World dairy expo daily 10_04_16

2016 WORLD DAIRY EXPO • ALLIANT ENERGY CENTER • MADISON, WISCONSIN, USA • WWW.WORLDDAIRYEXPO.COM • 95.5 FM

Daily Edition

TUESDAY, OCTOBER 4, 2016

IN TODAY’S ISSUE: Oneon-One with Jim Sipiorski page 8

Dairy Products Contest

pages 12-13

Creating a memorable experience

Expo unveils new features for attendees

BY MISSY MUSSMAN Staff writer

Q&A: Trade Show Exhibitors page 15

TODAY’S SCHEDULE: CATTLE SHOWS & SALES 7:15 a.m.

7:30 a.m.

International Junior Holstein Show International Guernsey Show

3 p.m. International Milking Shorthorn Show Heifers 3 p.m. International Jersey 7:00 Show - Heifers p.m.

Guernsey Classic Sale

EXPO SEMINAR

1 p.m. How the Dairy Checkoff is Driving Demand for You, in Exhibition Hall, Mendota 2 Sponsored by Dairy Management Inc.

VIRTUAL FARM TOUR

2 p.m. Kings Ransom Farm, Schuylerville, N.Y., in Exhibition Hall, Mendota 1 Sponsored by Holstein Association USA, Inc.

OTHER EVENTS

5 p.m. World Dairy Expo Championship Dairy Product Auction

World Dairy Expo has some tricks up its sleeves to make its 50th Anniversary memorable for everyone.

“We just keep piling on new things,” said Liz Matzke, World Dairy Expo’s Attendee Services Manager.

New social engagements and new avenues of sharing results from the Showring are only a few of the new features World Dairy Expo is unveiling to enhance the experience for all the attendees.

“That’s our biggest focus,” Matzke said. “We want to make every attendee feel special and provide something for them, whether they’re here for two hours or two days.”

Expo is accomplishing this through a new feature that shares show results through text messages.

“Texting is a popular and prevalent form of communication,” Matzke said.

“It made sense to do this.

It’s a great step forward for Expo.”

Attendees can text

WORLD DAIRY EXPO

Results from the Dairy Cattle Shows are now available at your fingertips. Simply text WDERESULTS to 727-4-WDEXPO.

WDERESULTS to 727493-3976 or 727-4-WDEXPO and choose any combination of Breed Shows they want results from, including results from all of the shows.

“When you text that number and choose what shows you want results for, the name of the first place animal and owner will be texted to your phone as soon as the class is placed,”

Matzke explained. “This will allow attendees to stay in touch with what’s happening in the ring no matter where they are – somewhere else on the grounds or at home in the barn or a field.”

They will also be using texting for the scavenger hunt with FFA on Tuesday.

FFA attendees can text HUNT to the same number, 727-4-WDEXPO and re-

ceive their questions for the scavenger hunt. The system will give them 25 random questions, leading them across the grounds to learn more about Expo.

“Expo is excited about offering this,” Matzke remarked.

Another new feature this year at Expo will be the Dairy Happy Hours, which Turn to EXPERIENCE | Page 3

Youth own the ring

4-H, Post-Secondary, Intercollegiate contests held yesterday

GRILLED CHEESE FLAVORS

Pepper Jack, made by AMPI Jim Falls, Wis.

ICE CREAM FLAVORS Birthday Cake • Mackinac Island Fudge • Golden Caramel Expo-losion Ice Cream Stand located in the Exhibition Hall lobby)

TRADE SHOW HOURS 9 a.m. to 5 p.m.

NEW THIS YEAR Receive Showring results via text. Text WDERESULTS to 727-4-WDEXPO

DAIRY ST R

The Expo Daily Edition is published by Dairy Star in conjunction with World Dairy Expo.

Turn to page 4 for contests results and photos.

WORLD DAIRY EXPO

Youth from across the country gather in the Showring Monday morning to participate in one of three dairy judging contests – 4-H, Post-Secondary or Intercollegiate.

Page 2 • Expo Daily Edition • Tuesday, October 4, 2016

Fresh or Fried Food, Expo has it all

WDE provides more food vendor options

BY MISSY MUSSMAN Staff writer

World Dairy Expo is offering a new food court and more dining options this year for attendees and exhibitors.

“We’re very excited about this,” said Kayla Sonnenburg, World Dairy Expo’s Trade Show Manager.

The new food court location is on the southeast corner of the Coliseum near the school tour tent and behind the Cheese Stand.

“We considered this location because we wanted to accommodate the attendees and exhibitors,” Sonnenburg said. “Not everyone has a lot of time to leave the Coliseum to get to the main food court.

This is more centrally located and will provide more diverse

options.”

There will be five different vendors in the new location, serving barbeque, mini doughnuts, funnel cakes, bourbon chicken and rice, and more.

Even though there will be a new food court, the original food court will still be in the front lot.

“It will be smaller though because we moved some of those vendors to the new location,” Sonnenburg said. “But this will provide more parking spaces for the attendees.”

Once again, the concessions in the New Holland Pavilions will be open all week serving breakfast, lunch and dinner, but Expo is adding another breakfast vendor near the Estrumate Sale Pavilion and Cattle Tent serving pancakes, breakfast sandwiches

WORLD DAIRY EXPO

The cheese stand located near the Estrumate Sale Pavilion and Cattle Tent now serves pancakes, breakfast sandwiches and omelets in the mornings.

WORLD DAIRY EXPO

A vendor unloads a load of milk at the Wisconsin Cattlemen’s Association truck in the food court south of the New Holland Trade Tent. and omelets.

“This will be a nice addition for the people who want to sit down and have a nice, big, warm breakfast,” Sonnenburg said.

When the stand is not serving breakfast, it will become a cheese trailer serving cheese curds and mozzarella sticks.

Another new feature to Expo is the addition of more fresh food options to one of a the concession stands on the east side of the Coliseum concourse.

“Their concession stand was unused in the past, so now, there is a bistro stand in its place,” Sonnenburg said.

