Greater DAOR 3rd Quarter Magazine

HA N K YOU T •

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In the mind of a Broker TACOS IN THE PARK July Luncheon REAL ESTATE TECH TRENDS

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3rd Quarter 2022 Volume 9PAGE Issue 3 |1

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GREATER DOWNEY

ASSOCIATION OF 2022 LEADERSHIP OF GREATER DAOR Board of Directors:

Greater DAOR Chaplain:

Jennifer Avellan, President Jesus Guerra, President-Elect Jose Perez, Vice President Jeff Worthy, Treasurer Jeanette Baumann, Executive V.P.

Tom Moore

Directors:

Michael Berdelis, Jennifer Avellan, Jesus Guerra, Jose Barrios, Mario Acevedo, and Edwin Acevedo

N.A.R. National Directors: Michael Berdelis

Edwin Acevedo Lourdes Galvez Maria Lilley Monica Rivera Mireya Ruiz Carrie Uva Tyler Wirth

Greater DAOR Staff Jeanette Baumann, EVP - evp@DAOR.com

Customer Care Department Erica Ochoa, customercare@DAOR.com Eric Reynoso, communications@DAOR.com Laura Yanez, outreach@DAOR.com

Immediate Past President: Michael Berdelis

C.A.R. State Directors:

Membership Department Julie Sartor, julies@DAOR.com Kayla Baumann, membership@DAOR.com

REALTORS

12073 Paramount Blvd Downey, CA 90242

Phone: (562) 861-0915 Fax: (562) 923-9995 www.DAOR.com Monday - Friday, 9am-5pm Saturday, 9am-1pm Volume 9 - Issue 3 This publication is printed quarterly, delivered March, June, Spetember, & December

Education Center 12069 Paramount Blvd Downey, CA 90242

Page 1 Lava Mae Page 2 Top Producers Page 3 Newly Elected Leaders Page 4 AIA Mixer Page 5 - 6 Tacos In The Park Page 7 - 11 In The Mind of A Broker Page 12-13 July Luncheon Page 14-15 Tech Trends Article

COMMITTEES Budget & Finance Committee Oversight Committee Rowena Dominguez, Ruben Sarinana Jr, Chairperson Chairperson

Membership / MLS Technology Committee: Mario Acevedo, Chairperson

Professional Standards Committee Lina Salgado, Chairperson

Affiliates In Action Committee Ozzie Carranza, Chairperson

REALTORS Advocating for Political Progress Josue Barrios, Chairperson

LCRC Trustees Jackie Funk, Chairperson (20-22)

Scholarship Committee Christine White, Chairperson

REALTOR Community Relations Committee Vicki Spearman, Chairperson

Grievance Committee Daniel Andrade, Chairperson

LGR Community Eric Pierce, Chairperson

ON THE COVER

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Thank You! These 6 members donated $100 or more

DID YOU KNOtW? Anabella Jimenez Krystopher Benyamein Daniel Andrade Maria Menjivar $10 helps pay Jeff Worthy for 3 showersJohn Lacey

DAOR | 1

Greater DAOR thanks our members for the contribution to make someone SMILE!

LavaMae provides free resources, including mobile shower, Pop-Up Care Village, and handwashing station toolkits, at LavaMae Connect, a global community space where people bringing essential care services to the street can access online training, solve problems, and share innovations.

DID YOU KNOW? $10 helps pay 3 showers

2022 Second Quarter - Top Producers MICHAEL BERDELIS NAHED BENYAMEIN MARIO MARISCAL

RAMON SANCHEZ STEVEN PADILLA ELOY VILLAMIL

VICKY DELAHERRAN EDITH VILLA DIANA HERNANDEZ SANDRA CARRILLO

MIRNA MARTINEZ

FULVIA GARCIA

SALVADOR ESCAVERO JONATHAN CALDERON CLAUDIA FERNANDEZ

JESSE ONATE

AMAURY MONTALVO

FRANK PORRAS

LULU ROBLES

SHELLY SAROYAN GARCIA

KARINA CHAVEZ

LAURA NAVARRO

TOP 3 Buyers Agents with Highest Sales Volume: #1 Nahed Benyamein - Allstars Realty #2 Jacob Villaescusa - C21 Allstars #3 Michael Berdelis - 24 Hour Real Estate DAOR | 2

MEET YOUR NEWLY ELECTED LEADERS MARIO ACEVEDO, KW Empire Estates

Mario has been licensed since 2005 and has been involved with the Greater DAOR from the beginning. Mario has served in multiple committees and has been chairperson for MLS, Community Relations, Grievance and Professional Standards... elected and served as President in 2017, vice president, president - elect. Has been a Board of Directors member for 2 terms. Has served as CAR region Director as well as NAR Director.

