AGENDA • Who we are • Vision of a unique platform • Digital Media Product • Discussion • Milestones to success • Summary and way ahead
Hispania, Fallen 66, Buffalo Soldiers Red tails STEAMS boot camp, Visiting Speakers and Internship programs
Hispania Fallen 66, Buffalo Soldiers Red tails
Department Of Defense Veterans Affairs, Underserved School Districts Smithsonian, Schomburg Museums
Hispania Fallen 66, Buffalo Soldiers Red tails
Audiences we can uniquely reach • We know Generation X Y Z • We know the Nation needs STEAM talent in “all” of its industry and from “all” Her people. • Why…because we have taken over 11 years of proprietary diversity programs and combined them with a newly created capability that is fused, flexible and tailor able in an internet tool that thinks and acts like the generations who are: being influenced, trained and deciding their future…we created HOMAGE.
Generation X Born: 1966-1976 Coming of Age: 1988-94 Age in 2004: 28 to 38 Current Population: 41 million Sometimes referred to as the “lost” generation, this was the first generation of “latchkey” kids, exposed to lots of daycare and divorce. Known as the generation with the lowest voting participation rate of any generation, Gen Xers were quoted by Newsweek as “the generation that dropped out without ever turning on the news or tuning in to the social issues around them. ”Gen X is often characterized by high levels of skepticism, “what’s in it for me” attitudes and a reputation for some of the worst music to ever gain popularity. Now, moving into adulthood William Morrow (Generations) cited the childhood divorce of many Gen Xers as “one of the most decisive experiences influencing how Gen Xers will shape their own families”. Gen Xers are arguably the best educated generation with 29% obtaining a bachelor’s degree or higher (6% higher than the previous cohort). And, with that education and a growing maturity they are starting to form families with a higher level of caution and pragmatism than their parents demonstrated. Concerns run high over avoiding broken homes, kids growing up without a parent around and financial planning.
Generation Y Millenniums
Born: 1977-94 Coming of Age: 1998-06 Age in 2004: 10 to 22 Current Pop: 71 million The largest cohort since the Baby Boomers, their high numbers reflect their births as that of their parent generation. Gen Y kids are known as incredibly sophisticated, technology wise, immune to most traditional marketing and sales pitches...as they not only grew up with it all, they’ve seen it all and been exposed to it all since early childhood. Gen Y members are much more racially and ethnically diverse and they are much more segmented as an audience aided by the rapid expansion in Cable TV channels, satellite radio, the Internet, e-zines, etc. Gen Y are less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion, style consciousness and where and how it is communicated with. Gen Y kids often raised in dual income or single parent families have been more involved in family purchases...everything from groceries to new cars. One in nine Gen Yers has a credit card co-signed by a parent.
Generation Z Born: 1995-2012 Coming of Age: 2013-2020 Age in 2004: 0-9 Current Population: 23 million+ While we don’t know much about Gen Z yet...we know a lot about the environment they are growing up in. This highly diverse environment will make the grade schools of the next generation the most diverse ever. Higher levels of technology will make significant inroads in academics allowing for customized instruction, data mining of student histories to enable pinpoint diagnostics and remediation or accelerated achievement opportunities. Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners. More to come on Gen Z...stay tuned. Next time we will start to take a more in-depth look at the most significant and impact of the generational cohorts and what implications there might be for libraries and librarians.
HOMAGE: Vision and commitment HOMAGE provide an online community experience providing relevant newswire content and statistics, exclusive footage, as well as the opportunity for some of the content to be presented at social media events worldwide. (Next scheduled event http://socialmediaweek.org/ 2014 HOMAGE Give tailored audiences an interactive experience by creating a community that can screen the content together and participate in a live-moderated panel discussion. As an important part of the HOMAGE programming mix we will spotlight Generation Z centric cinematic stories that can inspire and entertain, as well as provide opportunities for the audience to interact with each event. HOMAGE'S commitment to self-discovery will provide the ideal platform to highlight diverse stories about Generation Z, families, and S.T.E.A.M. HOMAGE will deliver the very best content to our audience and give them ways to connect through stories that move them. There is a wide-ranging audience hungry for access to profound content of substance and originality, which HOMAGE will bring to a broader audience via real-time blogging.
