2016 WORLD DAIRY EXPO • ALLIANT ENERGY CENTER • MADISON, WISCONSIN, USA • WWW.WORLDDAIRYEXPO.COM • 95.5 FM
Daily Edition FRIDAY, OCTOBER 7, 2016 FIRST SECTION
ATTENDANCE
Thursday’s total attendance 15,647 International attendees to date: 2,149 from 92 countries
IN TODAY’S ISSUE:
Dairy Cattle Show results pages 4-5
One-onOne with Ella Wright page 12
Moowell, Ltd returns page 1, 2nd section
TODAY’S SCHEDULE: CATTLE SHOWS & SALES 7:30 a.m. 7:30 a.m. Noon
International Ayrshire Show Cows & Groups
International Red & White Show - Cows & Groups
International Holstein Show Heifers 2 p.m. World Ayrshire Event Sale
7 p.m. World Classic '16 Holstein Sale EXPO SEMINAR 11 a.m.
"Making Money with Genomic Testing on the Dairy Farm" in Exhibition Hall, Mendota 2 Sponsored by CRV USA 1 p.m. "Surviving Low Milk Prices" in Exhibition Hall, Mendota 2 Sponsored by Channel
VIRTUAL FARM TOUR Noon
Ocooch Dairy of Hillsboro, Wis., in Exhibition Hall, Mendota 1 Sponsored by Quality Liquid Feeds, Inc. 2 p.m. Forget-Me-Not Farms of Cimarron, Kan., in Exhibition Hall, Mendota 1 Sponsored by Kansas Department of Agriculture
OTHER EVENTS
5 p.m. International
Reception in the Exhibition Hall 8 p.m. Expo in the Evening in the Estrumate Sale Pavilion
GRILLED CHEESE
Bacon Cheddar made by Nasonville Dairy, Marshfield, Wis.
ICE CREAM FLAVORS
Pirates Bounty • Strawberry Cheesecake • Golden Caramel Expo-losion (Ice Cream Stand located in the Exhibition Hall lobby)
DAIRY ST R
The Expo Daily Edition is published by Dairy Star in conjunction with World Dairy Expo.
The excitement remains
Kayser shares her 50 years of Expo memories BY KRISTA KUZMA Staff writer
Although many aspects of World Dairy Expo have changed since its first year 50 years ago, there is at least one thing that has stayed the same. “The excitement for it every year. I look forward to it,” Barb Kayser said. Kayser would know. She has attended every World Dairy Expo since its inception in 1967. Every year, she has returned to Madison, Wis., KRISTA KUZMA and the colored shavings, Barb Kayser has attended every World Dairy Expo since its inception in 1967. While the recent first as a Dairy Cattle Ex- years have been spent volunteering for the International Red & White Show, Kayser’s earlier hibitor and then as a vol- years were consumed showing her family’s dairy cattle unteer for the International Red & White Show. ed farming together near When they heard about Kayser, who was in charge Both Kayser and her Milton, Wis. They attended World Dairy Expo starting, of her farm’s show string. it only made sense to load “The biggest show is World up the trailer and prepare Dairy Expo, and it is right their animals for another in our backyard.” Showring experience. From then on, every “At that time, I think it fall, Kayser made the trip to didn’t have the prestige it Madison. does now because it was “I just love the showing just starting. As the years part of it,” Kayser shared have gone on it has become about World Dairy Expo. quite the show … For me it In the earlier years, was another big show we Kayser said she was in the husband, Alvin, grew up many local, regional and wanted to take one of our minority as a woman taking showing dairy cattle, and state shows in Wisconsin good animals to and show continued the hobby after with their registered HolTurn to KAYSER | Page 2 people what we had,” said they were married and start- steins.
"But now it's quite the show. Each year, I think 'What's going to be better than this one?'"
