Lafayette’s #1 Real Estate Team 16 Straight Years
Proud to be Lafayette’s #1 Real Estate Team, closing nearly 2.5x’s the volume of any other Realtor in 2022 and 2023 combines.
2022 & 2023 Lafayette Market Share
* Source:
Market Share #1 DGT #2 Agent Total Homes Sold 91 37 Dollar Volume Sold $260M+ $107M+ Seller Represented Sales 55 19
Sales reported
MAX_EBRDI
by
(1/1/22-11/30/23)
Meet Our Award-Winning Sales Team
Learn a bit about us and our passion for what we do.
Dana
Green
Allison O’Brien CEO/Lead Realtor® Lead Realtor®
Dana provides our clients unmatched local market knowledge and exceptional negotiating skills.
Remy Carroll
Realtor®/Client Specialist
Remy supports our listing team and caters to our clients with a proactive, knowledgeable, and thorough approach.
Allison has a background of planning and analyzing financials, which helps her oversee and maneuver transactions.
Emily Forschler Staging Manager
Emily manages our staging business, The Tailored House. She facilitates, organizes and oversees the staging of your home.
Ginny Peterson Realtor®/Client Specialist
Ginny is dedicated to supporting our listing team and serving our clients with an organized and efficient approach.
Todd Green Realtor®/Inspection Specialist
Todd provides expert guidance on the inspection process and condition of each home.
Industry Awards & Recognition
Named MVP of Bay Area Real Estate by:
RANKED AT THE TOP
Ranked #27 in the USA in 2023 by Real Trends and Tom Ferry on the The Thousand List.*
CHOSEN BY THE COMMUNITY
Voted Diablo magazine’s 2021 “Best of the East Bay” award for best real estate agency.
INDUSTRY LEADERS
Awarded the title of Crusader on RISMedia’s list of 2024 Real Estate Newsmakers.
PRAISED FOR ETHICS
Awarded Better Business Bureau’s 2021 Torch Award for Ethics.
HIGHLY RATED BY CLIENTS
Dana Green is the proud recipient of the Five Star Professional Award for eleven consecutive years!
LOCAL SPOTLIGHT
Ranked #15 on LuxeSF’s 2023 list of “The Leading 100Top Performers in Bay Area Real Estate”.
* Ranked #27 Team in the U.S. on REAL Trends and Tom Ferry’s 2023 “The Thousand” list for transaction volume among medium-size teams. *Voted the winners of Diablo magazine’s “Best of the East Bay” 2021 award for best real estate agency.
In 2023, we were able to sell our Lamorinda listings for an average of 15% more money per square foot compared to the sales of the other top five Lafayette Realtors.*
15% More! On a 3000 Sq. Ft. home that adds up to over $378K Get the Best
Price for your Home with Our Team
*On average. Based on data supplied by the MAX_EBRDI for SFR sold in Lamorinda from 1.1.22 - 12.19.23
A Thousand Details. One Amazing Result.
Exclusive Staging Provided by the Dana Green Team
Why Stage?
Sell 73% Faster *
Approx.
Over 95% Buyers*
start their search online, relying on photos to form first impressions
Over 80%*
of agents said staging helped their Buyers visualize their future home
Stand Apart
from the competition by appealing to a broader audience
Up to 20% More*
Approx. increase in sales price
Two Minutes
Buyers form first opinions within minutes of previewing a home
Preparing for Market and Evaluating Potential Improvements
In addition to staging, there are often improvements that can help persuade the right Buyer and maximize proceeds. The Dana Green Team has a list of recommended resources that includes general contractors, landscape architects, color consultants, engineers, interior designers, architects, and more. In addition, we are happy to help with paint recommendations, suggestions for elimination of closet chaos and appliance/fixture/floor covering assessment and suggestions for replacement.