Proven Methodology…users tell the story, or tell “their” unique story PROVEN: The first installment of HOMAGE will deliver a fully immersive database, layered with lifestyle news programming spotlighting individuals and group achievement by underserved, underrepresented communities. Extensions will include parents and teachers. Programming will feature focused efforts to target the Nation’s largest minority populations. WHAT’S NEW: Finding the talent within the populations http://stemconnector.com/ , and case studies http:// issuu.com/dakarinteractive/docs/exc2012fyw_stem_final . To provide a catalyst to viewer experience via an Homage channel of selected cinematic, cable and online content designed to elicit uploaded user generate content to increase size portals Klout rating. HOMAGE will license unique, quality and award winning content such as www.forloveofliberty.com that will provide historical and restorative content that can inform, entertain, educate, in spire and engage audiences with history about who “they” are.
Discussion points Product: Primacy in a web site that op2mizes the following: -‐-‐Access to 571 million social media users via Universal Browser Compa2bility -‐-‐ Fused social network features and capabili2es for real 2me pos2ng, blog, community membership -‐-‐Ac2ve Mobile Network registra2on and community no2fica2on Design team tasked with the following: -‐-‐ Development of artwork for all brands, artwork, icons, caricatures, images and general content -‐-‐ Implementa2on of aesthe2c layout for site looks and feels, component features and capabili2es Test team tasked with the following: -‐-‐ Review of specifica2on as it pertains to site func2onality, features and capabili2es -‐-‐ Review of all components to ensure customer experience is forgiving and intui2ve-‐-‐ Ensure the overall delivery of site is feature rich and compa2ble with current standards COST AND BUDGET The overall cost for the proposed SOW is based on two parts, DEVELOPMENT and SITE MANAGEMENT. Breakdown of fees and services is as follows: Development of rela2onal database, web site portal, populated within Social Network Capable site is set at a Upfront FIXED COST OF $________ Site management to moderate, update, maintain and populate with current content on a weekly basis is set at a FIXED COST OF $______ per month.
Other Extended Features to Implement NEW COMPONENTS is as follows: -- Mobile Smart Phone and iPad/Reader Viewing Optimization FIXED COST of $ -- Search Engine Optimization for Increased Traffic FIXED MONTHLY COST of $ -- Customized Video and Streaming Media Player FIXED COST of $ -- Membership Notification and Newsletter Management $ per hr. for 2 hour weekly development and delivery PAYMENT SCHEDULE Fees for development of database and web site framework are due at signing: the site COST of $ All other fees are set based on maintenance and on going schedule once launched. Extended Features are contingent on approval and whether or not the client would want the capabilities and features for those specific EXTENDED FEATURES ready for launch or implemented in phase 2.Â
Milestones to Success TIME LINES Six weeks from design to product The six-week schedule: Week 1 - 3: Develop database and framework for social media siteWeek 4: Integrate known records and test search, mapping and posting features (Beta)Week 5: Test alpha portal, refine features to ensure 100% functionality and capabilitiesWeek 6: Go live with fully functional destination launch, Feb. 2014 FEB. 18th Social Media Week 2014 - Upon launch we will support and manage the portal and site community.
Summary • DAKAR interactive has created a capability that is fused, flexible and tailor able in an internet tool that thinks and acts like the generations who are: being influenced, trained and deciding their future. • There is nothing like us now and the ROI for access to 2 billion internet users…in their language is unprecedented
Before the Event A group of students at the school are selected to become the Host/Reporters that are STEM TRACKERS and STEM MATCHERS. Students complete a 4 Hour training (TBD by the school) At the Event The Host/Reporters will spend the day talking to instructors, students and vendors to TRACK down the information, conversations, tips and clues that will lead them to MATCH that information with the appropriate educational careers and tracks. Host/Reporter STEM TRACKERS/STEM MACTHERS Required Training: 4 Hours based on the STEAM (Educational/Training Required to Connect to Careers Strategically ) The At-school Work hours are Per 4 Students Any of the Services that are provided are based simply on the time the school has to complete the services that are offered. Plan A: Live/Written Report ( 2 Hours of At-school work ) Students are guided throughout the day - assisted by one of the 90 Minute Team to; conduct interviews, ask questions of the attendees, write up the reports on the days events to present at the assembly. Plan B: Live/Written Report and add Photos ( 3 Hours of At-school Work ) Plan C: Live/Written Report and add Photos, Audio, Video, a Final Edited Video ( 6 Hours of At-school Work ) STEM PARTNER MATCHING The following services requires Dakar/ to invite the participation of content partners which are companies that have the STEAMS; technology and careers content that will be used for the learning modules, to enhance the event learning topics. 90 Minutes provides audio and video recording of the Host/Reporters presentations to be used for; promotions for the program, archived educational references and actual marketing and advertising for STEAM-related sponsors inside of the program.
