TV Pilot Proposal
KevinCompany Clark DakarLOGO Foundation For The Performing Arts Email: kevin@homageusa.net Web: www.homageusa.net 310 466 3123
Agenda
1. Background/Benefits 2. Requirements (The ASK) 3. Milestone/Timelines 4. Dakar/Curriculum 5. Next Steps
Background Challenges/Opportunities Faced by LAUSD
Core Curriculum Implementation
• Ready or not here it comes! • New format may hurt performance due to lack of comfort and familiarity with the technology.
Laptop Distribution
• Students will need to learn (1) how to use the devices for editing (2) how to navigate the digital world safety and responsibly. • Highly visible initiative.
Changing Students
• Students are active learners and are demanding more hands on/interactive experiences with immediate feedback.
KLCS Underused Capacity KLCS
• Station could be a focal point to improve communication between constituents and stake holders.
Benefits of 90 Minutes TV Pilot & subsequent programs can address issues and concerns before and after launch.
Content creation and on-line components will encourage the use of technology in ways that may be new to some students.
Hands-on nature is consistent with the changing nature of students. This will give them relevant experience through the development, production and distribution phases while improving their peer-to-peer interactions.
Programming will be original content and will be shown on KLCS which will increase channel awareness among students, parents and stakeholders.
What is “90 Minutes TV�?
Interactive
Interactive There will be live on-line polls, discussions, etc.
Student Driven
Student Driven Topics will be student generated and student driven.
Empowering
Empowering Students will be on air and see the direct result of their effort and work.
Motivating
Motivating The first step in increasing motivation is knowing you can make a difference.
Agenda
1. Background/Benefits 2. Requirements (The ASK) 3. Milestone/Timelines 4. Dakar 5. Next Steps
“The Ask” To complete this pilot, we are asking for the following: (5 ) Day use of KLCS Television/Rehearsal/Broadcast Production Distribution (10) Students Talent On-Air/PA /Gaffers/Grips (3) Instructors (Curriculum, Administration, Logistics) (15) Asus - 15.6" Touch-Screen Laptop - 8GB Memory - 1TB Hard Drive (4) Nikon D7100 DSLR W/18-200mm VRII Lens (4) Toshiba EXA Edge Servers to Stream (2) Promethean 378 ActivBoards Pro AB378PUS
Additional Cost Summary Costs are approximate and do not include “The Ask” and costs incurred by schools (such as transportation costs for students and substitute teacher costs for participating instructors).
Projected Cost Summary Total Production Equipment Costs
$8,610
Contractors/Support
$17,730
Post Production Costs
$2,425
Total
$28,765
Note that the production will rely largely on volunteers and students. Per diems will be offered to offset their expenses. Sponsorships and donations will be requested to pay these costs. In consideration for the funds donated sponsors/donors will be recognized at the beginning and end of the program. They may also have their logo/name displayed on related materials (on line or published). Proposed Media Placement –(2)- :30 sec video ads every 30 Minutes - Total (8) Placements The following three slides contain a breakdown of these numbers.
Cost Summary: Total Production Equipment Costs Task
Unit
Qty
Rate
Total
3110
Production Design
3111
Prop Rentals
Days
8
20
$160
3112
Set Construction
Allow
1
110
$110
Allow
1
110
$110
Per Diem
8
25
$200
3111
Art Department Expendables
3200
Set Operations
3211
Grip
3211
Catering (3 Meals/Day for 8 Days)
Days
24
50
$1,200
3211
Grip Rentals
Days
8
25
$200
3206
Grip Expendables
Allow
1
110
$110
3300
Camera Department
3311
Director of Photography
Per Diem
8
2500
$5,000
3306
Clapper Smart Slate
Weeks
1
75
$75
3308
Camera Department Expendables
Allow
1
110
$110
3400
Stunt and Special Effects
3411
Stunt and Special Effects Supervisor
Per Diem
1
25
$25
3402
Stunt and Special Effects Expendables
Allow
1
110
$110
3500
Wardrobe, Make-up and Hair
3511
Stylist / Make-up Artist
Per Diem
8
25
$200
3511
Costume Rentals
Days
8
20
$160
3511
Allow
1
110
$110
3600
Wardrobe, Make-up and Hair Expendables Electrical
3611
Gaffer
Per Diem
8
25
$200
3611
Portable Light Kit - 3 Arriflex lights and stands Electrical Expendables
Days
7
60
$420
Allow
1
110
$110
3606