*Sources: National Association of
BEFORE
AFTER
Professional Staging, International Association of Home Staging Professionals, and Statista.com
Realtors,
Proven Marketing Strategy
Sample Marketing Timetable
DIGITAL MARKETING STRATEGY PHASE 1 PHASE 2 PHASE 3 “Just Listed” Email to DGT Extensive Database • Facebook Video Marketing Campaign • • • Instagram Video Marketing Campaign • • • Weekly Listing E-Newsletter to DGT Extensive Database • • • Weekly Email to DGT Buyer Network • • • Social Media Stories • • • Google Pay Per Click Advertising • • Lead Gen Banner Ad Campaign • Diablo Magazine A-List Newsletter • Custom Website - i.e. 123MainStreet.com • • • DanaGreenTeam.com (Approx. 10K+ Pageviews Per Month) • • • Compass.com (7.3M+ Pageviews Per Month) • • • PRINT MARKETING STRATEGY PHASE 1 PHASE 2 PHASE 3 Diablo Magazine • East Bay Times • HomeFolio Magazine • Luxury Home Magazine • Lamorinda Weekly • Lafayette Social Magazine • SFis Homes Insert | San Francisco Chronicle •
Online Advertising
Listing Syndication
Showcasing your home to as many people as possible is the key to finding the right Buyer quickly. We start by featuring your home on Compass.com. Then through their high performance syndication platform, your property listing is distributed regionally, nationally and internationally to real estate and media sites ensuring maximum exposure. These sites include the following and more:
Public Relations
Local & National Press Exposure
Real Estate
We have built relationships with multiple media outlets and have become a trusted source of information for the real estate industry.
After brainstorming ideas and an outreach plan, we will pitch your property to leading regional, national and international media outlets.
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Sound Off How do I pick home shopping priorities? H2 ‘One-of-a-kind dream retreat’ Luxury estate on Happy Valley Road in Lafayette H4 The four-bedr Lafayette home featur manicured lawn, sparkling pool, daffodils and other vibrant plantings. Linda Hyman Phot aph Getaway Bay Harbor Mich offers terfron lifestyle along Lak Michigan’s shoreline J1 SanFrancisco Chronicle and SFChronicle.com Sunday, March 31,201 WB/PN A rural compound 25 miles east of San Francisco blends beauty and pracicality. It’s been the site of muliple weddings and community undraisers, while the home boasts architectural pedigree nd a thoughtful layout. It’s a one-of-a-kind dream etreat combining luxury, quality nd function,” said Dana Green Compass, who is listing the estate on Happy Valley Road in afayette for $9.5 million. “This quintessential Happy Valley he home at 3828 Happy Valley Road isn’t the only component of this listing. Green’s ffering also includes the rear parcel, 3826 Happy Valley Road. This means the future buyer will wn 4.46-acre compound in afayette. The vacant rear parcel offers potential for building a econd home or the opportunity hough it encompasses ore than 7,400 square feet of iving space, 3828 Happy Valley Road doesn’t feel cold or cavrnous. Large windows, wood inishes and an elegant flow rant the four-bedroom its arm, welcoming ambience. This is thanks to an extensive enovation and rebuild underaken by Remick Associates in Its design is sophisticated et beautifully understated,” Green said. The home opens to a stoneined foyer accented by a chandelier that’s suspended from oaring ceiling. This foyer tretches all the way to the back o the home, framing views of a anicured backyard designed landscape artist Topher Delaey. Resort-caliber grounds inlude tennis court, 42-foot ectangular swimming pool, ose garden, hand-laid stone alls and multiple lawns. Daffodils and other vibrant plantings SPONSORED CONTENT Luxury blends with practicality at Happy Valley estate Above: A butcher block island with built-in gas cooktop anchors an open kitchen offering stone counters and dual ovens. Below left: The home includes fitness center. Below right: Multiple sets of French doors in the living room open to a brick patio and rear garden. COVER STORY San Francisco Chronicle | See Page 2 Luxury New Construction in Lafayette’s Happy Valley Real Estate Plus Your best guide in the East Bay www.contracostatimes.com/real-estate Text BAHomes to 22345 Bay Area News Group September 22, 2019 Complete guide of open homes XXXxxxx XXXxxxx See Page X XXXXxxx XXXXxxxxx See Page X This five bedroom, five and a half bathroom home also includes a detached guest/pool house with full kitchen and bathroom. Also less than a mile to downtown Lafayette, BART, and freeway access and close to K-12 schools in the Lafayette and Acalanes school districts. Price: $6,685,000, Where: 3676 Happy Valley Road, Lafayette, Website: www.3676HappyValleyRoad.com, Open House: Broker Tour on Tuesday 9/24, 10 a.m. to 1 p.m. and Shown by appointment only, Listing Agent: Compass. Dana