Aggregates leaders, mangers of social media and digital delivery for outreach and messaging to Generations X (PARENTS) Y (YOUNG ADULTS) Z ( TARGET MARKETS) inside of Social Media Week. Our Town hall will feature a speaker bureau of social media mavens and pundits. HOMAGE believes that a good story well told can make a difference in how youth sees the world of Diversity and Military Service and Sacrifice. Examples For Love Of Liberty. HOMAGE was designed to distribute compelling, entertaining stories that create awareness of the history of minority participation in defending the nation for future generations on every platform. HOMAGE seeks to entertain audiences first, then to invite them to participate in making a difference. HOMAGE facilitates specific social action campaigns for each film and documentary designed to give a voice to issues that resonate in bought, earned, owned and influential media. HOMAGE teams with social sector organizations non-profits Tuskegee Airmen Scholarship Foundation and corporations who are committed to creating an open forum for discussion, education and who can offer specific ways for audience members to get involved. HOMAGE includes action kits, screening programs, educational curriculums and classes,, seminars, panels and other activities and are ongoing "legacy" programs that are updated and revised to continue beyond the stories normal consumer shelf life.
(RET.) BRIGADIER GENERAL ARNOLD GORDON-BRAY, U.S. ARMY
A native of South Carolina, graduated High School in Waynesville, Missouri and as a Distinguished Military Student through the ROTC program at Central Missouri State University, Warrensburg, Missouri and transitioned from the United States Army January 1, 2013.
Prior to his transition he was the Deputy Director of Operations with the United States Africa Command, headquartered in Stuttgart Germany. His other strategic staff assignments include: Director of Operations, Plans, Training, Emergency Services and Mobilization, HQ IMCOM, San Antonio, Texas; Deputy Commanding General of Cadet Command, Fort Monroe, Virginia. Committed to Soldiers by heart and experience he completed his second tour in Iraq as the principal Advisor to the Iraqi Ground Force Commander (2006-2007). He returned to Fort Monroe where he served as the Army’s Director of Joint and Army Experimentation Division and was one of the founding members of the Futures Center and Army Capabilities Integration Center (ARCIC), Training and Doctrine Command (2003-2006). BG Gordon-Bray’s command assignments include: Brigade Commander, 2nd Brigade of the 82nd Airborne Division (Falcon Brigade), where he changed command in Baghdad on 6 July 2003 after more than 25 months; Battalion Commander of the 1st Battalion 508th Airborne Combat Team in Vicenza, Italy, from 1996-1998; Commander “A” Company, 1st Battalion 501st Parachute Infantry Regiment; and Commander, Headquarters and Headquarters Company, 502nd Infantry Regiment, 101st Airborne Division (Air Assault), Fort Campbell, Kentucky. Among his Medals are the Army Distinguished Service Medal (Army’s highest peacetime Award), Defense Superior Service Medal, Legion of Merit (4th Award); Bronze Star Medal (2nd Award); Defense Meritorious Service Medal (2nd Award); and the Meritorious Service Medal (6th award). He has also received the Army Presidential Unit Citation Award, Joint Meritorious Unit Award (2nd Award), the Army Valorous Unit Award; and the Saint Maurice (Primicerius) Medal and Saint Barbara Medal for Infantry and Artillery excellence respectively. He holds a Bachelor of Science Degree from Central Missouri State University and Master's Degrees in International and Strategic Studies from the United States Air War College, Montgomery, Alabama, and the Naval War College in Newport, Rhode Island respectively.