The bistro stand, run by Centerplate, will serve fresh

salads, sandwiches and soups from 10 a.m. to 5 p.m. daily.

“It will be a great option for people that like more of the fresh foods instead of the fried foods,” Sonnenburg said.

There will also be another bistro stand on the west side of the Coliseum concourse with the same menu open between 11 a.m. to 2 p.m. daily.

“Once the stand on the west side closes, people will be directed to the bistro stand on the east side,” Sonnenburg said.

In addition to all the new options, the same vendors from years past will be back on the grounds.

“We keep the same vendors from year to year,” Son-

nenburg said. “They’re successful and come back.”

These changes in the food court will only enhance the food experience at Expo for the attendees and exhibitors.

“We’re really excited about having more food options for everyone attending Expo,” Sonnenburg said. “We hope having a variety of options close by will resonate with our attendees.”

With the expanded food options, Expo has launched a web page listing the food choices on grounds, including the vendor’s hours and location. This feature can be found at worlddairyexpo.com/pages/ On-Site-Food-Selections.php.

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Expo Daily Edition • Tuesday, October 4, 2016 • Page 3

Continued from EXPERIENCE | Page 1

will be held each day at 10 a.m. and 3 p.m., in the CLARIFIDE Plus Attendee Lounge in the East end of New Holland Pavilion 1.

“It’s an opportunity for Expo attendees to take a break during the show, rest their feet and enjoy refreshments and treats,” Matzke said. “And with it being the 50th year, we will have special giveaways each day during happy hour.”

Expo also welcomes attendees to join them for the 50th Anniversary Open House, Hosted by World Dairy Expo, on Wednesday, Oct. 5 from 5 p.m. until 9

p.m. This event will feature complimentary food, drinks, music and entertainment.

Parents with young children will enjoy the new Expo Family Lounge. It is located in the Madison Room on the second floor of the Exhibition Hall and is elevator accessible.

Inside the lounge, there will be changing areas and privacy screens.

“It’s a great opportunity for families with young children to have a quiet place to rest,” Matzke said.

“It’s centrally located and spacious. Expo is a family

Attendees take the tram from the parking lot to the front doors.

orientated show, so it’s a natural fit.”

Expo will again be providing two free shuttle busses to six specific hotels near downtown Madison.

“This will eliminate the need of driving downtown WORLD DAIRY EXPO Madison and finding parkNew this year to Expo is two video boards in the Trade Show ing on the grounds,” Matzallowing visitors to simultaneously meet with vendors while ke explained. keeping up with the Dairy Cattle Show.

The shuttles will trans-

port attendees from 6:30 a.m. to 6:30 p.m., stopping at the six different hotels every 30 to 45 minutes.

“It’s not a long trip at all,” Matzke continued.

“It’s something Expo hopes to expand to other locations in the future.”

Even with all the new features, Expo will still pro-

WORLD DAIRY EXPO

vide the same services they have in the past.

“Expo is going to continue things like the tram service on the grounds, ExpoTV and the World Dairy Expo interactive website,” Matzke said, “and we hope people take advantage of everything new Expo has to offer.”

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Page 4 • Expo Daily Edition • Tuesday, October 4, 2016

Minnesota, Wisconsin top National 4-H Dairy Cattle Judging Contest

Battle of the borders

BY MISSY MUSSMAN Staff writer

It was close competition for the top team during the National 4-H Dairy Cattle Judging Contest, presented by Lely.

The team from Minnesota – Clint Irrthum, Emily Benrud, Ben Thompson and Tess Hoakanson, coached by Tony and Maizie Scheffler – placed first overall by a two-point margin over the team from Wisconsin – Jake Siemers, Vanessa Roberts, Brooke Roberts and Jared Zutz, coached by Paul Siemers and Angie Ulness – on Oct. 3 in the Coliseum at World Dairy Expo.

“My heart just dropped in my stomach,” Thompson said about his team winning the contest. “I just couldn’t believe it. This was my second year judging. We’ve all come a long way.”

By placing in the top three teams overall, Minnesota and Wisconsin will both be traveling to Europe to judge in the Royal High-

WORLD DAIRY EXPO

Minnesota 4-H coaches Tony and Maizie Scheffler with their champion team of Emily Benrud, Ben Thompson, Tess Hoakanson and Clint Irrthum.

land Show in Scotland this coming summer alongside the team from New York – Allison Herrick, Paige Demun, Nicholas George and Shannon Sears, coached

by Doug Waterman.

“That was our goal all along – to make it to Europe,” Jake said.

Although Minnesota took first team overall, Wisconsin took home first place in team reasons with Minnesota placing second.

“It was very rewarding for us,” said Vanessa Roberts. “Our hard work paid off.”

Jake agreed.

“It was amazing to be able to do this,” Siemers said.

Minnesota came back out on top for individuals in reasons with Emily Benrud placing first followed

by Vanessa Roberts in sec-

ond, Cameron Cook from Michigan in third, Rebekkah Baumgardner from Pennsylvania in fourth and Brooke Roberts in fifth.

“It was really an honor,” Benrud said. “I’m so thankful to all the people, Turn to JUDGING | Page 7

Returning for another win

Expo Daily Edition • Tuesday, October 4, 2016 • Page 5

U of M tops Intercollegiate Dairy Judging Contest for second year

BY CASSIE OLSON Staff writer

For the first time since 2009, a team has returned to win the Intercollegiate Dairy Judging Contest for a second year in a row. Following a long day in the ring, the University of Minnesota took top honors in the competition at a results banquet held on the evening of Oct. 3. Coached by Dr. Les Hanson, Alicia Thurk and Scott Ellinghuysen, the team consisted of Ethan Dado, Crystal Siemers-Peterman, Gabriella Sorg and Dane Thompson.

Thompson said the competition was fierce amongst the teams.

“It was definitely a challenging contest,” Thompson said. “Throughout the day, I just kept reminding myself all of the pointers my coaches had been telling me over the fall.”

Rounding out the top five teams were University of Wisconsin – Madison in second, Cornell University in third, Iowa State University in fourth and Penn State in fifth.