Green, License #01482454, 925-339-1918, www.DanaGreenTeam.com. By Monica Lander A concerto of contemporary and stylish finishes, exceptional design and unmatched craftsmanship will thrill homebuyers seeking an exclusive Lafayette address. Located on more than an acre of level land in the coveted Happy Valley, this brand new construction was inspired by Napa Valley luxury, and is a collaboration of an extraordinary team of talent that includes Architect John Sather, Studio V interiors, and the local and awardwinning builder Branagh Development. The approximately 6,680 square feet of single-level living space is wrapped in magnificent outdoor space designed by Thomas Baak and Associates in conjunction with Landscape Architect David Thorne. A detached guest/ pool house offers an additional 624 +/- square feet of flexible space including a full kitchen and bathroom. The open concept design showcases expansive rooms that seamlessly flow to the amazing outdoor spaces that include a centered courtyard, loggia, sprawling patio, pool, spa, and gardens. There are five bedrooms each with an en suite bathroom, five and a half bathrooms, an office, formal living and dining room combination, and great room with gourmet kitchen, casual dining and family room areas. A temperature-controlled wine cellar room is behind a wall of glass. A custom pivot front door opens to an interior drenched in natural light. There are wide plank European white oak floors, vaulted, beamed and tongue and groove ceilings, custom light fixtures, and Andersen French doors. A fabulous La Cantina multislide door system opens an entire wall in the living/ dining room and extends this entertaining space out to the loggia. Custom crafted millwork abounds throughout and includes cabinetry with European hinges, and white oak baseboards, door and window casings. A pair of gallery-style hallways and the bedroom wings also feature multiple French door access to, and views of the centered courtyard, a Zen park-like setting with a custom water feature. The great room certainly deserves its title. This open space also seamlessly connects with the backyard patios and pool. The gourmet kitchen is designed around gorgeous counters of leathered quartzite and Casesarstone with an additional walnut butcher block. A decorative Bedrosians picket tile backsplash is behind the Bertozzoni dual oven range. There is also full-size SubZero refrigerator and freezer side-by-side, dual Asko dishwasher, Wolf microwave and convection oven, an icemaker and farmhouse and prep sinks. The butler’s pantry has an additional refrigerator, prep counter, and cabinetry. The family room also has a gas fireplace beautifully adorned with stacked stone, and Caesarstone surround and an exposed beam vaulted ceiling. Each bedroom features a walk-in closet, and an en suite bathroom beautifully designed with Jason Wu plumbing fixtures, and decorative Tau Ceramic tile in the shower surrounds and floors. The master bedroom is a luxurious retreat space that features a La Cantina sliding door to a private loggia, a gas fireplace, a walk-in closet room, and spa-inspired bathroom with leathered quartzite counters, Tau Ceramica fullheight tile, and a freestanding bathtub. Entertain on any scale in the expansive and level backyard that features a salt-water pool and spa with an automatic cover, and gas fire feature. Very private with towering redwoods bordering the property, the fully fenced backyard is illuminated with LED landscape lights, and is plumbed for an outdoor kitchen. There is plenty of space to customize with a sports court, bocce or garden beds. The guest house also has a beamed ceiling, white oak floors, a fireplace with a floor-to-ceiling stone surround, a full bathroom, and a kitchen featuring gas range, SubZero drawer refrigerator and freezer with an ice maker, and dishwasher. Additional features include a three-car garage with custom carriagestyle doors, high efficiency gas furnaces and air conditioners, zoned HVAC systems, three tankless water heaters, and automated front gate entry. Less than a mile to downtown Lafayette, BART, and freeway access and close to K-12 schools in the Lafayette and Acalanes school districts including Happy Valley Elementary about mile away. Price: $6,685,000 Where: 3676 Happy Valley Road, Lafayette Website: www.3676Happy ValleyRoad.com Open House: Broker Tour on Tuesday 9/24, 10 a.m. to p.m. and Shown by appointment only Listing Agents: Compass. Dana Green, License #01482454, 925-339-1918, www.DanaGreenTeam.com. Luxury New Construction in Lafayette’s Happy Valley Cover Story East Bay Times Compass Newsletter
Email Marketing Strategy & Custom Virtual Tour
Email Marketing
Email marketing is one of the most effective tools to expose your listing. It is a direct line of communication to networks of agents and potential Buyers.
