Contra Costa County | High-End Listing Book

#1 Compass Real Estate Team in Contra Costa County

Say hello to the Dana Green Team selling advantage. Expert strategy. Perfected process. Specialists at every step.

Dana Green Team 2022& 2023 Sales Market Share

DGT

Total Homes Sold

157

Dollar Volume Sold

$433M+

Seller Represented Sales

* Source: Sales reported by MAX_EBRDI (1/1/22-11/30/23)

90

Meet Our Award-Winning Sales Team Learn a bit about us and our passion for what we do.

Dana Green

Allison O’Brien

Ginny Peterson

CEO/Lead Realtor®

Lead Realtor®

Realtor®/Client Specialist

Dana provides our clients unmatched local market knowledge and exceptional negotiating skills.

Allison has a background of planning and analyzing financials, which helps her oversee and maneuver transactions.

Ginny is dedicated to supporting our listing team and serving our clients with an organized and efficient approach.

Remy Carroll

Emily Forschler

Todd Green

Realtor®/Client Specialist

Staging Manager

Realtor®/Inspection Specialist

Remy supports our listing team and caters to our clients with a proactive, knowledgeable, and thorough approach.

Emily manages our staging business, The Tailored House. She facilitates, organizes and oversees the staging of your home.

Todd provides expert guidance on the inspection process and condition of each home.

Industry Awards & Recognition Named MVP of Bay Area Real Estate by:

RANKED AT THE TOP

Ranked #27 in the USA in 2023 by Real Trends and Tom Ferry on the The Thousand List.*

CHOSEN BY THE COMMUNITY

Voted Diablo magazine’s 2021 “Best of the East Bay” award for best real estate agency.

INDUSTRY LEADERS

Awarded the title of Crusader on RISMedia’s list of 2024 Real Estate Newsmakers.

PRAISED FOR ETHICS

Awarded Better Business Bureau’s 2021 Torch Award for Ethics.

wHIGHLY RATED BY CLIENTS

Dana Green is the proud recipient of the Five Star Professional Award for eleven consecutive years!

LOCAL SPOTLIGHT

Ranked #15 on LuxeSF’s 2023 list of “The Leading 100 Top Performers in Bay Area Real Estate”.

* Ranked #27 Team in the U.S. on REAL Trends and Tom Ferry’s 2023 “The Thousand” list for transaction volume among medium-size teams. *Voted the winners of Diablo magazine’s “Best of the East Bay” 2021 award for best real estate agency.

Get the Best Price for your Home with Our Team

15% More!

In 2023, we were able to sell our Lamorinda listings for an average of 15% more money per square foot compared to the sales of the other top five Lafayette Realtors.*

*On average. Based on data supplied by the MAX_EBRDI for SFR sold in Lamorinda from 1.1.22 - 12.19.23

On a 3000 Sq. Ft. home that adds up to over

$378K

A Thousand Details.

One Amazing Result.

Exclusive Staging Provided by the Dana Green Team

BEFORE

AFTER

Why Stage?

Sell 73% Faster

*

Over 95% Buyers*

Up to 20% More*

Approx.

start their search online, relying on photos to form first impressions

Over 80%*

Stand Apart

Two Minutes

of agents said staging helped their Buyers visualize their future home

from the competition by appealing to a broader audience

Buyers form first opinions within minutes of previewing a home

Approx. increase in sales price

Preparing for Market and Evaluating Potential Improvements In addition to staging, there are often improvements that can help persuade the right Buyer and maximize proceeds. The Dana Green Team has a list of recommended resources that includes general contractors, landscape architects, color consultants, engineers, interior designers, architects, and more. In addition, we are happy to help with paint recommendations, suggestions for elimination of closet chaos and appliance/fixture/floor covering assessment and suggestions for replacement. *Sources: National Association of Realtors, Professional Staging, International Association of Home Staging Professionals, and Statista.com

Proven Marketing Strategy Sample Marketing Timetable DIGITAL MARKETING STRATEGY “Just Listed” Email to DGT Extensive Database Facebook Video Marketing Campaign Instagram Video Marketing Campaign Weekly Listing E-Newsletter to DGT Extensive Database Weekly Email to DGT Buyer Network Social Media Stories