A night out, Expo style
Expo in the Evening to debut this year BY BRITTANY OLSON Staff writer
Aspiring singers belting out songs in half of a silo, swirling skirts and cowboy hats spinning in perfect harmony across a dance floor. These are some of the memories that come to mind when longtime World Dairy Expo attendees are asked to recall the shows of years and decades that have come to pass. Since its humble beginnings in 1967, World Dairy Expo has grown by leaps and bounds into the premier international destination that it is today. From erecting a new Exhibition Hall on the Alliant Energy Center grounds, to constructing state-ofthe-art New Holland Pavilions for cattle exhibitors, and expanding space to welcome even more industry firms to show off the best they have to offer, the show we’ve come to know and love has come a very
WORLD DAIRY EXPO
World Dairy Expo attendees dance the night away at a social event held in the early '70s. Expo in the Evening will be a time for attendees to gather for a good time. The event will be held tonight beginning at 8 p.m. in the Sale Pavilion.
long way in nearly every aspect. Despite the multifaceted event that World Dairy Expo has become through
Turn to EXPO IN THE EVENING | Page 3
Page 2 • Expo Daily Edition • Friday, October 7, 2016
Continued from KAYSER | Page 1
care of her show animals. “I started the ‘girls in the barn’ thing,” she recalled. “There were some women who came and showed, but there weren’t many women who came to Expo and stayed there [in the barn] with the string.” Most of the men didn’t treat her differently. “If I needed help with something, they’d help me. They treated me like one of the guys. It wasn’t like I was somebody who didn’t know anything. I felt welcomed at the shows,” Kayser said. The excitement of showing at World Dairy Expo never went away. “It’s a thrill. You never get over that,” Kayser said about walking into the Showring onto the colored shavings. “As many years as I did it, I’d start walking in there and I’d get all excited. I’m still that way. I love being down there. It’s fun. Because it is, to me, the best show in the world; anybody would tell you the same thing when they walk in there.” Every show season, Kayser and her family would try to top their class. In 1975, they did just that. The Kaysers won the Four-YearOld Holstein class with Dunco Kayser Happy Barbara. “She was named after me,” Kayser said with a laugh. “She was a big cow but easy to handle. I could grab her halter and she would put her head up for me. She wouldn’t always do that for other people.” To this day, it remains one of Kayser’s favorite World Dairy
ter 2007, they decided to hang up their halters for good. But that didn’t mean Kayser was finished with Expo. Since then, she has volunteered her time for the International Red & White Show. “I take vacation time from work every year,” said Kayser, who, since selling the cows has worked at a farm supply store. “I’m here for the whole duration.” Starting the Saturday before Expo, Kayser helps by checking in animals in the New Holland Pavilions and Cattle Tent. During the show, she volunteers as a Showring attendant, recording the placings. Over time, Kayser has seen the show evolve. “The cattle keep getting bigger and better,” she said about the biggest change since the inaugural year. “The classes are just tremendous from one end to the other. It used to be, when they first started out, you’d have some classes with really good cows and then they would trail off. But now it’s quite the show. Each year, I think ‘What’s going to be better than this one?’” Overall, Kayser said World Dairy Expo keeps getting better and better in all areas – the Showring, the Trade Show and the Expo Seminars. “So much has changed throughKRISTA KUZMA Barb Kayser uses a tablet to check the list of exhibitors in the International Red out the years and I don’t think a lot & White Show. For the past several years as a show volunteer Kayser has helped has stayed the same other than the before and during the show. excitement,” Kayser said. “Otherwise it wouldn’t have become the Expo memories. won. “That was the biggest thrill I After selling their herd in 2003, show it is today.” ever had,” Kayser said about the the Kaysers only showed a few animoment she realized her cow had mals they kept at friends’ farms. Af-
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Expo Daily Edition • Friday, October 7, 2016 • Page 3
Continued from EXPO IN THE EVENING | Page 1
WORLD DAIRY EXPO
A live band entertained Expo attendees during a dance in the early 1970s.