LINA SALGADO, CBM Real Estate

I have been in Real Estate for over 22 years and broker/owner of CBM Real Estate. I’m extremely passionate in serving my community through real estate. I’ve been involved with DAOR since 2003. I have sat on a number of Committees with the Greater Downey Association of Realtors throughout the years and I am currently the Chairperson for the Professional Standards Committee. I love my association and enjoy being involved with my fellow realtors and community through the committees I sit on. It’s important for me to make a difference and to give back in any way I can.

ARMANDO MARTINEZ, 24 Hour RE

As a Downey native, I recognize and value the trust my fellow Realtors place in me, and I will strive to exceed your expectations. I’ve spent almost two decades excelling in the competitive landscape of Los Angeles real estate, establishing a reputation as a well-respected and innovative agent. My business is built on communication, dedication, and transparency. My strong work ethic has helped my team rise to the top 1% of Realtors by sales volume at the DAOR.

ERICKA SAENZ, C21 Jervis & Assoc.

Ericka has been a full service REALTOR, and Certified Distress Property Expert for 18 years. Ericka believes that real estate is much more than simply buying or selling a home, to her a key element of real estate is developing relationships and building trust with her clients. Also, it is very important for Ericka to give back to the Greater DAOR, Ericka has served on Board of Directors in 2013-2014, VP, President Elect, and President in 2018, she has served as a CAR State Director and NAR National Director.

JESUS GUERRA

JOSE PEREZ

JEFF WORTHY

TYLER WIRTH

President

President Elect

Vice President

Treasurer

EDWIN ACEVEDO

MIREYA RUIZ

MONICA RIVERA

JENIFFER AVELLAN

Director

Director

Director

Imm. Past President

Affiliates In Action

M XER “THIS IS A BUSINESS WHERE WE HELP PEOPLE BUILD WEALTH EVERY SINGLE DAY, ARE YOU BUILDING YOUR OWN?” - MONICA RIVERA

Andy Zuloga Farmers Insurance

Gisselle Flores

Phu Phan

Movement Mortgage

The Phan Group

Carlos Escobar

Maria Looney

Ozzie Carranza

Mortgage Broker USA

Elite One Mortgage

Farmers Insurance

Claudia Contreras

Mario Loria

Martha De La Huerta

Elite Escrow Group Inc.

Intelliloan

Notary / Signing Agent

Carlos Duran

Roy Corral

Next Door Photos LA-Central

Farmers Insurance District Office

Carmen Meraz Tom Ramirez New American Funding

Carmen Meraz

Gabriela Minjares

Gloria Navarro

New American Funding Downey/West Covina

New American Funding-Norwalk

Old Republic Home Protection

DAOR | 4

We ate, and SPONSORS:

Sonia Moncayo

Ozzie Carranza

Luz Lluncor

iCore Lending Inc.

Farmers Insurance

New World Mortgage

Andy Zuloga

Clemen Mendoza

Felix Figueroa

Maria Looney

Farmers Insurance

Citi Bank

PDQ Disclosure

Elite One Mortgage

Sage Gomez

Fausto Navarro

Gisselle Flores

Claudia Contreras

Inbanet

Movement Mortgage

Elite Escrow Group, Inc

Mario Loria Lilia Gonzalez

Tom Ramirez Gaby Minjares

Carlos Escobar

Intelliloan

New American Funding

MyNHD

Carmen PAGEMeraz |3

New American Funding Cerritos

Cecilia Ponce Home Guard Home Warranty

Mortgage Broker USA Corp

Gloria Navarro Old Republic Insurance Group

Carlos Duran Next Door Photos LA-Central

Ryan Kleis Reverse Mortgage Educators

we played, we networked!

Thank you to our amazing affiliates for their ongoing involvement with DAOR.

PAGE | 4 DAOR | 6

BROKER

In the Mind of a PAGE | 5 DAOR DAOR||77

1. What is the key to success?

2. What steps did you take to develop your self into the position you are in today?

Achieving the position, I now hold today was not easy, I always lived below my means, never stopped learning, and understanding and the will to share. Being the youngest of 11 living in a two-bedroom one bath house, both parents were blue color workers. Sometimes barely having enough to just get by. I lead by example, if you really want to achieve and are willing to put in the work, anything is possible.

3. Is there something in your career you wish you can do over?

My do over, would be, once I became a father, to have spent more time with my kids and family. I discovered that true happiness is the ability to be a fully rounded person. When at work, work and when at home be at home, 100% all in at whatever it is that you are doing at that moment.

- JJ Lopez Lopez - -JJJJLopez

“Rita is a people person and real estate is a relationship business... I was there to put systems and organizations in place to keep the engine running.”- -Mel MelBerdelis Berdelis

DAOR | 8

“I learned anyone could be successful as long as they had a sincere desire not to be average and did something about it.” - Joe Villaescusa

- Joe Villascusa

DAOR | 9

1. What are the keys to success?

The KEY to Success is understanding your purpose in life. The why of your life, having a clear vision of where you want to go in your life. You must know your ultimate destinaHaving more options is usually better than having less options. It’s important for you to accomplishment of that vision but enjoying and maximizing the process.