PHASE 1

• • • • • •

Google Pay Per Click Advertising

PHASE 2 PHASE 3

• • • • • •

Lead Gen Banner Ad Campaign Diablo Magazine A-List Newsletter Custom Website - i.e. 123MainStreet.com DanaGreenTeam.com (Approx. 10K+ Pageviews Per Month) Compass.com (7.3M+ Pageviews Per Month) PRINT MARKETING STRATEGY

• • • PHASE 1

• • • •

PHASE 2 PHASE 3

• •

East Bay Times HomeFolio Magazine

•

Luxury Home Magazine

Lafayette Social Magazine SFis Homes Insert | San Francisco Chronicle

• • •

•

Diablo Magazine

Lamorinda Weekly

• • • • • • •

• • •

Online Advertising Listing Syndication Showcasing your home to as many people as possible is the key to finding the right Buyer quickly. We start by featuring your home on Compass.com. Then through their high performance syndication platform, your property listing is distributed regionally, nationally and internationally to real estate and media sites ensuring maximum exposure. These sites include the following and more:

Public Relations Local & National Press Exposure We have built relationships with multiple media outlets and have become a trusted source of information for the real estate industry.

San Francisco Chronicle

After brainstorming ideas and an outreach plan, we will pitch your property to leading regional, national and international media outlets.

RealEstate San Francisco Chronicle and SFChronicle.com | Sunday, March 31, 2019

H4 Real Estate | San Francisco Chronicle and SFChronicle.com | Sunday, March 31, 2019

WB/PN

COVER STORY

WB/PN

SPONSORED CONTENT

Off Luxury blends with practicality at Happy Valley estate ‘One-of-a-kind dream retreat’ Sound How do I pick

Luxury estate on Happy Valley Road in Lafayette H4

rural compound 25 miles home shopping east of San Francisco beauty and pracpriorities? H2 ticality. blends It’s been the site of mul-

A

tiple weddings and community fundraisers, while the home boasts architectural pedigree and a thoughtful layout.

“It’s a one-of-a-kind dream retreat combining luxury, quality and function,” said Dana Green of Compass, who is listing the estate on Happy Valley Road in Lafayette for $9.5 million. “This is a quintessential Happy Valley estate.”

The home at 3828 Happy Valley Road isn’t the only component of this listing. Green’s offering also includes the rear Linda Hyman Photography parcel, 3826 Happy Valley Road.

This means the future buyer will Getaway own a 4.46-acre compound in Bay Harbor, Mich., offers a Lafayette. The vacant rear parcel offers potential for building a waterfront lifestyle along Lake second home or the opportunity Michigan’s shoreline. to leave the bucolic land as is.

J1 Though it encompasses more than 7,400 square feet of living space, 3828 Happy Valley Road doesn’t feel cold or cavernous. Large windows, wood finishes and an elegant flow grant the four-bedroom its warm, welcoming ambience.

This is thanks to an extensive renovation and rebuild undertaken by Remick Associates in PROPERTY POST 1999.

You can’t miss this tucked away estate “Its design is sophisticated with majestic grounds at 1 Downey Place yet beautifully understated,” in Oakland.

Green said.

OPEN HOMES PHOTOGRAPHY The home opens to a stoneSponsored by: lined foyer accented by a chanH3 The four-bedroom Lafayette home features a manicured lawn, a sparkling pool, daffodils and other vibrant plantings. delier that’s suspended from a soaring ceiling. This foyer stretches all the way to the back of the home, framing views of a manicured backyard designed by landscape artist Topher DelaLivermore homes from the $600s featuring a yoga lawn, art walk, trails, pool & spa, ney. clubhouse, fitness center and community garden. SageLivermore.com • 866.696.7432 Resort-caliber grounds include a tennis court, a 42-foot rectangular swimming pool, a rose garden, hand-laid stone walls and multiple lawns. Daffodils and other vibrant plantings

PHOTOS BY OPEN HOMES PHOTOGRAPHY

Above: A butcher block island with a built-in gas cooktop anchors an open kitchen offering stone counters and dual ovens. Below left: The home includes a fitness center. Below right: Multiple sets of French doors in the living room open to a brick patio and rear garden.

Well-rounded living for your mind, body, and wallet.