the decades, something was still missing. All it took was for one of Expo’s longtime attendees to develop an idea and bring an event that’s been absent for quite some time to life. “I’ve been going to Expo since 1972,” said World Dairy Expo board President Al Deming. “Back in those days, we had all kinds of events for bringing people together.” While Expo is a common place for old friends to reconnect, spend a few days together, and create new memories, it has been some time since an Expo-sponsored get-together has come to fruition. Throughout the seventies and eighties, a polka band played on the grounds and square dancing contests were held. But as the show expanded its offerings for commercial exhibitors and cattle exhibitors, on-site entertainment options faded away over the years. Deming, who saw a need for a lighthearted get-together, proposed the idea of an exhibitors’ night out to the Board of Directors in lieu of World Dairy Expo’s 50th Anniversary. “This year we’ll be testing the waters with a new event called Expo in the Evening,” Deming said. Part of Deming’s vision for
Expo in the Evening is to bring back that lighthearted, festive atmosphere that dominated the World Dairy Expo of years gone by. The inaugural Expo in the Evening will be held tonight, Friday, October 7, in the Estrumate Sale Pavilion from 8 to 11 p.m. The event is free to all attendees and will feature live music from area band Wheelhouse, as well as snacks and beverages. “We really want to enhance the attendee experience and bring people together, said Kristin Olson, Media Relations Manager for World Dairy Expo. “Expo truly is a homecoming, of sorts, and Expo in the Evening is the perfect way for everyone to enjoy themselves while reconnecting with old friends and hopefully forming new friendships, too.” Deming’s idea about bringing back the playful, celebratory atmosphere of yesteryear – especially for the 50th Anniversary of World Dairy Expo – may become a permanent fixture at Expo for years to come. “Depending on how well this first one is received, it may become a yearly event or it may expand beyond just one night,” Deming said. “We just want attendees to have fun together.”
FORAGE SEMINARS Friday, October 7 10:00 a.m. "Selecting, Establishing, and Managing Cover Crops After Corn Silgae" with Heidi Johnson, Crops and Soils Agent University of Wisconsin Extension, Dane County, at the Arena Building Forage Seminar Stage 1:30 p.m. "Forage Quality for High Producing Dairy Herds: Key Performance Indicators" with Randy Shaver, Extension Dairy Nutritionist University of Wisconsin-Madison, at the Arena Building Forage Seminar Stage
Celebrate the 50th Anniversary of World Dairy Expo! Give a shout out at #Celebrate50 on social media and see it published in tomorrow's issue of Expo Daily Edition.
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Delilah Blossoms Again
Page 4 • Expo Daily Edition • Friday, October 7, 2016
Barton wins International Junior Brown Swiss Show with Senior Three-Year-Old BY KRISTA KUZMA Staff writer
Showing on the colored shavings isn’t anything new for Kyle Barton, but the experience for him is still anything but ordinary. Barton, 18, of Ancramdale, N.Y., exhibited the Grand Champion of the International Junior Brown Swiss Show, Cutting Edge T Delilah, the Senior Three-Year-Old and Intermediate Champion. “I had nerves more than anything,” Barton said about leading Delilah during Judge Chris Hill the Grand Champion selection. “I had butterflies in my stomach.” Official judge, Chris Hill, from Thurmont, Md., and associate judge, Sean Johnson from Glenville, Pa., chose Delilah to top the 109 animals that Judge Sean Johnson participated in the show yesterday, and also chose the first-place Five-YearOld and Senior Champion, North Lanes Ag Paisley-ET, exhibited by Chelsea Skidmore from Union City, Ohio, as the Reserve Grand Champion. Junior Champion went to Blue Diamond Parker Gia-ET, the first-place Spring Calf, exhibited by Elisabeth and Elise Regusci of Modesto, Calif. Following the Junior Show selection, Delilah went on to be selected as Reserve Grand Champion of the International Brown Swiss Show.
THE BULLVINE
Cutting Edge T Delilah, owned by Kyle Barton of Ancramdale, N.Y., received Grand Champion of the International Junior Brown Swiss Show. Taking reserve was Random Luck B Tea Rose, owned by Allison Thompson of Darlington, Wisc. “I didn’t even have much time to think about it,” Barton said about the moment he realized he earned the honor. “It’s pretty awesome and overwhelming.” Delilah has been a part of Barton’s show string since she was a calf. Over time, she has become his favorite cow he’s ever shown. “Her temperament is really enjoyable to be around and she’s really calm,” Barton said. “I love everything about her.” Barton particularly likes quite a few type traits about his favorite cow. “She’s well balanced, has a lot of sweep to her rib and has a really awesome udder,” he said. These qualities helped Delilah win Grand Champion and Intermediate Champion of last year’s International Junior Brown Swiss Show at World Dairy Expo. In addition, Delilah was named Grand Champion at five of last year’s national shows. Along with his accomplishments in the Showring, Barton loves being a
part of the dairy industry showing dairy cattle. “It’s different, and not a lot of people do it [at home],” Barton said about
showing. “I like being around other people who show. They are enjoyable to be around.”