Mr. Terrence Coles has a wealth of expertise including development of a comprehensive Digital Media solutions and Architecture for large scale Media Companies and tier 1 Cable, IP & Wireless distribution including development of a Digital Media reference architecture, requirements, program management, use cases, implementation roadmap and cross discipline project alignment. Mr. Coles is currently working at OpenX Technologies overseeing mobile and video monetization and complex system integration for mobile and video. He was most recently a Digital Media Competency Lead/Solution Partner for EMC Consulting managing P&L responsibilities, Project Delivery as well as staffing for large scale enterprise projects focusing on business and technology consulting offering operational strategy, business process and systems, integration solutions to clients in the communications media& entertainment (CME) industry. Mr. Coles has more than 20 years of media industry experience, spanning film, music, advertising and e-commerce and has spent the last 12 years in the interactive and digital production areas including 8 years of mentorship at the American Film Institute’s Digital Content Lab. Prior to joining EMC Consulting, Mr. Coles served as Executive Vice President for NextMedium, a next-generation advertising marketplace platform company that launched the market’s first brand integration solution in conjunction with Nielsen Media Research. There he worked on the core platform architecture as well as negotiating agreements with advertisers and content producers. In addition, Mr. Coles worked with a leading brand integration firm that represented top companies in their respective industry, such as Volkswagen, Beck’s Beer, Fuji Film, Kraft, LL Bean and Fender Musical Instruments. Prior to his most recent work in digital media consulting, Mr. Coles served as SVP of Programming for Intertainer, a pioneering Video On Demand company with responsibilities for contract negotiations for content, advertising and e-commerce, in-house production activities, day-to-day programming and content acquisition/management. His work resulted in the licensing of content from over 75 providers including Sony, Warner Bros, Universal, NBC, National Geographic, PBS, Discovery and others to renowned service providers, such as Comcast, Qwest, Microsoft, etc. In addition, Mr. Coles has held advertising sales and marketing positions for several media companies, including Katz Communications, Infinity Broadcasting, America Online and Lycos. Mr. Coles earned a Bachelor of Arts degree in Business Administration from California State University, Fullerton.
BONA FIDES
DEVELOP VISIBILITY COMPONENTS for our par tners which target Internet, Social Media, Broadcast Media and Publications
DEVELOP AND PUBLISH RICH MEDIA for pervasive platforms which include Social Media, mobile devices, Broadcast and traditional hardware devices
MEASURE STATISTICS AND DATA, and provide reporting for our partners and to build strategic improvement plans for next deployment
ACTIVATE systematic update solutions to reduce cost and increase marketing and promotional content
NiColette Little,MSIA, PMP, CSM
NiColeYe LiYle has over 25 years of experience crea2ng solu2ons and programs to deliver strategically-‐aligned informa2on technology projects in the electrical contrac2ng, distribu2on / logis2cs, public housing, mental health, and retail industries. Her exemplary business acumen, exper2se in project management, strength in technology, and management of human resources has given her the requisite tools to create programs and services aligned with company goals and objec2ves while delivering at the highest level of customer sa2sfac2on. Currently NiColeYe is the PMO/Applica2ons Director at Hot Topic, Inc. where she provides strategic management of Merchandising, HR, Finance, POS and Business Intelligence Opera2ons. She leads a team of PMs, Business System Managers, Lead analysts and analysts responsible for execu2ng projects with in the IT project por_olio. She is directly responsible for program/project management for large strategic ini2a2ves, most notably the successful implementa2on of Oracle RMS, RESA, REIM, RPM, RIB, and Retail Analy2cs (RA) implementa2on in 13 months. With her role requiring over 90% exper2se in communica2on, NiColeYe rounds out her skill set with con2nued educa2on most recently comple2ng a course “ The Neuroscience of Leadership”. NiColeYe has also provided excellent program and project management service in a highly matrixed organiza2on, implemen2ng Hot Topic’s loyalty program which accumulated 5.3 million members in the program’s first year and 52% redemp2on rate from issuing 1.2 million customer coupons. She has held previous posi2ons at Hot Topic since star2ng in 2006. She was a Lead Programmer Analyst, Project Manager, Program Manager and PMO Director. Prior to Hot Topic, Inc., NiColeYe served as Director of Informa2on Systems for Community Research Founda2on, a San Diego, CA based non-‐ profit provider of mental health services. NiColeYe has served as MIS Manager for Bergelectric, a $600 million electrical contractor in Escondido, CA and provided excellent management of all aspects of informa2on systems. She served as Director of Technical Support for Nan McKay and Associates, a San Diego, CA based professional training & coaching company. NiColeYe is the Director of Membership of a local PMI Chapter and is crea2ng a membership reten2on program. She volunteers her 2me to grow and expand the project management community in the Inland Empire.