Dado said his team owes their success to superb coaching combined with their competitive edge in oral reasons.

“The classes were very different,” Dado said. “Our strength is how we talk the cows in our oral reasons.”

That strength shined through has the team also won the high team reasons portion of the contest, followed closely by UW-Madison in second and Penn State in third.

Sara Harn of UW-Madison took home the honor of high individual overall. She said the feeling was indescribable.

“I’m speechless. I’ve been working for this for 12 years and this is the first time I’ve ever won a contest,” Harn said.

Harn credited her success as an individual to the encouragement and support of her team.

“Our team pushes one another to be better; our success as individuals is true to our support as a whole,” Harn said.

Following Harn in the top five were Dane Thompson of the University of Minnesota, Andrew Chlus of Cornell University, Austin Milligan of Penn State University and Karla Hageman of Iowa State University.

Siemers-Peterman said her team’s success comes as a result of excellent coaching combined with an intensive fall practice schedule.

“We are lucky to have a team of coaches like no other. Our team chemistry is second to none. This win is a testament to the strong farms and alumni we have worked with in order to prepare for the contest,” Siemers-Peterman said.

Overwhelmed with emotions following the results announcements, Harn said it is humbling to leave the contest with a blue ribbon.

“It is amazing to be a part of making history here at the 50th anniversary of World Dairy Expo,” Harn said. “This is an incredible contest to be a part of and it is a true honor to end it with a win.”

Results: Teams and individuals receiving recognition are as follows: Overall Top 10 Teams: 1. University of Minnesota, 2,510, coached by Dr. Les Hansen, Scott Ellinghuysen, Alicia Thurk Team members: Crystal SiemersPeterman, Ethan Dado, Dane Thompson, Gabriella Sorg 2. UW-Madison, 2,508, coached by Chad Wethal and Brian Kelroy Team members: Elizabeth Endres, Sara Harn, Brad Warmka, Andy Sell 3.

Cornell University, 2,504, coached by Kevin Ziemba Team members: Andrew Chlus, Logan Martin, Cooper Galton, and Miquela Hanselman

WORLD DAIRY EXPO

Coaches Dr. Les Hansen and Alicia Thurk with their winning team Crystal Siemers-Peterman, Ethan Dado, Dane Thompson, Gabriella Sorg and coach Scott Ellinghuysen.

4. Iowa State University, 2,490, coached by Christen Burgett Team members: Karla Hagman, Jennifer Huhe, Maria Schmitt, Cassidy Buddenberg 5. Penn State University, 2,478, coached by Dale Olver Team members: Sabrina Clark, Laura Lesher, Austin Milligan, Cara Totter 6. UW-River Falls, 2,477, coached

by Steven Kelm Team members: Tim Abrahamson, Valerie Kramer, Trent Miller, Emily Pieper 7. Cal Poly-San Luis Obispo, 2,456, coached by Rich Silacci and Stan Henderson Team members: Amber LaSalle, Caitlin Lopes, Matt Ruby, Tony Lopes 8. Virginia Tech, 2,418, coached by Katharine Knowlton and Michael Barnes Team members: Nicole Hardy, Zack Seeford, Cara Woloohojian, Carly Shaw 9. Oklahoma State University, 2,418, coached by David Jones Team members: LeeAnne VanderLaan, Taylor Leach, Connie Jones, Gerrett Boer 10. Purdue University, 2,408, coached

by Annie Achen Team members: Rachel Stohlman, Kendra Arnholt, Mary Grace Erikson Overall Top 10 Individuals: 1. Sara Harn, 854, UW-Madison 2. Dane Thompson, 851, University of Minnesota 3. Andrew Chlus, 850, Cornell University 4. Austin Milligan, 844, Penn State University 5. Karla Hageman, 843, Iowa State University 6. Valerie Kramer, 842, UW River Falls 7. Sabrina Clark, 836, Penn State University 8. Mariah Schmitt, 835, Iowa State University 9. Copper Galton, 834, Cornell University 10. Matt Ruby, 834, Cal. Poly.-San Luis Obispo University Top 10 Team Reasons: 1. UW-Madison, 837, coached by Chad Wethal and Brian Kelroy 2. University of Minnesota, 830, coached by Dr. Les Hansen, Scott Ellinghuysen, Alicia Thurk 3. Penn State University, 816, coached by Dale Olver 4. Ca. Poly-San Luis Obispo, 805, coached by Rich Silacci 5. Cornell University, 801, coached

by Kevin Ziemba 6. Iowa State University, 799,

coached by Christen Burgett 7. UW River Falls, 794, coached by Steven Kelm 8. Virginia Tech, 794, coached by Katharine Knowlton 9. Kansas State University, 790, coached by Jarrod Blackburn 10. Oklahoma State University, 781, coached by David Jones Top 10 Individual Reasons: 1. Austin Milligan, 284, Penn State University 2. Elizabeth Endres, 283, UW-Madison 3. Sara Harn, 282, UW-Madison 4. Crystal Siemers-Peterman, 281,

University of Minnesota 5. Sabrina Clark, 277, Penn State University 6. Gabriella Sorg, 277, University of Minnesota 7. Dane Thompson, 275, University of Minnesota 8. Ethan Dado, 274, University of Minnesota 9. Caitlin Lopes, 274, Cal Poly-San Luis Obispo 10. Zack Seekford, 273, Virginia Tech Additional contest funding is provided by Title Sponsor, Lely; Platinum Sponsor, DeKalb; and Gold Sponsor, Westway Feed Products.

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Page 6 • Expo Daily Edition • Tuesday, October 4, 2016

Northeast Iowa Community College tops Post-Secondary contest

Northeast Iowa Community College captured top honors with the overall team title and second place in team reasons at the International PostSecondary Dairy Cattle Judging Contest presented by Lely at World Dairy Expo® on Monday, October 3. Aaron Houdek led the team as the second place individual overall and fourth individual in reasons. Teammates, Carley Vinklemeier, Ellis Frank and Chelsey Jensen took third, sixth and tenth overall, respectively, helping the team earn its first place finish. Kaskaskia College, second place team overall and first team in reasons, was led by Tucker Peterson, fourth individual overall and third individual in reasons. Rounding out the top five teams were: Michigan State University Ag Tech, Highland Community College and SUNY Cobleskill.