THE BULLVINE
Blue Diamond Parker Gia-ET, owned by Elisabeth & Elise Regusci of Modesto, Calif., was named Junior Champion of the International Junior Brown Swiss Show. Reserve Champions honors went to Siegerts Braiden Sheena, owned by Coltin, Claytin, Mady and Morgan Wingert of Harmony, Minn.
More Than a Fantasy
Expo Daily Edition • Friday, October 7, 2016 • Page 5
Fantasy wins International Brown Swiss Show second time in a row
THE BULLVINE
Grand Champion of the International Brown Swiss Show was Brown Heaven Glenn Fantasy, owned by Ferme Brown Heaven of Vercheres, QC. Receiving Reserve Grand Champion honors was Top Acres Supreme Wizard-ET, owned by Wayne E. Sliker of St. Paris, Ohio. BY KRISTA KUZMA Staff writer
Brown Swiss hasn’t always been the breed Dave Rousseau and Josee Charron have worked with in their career. But after their recent success, they’re glad it’s now their breed of choice. The couple from Ferme Brown Heaven in Vercheres, Quebec, Canada, exhibited the Grand Champion of the International Brown Swiss Show yesterday, Brown Heaven Glenn Fantasy. The winning Aged Cow, Six-Year-Old & Over Cow, and Senior Champion was
chosen out of the 371 entries in Thursday’s show. Reserve Grand Champion went to Cutting Edge T Delilah, the first-place Senior Three-Year-Old and Intermediate Champion, exhibited by Kyle Barton of Ancramdale, N.Y. Claiming Junior Champion honors was North Lane Braid Present-ET, the first-place Winter Yearling Heifer, exhibited by Leslie and Linda Bruchey of Westminster, Md. Premier Breeder and Premier Exhibitor were Ken Main and Peter Vail of Copake N.Y.; and Old Mill WDE
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Supreme-ET was named Premier Sire of the International Brown Swiss Show. “It’s an honor,” Rousseau said about winning the honor of Grand Champion. It has even more meaning to Rousseau knowing Fantasy is a Bred-and-Owned cow and that they have exhibited her at World Dairy Expo every lactation. Before investing into their Brown Swiss herd, Rousseau and Charron had a commercial Holstein herd. They then switched to the big brown beauties nine years
ago. They’re thankful for how far they’ve come since starting up with Brown Swiss. “We started with nothing,” Rousseau said. “We just love their character and they’re easy to work with.” Fantasy is no exception. She likes to show her large personality when greeting visitors from her own pen at the front of their barn where they milk their herd of 30 cows. “She likes to be pet,” Rousseau said. “She gets the most attention at home.”
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Page 6 • Expo Daily Edition • Friday, October 7, 2016
Celebrating
years
of World Dairy Expo
1978 The Dairy Cattle Show awards in 1978 featured ribbons and trophies before switching to the iconic neck medallions in 1984.
1965
A group of dairy cattle breeders, business leaders and government and university officials form the World Food and Agricultural Foundation (WFAF) with the idea of developing and promoting dairy cattle and dairy foods. The wheels were in full motion to develop a new show with Hetts carrying the theme "We Need A Show."
1998
Children visiting Expo for a school tour in 1998 enjoy milk during a snack break.
1999
1970
National judging contests move to World Dairy Expo from the International Dairy Show in Chicago. Expo attendees mill through the Trade Show in 1999.
2004
Intercollegiate Dairy Cattle judges studied the cattle in 2004 during their contest.
Expo Daily Edition • Friday, October 7, 2016 • Page 7
1970
1975
Known to many as "Big Red," Oak Ridge Kellys Rosid became the first colored breed Supreme Champion for David Bachmann, Sr., of Pinehurst Farms.
1984
Youth showmanship competitions, with three age categories, became a fixture with as many as 300 contestants participating in any given year. The judge chooses Wind Drift Countess Nora as the first Supreme Champion of World Dairy Expo in 1970.