Total Production Equipment Costs
$8,610
Cost Summary: Contractors/Support Task
Unit
Qty
Rate
Total
3000
Production Staff
3011
Producer / Unit Production Manager
3002
Production Assistant
3011
Production Staff Expendables
3512
Writing
3512
Writer's Fee
$0
3512
Rights
$0
3513
Producers
3513
Executive Producer
$2,500
3513
Producer
$2,500
3513
Copies, Telephone, Postage, Legal
3600
Director
3601
Director
3601
Director
3602
Director Expendables
3700
Talent
3701 3702
$5,000 Per Diem
8
25
$200
Allow
1
1000
$1,000
Allow
$5,000 Per Diem
8
25
$200
Allow
1
250
$250
Actor -
Per Diem
8
110
$880
Actor -
Per Diem
8
25
$200
Contractors/Support
$17,730
Cost Summary: Post Production Costs Task
Unit
Qty
Rate
Total
Per Diem
8
25
$200
4000 Editorial 4011 Editor 4002 Editing Equipment
$0
4112 Post-production Sound
$0
4115 Tape Stock 4116
DVCAM 60 Minute Stock
Tapes
0
0
$0
4117
HD DV Stock
Tapes
6
20
$120
4118 Master Tape Stock 4119
HD DV Stock
Tapes
3
80
$240
4020
HDVCAM 124 Minute Stock
Tapes
2
35
$70
Allow
1
1100
$1,100
Per Diem
8
25
$200
Allow
1
110
$110
Per Diem
8
25
$200
Allow
1
110
$110
4024 Editorial Expendables 4110 Music 4111 Composer 4112 Composer Expendables 4300 Titles and Graphics 4311 Graphic Designer 4311 Titles and Graphics Expendables Post Production Costs
$2,425
Agenda
1. Background/Benefits 2. Requirements (The ASK) 3. Milestone/Timelines 4. Dakar 5. Next Steps
Key Milestone SOCIAL MEDIA WEEK 2014
“Go Live” date is 02/21/2014
Draft Run of Show KLCS The Education Station 1061 West Temple Street Los Angeles, CA 90012
Welcome- CIO LAUSD Ronald Chandler Introduction of Special Guest-MC. ?
Dakar Interactive in coordination with LAUSD will conduct the third in a series of STEAM Event during Social Media Week. The event will discuss the role schools have in teaching students digital literacy, etiquette, and learning. The event will also showcase Compton High’s capability to share its digital media curriculum and lesson plan 90 Minutes developed by Dakar Foundation to other high classrooms around the world The event will showcase the capability of students to use digital media for social good and education. The experience will utilize Livestream, Integra, Face book, twitter, and Google Hangout to share and personalize student’s exposure to best practices of digital citizenship while self-publishing and distributing their stories.
Mr. Ronald Chandler LAUSD and Panel
Special Guest-MC
Timeline
Timing is aggressive but is doable. Additional coordination will be needed with schools to determine who will participate and to get everyone up to speed.
Task Description PRE-PRODUCTION Fundraising 25% Funding Milestone 50% Funding Milestone 75% Funding Milestone 110% Funding Milestone Staffing Director Director of Photography Gaffer Boom Operator Sound Recorder Makeup / Hair / Wardrobe Supervisor Stunt and Special Effects Supervisor Production Assistant Casting Technical Preparation Equipment Rental or Purchase Set Design and Construction Wardrobe and Props PRODUCTION Rehearsals and Read-Through Shot Lists Principal Videography Contingency POST-PRODUCTION Film Editing Continuity, Titles, Transitions Additional Footage Sound Editing Synchronism Dialogue Looping Music Prints Answer Print Final Print DISTRIBUTION Copies for Cast / Crew / Donors Social Media Events Televised/Other Outlets
Start Date 12-8-13 12-8-13 12-31-13 1-21-14 2-1-14 2-11-14 12-11-13 12-11-13 12-11-13 12-11-13 12-11-13 12-11-13 12-11-13 12-11-13 12-11-13 12-11-14 2-11-14 1-15-14 2-15-14 2-15-14 12-11-13 2-20-14 2-11-14 2-02-14 2-06-14 2-22-14 2-08-13 2-08-13 2-14-13 2-08-14 2-08-14 1-08-14 1-08-14 2-08-14 1-08-14 2-25-14 05-22-14 05-22-14 2-21-14 05-22-14
End Date 1-1-14 1-8-13 1-11-14 1-11-14 1-11-14 1-11-14 1-11-14 1-11-14 1-11-14 1-11-14 1-11-14 1-11-14 1-11-14 1-11-14 1-11-14 1-11-14 2-11-14 2-11-14 2-11-14 2-11-14 2-21-14 2-21-14 2-21-14 2-21-14 2-21-14 05-22-14 05-22-14 05-22-14 05-22-14 05-22-14 05-22-14 05-22-14 05-22-14 05-22-14 05-22-14 05-22-14 12-31-14 05-22-14 12-31-14 On-going
Agenda
1. Background/Benefits 2. Requirements (The ASK) 3. Milestone/Timelines 4. Dakar 5. Next Steps
Dakar
Dakar/Curriculum/RMC Studio Maintain effective governance and management. Generate adequate resources, manage resources effectively, support and recognize volunteers, and appropriately compensate staff. Avoid conflict of interest and abuse of power.