Teams and individuals receiving recognition are as follows: Overall Top 10 Teams: 1. Northeast Iowa Community College, 2,233, coached by Dave Lawstuen 2. Kaskaskia College, 2,199, coached by Aaron Heinzman 3. Michigan State University Ag Tech, 2,171, coached by Joe Domecq 4. Highland Community College, 2,144, coached by Kristi Dinderman 5.

SUNY Cobleskill, 2,090, coached by Carrie Edsall 6. The Ohio State University ATI, 2,088, coached by Don Hange 7. Fox Valley Technical College, 2,032, coached by Kevin Rauchholz and Cassandra Haen 8. Alfred State College, 2,028, coached by Dorothea Fitzsimmons 9. Modesto Junior College, 2,019, coached by Bill Hobby 10.

Morrisville State College, 2,003, coached by Ashley Adams Overall Top 10 Individuals: 1. Rachel Ekkel, 763, Michigan State University Ag Tech 2. Aaron Houdek, 755, Northeast Iowa Community College

WORLD DAIRY EXPO

Carley Vinkemeier and Aaron Houdak led their winning team of Northeast Iowa Community College to a first-place finish.

3. Carley Vinkemeier, 750, Northeast Iowa Community College 4. Tucker Peterson, 739, Kaskaskia College 5. Steven Nelson, 737, Kaskaskia College 6. Ellis Frank, 728, Northeast Iowa Community College 7. Shelby Berens, 726, Michigan State University Ag Tech 8. Anna Folgate, 726, Highland Community College 9. Tj Wingert, 723, Kaskaskia College

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10. Chelsey Jensen, 719, Northeast Iowa Community College Top 5 Team Reasons: 1.

Kaskaskia College, 553, coached by Aaron Heinzmann 2. Northeast Iowa Community College, 542, coached by Dave Lawstuen 3. Michigan State University Ag Tech, 539, coached by Joe Domecq 4. SUNY Cobleskill, 530, coached

by Carrie Edsall 5. The Ohio State ATI, 510, coached by Don Hange Top 10 Individual Reasons: 1. Rachel Ekkel, 191, Michigan State University Ag Tech 2. Steven Nelson, 191, Kaskaskia College 3. Tucker Peterson, 185, Kaskaskia College 4. Aaron Houdek, 184, Northeast Iowa Community College 5. Carley Vinkemeier, 183, Northeast Iowa Community College 6. Kate Patenaude, 183, SUNY Cobleskill 7. Megan Terrell, 179, SUNY Cobleskill 8. Rhiannon Branch, 179, Kaskaskia College 9. Evelyn Okkema, 179, Michigan State University Ag Tech 10. Tj Wingert, 177, Kaskaskia College Top 5 Team Practical Contest: 1. Northeast Iowa Community College, 628, coached by Dave Lawstuen 2. Fox Valley Technical College, 599.33, coached by Kevin Rauchholz and Cassandra Haen 3. University of Wisconsin- Platteville, 585.67, coached by Cory Weigel 4. SUNY Cobleskill, 556.33, coached by Carrie Edsall 5. The Ohio State University ATI, 552.33, coached by Don Hange Top 5 Teams Linear Contest: 1. Fox Valley Technical College, 442, coached by Kevin Rauchholz and Cassandra Haen 2. The Ohio State University ATI, 442, coached by Don Hange 3. Northeast Iowa Community College, 438, coached by Dave Lawstuen 4. University of Wisconsin-Platteville, 425, coached by Cory Weigel 5. Lakeshore Technical College-

B, 367, coached by Sheryl Nehls Top 10 Individuals Linear Contest: 1. Carley Vinkemeier, 159, Northeast Iowa Community College 2. Kelvin Arnold, 158, Fox Valley Technical College 3. Adam Miley, 154, The Ohio State University ATI 4. Macala Ellis, 153, Fox Valley Technical College 5. Liz Berstler, 149, The Ohio State University ATI 6. Ellis Frank, 145, Northeast Iowa Community College 7. Paul Grulke, 145, University of Wisconsin- Platteville 8. Jenna Achterhof, 142, University of Wisconsin- Platteville 9. Gordon Trahan, 142, Alfred State College 10. John Paulin, 139, The Ohio State University ATI Top 5 Teams Registered Class: 1. The Ohio State University ATI, 184, coached by Don Hange 2.

Kaskaskia College, 183, coached by Aaron Heinzmann 3. Alfred State College, 181, coached by Dorothea Fitzsimmons 4. University of Wisconsin- Platteville, 162, coached by Cory Weigel 5. SUNY Cobleskill, 160, coached

by Carrie Edsall Top 5 Practical Commercial Class: 1. Kaskaskia College, 143, coached

by Aaron Heinzmann 2. Northeast Iowa Community College, 136, coached by Dave Lawstuen 3. Lakeshore Tech College-A, 121, coached by Sheryl Nehls 4. Modesto Junior College, 118, coached by Bill Hobby 5. Fox Valley Technical College, 108, coached by Kevin Rauchholz and Cassandra Haen Top 5 Corrective Meeting: 1. Fox Valley Technical College, 194, coached by Kevin Rauchholz and Cassandra Haen 2. Northeast Iowa Community College, 191, coached by Dave Lawstuen 3. University of Wisconsin- Platteville, 191, coached by Cory Weigel 4. SUNY Cobleskill, 175, coached

by Carrie Edsall 5. Alfred State College, 165, coached by Dorothea Fitzsimmons Additional contest funding is provided by Platinum Sponsor, DeKalb; and Gold Sponsors, DeLaval, Inc and Westway Feed Products.

Expo Daily Edition • Tuesday, October 4, 2016 • Page 7

Continued from JUDGING | Page 4

especially my coaches that taught me what I know. I never would’ve been able to accomplish this without all the hard work and dedication of those people.”