2001
Virtual Farm Tours replaced actual farm tours at the show after a hoof-and-mouth disease outbreak in Europe. By doing so, virtual tours enabled the program to expand to touring farms from all over the globe.
2000
A farmer stops to talk with a feed salesman in the Trade Show during the 2000 World Dairy Expo.
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Page 8 • Expo Daily Edition • Friday, October 7, 2016
World Dairy Expo Sale Bill
Want a piece of the 50th World Dairy Expo? Come to an auction following the photos of the Supreme Champion on Saturday. Items from the Showring will be for sale. Being auctioned are 24 Showring brass lamps, 30 Gold 50th medallions from the display, three Open House cutouts of previ-
ous Expo Supreme Champion cows and trophies, the remaining bags of Gold Shavings, the remaining 50th Milk Bottles, a 50th Logo from the photo area, the 50th theme photo backdrop, and Showring lumber and other materials. Remaining mums will be sold for $2 each.
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Expo Daily Edition • Friday, October 7, 2016 • Page 9
with Ella Wright Showring photographer for Cowsmopolitan Dairy Magazine Ella Wright Hometown: Saskatchewan, Canada What are some of your techniques for taking photos of cows in the ring? It’s about the angle and the timing. It’s a matter of being there at the right time and the leadsman setting the animal well. Here at Expo, there are many great showmen. I try to get a variety of shots: low shots, udder shots, front shots and good candids of people celebrating wins. What is the most unique experience you have had while photographing cows? I would say photographing cows overseas. I’ve been to a lot of different countries, such as Australia, Switzerland and France. It is a lot of fun to be able to travel and see cows from all over the world. What do you like about your job? I love seeing so many great cows. I grew up on a farm, so to be up front and center and in the Showring doesn’t get old. I also love this industry; it is made of such outstanding people and it is great to meet new ones that I end up seeing year after year. Continued below
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What is the most challenging thing about photographing cattle? A lot of times, the challenge is having the patience to get them to stand up and timing the shot just right. Other times, it’s knowing the equipment; you’re only as good of a photographer as you are at handling your equipment. What is the most memorable event you have ever shot photos of? Explain. The European Championship Show in Switzerland. The atmosphere is like no other. I was a Showring photographer for that. It was wild . I would compare it to being at a soccer match. Visitors from countries with winning cows would jump up and cheer; that enthusiasm is like no other. What sort of training did you have to receive for your profession? I trained with Patti Jones from Canadian Livestock Photography, Inc. She trained and helped me with my photography skills. Other than that, I just learned from having good mentors to ask questions from and learning from other photographers.
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What equipment do you carry in your camera bag? I shoot with a Canon Mark iii and Mark iv. I have Canon 70-200mm f/2.8 and 24-105mm lenses. On a busy day, how many shots do you take on average? I will usually take anywhere from 100 to 200 shots per class. So, for example, on Wednesday when we were photographing the Jersey cows and Brown Swiss heifer shows from 7:30 a.m. to 8:30 p.m., I probably took a couple thousand photos. What is a photograph you are most proud of? I don’t think I could say one single photo. I really enjoy taking photos of the celebrations and the excitement in the ring. But, as I always say when I’m taking photos of livestock, I haven’t taken my best photo yet; I am always trying to get better.
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Page 10 • Expo Daily Edition • Friday, October 7, 2016
A glimpse into Expo Seminars Brett Barlass Hilmar, Calif.
Gene Vander Zwaag Holland, Mich.
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Beede gave us for mineral levels in water. Water is often put on the backburner, but it’s really the most important thing.
we are doing to address water quality – from testing, to the products, to our approach to treating water.”
The seminars are the reason I came to Expo this year. I love the diversity of topics presented in the Expo Seminars, Virtual Farm Tours, and Dairy Forage Seminars.”
For more information on Expo Seminars, visit www.worlddairyexpo.com.
Christina Dunn Berrien Springs, Mich. “It has been really cool seeing the
people and their success stories. I love the virtual tours. It’s cool to see real farmers. You can see what’s actually working for them in real life experiences.”
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Brad Secraw Chickasana, Okla. “There are always things that you
can take home with you and apply. It’s always put into a context that’s usable.”