We create high-end, customized emails for all of our listings. High-end listing emails are distributed to our network of 12,000+ contacts.
We will create a luxury, customized property website to showcase your property. This website may include a video of your property along with a detailed summary of the listing, photo gallery, information on the location and more.
DANA GREEN TEAM BUYERS DANAGREENTEAM.COM LEADS LOCAL AGENT NETWORK COMPASS AGENTS IN LUXURY MARKETS
250+ 830+ 450+ 12,000+ 7,200+ Dana Green Team Network Reach
Custom Virtual Tour
Targeted Digital Banner Advertising
We seek out the most effective digital advertising
Google Ads
Google is where people search for what to do, where to go and what to buy. Your digital ads can appear on Google at the very moment someone is searching for a home like yours.
Whether they’re on desktop or mobile, a welltimed ad can turn people into a Buyer.
Ads can be displayed on Google Search and Maps, and across Google’s network of partner sites.
Plus, they’ll provide reports, insights and ongoing tips, so we can track your progress and make your ads even more successful.
Through strategic partnerships, we’re able to place your ads on 90% of websites for optimal exposure. We utilize highly accurate targeting to effectively get in front of the most interested audiences.
Lead Gen Targeted Digital Ads
We distribute custom creative ads across the internet to sites that your targeted audience frequents. Your ads will be placed on websites that serve their specific lifestyle interests. Some examples include MSN, CNN, Forbes, Golf WRX, CBS Sports and Today.com.
Marketing Opportunities
Targeted Advertising Strategy
Advertising in top digital publications is a proven way to promote and sell your property. A strategic, customized advertising program is designed to attract the right Buyers to your home - whether they are local, out of state or out of the country. These are samples of the leading publications.
Diablo Magazine
• Monthly Readership: 284,000
• Demographic: Affluent
• AHI*: $297,000
Lafayette Social Magazine
Luxury Home Magazine
• Monthly Readership: 9,250
• Demographic: All Price Points
Homefolio
• Bimonthly Readership: 100,000
• Demographic: Affluent
• AHI*: $500,000+
Lamorinda Weekly
• Monthly Readership: 40,000
• Demographic: All Price Points
San Francisco Chronicle
• Biweekly Readership: 45,044
• Demographic: All Price Points
SFis Homes featured in San Francisco Chronicle
• Weekly Readership: 220,280
• Demographic: All Price Points
• AHI*: $90,007
• Monthly Readership: 284,000
• Demographic: All Price Points
• Readers With AHI*: $100k+
East Bay Times
• Weekly Readership: 435,500
• Demographic: All Price Points
• AHI*: $150,000
*Average
Annual Household Income
Local Print Marketing & Custom Reports
Marketing
Update
Full Page Sample
Local Newspaper Banner Sample
All our custom high-end advertisements are created “in-house” by our marketing team. We want you to know when and where your home is being showcased, so you can expect to receive marketing updates from our team. In the update, you will find an overview of our marketing efforts.
EMAIL MARKETING PRINT ADVERTISING DIGITAL MARKETING SOCIAL MEDIA
Magazine
Local Newspaper Advertising
Social Media
Generating Buyer Interest
We attract potential Buyers by telling the story of your property and its marketplace.
LinkedIn | Market & Community Insights
Instagram | Market Updates Facebook | Listing Update Instagram
Compass Luxury Division
No Brokerage Knows Luxury Better Than Compass
Elevate all aspects of your elite property through enhanced aesthetics, emboldened exposure, and an unparalleled network of top brokers.
