitors. Part of this phase includes finding out more about the industry & field your business operates in, both locally & globally. This is important not only in order to develop your specific logo, but also to gauge the industry ensure differentiation & uniqueness during the design process. ąą
Defining and analyzing your market
ąą
Scrutinizing your competitors, monitoring their online activity
ąą
Ensure your branding is configured correctly and has a consistent online presence
ąą
Identifying and researching your market and their online behaviour
Mind Map & Sketching We always create mind maps and sketch prior to taking the design into the digital domain. Sketching sparks creativity and allows our creative juices to flow outside of restrictive parameters of design software, enabling our design team to truly create & give life to your brand.
Conceptualize into the Digital Realm Once we have finalized our sketches, we take these into the digital world, using Adobe illustrator. This step transforms our ideas into vector format concepts. Here we will create several versions of the design, and consider things like colour pallets and typography.
Presentation Once we have reviewed our concepts and selected those we feel most appropriate, these concepts are presented. During this presentation we also explain the rationale and how they will work for your business. ąą
Defining and analyzing your market
ąą
Scrutinizing your competitors, monitoring their online activity
ąą
Defining and analyzing your market
ąą
Scrutinizing your competitors, monitoring their online activity
Refine and Revise After presenting our concepts to our client, we will leave the designs with you to consider. Here clients select their prefered disegn and our design team works through any design revisions subject to conditions. For example, colour and typefaces may be reviews and re-considered. The inital design is meticulously refined until the final product is precise and complete. At this point we can also assist in formulation of style guides.
Delivery Once the final design is complete and ready, we will send you your new logo package which will include both web and print ready formats. Also depending on the logo package you choose there will be a full brand guideline document that will contain your new brands colour palette and relevant logo / font direction.
.PSD
File formats delivered
.TIF
.JPG
.PNG
.AI
.EPS
Logo Design Packages As with any other form of design, the logo design process is one that is carefully thought out and systematically adhered to. At Creative Code, we value the process as much as we do the final end product.
START-UP PACKAGE
BUSINESS PACKAGE
ENTERPRISE PACKAGE
Perfect for start-ups and small budgets
Higher quality package for established start-ups.
Agency grade work for competitive brands
Logo Design Options
Logo Design Options
Logo Design Options
4
6
8
Design Revisions
Design Revisions
Design Revisions
3
4
∞
Market Research
Market Research
Market Research
✓
✓
✓
Business Card Design
Business Card Design
Business Card Design
x
✓
✓
Brand Guide
Brand Guide
Brand Guide
x
✓
✓
Print Format
Print Format
Print Format
✓
✓
✓
Web Format
Web Format
Web Format
✓
✓
✓
£1,500
£2,500
POA
Our Other Services Website Design Smart, bespoke interactive online identities, uniquely designed and developed to be the best in user experience.
Custom Web Application Design We take are well aware that sometimes our clients have extraordinary requirements. We therefore offer bespoke web-based applications to meet a wide variety of needs and requirements.
Smart UX & Creative UI Design In our case, beauty is more than skin-deep. It goes right to the core of every experience we create. Whether it takes a few small changes or a complete system refurbishment, our team provide incredible UX design.
Ecommerce Solutions Turn browsers into buyers. Manage your store, update your catalogue, and run your business online with a tailor-made e-Commerce platform.
Like what you see? Then please get in touch and one of our dedicated team members will
Phone - Online: Phone:
0800 808 5292
Email:
contact@creativecodestudios.com
Website: creativecodestudios.com
Social:
facebook.com/creativecodestudios
twitter.com/creativecodeuk
dribbble.com/creativecode