Steve Heinsohn Kirkland, Ill. “We are having trouble with my production and we are seeing if he will take and evaluate my water. We are trying to get unbiased information. I like to get different ideas that I haven’t been exposed to.”
Expo Daily Edition • Friday, October 7, 2016 • Page 11
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Dairy Happy Hour Join other attendees and dairy friends daily at 10 a.m. and 3 p.m. in the function space of Pavilion 1 for treats and milk. This event is FREE to all Expo attendees. Dairy Happy Hour is sponsored by Trioliet. Expo in the Evening One of the early Expo traditions included a square dancing competition on the Coliseum floor. While it might not be a competitive contest, we are looking forward to hosting a dance once again this year during Expo in the Evening on Friday at 8 p.m. in the Estrumate Sale Pavilion. Everyone is welcome to join us at this free event, which will feature live music and refreshments from 8 p.m. to 11 p.m. World Dairy Expo Historical Display Attendees are invited to the second floor of New Holland Pavilion 1, to see the Historical Display. To view this tribute to Expo's five decades, walk up the stairs in the East Lobby. The display is open from 7 a.m. to 7 p.m.
let. The special oval shape of the barrel ensures safe vacuum relief functioning. For more information, visit with a AktivPuls representative at World Dairy Expo in the Exhibition Hall, EH 3916.
Expo on the Air For live streaming of the events in the Showring, tune in to 95.5 FM.
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Page 12 • Expo Daily Edition • Friday, October 7, 2016
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GRAND CHAMPION
Overall Forage of the Forage Superbowl! BYRON SEED DOES IT AGAIN at World Dairy Expo 2016
• Grand Champ First Time Entrant and Runner-Up to the Grand Champ Over-all! - And guess what? Both are nearly PURE GRASS! • Byron had the over-all 3 top Milk per Ton (MPT) in the hay crop categories and the top MPT in both Corn Silage categories. • Byron had 7 of the Top Ten Standard Corn Silages (SCS) including 2, 4, 5, 6, 7, 8, & 9. Three of these and 5 in the SCS were ranked higher than the best BMR! • Grand Champ Baleage and Nos. 1, 2, 3 & 5 • Grand Champ Grass Hay and Nos. 1, 2, 3, & 5 • In Dairy Hay, Byron had Nos. 2, 3 & 5
Great Forage Means Healthy Cows! See your Byron Dealer for your Great Forage. FOR MORE INFO OR DEALER INQUIRIES - PLEASE CALL:
Rick Tamm NW Territory Manager 320-267-5021 Larry HawkinsNC Territory Manager 608-516-0101
2016 WORLD DAIRY EXPO • ALLIANT ENERGY CENTER • MADISON, WISCONSIN, USA • WWW.WORLDDAIRYEXPO.COM • 95.5 FM
Daily Edition FRIDAY, OCTOBER 7, 2016 SECOND SECTION
Anticipation at the Trade Show
Moowell Ltd returns after a successful first year
BY JENNIFER COYNE Staff writer
A year after Mike Brimble’s first time as a World Dairy Expo Trade Show exhibitor, he is eager to return, representing Moowell Ltd – a company from the United Kingdom that focuses on hoof health products, such as shoes, glues and treatments. “The 2015 show was a resounding success for us,” Brimble said. “We were looking forward to returning as soon as it had finished.” Brimble represented one of 107 new companies at the 2015 Trade Show; in total, 871 companies were in attendance. “Our goal is to have 10 percent of the Trade Show filled with new exhibitors,” said Kayla Sonnenburg, Trade Show Manager. “We’re continually looking to bring the latest technologies for producers.” The company’s integration into Expo began in 2014 with a short visit to the Alliant Energy Center. After observing the cattle, facilities and those in attendance, Brimble knew it was a show his business needed to be a part of. Brimble envisioned the driving force the U.S. could be for his universal products, with the diverse climates and methods of dairy farming found across the nation. He could see the possibility of recruiting hoof trimmers who were searching for ways to improve their work. “Our approach in North America was
MARK KLAPHAKE
Mike Brimble and Rob Todd represent Moowell Ltd in the Exhibition Hall and New Holland Trade Center. A company from the United Kingdom, Moowell is exhibiting for its second year at World Dairy Expo.
to see as many customers as possible, put the product in their hands and answer questions face-to-face,” Brimble said. “World Dairy Expo was a perfect opportunity for that.”