But for individuals overall, it was Michigan that came out on top with Cameron Cook placing first.

“I was ecstatic,” she said. “I have been judging for eight years and finally made it to WDE. This was just amazing.”

To have her team place so well was the icing on the cake.

“We’ve judged together for three years and all our hard work came together,” Cook said. “We did so well and were so successful. That was the biggest reward.”

Rounding out the top five individuals overall were Rebekah Baumgardner from Pennsylvania in second, Brooke Roberts from Wisconsin in third, Emily Benrud from Minnesota in fourth and Paige Demun in fifth.

“That was so awesome for me,” said Brooke Roberts about placing third. “I’ve been to three national contests and this was the best I’ve ever done.”

Brooke also placed fifth in placings only behind Rebekah Baumgardner from Pennsylvania in fourth, Cameron Cook from Michigan in third, Bryanna Andersen from Colorado in second and Adam Simon from Iowa placing first.

Even though no one placed in the top five for placings only, the team from Minnesota is leaving WDE with memories they will carry with them for a long time.

“I’ll remember this forever,” Benrud said. “You only get to judge at Expo once. This is a big memory for all of us.”

Results: Minnesota squeaked past Wisconsin to take the top honors in the National 4-H Dairy Cattle Judging Contest presented by Lely by two points on Monday, October 3 at World Dairy Expo. The Minnesota team of Clint Irrthum, Emily Benrud, Ben Thompson and Tess Hokanson, finished the contest as the top team overall and the second place team in reasons. Coming in with a close second place finish overall and first in reasons, was the Wisconsin team of Jake Siemers, Vanessa Roberts, Jared Zutz and Brooke Roberts. Cameron Cook, of Michigan, took home high individual overall, beating out Rebekah Baumgardner by two points.

Twenty-six teams competed, judging five heifer classes and five cow classes, with reasons being given on all cow classes. Full results are as follows: Top 10 Teams Overall: 1. Minnesota, 2,096, coached

by T. & M. Scheffler Team members: Clint Irrthum, Emily Benrud, Ben Thompson, Tess Hokanson 2. Wisconsin, 2,094, coached

by A. Ulness & P. Siemers Team members: Jake Siemers, Vanessa Roberts, Brooke Roberts, Jared Zutz 3. New York, 2,076, coached

by Doug Waterman Team members: Allison Herrick, Paige Demun, Nicholas George, Shannon Sears 4. Michigan, 2,057, coached

by Joe Domecq and S. Black Team members: Allison Schafer, Cameron Cook, Madeline Meyer, Lauren Heberling 5. Ohio, 2,033, coached by Sherry Smith

Team members: Kadey Starkey, Billy Smith, William Hughes, Kate Sherman 6. Colorado, 2,031, coached

by K. Maxey & D. Carpio Team members: Brianna McBride, Bryanna Andersen, Brandon Kerbs, Wade Hofmeister 7. Maryland, 2,009, coached

by R. Haines & B. Minde Team members: Belle Dallam, Shelby Iager, Tucker Schmidt, Kyle Plummer 8.

Pennsylvania, 2,003, coached by Chad Dechow Team members: Jackie Bortner, Rebekah Baumgardner, Nicole Guise, Emily Supancik 9. Iowa, 1,965, coached by Jeff Hammerand Team members: Alyssa Dougherty, Adam Simon, Jennifer Hammerand, Jackie Ehrlich 10. Illinois, 1,943, coached by David Fischer Team members: Brock Irwin, Bria Koester, Alex Walden, Hadley Ehlers Top 10 Individuals Overall: 1. Cameron Cook, 716, Michigan 2. Rebekah Baumgardner, 714, Pennsylvania 3. Brooke Roberts, 710, Wisconsin 4. Emily Benrud, 709, Minnesota 5. Paige Demun, 706, New York 6. Allison Herrick, 705, New York 7. Bryanna Andersen, 704, Colorado 8. Belle Dallam, 703, Maryland 9. Vanessa Roberts, 701, Wisconsin 10. Adam Simon, 699, Iowa Top 10 Team Reasons:

1. Wisconsin, 685, coached by A. Ulness & P. Siemers 2. Minnesota, 676, coached by T. and M. Scheffler 3. Michigan, 671, coached by Jo Domecq and S. Black 4. Pennsylvania, 666, coached

by Chad Dechow 5. New York, 663, coached by Doug Waterman 6. Maryland, 654, coached by R. Haines & B. Minde 7. Ohio, 633, coached by Sherry Smith 8. Colorado, 622, coached by K. Maxey and D. Carpio 9. Iowa, 616, coached by Jeff Hammerand 10. Kansas, 614, coached by Amy Schmitz Top 10 Individual Reasons: 1. Emily Benrud, 235, Minnesota 2. Vanessa Roberts, 235, Wisconsin 3. Cameron Cook, 234, Michigan 4. Rebekah Baumgardner, 232, Pennsylvania 5. Brooke Roberts, 231, Wisconsin 6. Paige Demun, 228, New York 7. Belle Dallam, 228, Maryland 8. Allison Herrick, 227, New York 9. Clint Irrthum, 227, Minnesota 10. Madeline Meyer, 226, Michigan Additional contest funding is provided by Platinum Sponsor, DeKalb; and Gold Sponsors, DeLaval, Inc and Westway Feed Products.

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Page 8 • Expo Daily Edition • Tuesday, October 4, 2016

One-on-One

with Jim Sipiorski, Assistant Superintendent, International Collegiate Judging Contest

Jim Sipiorski Hometown: St. John's, Mich.

When did you start, and how?

I began working with the judging contests with 4-H in 1981. From there, I was the Post-Secondary superintendent for two years before moving on to the Collegiate contest.

What are your favorite parts of being a superintendent? My favorite parts of helping with the judging contest are getting to know the coaches and watching the flow of contestants. I also enjoy working with the other superintendents to make everything flow as smoothly as possible, and watching the contestants’ anxiety turn to preparation and excitement.