Real Estate Plus Your best guide in the East Bay | www.contracostatimes.com/real-estate | Text BAHomes to 22345

Complete Coverguide Storyof open homes

Luxury New Construction in Lafayette’s Happy Valley

Bay Area News Group | September 22, 2019

By Monica Lander

Luxury New Construction in Lafayette’s Happy Valley

A concerto of contemporary and stylish finishes, exceptional design and unmatched craftsmanship will thrill homebuyers seeking an exclusive Lafayette address.

Located on more than an acre of level land in the coveted Happy Valley, this brand new construction was inspired by Napa Valley luxury, and is a collaboration of an extraordinary team of talent that includes Architect John Sather, Studio V interiors, and the local and awardwinning builder Branagh Development.

XXXxxxx The approximately 6,680 See Page X square feet of single-level living space is wrapped in magnificent outdoor space designed by Thomas Baak and Associates in conjunction with Landscape Architect David Thorne. A detached guest/ pool house offers an additional 624 +/- square feet of flexible space including a full kitchen and bathroom.

The open concept design showcases expansive rooms that seamlessly flow to the amazing outdoor spaces that include a centered courtyard, loggia, sprawling patio, pool, spa, and gardens. There are five bedrooms each with an en suite bathroom, five and a half bathrooms, an office, formal living and dining room combination, and great room XXXXxxxxx with gourmet kitchen, casual See Page X dining and family room areas.

A temperature-controlled wine cellar room is behind a wall of glass.

A custom pivot front door opens to an interior drenched

XXXxxxx

XXXXxxx This five bedroom, five and a half bathroom home also includes a detached guest/pool house with a full kitchen and bathroom. Also less than a mile to downtown Lafayette, BART, and freeway access and close to K-12 schools in the Lafayette and Acalanes school districts. Price: $6,685,000, Where: 3676 Happy Valley Road, Lafayette, Website: www.3676HappyValleyRoad.com, Open House: Broker Tour on Tuesday 9/24, 10 a.m. to 1 p.m. and Shown by appointment only, Listing Agent: Compass. Dana Green, License #01482454, 925-339-1918, www.DanaGreenTeam.com.

East Bay Times

| See Page 2

in natural light. There are wide plank European white oak floors, vaulted, beamed and tongue and groove ceilings, custom light fixtures, and Andersen French doors.

A fabulous La Cantina multislide door system opens an entire wall in the living/ dining room and extends this entertaining space out to the loggia. Custom crafted millwork abounds throughout and includes cabinetry with European hinges, and white oak baseboards, door and window casings.

A pair of gallery-style hallways and the bedroom wings also feature multiple French door access to, and views of the centered courtyard, a Zen park-like setting with a custom water feature.

The great room certainly deserves its title. This open space also seamlessly connects with the backyard patios and pool. The gourmet kitchen is designed around gorgeous counters of leathered quartzite and Casesarstone with an additional walnut butcher block. A decorative Bedrosians picket tile backsplash is behind the Bertozzoni dual oven range. There is also full-size SubZero refrigerator and freezer side-by-side, dual Asko dishwasher, Wolf microwave and convection oven, an icemaker and farmhouse and prep sinks. The butler’s pantry has an additional refrigerator, prep counter, and cabinetry.

The family room also has a gas fireplace beautifully adorned with stacked stone, and a Caesarstone surround and an exposed beam vaulted ceiling.

Each bedroom features a walk-in closet, and an en suite bathroom beautifully designed with Jason Wu plumbing fixtures, and decorative Tau Ceramic tile in the shower surrounds and floors.

The master bedroom is a luxurious retreat space that features a La Cantina sliding door to a private loggia, a gas fireplace, a walk-in closet room, and spa-inspired bathroom with leathered quartzite counters, Tau Ceramica fullheight tile, and a freestanding bathtub.

Entertain on any scale in the expansive and level backyard that features a salt-water pool and spa with an automatic cover, and gas fire feature. Very private

with towering redwoods bordering the property, the fully fenced backyard is illuminated with LED landscape lights, and is plumbed for an outdoor kitchen.

There is plenty of space to customize with a sports court, bocce or garden beds.

The guest house also has a beamed ceiling, white oak floors, a fireplace with a floor-to-ceiling stone surround, a full bathroom, and a kitchen featuring a gas range, SubZero drawer refrigerator and freezer with an ice maker, and dishwasher.