Stay on top of the market with monthly dedicated emails and quarterly reports highlighting key properties and trends. LuxuryAtCompass.com
Identify and plan strategic outreach through our partnership with Wealth-X and Aidentified. Wealth Mapping
Distributed globally, this specialized periodical is features Compass’ most prestigious properties throughout the country. Curated Magazine
* 12 Month sales reported to MLS 5/1/20-4/30/21. Analysis made in good faith using MLS data compiled by Broker Metrics by transaction-side dollar volume sales. Not all sales are reported to MLS. * Compass Concierge is avaialble for listings priced below $3,000,000.
Sales by Dollar Volume Sales*
Lamorinda Luxury Home
The Compass Advantage
Everyone Gets a First Impression... Compass Gets Billions
250M+
Annual website and social media impressions*
Digital Reach
Compass’ digital footprint attracts potential Buyers to your listing through their website, digital marketing and social media channels.
Annual unique international users on Compass.com** 2020 PR Impressions***
International Reach
The Compass website drives international Buyers to homes like yours through curated presentation and artificial intelligence.
Compass Concierge
Media Reach
Compass’ in-house media team works with top publications to share compelling narratives about your home with target Buyers.
Zero-Interest Financing for Home Preparation
Sometimes it pays to make upgrades and repairs before listing. Take advantage of up to $50,000 of interest-free financing for homes priced below $4,000,000 with Compass Concierge when you list with our team.*
Our team will advise which upgrades and repairs make sense and can make the biggest difference in sale price.
*Sourced via Sprout Social and Google Analytics, 1.1.2020–12.31.2020. **Sourced via Google Analytics, 1.1.2020–12.31.2020. ***Sourced via Meltwater, 1.1.2020–12.31.2020. *Rules & Exclusions apply. Subject to additional terms and conditions. Concierge Capital loans are provided by Notable Finance, LLC, NMLS# 1824748 and are made or arranged pursuant to a California Finance Lenders Law license. Loan eligibility is not guaranteed and all loans are subject to credit approval and underwriting by Notable.
1.4M+ 105B+
Dana Green Team Step by Step Guide to Selling a Home
Congratulations, you are in escrow!
Here’s What Our Clients are Saying
“ “The Dana Green Team are exceptional real estate professionals who assisted us in purchasing a new home and selling our existing home. From our initial contact through the end of the second transaction, we were impressed with the excellent communication, thorough market analysis, impeccable staging and overall sale and purchase experience. We would highly recommend working with the Dana Green Team to help you meet your real estate goals. ”
- Kym E., Happy Seller & Buyer
“ Our experience with Dana Green was tremendous. Our expectations were exceeded in all respectseffectiveness, communication, efficiency, and outcome! Dana’s exceptional negotiating skills and marketing strategy were flawless! ”
- Jim and Michelle R., Happy Sellers
“ Allison O’Brien provided exceptional guidance every step of the way, from determining the appropriate listing price to deciding how to handle the offers, with a superb outcome. ”
- Geoffry R., Happy Seller
“ We have bought, sold, remodeled, flipped, repaired, designed, and staged multiple homes in Lamorinda over the last decade with the Dana Green Team. Their unparalleled industry and local knowledge, attention to detail, professionalism, and the personal care that we received from each of their staff members makes this team truly incredible, one of a kind. ”
- Venessa W., Happy Seller & Buyer
$2.5 Billion in Total Sales We’ve Represented Over $1.7 B in Total Lafayette Sales To Date
$1,200,000$12,000,000 2022-2023 Seller Price Points Represented
We’re Proud to See Our Sales Dot the Map 670+
Date
Seller Represented Transactions To
Our Team is able to give back with each house we sell. Thank you for helping us support our community!
We mark our communities with deep relationships and outcomes that benefit everyone, not just our business. We are proud to sponsor the following organizations that tie closely to our community, families, health and education.
We are honored to continue supporting the following non-profits in 2023.
DanaGreenTeam.com 925.339.1918 @DanaGreenTeam DRE 01482454 Lafayette’s
Committed to Community
#1 Real Estate Team Since 2008
