PORTFOLIO 2018
PETER DARKIN
E XCE L TRA D E S H OW CA MPAIGN This Excel campaign is designed to be used by Excel staff to advertise Excel at a number of trade shows across the globe. The aim was to communicate that Excel is run by a team that truly cares for its clients and the events they host. The campaign included a Direct mailer, Z-Card, HTML’s, social media and a Event Survival Kit filled with individually and personally branded giveaways picked by each Excel staff member to give away to potential clients at the shows.
TASKS: • Illustration • Art Direction • Client Management • Brand Positioning
Direct Mailer
Excel team avatars
HTML campaign
CL IE N T
PLAN
Client Plan is an application that is still currently being developed. Its basic function is to streamline how business’s can keep track and organise payment plans for long and short term projects by way of automated multi stage invoicing functions. For this project I was fully responsible for the conceptionalisation and development of the Client Plan brand identity and UI kit.
TASKS: • Logo Design • Full Brand ID • Art Direction • Client Management
CA PITA L
EDGE
Capital Edge Marketing specialises in training courses for people who want to learn how to trade on the stock market. For this project, I independently conceptualised and developed the entire Client Plan brand identity.
TASKS: • Logo Design • Full Brand ID • Art Direction • Client Management
I N N OVAT E Innovate is a UK based company that supplies schools across the UK with catering services, its main objective being t ransformation of school meals and to provide fresh and healthy food to children nationwide. s a result of changing times and pace A of business, Innovate was in need of a fresh brand identity. I steered this project from inception to conclusion and maintenance. y key responsibilities were M managing and implementing the entire re-branding process (ie research, strategy, brand identification and development, logo, overall creative systemand brandguideline creation). Furthermore, I was overseeing the account and managing client expectations on a daily basis. The aim was for the brand to take on a ‘handmade’ look and feel. A handlettered font was utilized for clever, fun, foodieheadlines on all marketing to
TASKS: • Client Management • Logo Design • Full Brand ID • Art Direction • Photo shoot Direction • Website Design
Innovate Themed Event Poster and Screen slide.
MY
PASTA
BAR
Celeb TV chef, Gino D’ Acampo teamed up with Innovate to bring his ‘Simply Fantastico’ range to schools around the UK. My agency, ABNF was commissioned to bring Gino D’ Acampo’s Italian cuisine to diners on the move via the creation of the ‘my pasta bar’ restaurant chain with Fleet Street, Leadenhall, Bishopsgate and Lakeside outlets. ur team worked on brand and identity O development; establishing an authentic brand language across in-store and exterior signage and environmental design through to all consumerfacing marketing, food photography, packaging, web site and digital and social media communications. I serviced the brand on a daily basis, working with the ‘my pasta bar’ marketing delivering all marketing collateral
TASKS: • Brand Development • Client Management
‘The Great Italian Breakfast’ Booklet – ‘Deliverisimo’ mailer - Pizza promo poster - ‘The Great Italian Breakfast’ mailer.
My Pasta Bar ‘Ambassadors card’ and booklet – My Pasta Bar packaging – My Pasta Bar Fleet Street store.
RO C KE T
SCHO OL
I was tasked with creating a brand id for a Cape Town based start-up business school called Rocket School. Brand ID was created including a billboard campaign to generate interest in the new course after Rocket school joined forces with a local collage called AFDA to launch a BCOM – BSC Business course. Our team was asked to create a billboard and poster campaign that would be hugely impactful. Armed with a high power leaf blower we shot a group of students being blasted with the blower to create a amusing and effective series of artworks that were displayed on billboards around Cape Town.
TASKS: • Logo Design • Full Brand ID • Art Direction • Photo shoot Direction • Website Design • Client Management
Magazine advert launch campaign
Rocket School @ AFDA Billboard / Poster Campaign
BO F F IN
&
F UNDI
Established in 1996, Boffin & Fundi is a highly successful company that provides world-class Engineering, Consulting, Proprietary Technology and Revenue Management solutions to local government (municipalities) and the utilities sector. Perfectly named, Boffin & Fundi’s challenge lay in the disconnect between their capabilities and their brand image, positioning, brand language and communications. Our job was to re-brand the business and establish an identity, promise and complete channel and communications overhaul to showcase the stature, capabilities, accomplishments and key deliverables of the business.
TASKS: • Logo Design • Full Brand ID • Art Direction • Photo shoot Direction • Website Design • Client Management • 3D Modeling
Exhibition stand design
Leaflet design
Boffin & Fundi ‘Ampersand’ Billboard / Poster Campaign
Boffin & Fundi ‘Ampersand’ Billboard / Poster Campaign