Do what we say we will do. Maintain relevance by meeting needs in a changing environment.
Mission Fulfillment
Stewardship Quality
Transparency
Be open and inclusive in our procedures, processes and programs consistent with our mission and purpose.
Strive for and achieve excellence in all aspects of the organization. Evaluate the total organization and the outcomes on an ongoing basis.
Dakar/Curriculum/RMC Studio NON-LINEAR EDITING FOR MULTIMEDIA Students will learn the mechanics of multimedia storytelling by analyzing broadcast and digital story genres for story structure, transitions, and technical quality. Students will create original video stories using basic non-linear editing skills such as importing, exporting, logging, transferring, audio mixing, and color correction. YOU MEDIA: SHORT FORM PRODUCTION Students will apply basic audio and video storytelling to produce, direct, shoot, and edit short form videos for a variety of media platforms. Developing and analyzing story ideas, teamwork, and effective use of technology will be emphasized. MULTIMEDIA COMMUNICATIONS 1: PERFORMANCE Students will practice the role of on-camera talent for television and digital media, applying vocal and visual presentation skills. Students will evaluate the features of local and international news and other genres. This course will feature industry professionals, and onsite or virtual tours of media stations. WRITING FOR MULTIMEDIA Student sill cover writing and reporting techniques for all forms of media, including the web, radio, and television. Emphasis is placed on writing compelling content for entertainment, news, informational, and instructional stories. INTRODUCTION TO SPORTS REPORTING Provides an in-depth study of the nature of sports reporting. Students gain experience in writing sports articles for both features and news, and some assignments will be based on live game coverage. Students learn reporting techniques for sports announcing, sports broadcasting, web reporting, and print. MEDIA NOW: INTRODUCTION TO BROADCAST PRODUCTION Course will provide an overview of producing for entertainment, news, sports, and the internet. Students will learn about the major roles, and gain an understanding of those production environments. Students will create video projects and scripts. They will also develop solutions related to planning, deadlines, equipment, and other constraints. DIGITAL TOOLS FOR NEW MEDIA The course teaches the fundamental digital tools for media professionals. Students will learn to apply layers, timelines, and keyframes to create animations and to enhance websites. Through short exercises, students will practice and refine skills to create interactive media. Students will design user interfaces, graphics, and cinemagraphs. INTRODUCTION TO RADIO/ PODCASTING Students will learn the basics of radio broadcasting combined with an overview of podcasting. Students will become familiar with the professional roles associated with radio broadcasting while having the opportunity to produce their own podcasts. Students will gain basic skills in audio editing, interviewing techniques, and radio production. IN PRODUCTION: THE NEWSROOM Designed to be taken concurrently with RadioPodcasting, this course emphasizes the ability to produce news reporter packages using video storytelling techniques. Student work will be included in a 30-minute telecast. MULTIMEDIA FORMATS & TRENDS This course focuses on marketing and distribution, media placement, formats, and trends. Students will learn techniques for distributing original content using internet distribution channels. The use of cloud applications to distribute original content will be introduced.