2. What steps did you take to develop yourself into the position you are in today?

I learned from a very young age to apply every idea and lesson that was impactful to me and to do everything with excellence. Once you are able to achieve that coveted personal success, you are ready to multiply yourself in others. The value of helping others become the best version of themselves is even higher than your own personal achievements. When your vision is to make this world a better place, than the work and the excitement never ceases. This Real Estate Platform has been extremely useful for this purpose.

3. What is the #1 aspect that you look for as a trait in all your agents when bringing them on?

Agents need a why that is bigger than money. They must understand that money is just a means to an what (goal, objective, and vision) becomes very meaningful and important. The fact that they are surrounded by other like minds that have FAITH, that like to work and love to serve others, makes the journey possible. We don’t like to fake it until we make it, we have FAITH instead. We are real and do not exaggerate accomplishments. We are more about self-respect than self-esteem.

Their ability to love serving others. All the other things are easy to teach except that one. But we do

4. Is there something in your career that you wish you can do over?

I don’t think in terms of do overs, because every experience in life a valuable one. Even when you apparently fail, the lessons that you can learn from that are priceless. Everything that happens, God has the desire and ability to turn into a blessing for you and others as you share those experiences. I like to share my failures with my people to prevent them from making unnecessary mistakes in life.

When I was 3 years old, my parents relocated from Chihuahua to Tecate, Baja California, Mexico. There were nine of us. My parents had sold everything they had to take us to a better place with more opportunities. My father bought some land to build our house, and the only thing in that land, was a small remember clearly my mother getting up early with a bucket of water to spread through the cracks in the wood. I do not remember my parents ever talking about going back to where we had come from, just because things were very

“Agents need a why that is bigger than money. They must understand that money is just a means to an end and that end needs to be very clear.” - David Sarinana DAOR | 10

3. What is the #1 aspect that you look for as a trait in all your agents when bringing them on?

The #2 aspect is the willingness to be honest about their expectations, know that hard work is ahead, but that the unlimited growth opportunity in this amazing profession makes it all worth it.

The #1 aspect is must love dogs!

6. Who is your biggest inspiration?

My parents, my remarkable husband, my amazing dogs, my "Jervis work family", and above all, my loving God that continues to provide blessings on top of blessings!

"Selling real estate provides a wonderful career, but buying real estate provides a wonderful retirement".

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- Jackie Funk

JULY LUNCHEON Chris & Pres. Jennifer

Chris Linsell

“IT’S NOT YOUR LEAD GENERATION THAT SUCKS. IT’S YOUR FOLLOW-UP AND NURTURING STRATEGIES” - Linsell

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“A LOT OF REALTORS THINK INTERNET LEADS AREN’T WORTH THE INVESTMENT. THEY’RE WRONG.” - LINSELL

“A ROBUST REAL ESTATE CRM IS A GREAT OPTION FOR AGENTS WHO WANT TO COORDINATE THEIR FOLLOW-UP.” - Linsell

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5 Real Estate Tech Trends Disrupting the Real Estate Industry - By Chris Linsell for THECLOSE

Aug 9, 2022

Noticeably absent from the expo hall were pure-play lead generation players like BoldLeads and Market Leader. Noticeably present were companies shifting the conversation away from paid lead generation and toward building a holistic marketing and branding strategy.

Chris is a writer, coach, speaker, and technology analyst specializing in marketing, lead generation, transactional best practices, and everything in between.

I

nnovation in real estate tech happens at a rapid pace. It seems like every week there’s a new company or tool poised to disrupt the real estate space with groundbreaking technology.

As The Close’s resident real estate Technology Analyst, it’s my job to stay on top of real estate tech trends and keep our readers in the loop on the technology that could potentially disrupt the way they (and their buyers and sellers) do business.

I recently spent a week at the Inman Connect conference in Las Vegas talking with those on the leading edge of real estate tech disruption. Here are my five major takeaways.

1. Real Estate Marketing Companies > Lead Generation Companies The moment we set foot into the Aria Conference and Events Center for Inman Connect, it was clear there was a focus shift happening in the way real estate tech players were thinking about the next set of real estate tools.

Standouts in this space were Real Grader, a company focused on helping real estate professionals understand, improve, and maintain their digital reputation on platforms like Google, Facebook, Zillow, Instagram, and more.

Also worth mentioning—this was the first time the Vegas conference had an Innovation Sponsor, Elm Street Technology. Elm Street, the owner of notable brands like Elevate CRM, gave us some of the inside scoop on their plans to expand their efforts into the marketing space, a trend they are poised to lead in 2022 and beyond.