Additional features include a three-car garage with custom carriagestyle doors, high efficiency gas furnaces and air

conditioners, zoned HVAC systems, three tankless water heaters, and automated front gate entry.

Less than a mile to downtown Lafayette, BART, and freeway access and close to K-12 schools in the Lafayette and Acalanes school districts including Happy Valley Elementary about a mile away.

Price: $6,685,000 Where: 3676 Happy Valley Road, Lafayette Website: www.3676Happy ValleyRoad.com Open House: Broker Tour on Tuesday 9/24, 10 a.m. to 1 p.m. and Shown by appointment only Listing Agents: Compass.

Dana Green, License #01482454, 925-339-1918, www.DanaGreenTeam.com.

Compass Newsletter

Email Marketing Strategy & Custom Virtual Tour Email Marketing Email marketing is one of the most effective tools to expose your listing. It is a direct line of communication to networks of agents and potential Buyers.

We create high-end, customized emails for all of our listings. High-end listing emails are distributed to our network of 12,000+ contacts.

Dana Green Team Network Reach

Custom Virtual Tour We will create a luxury, customized property website to showcase your property.

This website may include a video of your property along with a detailed summary of the listing, photo gallery, information on the location and more.

DANA GREEN TEAM BUYERS

250+

DANAGREENTEAM.COM LEADS

830+

LOCAL AGENT NETWORK

450+

COMPASS

12,000+

AGENTS IN LUXURY MARKETS

7,200+

Targeted Digital Banner Advertising We seek out the most effective digital advertising Through strategic partnerships, we’re able to place your ads on 90% of websites for optimal exposure. We utilize highly accurate targeting to effectively get in front of the most interested audiences.

Lead Gen Targeted Digital Ads We distribute custom creative ads across the internet to sites that your targeted audience frequents. Your ads will be placed on websites that serve their specific lifestyle interests. Some examples include MSN, CNN, Forbes, Golf WRX, CBS Sports and Today.com.

Google Ads Google is where people search for what to do, where to go and what to buy. Your digital ads can appear on Google at the very moment someone is searching for a home like yours.

Whether they’re on desktop or mobile, a welltimed ad can turn people into a Buyer.

Ads can be displayed on Google Search and Maps, and across Google’s network of partner sites.

Plus, they’ll provide reports, insights and ongoing tips, so we can track your progress and make your ads even more successful.

Marketing Opportunities Targeted Advertising Strategy Advertising in top digital publications is a proven way to promote and sell your property. A strategic, customized advertising program is designed to attract the right Buyers to your home - whether they are local, out of state or out of the country. These are samples of the leading publications.

Diablo Magazine

Luxury Home Magazine

• Monthly Readership: 284,000 • Demographic: Affluent • AHI*: $297,000

• Bimonthly Readership: 100,000 • Demographic: Affluent • AHI*: $500,000+

Lafayette Social Magazine

Lamorinda Weekly

• Monthly Readership: 9,250 • Demographic: All Price Points

• Biweekly Readership: 45,044 • Demographic: All Price Points

Homefolio

SFis Homes featured in San Francisco Chronicle

• Monthly Readership: 40,000 • Demographic: All Price Points

• Monthly Readership: 284,000 • Demographic: All Price Points • Readers With AHI*: $100k+

San Francisco Chronicle

East Bay Times

• Weekly Readership: 220,280 • Demographic: All Price Points • AHI*: $90,007

• Weekly Readership: 435,500 • Demographic: All Price Points • AHI*: $150,000 *Average Annual Household Income

Local Print Marketing & Custom Reports Local Newspaper Advertising Magazine

Full Page Sample

Marketing Update All our custom high-end advertisements are created “in-house” by our marketing team.

We want you to know when and where your home is being showcased, so you can expect to receive marketing updates from our team.

In the update, you will find an overview of our marketing efforts.

EMAIL MARKETING

Local Newspaper Banner Sample

PRINT ADVERTISING

DIGITAL MARKETING

SOCIAL MEDIA

Social Media Generating Buyer Interest We attract potential Buyers by telling the story of your property and its marketplace.

