3rd Quarter 2022 Volume 9 Issue 3 • • NAHT•KYOUTO TH E LAVAMAEDONORS•• IN THIS ISSUE: In the mind of a Broker TACOS IN THE PARK REAL ESTATE TECH TRENDS July Luncheon •
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REALTOR Community Relations Committee
Jose Perez, Vice President
12069 Paramount Blvd Downey, CA 90242
Greater DAOR Staff
Fax: (562) 923-9995 www.DAOR.com
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2022 LEADERSHIP OF GREATER DAOR
This publication is printed quarterly, delivered March, June, Spetember, & December Education Center
Jeanette Baumann, Executive V.P.
Immediate Past President: Michael Berdelis
Vicki Spearman, Chairperson
LGR Community Eric Pierce, Chairperson
Eric Reynoso, communications@DAOR.com
Volume 9 - Issue 3
Jesus Guerra, President-Elect
Oversight Committee
Board of Directors:
Erica Ochoa, customercare@DAOR.com
Julie Sartor, julies@DAOR.com
GREATER ASSOCIATIONREALTORSDOWNEYOF
Josue Barrios, Chairperson Membership / MLS Technology Committee: Mario Acevedo, Chairperson
Customer Care Department
12073 Paramount Blvd Downey, CA 90242
Kayla Baumann, membership@DAOR.com
Page 1 Lava Mae Page 2 Top Producers Page 3 Newly Elected Leaders Page 4 AIA Mixer Page 5 - 6 Tacos In The Park Page 7 - 11 In The Mind of A Broker Page 12-13 July Luncheon Page 14-15 Tech Trends Article Page 1
Directors: Edwin TylerCarrieMireyaMonicaMariaLourdesAcevedoGalvezLilleyRiveraRuizUvaWirth
Membership Department
REALTORS Advocating for Political Progress
Jackie Funk, Chairperson (20-22)
Lina Salgado, Chairperson
Greater DAOR Chaplain: Tom Moore
Monday - Friday, 9am-5pm Saturday, 9am-1pm
Grievance Committee
LCRC Trustees
N.A.R. National Directors: Michael Berdelis
Phone: (562) 861-0915
ON THE COVER
COMMITTEES
Jeff Worthy, Treasurer
Laura Yanez, outreach@DAOR.com
Affiliates In Action Committee
Ozzie Carranza, Chairperson
Scholarship Committee Christine ChairpersonWhite, Professional Standards Committee
Jennifer Avellan, President
Daniel Andrade, Chairperson
Budget & Finance Committee Rowena ChairpersonDominguez,
C.A.R. State Directors: Michael Berdelis, Jennifer Avellan, Jesus Guerra, Jose Barrios, Mario Acevedo, and Edwin Acevedo
Jeanette Baumann, EVP - evp@DAOR.com
Ruben Sarinana Jr, Chairperson
Thank Yo u! Greater membersthanksDAORourforthecontributiontomakesomeone SMILE! DID YOU KNOtW? $10 helps payfor 3 showers LavaMae provides free resources, including mobile shower,Pop-Up Care Village, and handwashing stationtoolkits, at LavaMae Connect, a global community space where people bringing essential care services to the street can access online training, solve problems, and share innovations. DAOR | 1 These 6 members donated $100 or more Krystopher Benyamein MariaJohnMenjivarLacey Anabella Jimenez Daniel Andrade Jeff Worthy DID YOU KNOW? $10 helps pay 3 showers
VICKY DIANAEDITHDELAHERRANVILLAHERNANDEZSANDRACARRILLO MIRNA SALVADORMARTINEZESCAVEROCLAUDIAFERNANDEZAMAURYMONTALVOLULUROBLESKARINACHAVEZ MICHAEL BERDELIS NAHEDMARIOBENYAMEINMARISCAL FULVIA GARCIA JONATHAN CALDERON JESSE ONATE FRANK PORRAS SHELLY SAROYAN GARCIA LAURA NAVARRO RAMON SANCHEZ STEVEN PADILLA ELOY VILLAMIL 2022 Second Quarter - Top Producers TOP 3 Buyers Agents with Highest Sales Volume: #1 Nahed Benyamein - Allstars Realty #2 Jacob Villaescusa - C21 Allstars #3 Michael Berdelis - 24 Hour Real Estate DAOR | 2
Ericka has been a full service REALTOR, and Certified Distress Property Expert for 18 years. Ericka believes that real estate is much more than simply buying or selling a home, to her a key element of real estate is developing relation ships and building trust with her clients. Also, it is very important for Ericka to give back to the Greater DAOR, Ericka has served on Board of Directors in 2013-2014, VP, President Elect, and President in 2018, she has served as a CAR State Director and NAR National Director.