Continued below

What do you do outside of Expo? Outside of my assistant What sets Expo apart from other large industry events? In my superintendent position, I am the marketing director for NorthStar mind, it’s the sheer size of Expo. In people’s minds, it’s the big one.

Cooperative, a division of Select Sires, Inc. The whole industry comes together for World Dairy Expo.

What are your most memorable and unique experiences? I Outside of the judging contest, what about Expo do you like enjoyed selecting the cattle for the Post-Secondary and 4-H contests. best? It’s got to be the people and the cows. I love watching cows Watching the quality of the cattle evolve has been so much fun. and walking through the barns, most certainly.

If you could give some advice to students competing in the judging contest, what would you say? Use your instincts and enjoy the moment. Learn what you can from this experience.

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Page 10 • Expo Daily Edition • Tuesday, October 4, 2016

years

Celebrating

of World Dairy Expo

1987-1996

Looking back to...

To celebrate the 25th Anniversary of World Dairy Expo, an ad was placed in local newspapers looking for silver trees for the 1991 Showring. The community responded to this request by donated many trees.

1991

A change in World Dairy Expo Staff led to large improvements in the Trade Show. This resulted in a near 250 percent growth in commercial exhibits during the early 1990s.

Bag Pipers lead the way into the ring in 1988.

Local fourth grade students have their picture taken at the globe after learning about dairy farming in 1993.

A Brown Swiss class winner stops for a picture in 1988.

The 1995 Showring featured store fronts that are constructed in the few days leading up to the show.

Expo Daily Edition • Tuesday, October 4, 2016 • Page 11

JOIN US FOR THE OPENING CEREMONY This morning at 8 a.m.,

Outside the northeast end of New Holland Pavillion 1 and see history in the making with a special 50th Anniversary surprise reveal.

1993

The Milking Shorthorn Innisfail Lobelia 72nd-EXP became the first five-time champion of any breed. She was bred by California's Stuart Rowe.

In 1995, the Alliant Energy Center built the new Exhibition Hall, opening doors to a bigger and better Trade Show at World Dairy Expo.

1995

Exhibition Hall opens and its 100,000 square feet of unobstructed exhibit space with 30-foot high ceilings quickly becomes a catalyst to attract more companies, attendees and international participants.

At its debut, it was the largest convention facility in Wisconsin.

FFA members from across the country fill the Coliseum floor in 1989 for the FFA Judging Contest.

World Dairy Expo celebrates its 25th Anniversary in 1991.

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Page 12 • Expo Daily Edition • Tuesday, October 4, 2016

The cream of the crop

All-inclusive Dairy Products Contest continues to grow

BY BRITTANY OLSON Staff writer

With a world class Dairy Cattle Show and a world class Trade Show, World Dairy Expo rounds out the trifecta of world class events with the Championship Dairy Products Contest.

“We host the only dairy products contest in North America that includes more than just cheese. Our entries run the gamut, from all types of cheese, to Grade A products like cream and yogurt, and ice cream as well,”

said Brad Legreid, Executive Director of the Wisconsin Dairy Products Association, or WDPA. “Our competition is the fastest-growing contest in the dairy industry, and inclusivity of all dairy products is a large factor,” Legreid added. “We’ve achieved more growth in 14 years than some contests have experienced in 50 years.”

WDPA, an organization composed of all facets of the Wisconsin dairy industry, is responsible for coordinating the contest every year, approximately six weeks before World Dairy Expo.

“The contest is held ahead of Expo to give us time to notify winners and order trophies for all 73 classes, which are presented at Expo,” said Legreid.

To prepare for the major dairy industry event that the competition has become, promotion starts early. Legreid estimated that nearly 24,000 brochures are mailed out months in ad-

vance to dairy processors and marketers across North America. In addition, public relations play a huge role.

Numerous press releases are mailed out to dairy processing publications, such as Dairy Foods Magazine and other industry news outlets.

As the preparation process continues, judges are chosen from across the North American dairy industry to pick that year’s top dairy products.

“We have a judge selection committee that meets several times a year to select judges for the event,” Legreid said.

To be selected, judges must have exceptional sensory abilities to pick up on nuances that separate the best from the rest along with industry experience.

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Continued from DAIRY PRODUCTS | Page 12

work for the United States Department of Agriculture, teach dairy science at universities or work in research and product development for dairy product manufacturers,” said Legreid.

In 2016, an incredible 1,135 entries were judged at the August contest in Madison, making an average of nearly 16 entries per class – a number which is expected to continue to grow as awareness builds across the dairy processing sector and dairy industry at-large. Beginning on August 23rd and ending on the 25th, three days of tasting and evaluating ensued for all contestants.

Cheese and butter classes started the contest on August 23. Grade A entries, ranging from yogurt and cottage cheese to sour cream, buttermilk and whipping cream were evaluated the next day. The contest was rounded out with ice cream classes on the last day – including gelato and sherbet entries, as well as whey products and creative and innovative manufacturing technologies.

Once the class winners were selected, they moved on to the final championship round where they competed against each other to win in three categories: Cheese and Butter, Grade A Products and Ice Cream.

Winning the title of this year’s Cheese and Butter Grand Champion was the Aged Butterkase (German for “butter cheese”), a semi-soft cheese entered by Saxon Cheese of Cleveland, Wisconsin, and Lemon Aussie yogurt, crafted

by Schreiber Foods of Green Bay, Wisconsin, earned the coveted title of Grade A Champion.

Rounding out the trifecta of dairy goodness, this year’s Ice Cream Grand Champion was a delectable vanilla custard and strawberry lemon fruit ice cream created by Double Rainbow Ice Cream, hailing from San Francisco, California.

The 2016 Championship Dairy Product Contest Auction offers Expo attendees the chance to take home their choice of these 73 award-winning dairy products on Tuesday, October 4 at 5 p.m. in the Lake Room on the second floor of the Alliant Energy Center’s Exhibition Hall. This the perfect opportunity to leave this world class event with a world class product.

Join us for Expo in the Evening, Friday night in the Estrumate Sale Pavillion, from 8-11 p.m. for entertainment, food and fun, compliments of World Dairy Expo.