Facebook | Listing Update

LinkedIn | Market & Community Insights

Instagram

Instagram | Market Updates

Compass Luxury Division Lamorinda Luxury Home Sales by Dollar Volume Sales*

No Brokerage Knows Luxury Better Than Compass Elevate all aspects of your elite property through enhanced aesthetics, emboldened exposure, and an unparalleled network of top brokers.

LuxuryAtCompass.com

Wealth Mapping

Curated Magazine

Stay on top of the market with monthly dedicated emails and quarterly reports highlighting key properties and trends.

Identify and plan strategic outreach through our partnership with Wealth-X and Aidentified.

Distributed globally, this specialized periodical is features Compass’ most prestigious properties throughout the country.

12 Month sales reported to MLS 5/1/20-4/30/21. Analysis made in good faith using MLS data compiled by Broker Metrics by transaction-side dollar volume sales.

Not all sales are reported to MLS. * Compass Concierge is avaialble for listings priced below $3,000,000. *

The Compass Advantage Everyone Gets a First Impression... Compass Gets Billions

250M+

1.4M+

105B+

Annual website and social media impressions*

Annual unique international users on Compass.com**

2020 PR Impressions***

Digital Reach

International Reach

Media Reach

Compass’ digital footprint attracts potential Buyers to your listing through their website, digital marketing and social media channels.

The Compass website drives international Buyers to homes like yours through curated presentation and artificial intelligence.

Compass’ in-house media team works with top publications to share compelling narratives about your home with target Buyers.

Compass Concierge Zero-Interest Financing for Home Preparation Sometimes it pays to make upgrades and repairs before listing. Take advantage of up to $50,000 of interest-free financing for homes priced below $4,000,000 with Compass Concierge when you list with our team.* Our team will advise which upgrades and repairs make sense and can make the biggest difference in sale price.

*Sourced via Sprout Social and Google Analytics, 1.1.2020–12.31.2020. **Sourced via Google Analytics, 1.1.2020–12.31.2020. ***Sourced via Meltwater, 1.1.2020–12.31.2020. *Rules & Exclusions apply. Subject to additional terms and conditions. Concierge Capital loans are provided by Notable Finance, LLC, NMLS# 1824748 and are made or arranged pursuant to a California Finance Lenders Law license. Loan eligibility is not guaranteed and all loans are subject to credit approval and underwriting by Notable.

Dana Green Team Step by Step Guide to Selling a Home

Congratulations, you are in escrow!

Here’s What Our Clients are Saying “Our experience with Dana Green was tremendous. Our expectations were exceeded in all respects effectiveness, communication, efficiency, and outcome! Dana’s exceptional negotiating skills and marketing strategy were flawless!”

- Jim and Michelle R., Happy Sellers

““The Dana Green Team are exceptional real estate professionals who assisted us in purchasing a new home and selling our existing home. From our initial contact through the end of the second transaction, we were impressed with the excellent communication, thorough market analysis, impeccable staging and overall sale and purchase experience. We would highly recommend working with the Dana Green Team to help you meet your real estate goals.”

- Kym E., Happy Seller & Buyer

“Allison O’Brien provided exceptional guidance every step of the way, from determining the appropriate listing price to deciding how to handle the offers, with a superb outcome.”

- Geoffry R., Happy Seller “We have bought, sold, remodeled, flipped, repaired, designed, and staged multiple homes in Lamorinda over the last decade with the Dana Green Team. Their unparalleled industry and local knowledge, attention to detail, professionalism, and the personal care that we received from each of their staff members makes this team truly incredible, one of a kind.”

- Venessa W., Happy Seller & Buyer

We’re Proud to See Our Sales Dot the Map

$2.5 Billion in Total Sales

670+

$1,200,000 $12,000,000

Seller Represented Transactions To Date

2022 & 2023 Seller Price Points Represented

Committed to Community Our Team is able to give back with each house we sell.

Thank you for helping us support our community!

We mark our communities with deep relationships and outcomes that benefit everyone, not just our business. We are proud to sponsor the following organizations that tie closely to our community, families, health and education.

We are honored to continue supporting the following non-profits in 2023.

#1 Compass Real Estate Team in Contra Costa County

DanaGreenTeam.com 925.339.1918

@DanaGreenTeam DRE 01482454