JENIFFER AVELLAN Imm. Past President
ERICKA SAENZ, C21 Jervis & Assoc.
MONICA
I have been in Real Estate for over 22 years and broker/owner of CBM Real Estate. I’m extremely passionate in serving my community through real estate. I’ve been involved with DAOR since 2003. I have sat on a number of Committees with the Greater Downey Association of Realtors throughout the years and I am currently the Chairperson for the Professional Standards Committee. I love my association and enjoy being involved with my fellow realtors and com munity through the committees I sit on. It’s important for me to make a difference and to give back in any way I can.
MIREYADirectorRUIZ
TYLERTreasurerWIRTH
LINA SALGADO, CBM Real Estate
JOSE PresidentPEREZElect
JESUS EDWINPresidentGUERRAACEVEDODirector
MEET YOUR NEWLY ELECTED LEADERS
MARIO ACEVEDO, KW Empire Estates
Mario has been licensed since 2005 and has been involved with the Greater DAOR from the beginning. Mario has served in multiple committees and has been chairperson for MLS, Community Relations, Grievance and Professional Standards... elected and served as President in 2017, vice president, president - elect. Has been a Board of Directors member for 2 terms. Has served as CAR region Director as well as NAR Director.
JEFFDirectorRIVERAWORTHYVicePresident
ARMANDO MARTINEZ, 24 Hour RE
As a Downey native, I recognize and value the trust my fellow Realtors place in me, and I will strive to exceed your expectations. I’ve spent almost two decades excelling in the competitive landscape of Los Angeles real estate, estab lishing a reputation as a well-respected and innovative agent. My business is built on communication, dedication, and transparency. My strong work ethic has helped my team rise to the top 1% of Realtors by sales volume at the DAOR.
Insurance
NewCarmenLA-CentralPhotosMerazAmericanFundingDowney/WestCovinaClaudiaContrerasEliteEscrowGroupInc.Gabriela Minjares New MovementGisselleFunding-NorwalkAmericanFloresMortgage Gloria Navarro Old Republic Home Protection Maria Looney Elite One Mortgage MarioIntelliloanLoria Martha De La Huerta Notary / Signing Agent Ozzie NewFarmersCarranzaInsuranceCarmenMerazTomRamirezAmericanFundingRoy FarmersCorralInsurance District Office Phu Phan The Phan Group DAOR | 4
Andy Zuloga Farmers Carlos Escobar Mortgage Broker USA Carlos Duran Next Door
M XER “THIS IS A BUSINESS WHERE WE HELP PEOPLE BUILD WEALTH EVERY SINGLE DAY, ARE YOU BUILDING YOUR OWN?” - MONICA RIVERA Affiliates In Action
PDQ OldMovementGisselleDisclosureFloresMortgageGloriaNavarroRepublicInsuranceGroup Luz Lluncor New World Mortgage Maria Looney Elite One Mortgage Mario Loria LiliaIntelliloanGonzalez Ozzie FarmersCarranzaInsurance Ryan Kleis ReverseEducatorsMortgage SageMyNHDGomez Sonia Moncayo iCore Lending Inc. Tom Ramirez Gaby Minjares New American Funding SPONSORS:
We ate,and Andy Zuloga Farmers Insurance
Carlos
LA-CentralPhotos Carmen Meraz New American FundingCerritos Cecilia Ponce Home Guard WarrantyHome Claudia Contreras Elite Escrow Group, Inc Clemen Mendoza Citi Bank FaustoInbanetNavarro
MortgageEscobarBrokerUSACorp
Carlos Duran Next Door
Felix Figueroa
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we played, we networked!
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Achieving the position, I now hold today was not easy, I always lived below my means, never stopped learning, and understanding and the will to share. Being the youngest of 11 living in a two-bedroom one bath house, both parents were blue color workers. Sometimes barely having enough to just get by. I lead by example, if you really want to achieve and are willing to put in the work, anything is possible
3. Is there something in your career you wish you can do over?
2. What steps did you take to develop your self into the position you are in today?
1. What is the key to success?
- JJ Lopez- JJ LopezBROKERaofMindtheIn
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My do over, would be, once I became a father, to have spent more time with my k ids and family. I discovered that true happiness is the ability to be a fully rounded person. When at work, work and when at home be at home, 100% all in at whatever it is that you are doing at that moment. JJ Lopez
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- Mel Berdelis- Mel Berdelis
“Rita is a people person and real estate is a relationship business... I was there to put systems and organizations in place to keep the engine running.”