2. Real Estate Tech Tools Now Have Expiration Dates Guy Gal is the founder of Side, a real estate brokerage platform that is disrupting the classic brokerage model. He made some pretty eye-opening pronouncements from the main stage during an interview with Greg Robertson, General Manager of MLS at Lone Wolf Technology.

Robertson asked Gal about his expectations for new technology tools for real estate professionals, and Gal didn’t hold back. “It’s going to change, it always will change, and it should change. Anyone who wants you to use the same CRM, the same way, for years and years doesn’t have your best interest in mind—they have theirs,” said Gal. “Think about it, how many of you in the audience are using the same smartphone you were four years ago?”

Frankly, it’s hard to argue with this logic. Real estate professionals should expect their tools to level up. If your website, customer relationship manager (CRM), and lead generation strategies haven’t changed since before the pandemic, you’re not just standing still, you’re getting left behind.

Now, that’s not to say that you have to throw out the baby with the bathwater. It’s true, I’ve been through multiple smartphones since 2018, but they’ve all been iPhones. Finding tools you can grow with and that can grow with your changing needs seems like the smart move here.

3. Algorithmic Marketing Is on the Rise (And It Makes Your Follower Count Matter Less) Wait, did Chris just make up a new catchphrase? Maybe.

Well, what the heck is “algorithmic marketing”?

THECLOSE

DAOR | 14

Click here for full article

content you see is driven primarily by your interests (at least, the interests that TikTok thinks you have) instead of who you’re friends with or who you’ve chosen to follow.

This represents a world-changing shift in the way real estate professionals think about their content on social media platforms.

It means that if you produce good content and the platform’s algorithm determines that your content will resonate with readers, you can get in front of a lot of people without having a huge following.

Need proof? Ask Inman Innovator Award winners Matt Lionetti and Close contributor Eric Simon (The Broke Agent). With less than 15,000 followers between them, their videos have racked up hundreds of thousands of views—and they are just getting started. Why? Because their content is good.

And, Instagram and Facebook are already moving to copy this model.

Great content was always important, but now it’s required if you want to compete.

4. Brokerages Are Expected to Provide More & Better Tech to Their Agents I know, this doesn’t sound much like a disruption, but hear me out. In a raucous discussion between fremenies Nick Bailey, CEO of RE/MAX and Marc King, President of Keller Williams, they managed to agree on the following key point: A well-appointed CRM, IDX website, and basic marketing tools are considered table stakes. If you aren’t

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This is a fairly significant departure for leaders at this level. Typically, they deliver messages about providing the “lowest-cost options” and “letting the agent make their own choices when it comes to the services they want.” It’s clear that following the pandemic and in this new world of real estate we find ourselves in, brokers are realizing a couple of important things: 1. Agents want autonomy, but they still want offerings.

2. Left to their own devices, most agents will underutilize technology, often leading to underperformance.

Is there a company with a perfect solution to this problem? Not quite yet.

THECLOSE

But, when a brokerage allows agents to customize their split / cap / desk fees agreement with a la carte options for tech tools like a CRM, website, lead gen, and more—and they offer agents a chance to renegotiate as their business grows—a lot of agents (including myself) will be paying close attention.

Click here for full article

5. The Most Boring Parts of Your Business Are Becoming More Automated Make a mental list of all the things you do during the day in order to operate your real estate business. Now, I want you to sort that list into two columns: the tasks that bring value to your clients, and the tasks that don’t.

Chances are, there’s a lot on your plate that needs to get done but isn’t a direct contributor to value for your clients. The drive to automate more of the real estate process has always been strong, but we’ve seen it specifically strong this year.

accepted offer and the closing table that bring no value to your clients (other than they just need them done) that could easily be automated.

Companies like ATTOM are working to bring together more, better data about your clients, your communities, and your leads without all the hard work on your end. Or, Addressable, a company that uses robots to write handwritten notes, lets you focus on client follow-up and not the cramps in your hands. We saw them in action at the expo—pretty awesome.

Finally, in a pleasant surprise, real estate website provider Luxury Presence got to show off some of their new tools designed to make the marketing process easier and more automatic.

Luxury Presence has a fantastic reputation as the leader in providing high-end real estate websites for top performers. But my peek behind the curtain at some of their marketing tools, the infrastructure they have in place in terms of customer success managers, training, and more made it clear they are committed to giving Realtors back more of their time so they can focus on what actually matters.

• Fast and reliable service • We will answer your call • Close on time • Over 21 years of experience • Residential and commercial

Adriana Solis

President / Escrow Officer Adriana@telegraphescrow.com 9519 Telegraph Rd. Suite G Pico Rivera, CA 90660 Office (562) 825-3000 Fax (562) 825-3002 Cell (323) 514-1049

www.telegraphescrow.com

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