Visit our booth TC 930-931 at the World Dairy Expo to find out what your Forage NDFD is.

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Page 14 • Expo Daily Edition • Tuesday, October 4, 2016

Innovation Unveiled Calf Hero 12 - Smart Colostrum Pasteurizer Golden Calf Company A new, advanced colostrum pasteurizer is launching at World Dairy Expo from Golden Calf Company. With built-in smart technology, this pasteurizer texts its users to announce that a cycle is complete, ensuring that the next steps of feeding or storing colostrum are taken immediately. Its large capacity of 12 meals, is coupled with precise temperature sensors and internet connectivity to satisfy demands of the largest of dairies.

For everyday users, this pasteurizer offers a large, easy-to-use touch screen with the ability to easily switch between English and Spanish. For managers, it carries a peace of mind with its SmartErrors handling system, ability to view and download log history and improved efficiency of both water and energy consumption.

By design, this colostrum pasteurizer supports the best practices of colostrum handling resulting in healthier calves and less medical costs. For more features visit CalfHero.com or talk to Golden Calf Company at World Dairy Expo on the Arena Level of the Coliseum in booth AL 170-171.

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Expo Daily Edition • Tuesday, October 4, 2016 • Page 15

The Word on the Street How does Expo help your business grow?

Bonnie Mohr Bonnie Mohr Studios

Whitney Beadle BioFerm

Where is your booth located? I have two booths, one in the Coliseum and another in the Exhibition Hall.

Where is your booth located? The Where is your booth located? The Where is your booth located? The arena building.

New Holland Trade Center. exhibition hall.

What kind of preparation goes into having a booth at Expo? We work with AEC staff to set up both of our booths.

What do you do to prepare for What kind of preparation goes Expo? Lots of planning. into having a booth at Expo? To install our products, it takes a day How does Expo help you grow and a half. It also takes another day your business? We design and and a half to put everything togethbuild anaerobic digesters, so it er because our products come premakes sense for us to be in Madison assembled. at Expo and provide real management solutions for farmers and their How does Expo help to grow your manure. business? Connecting with customers in person is much different Where is your customer base? We than over the phone or online. are part of a global company, but our branch serves North America.

Where is your customer base?

Global.

What is your favorite Expo memory? Just chatting with kids work- What is your favorite Expo meming on science projects or young ory? There are too many to choose ones that don’t know anything from, but I really enjoy seeing the about how anaerobic digesters new technology applied to the dairy work. It’s fun to teach them and see industry year after year. how eager they are to learn.

When you’re not at your booth, What is your favorite thing to what is your favorite thing to do do at Expo outside of the booth? at Expo? I like to walk around, see grilled cheese and trying all the what the industry has to offer and different varieties of cheese being interact with customers and indusserved on the grounds. try professionals.

How does Expo help to grow your business? Expo is only once a year in one location. People come from all over the United States and across the world to enjoy the best that the dairy industry has to offer. It’s the only time I get to speak with my customers oneon-one and be “real” for them. Expo is such a great connecting tool, and I actually come away with a lot of ideas for future paintings after talking with my customers.

Where is your customer base? In the Exhibition Hall, you may find some customers who come for the trade show and don’t quite make it to watch the cattle. Same concept with the Coliseum, which is where the cow people tend to stay close to. I have customers all over the world.

What is your favorite Expo memory? It’s so hard to choose just one, but my favorite memory was the debut of my first children’s book, “Once There Were No Cows”, in 2014. There was just so much excitement, and I loved seeing the joy in people’s faces.

When you’re not at your booth, what is your favorite thing to do at Expo? Talking to people and looking at the cows. My husband and I are dairy farmers, too.

What is the best way to draw people to your booth? We market through mailers and social media, and farmers who have installed our systems conduct farm tours.

Jorje Prieto Max-1 Automated Teat Dippers

Jim Martin Country Silver and Gifts

How do you prepare for Expo?

Because we make the products, we have to start making them at least 6 months in advance. In addition, we also make new designs and try to have enough product in stock for Expo.

How does Expo help to grow your business? We see new people every year, and after they visit our booth they go to our website.

Where is your customer base located? While we’ve sold some products to people in other countries, the majority of our customers are located in the U.S. and Canada.

What is your favorite Expo memory? Walking the barns every year.

What do you do outside of the booth at Expo? Again, just walking through the barns, especially after working the booth. It’s so soothing and relaxing for us.

How do you draw people to your What’s the best way to draw peo- booth? We try to have a nice display ple to your booth? We advertise in and keep the prices of our products dairy magazines, direct mail and on in plain view because people our website.

What’s the best way to draw people to your booth? Be real and connect with your customers one-on-one.

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Page 16 • Expo Daily Edition • Tuesday, October 4, 2016

Where we’ve been, where we’re going

As America’s Dairyland, it makes sense that World Dairy Expo found its home in Madison, Wisconsin. With longstanding ties to the Dairy industry, Madison has been honored to host World Dairy Expo every year since its start in 1967. While the name and length of the event has changed over

the years, the intent of the show’s first creators has remained. Today, World Dairy Expo stands as the pre-eminent show for the global dairy industry. In a happy coincidence, as World Dairy Expo was looking for a home, Dane County was investing in their infrastructure. In 1967 the Dane County Veterans Memorial Coliseum, now a part of the Alliant Energy Center was built. It had the ability to provide a state of the art exhibition space for the new show. The first World Food Exposition was held September 15-24 1967 and was an elaborate affair including a tractor pull, nightly live music

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In 1970, dairy interests from across the U.S. recognized the importance and feasibility of a trade show specifically for dairy farmers. The World Dairy Expo was born. A new corporation formed and purchased the assets of World Food and Agricultural Foundation’s World Dairy Exposition, taking the name World Dairy Expo, Inc. By 1973, World Dairy Expo format changed to the familiar five day show that still stands today.