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- Joe Villascusa
“I learned anyone could be successful as long as they had a sincere desire not to be average and did something about it.” - Joe Villaescusa
Agents need a why that is bigger than money. They must understand that money is just a means to an what (goal, objective, and vision) becomes very meaningful and import ant. The fact that they are surrounded by other like minds that have FAITH, that like to work and love to serv e others, makes the journey possible. We don’t like to fake it until we make it, we have FAITH instead. We are real and do not exaggerate accomplishments. We are more about self-respect than self-e steem.
3 years old, my parents relocated from Chihuahua to Tecate, Baja California, Mexico. There were nine of us. My parents had sold everything they had to take us to a better place with more opport unities. My father bought some land to build our house, and the only thing in that land, was a small remember clearly my mother getting up early with a bucket of water to spread through the cracks in the wood. I do not remember my parents ever talki ng about going back to where we had come from, just because things were very
purpose.WhenIwas
2. What steps did you take to develop yourself into the position you are in today?
The KEY to Success is understanding your purpose in life The why of your life, having a clear vision of where you want to go in your life You must kn ow your ultimate destina
- David Sarinana
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I don’t think in terms of do overs, because ever y experience in life a valuable one. Even when you apparently fail, the lessons that you can learn from that are priceless. Everything that happens, God has the desire and ability to turn into a blessing for you and others as you share those experiences. I like to share my failures with my people to prevent them from maki ng unnecessary mistakes in life
3. What is the #1 aspect that you look for as a trait in all your agents when bringing them on?
1. What are the keys to success?
Having more options is usually better than having less options. It’s import ant for you to accomplishment of that vision but enjoying and maximizing the process.
4. Is there something in your career that you wish you can do over?
“Agents need a why that is bigger than money. They must understand that money is just a means to an end and that end needs to be very clear.”
Their ability to love serving others. All the other things are easy to teach except that one. But we do
I learned from a very young age to apply every idea and lesson that was impactful to me and to do ever ything with excellence. Once you are able to achieve that coveted personal success, you are ready to multiply yourself in others. The value of helping others become the best version of themselves is even higher than your own personal achievements. When your vision is to make this world a better place, than the work and the excitement never ceases. This Real Estate Platform has been extremely useful for this
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6. Who is your biggest inspiration?
My parents, my remarkable husband, my amazing dogs, my "Jer vis work family", and above all, my loving God that continues to provide blessings on top of blessings!
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The #2 aspect is the willingness to be honest about their expectations, k now that hard work is ahead, but that the unlimited growth opportunity in this amazing profession makes it all worth it The #1 aspect is must love dogs!
"Selling real estate provides a wonder ful career, but buying real estate provides a wonderf ul retirement". Jackie Funk
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3. What is the #1 aspec t that you look for as a trait in all your agents when bringing them on?
Chris Linsell
LUNCHEONJULY
“IT’S NOT YOUR LEAD GENERATION THAT SUCKS. IT’S YOUR FOLLOW-UP AND NURTURING STRATEGIES” - Linsell
Chris & Pres. Jennifer
“A ROBUST REAL ESTATE CRM IS A GREAT OPTION FOR AGENTS WHO WANT TO COORDINATE THEIR FOLLOW-UP.” - Linsell
“A LOT REALTORSOF THINK INTERNET LEADS AREN’T WORTH THE -THEY’REINVESTMENT.WRONG.”LINSELL
Robertson asked Gal about his expectations for new technology tools for real estate professionals, and Gal didn’t hold back. “It’s going to change, it always will change, and it should change. Anyone who wants you to use the same CRM, the same way, for years and years doesn’t have your best interest in mind—they have theirs,” said Gal. “Think about it, how many of you in the audience are using the same smartphone you were four years Frankly,ago?”it’s
Real Estate Tech Trends
2. Real Estate Tech Tools Now Have Expiration Dates
Wait, did Chris just make up a Well,catchphrase?newMaybe. what the heck is “algorithmic marketing”?
DAOR | 14THE CLOSE Click here for full article
in real estate tech happens at a rapid pace. It seems like every week there’s a new company or tool poised to disrupt the real estate space with groundbreaking technology.
Aug 9, 2022
Innovation
mentioning—this was the first time the Vegas conference had an Innovation Sponsor, Elm Street Technology. Elm Street, the owner of notable brands like Elevate CRM, gave us some of the inside scoop on their plans to expand their efforts into the marketing space, a trend they are poised to lead in 2022 and beyond.
5
I recently spent a week at the Inman Connect conference in Las Vegas talking with those on the leading edge of real estate tech disruption. Here are my five major takeaways.
The moment we set foot into the Aria Conference and Events Center for Inman Connect, it was clear there was a focus shift happening in the way real estate tech players were thinking about the next set of real estate tools.