Dakar/Curriculum/RMC Studio BROADCAST COMMUNICATIONS 2 This course, students will learn the art of an interview as a conversation. Students will develop and perform interview styles for radio, television, and digital media. Students will prepare for interviews by crafting effective questions. Using historic examples, students will compare contemporary interview styles with legends in the field. PLAY BY PLAY & LIVE FIELD REPORTING This course focuses on a study of play-by-play sports reporting. Students will apply advanced sports reporting skills, including research, writing, and on-air voice techniques in order to conduct radio play-by-play segments based on current sports events. THE WRAP: THE NEWSCAST Using news reporter story packages produced in COM 200, students will be able to produce a 30-minute newscast that will be televised and uploaded. Each week, students will rotate positions so they learn the various on-camera and off-camera responsibilities needed to get a 30-minute newscast on the air. GRAPHICS FOR DIGITAL MEDIA This graphics for digital media course focuses on the most popular tools in digital production. Students will design principals and aesthetics for digital media and use an array of applications to create dynamic graphics for different media including broadcast video, the internet and mobile devices. LONG FORM RADIO/PODCAST PRODUCTION Students will learn to conceive and develop complete radio and podcast shows, including developing concepts, researching potential audiences, creating content, piloting material, and selecting formats and styles. Formats can include music, talk, or sports. As producers, students will write, host, record, and edit at least one original 30-60 minute feature-length podcast. MULTIMEDIA JOURNALISM Students will discover the fast-paced world of multimedia journalism through researching, writing, shooting, sharing, and editing for traditional media as well as the web. Students will learn how to shoot in different environments, use appropriate audio / visual devices and verify the credibility of sources and documents. PRODUCING LIVE MEDIA In this course, students will learn about and execute regular live television broadcasts and webcasts. Stress is placed on mastering creative and technical aspects of a broadcast, in a studio and on location. Students will perform the duties of each crew member in the course of the semester. YOU MEDIA: SHORT FORM PRODUCTION 2 Building upon skills learned, students will master the art of short form production by developing and building their own series. Students will practice creating compelling and cutting-edge content and adapt it for multiple venues. BROADCAST COMMUNICATIONS 3 In this course, students will serve as hosts for broadcast and online programming. Students will learn how to command attention, manage guests, speak extemporaneously, and respond to unexpected events. As hosts, students will develop creative content for variety and trade shows, in addition to other genres. PLAY BY PLAY 2 This course provides an in-depth study of complex, multi-variable play-by-play sports reporting. Students will apply advanced sports reporting skills, including research, writing, and field reporting techniques in order to conduct audio and visual play-by-play segments based on fall sporting events, such as football, baseball, and basketball.
Dakar/Curriculum/RMC Studio THE NEWSCAST: LIVE In this course, students will rethink the traditional magazine program structure to create an original creative alternative. Working individually, in pairs and in groups, students will develop and produce a 30-minute show. GRAPHICS FOR DIGITAL MEDIA 2 This advanced graphics for digital media course focuses on complex techniques used in digital graphics production. Students will become competitive and efficient skilled digital media artists and use complicated industry tools to create professional quality graphics for any type of digital media. INTERACTIVE DESIGN FOR COMMUNICATIONS This course focuses on mobile media and interactivity. Students will design their own web apps for mobile devices, acquiring experience in augmented reality and content management systems. Students will be introduced to gesture-based interaction. MEDIA STATION MANAGEMENT Students will learn how to manage all aspects of a radio/ podcasting media station. As media station managers, students will investigate trends and audience data to inform programming, promotion, imaging, and marketing decisions. Students will schedule program sweepers, promos, radio segments, and feature-length podcasts for the weekly operation of AAU's radio station. IN-DEPTH PROJECT Students will contribute video reports to a regularly scheduled 30-minute program appearing in a variety of media, including broadcast, web, and mobile. Focus may include entertainment, fashion, food, politics, and similar specialty reporting. Students will master the personalities, terminology, history, and current events in that field.
http://www.rmconlive.com
Agenda
1. Background/Benefits 2. Requirements (The ASK) 3. Milestone/Timelines 4. Dakar 5. Next Steps
Next Steps
Agreement
Planning
Production
Work to get additional funding. Complete Pilot agreement and terms with LAUSD.
Work with schools to get participants and materials .
Complete ground work needed for production.
We are here!
Distribution Complete post production.
“Go Live� date is 02/21/2014
Distribute final product. Prepare for next show.
Contact
Kevin Clark Dakar Foundation For The Performing Arts 20954 Bryant Street Suite 18 Canoga Park, Ca 91304 Email: kevin@homageusa.net 310 466 3123
Sample Video Clips Social Media Week Website Social Media Week Background (Video) Social Media Week (2/2013) Part 1 Social Media Week (2/2013) Part 2 High School TV (5/2013) Social Media Week (9/2013) Part 1 Social Media Week (9/2013) Part 2 High School TV (11/2013)
Part 1
High School TV (11/2013)
Part 2
Prod Highlights (11/2013) Sample of Top Production Value
Sample Events