Youth which play an important role in the ongoing success of World Dairy Expo. In 1977, 4-H members competed in the first national contest

In 1970, dairy interests from across the U.S. recognized the importance and feasibility of a trade show specifically for dairy farmers.

held at World Dairy Expo in Madison. This step was the first in a series of many that have helped to establish Expo as a great place to gain experiences as a youth and to meet key dairy influencers. While many know World Dairy Expo as the place where the dairy industry meets, but for many youth participants, it’s where they meet the dairy industry. In 1989, FFA held their first national contest at World Dairy Expo. Today, junior exhibitors come from across North America to compete in the Youth Showmanship Contest on Thursday night of World Dairy Expo.

One of the more unique aspects about the World Dairy Expo is its themes. Since the late 1980s the show has had a theme, which is represented in their marketing that correspond to that year's theme. Themes have ranged from the simple to the extravagant, and are an eagerly anticipated part of the World Dairy Expo each year.

Madison: In the late 1960s and early 1970s, the Madison counterculture movement was growing and during this time frame, thousands of students and other citizens took part in demonstrations against the Vietnam War, with incidents drawing national attention to the city and UW campus. Oftentimes leading the fray was Paul Soglin, a student activist, then a city alderman and Mayor of Madison through much of World Dairy Expo’s history. Soglin has been elected nine separate times by the voters of Madison and has served as Mayor from 1973 to 1979, 1989 to 1997, and today is the current mayor, elected again to the city’s highest office in April, 2011.

The Alliant Energy Center (formerly Dane County Coliseum) where World Dairy Expo has been held since its inception has also seen dramatic change over the years. The multi-building complex includes the 255,000-square-foot (Exhibition Hall was built in 1995), the 10,000-seat Veterans Memorial Coliseum, the 29-acre Willow Island and the 22,000-square-foot Arena. For many years, the World Dairy Expo has filled every usable inch of space.

In 2013, plans for the construction of two multi-use pavilions were announced which replaced nine barns. The multi-million dollar New Holland Pavilions total 290,000 square feet and were finished just in time for the 2014 World Dairy Expo and were financed through a public/private partnership with the State of Wisconsin, Midwest Horse Fair and World Dairy Expo.

Expo Daily Edition • Tuesday, October 4, 2016 • Page 17

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Page 18 • Expo Daily Edition • Tuesday, October 4, 2016

Getting ready for World Dairy Expo

WORLD DAIRY EXPO

Trade Show exhibitors finalize their booths for the Trade Show opening this morning at 9 a.m.

WORLD DAIRY EXPO

Karen Johnson, contest official, carefully evaluates the class in the Showring.

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Expo Daily Edition • Tuesday, October 4, 2016 • Page 19

A Trade Show exhibitor sifts sand in his display stall.

WORLD DAIRY EXPO

WORLD DAIRY EXPO

Dairy Cattle exhibitors have begun final preparations for the upcoming Dairy Cattle Shows.

“Cannot wait for some beautiful cows and grilled cheese this week.”

EMILY WATSON

Finishing touches are put on the dairy cattle.

WORLD DAIRY EXPO

Exhibitors assemble their Trade Show booth.

WORLD DAIRY EXPO

WORLD DAIRY EXPO

An Intercollegiate Dairy Cattle Judge takes careful notes while evaluating a class.

Page 20 • Expo Daily Edition • Tuesday, October 4, 2016

2016 W�ld Dairy Expo Star Spons�s FIVE STAR SPONSORS

4-STAR SPONSORS

®

THREE STAR SPONSORS Accelerated Genetics Agri-Plastics Mfg. Allflex USA, Inc. ANIMART Boehringer Ingelheim Vetmedica, Inc. Calf-Star Calf-Tel Datamars, Inc. DuPont Pioneer Fight Bac GEA Greater Madison Convention and Visitors Bureau Holm & Laue Export GmbH Holstein Association USA, Inc. International Stock Food Corporation Jetstream Genetics, LLC Land O’Lakes, Inc. MAI Animal Health Madero Dairy Systems Milkplan SA MilkSource Genetics Nutriad, Inc. Poly Dome Semex The Madison Concourse Hotel and Governor's Club Tom Morris Ltd. Valmetal Group Westway Feed Products Y-Tex Corporation

TWO STAR SPONSORS

ONE STAR SPONSORS

ABS Global Adisseo Advanced Comfort Technology AgriLabs Alliant Energy Corporation American Guernsey Association American Jersey Cattle Association American Wood Fibers Inc. Ayrshire Breeders Association Beco Dairy Automation, Inc. Best Western Inn on the Park BMO Harris Bank Brown Swiss Cattle Breeders Association Crowne Plaza Madison Dairy Star Dairymaster USA, Inc. DeLaval Ecolab Estrotect Holstein International International Protein Sires Kemps Dairy Products Merrick Animal Nutrition, Inc. Milk Products, Inc. National Dairy Shrine Papillon Agricultural Company Quality Liquid Feeds, Inc. SCR Dairy, Inc. Sheraton Madison Hotel Soy Best St. Jacobs ABC The Coburn Company, Inc The Edgewater Trioliet Wahl Clipper & Lister Shearing

Aesculap AG Germany Ag-Bag AIC Waikato American Milking Shorthorn Society Andis Company Animal Health International Badgerland Financial Best Western Plus Inntower Madison Betaseed, Inc. Bio-Vet, Inc. CRV USA Clarion Suites at the Alliant Energy Center Dairy Management Inc. Dairy Nutrition Plus Dane County Holstein Breeders FarmFirst Dairy Cooperative Feed Supervisor Software Feedworks USA, Ltd. Furst-McNess Company FutureCow Graduate Madison Harvestore Jefo Koffmann Industries, LLC IDEXX Immvac Inc. Jaguar Animal Health Kansas Department of Agriculture Klussendorf Memorial Association Lallemand Animal Nutrition Land O'Lakes Animal Milk Products Co. Penergetic Solutions Promat Inc. Provimi NA Quality Liquid Feeds, Inc. Red & White Dairy Cattle Association Ritchie Industries, Inc. Swiss Valley Farms Virtus Nutrition WG Critical Care, LLC Wisconsin Farm Report Radio Wisconsin Milk Marketing Board Woodchuck Bedding Spreader