1. Real Estate Marketing Companies > Lead Generation Companies
not to say that you have to throw out the baby with the bathwater. It’s true, I’ve been through multiple smartphones since 2018, but they’ve all been iPhones. Finding tools you can grow with and that can grow with your changing needs seems like the smart move here.
Guy Gal is the founder of Side, a real estate brokerage platform that is disrupting the classic brokerage model. He made some WolfofGeneralGreginterviewstagefrompronouncementseye-openingprettythemainduringanwithRobertson,ManagerMLSatLoneTechnology.
Chris is a writer, coach, speaker, and technology analyst specializing in marketing, lead generation, transactional best practices, and everything in between.
hard to argue with this logic. Real estate professionals should expect their tools to level up. If your website, customer relationship manager (CRM), and lead generation strategies haven’t changed since before the pandemic, you’re not just standing still, you’re getting left
Disrupting the Real Estate Industry
As The Close’s resident real estate Technology Analyst, it’s my job to stay on top of real estate tech trends and keep our readers in the loop on the technology that could potentially disrupt the way they (and their buyers and sellers) do business.
Now,behind.that’s
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By Chris Linsell for THE CLOSE
3. MarketingAlgorithmicIson the Rise (And It Makes Your CountFollowerMatterLess)
Noticeably absent from the expo hall were pure-play lead generation players like BoldLeads and Market Leader. Noticeably present were companies shifting the conversation away from paid lead generation and toward building a holistic marketing and branding strategy.
Standouts in this space were Real Grader, a company focused on helping real estate professionals understand, improve, and maintain their digital reputation on platforms like Google, Facebook, Zillow, Instagram, and Alsomore.worth
Luxuryautomatic.Presence has a fantastic reputation as the leader in providing high-end real estate websites for top performers. But my peek behind the curtain at some of their marketing tools, the infrastructure they have in place in terms of customer success managers, training, and more made it clear they are committed to giving Realtors back more of their time so they can focus on what actually matters.
This represents a youItmediacontentthinkprofessionalswayshiftworld-changingintherealestateabouttheironsocialplatforms.meansthatifproducegood content and the platform’s algorithm determines that your content will resonate with readers, you can get in front of a lot of people without having a huge
Click here for full article
content you see is driven primarily by your interests (at least, the interests that TikTok thinks you have) instead of who you’re friends with or who you’ve chosen to follow.
4. Brokerages Are Expected to Provide More & Better Tech to Their Agents
And, Instagram and Facebook are already moving to copy this model. Great content was always important, but now it’s required if you want to compete.
But,yet.
I know, this doesn’t sound much like a disruption, but hear me out. In a raucous discussion between fremenies Nick Bailey, CEO of RE/MAX and Marc King, President of Keller Williams, they managed to agree on the following key point:
when a brokerage allows agents to customize their split / cap / desk fees agreement with a la carte options for tech tools like a CRM, website, lead gen, and more—and they offer agents a chance to renegotiate as their business grows—a lot of agents (including myself) will be paying close attention.
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Ask Inman Innovator Award winners Matt Lionetti and Close contributor Eric Simon (The Broke Agent). With less than 15,000 followers between them, their videos have racked up hundreds of thousands of views—and they are just getting started. Why? Because their content is good.
This is a fairly significant departure for leaders at this level. Typically, they deliver messages about providing the “lowest-cost options” and “letting the agent make their own choices when it comes to the services they want.” It’s clear that following the pandemic and in this new world of real estate we find ourselves in, brokers are realizing a couple of important things:
2. Left to their own devices, most agents will underutilize technology, often leading to underperformance.
Needfollowing.proof?
Finally, in a pleasant surprise, real estate website provider Luxury Presence got to show off some of their new tools designed to make the marketing process easier and more
A well-appointed CRM, IDX website, and basic marketing tools are considered table stakes. If you aren’t
Chances are, there’s a lot on your plate that needs to get done but isn’t a direct contributor to value for your clients. The drive to automate more of the real estate process has always been strong, but we’ve seen it specifically strong this year.
accepted offer and the closing table that bring no value to your clients (other than they just need them done) that could easily be automated.
1. Agents want autonomy, but they still want offerings.
5. The Most Boring Parts of Your Business Are Becoming More Automated
Companies like ATTOM are working to bring together more, better data about your clients, your communities, and your leads without all the hard work on your end. Or, Addressable, a company that uses robots to write handwritten notes, lets you focus on client follow-up and not the cramps in your hands. We saw them in action at the expo—pretty awesome.
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THE CLOSE
Make a mental list of all the things you do during the day in order to operate your real estate business. Now, I want you to sort that list into two columns: the tasks that bring value to your clients, and the tasks that don’t.
Is there a company with a perfect solution to this problem? Not quite
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