Local regulations should be consulted concerning the status of this product in the country of destination. All information only for export outside Europe, USA and Canada.
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During the 2015 Expo, Moowell Ltd was noticed and by the end of the week, they had found success. “When we arrived on Monday, we had no customers and no awareness of us or the product,” Brimble said. “At the end of five days, we were able to generate good customer awareness. We enjoyed the fact that we could meet with so many people without the scale of travel we’d be faced with otherwise.” With their time at the Trade Show, Moowell Ltd created a new market in the U.S., shipping their first order of shoes to Texas shortly after Expo concluded. Attending the Trade Show was a learning experience for Brimble. He has spent the past 12 months improving his product line to offer the highest quality to potential and returning customers. “Being on a small damp island, we all have the same conditions to contend with. We’ve really enjoyed the open mindedness and attitude towards our innovations of other customers,” Brimble said. “We are looking at a new size of shoe and have changed the size of our blocks based on feedback.” Brimble’s continued dedication to
the dairy industry resulted in Moowell Ltd receiving the Royal Association of British Dairy Farmers Innovation Merit Award last fall at the Buckingham Palace. Additionally, they were recently granted a patent for the shoe products. With these honors, Brimble was looking forward to the 2016 Trade Show to showcase the newer products – an ultra-strength and speed-setting glue, along with a range of environmentally safe treatments. “We want to provide producers with the technology for them to do the right thing,” Sonnenburg said. “We have the best companies here for exhibitors, and it’s an honor to hear the success stories.” Moowell Ltd is one of many examples of the opportunities available at the Trade Show for new exhibitors and upand-coming businesses. With another Trade Show underway, Brimble is grateful for his decision to expand his customer base and happy to be a part of another Expo, creating stronger relationships within the dairy industry. “We couldn’t have done this anywhere else,” Brimble said.
Visit our experts at World Dairy Expo Booth AL 107
www.olmix.com Moowell Ltd is a commercial exhibit specializing in hoof health products.
MARK KLAPHAKE
Page 2 • Expo Daily Edition • Friday, October 7, 2016
The Word on the Street What brought your class to Expo this year?
Lori Martin Vernona, Wis.
Chris Eshun Madison, Wis.
What do you enjoy about the World Dairy Expo tours? World Dairy Expo gives students a chance to see and touch real cows and see how big they are.
What do you enjoy about the World Dairy Expo tours? I enjoy seeing how big the stu- What do you enjoy about the World Dairy dents' eyes get once they see how big a cow Expo tours? This hands-on experience is a really is. massive learning opportunity.
What keeps you coming back? This is such a well-organized event, a good place to teach all aspects of dairy, judging, technology and breeding. We can come from our little town of Verona and see people from all around the world at Expo.
What keeps you coming back? I grew up on a dairy farm. I enjoy sharing the dairy experience. I also take them to my brother’s dairy farm where they get to help put on a milking unit.
How do you incorporate ag into your curriculum? We teach Wisconsin history in fourth grade and dairy is such a big part of our history and our culture. What do your students enjoy most about the tours? The students enjoy being in the barn, seeing the cows and all the different dairy equipment.
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What keeps you coming back? Expo is consistently a great learning experience with quality staff giving first-class information.
What are some of the questions you get from your students before and after the What are some of the questions you get tours? The students want to know if they acfrom your students before and after tually get to pet a real cow. the tours? One girl wanted to know where the calves come from. We have a video that How do you incorporate ag into your curtouches on that question. riculum? Many of our students are first time English learners and this is such a good way How do you incorporate ag into your cur- of teaching them about Wisconsin and agririculum? We tie dairy into math class by culture. calculating how many pounds of milk a cow gives over three years. What do your students enjoy most about the tours? The children love seeing the many What do your students enjoy most about different kinds of cows and how they are prethe tours? The students enjoy seeing the sented. calves, all the different breeds and seeing how many of them can cram into a calf hutch.
GRILLED CHEESE.
What are some of the questions you get from your students before and after the tours? A student wondered with all the washing, shaving and care the cattle get if they were going to the prom. They want to know how much all the equipment costs. A student wanted to know why a cow was acting up. I told her animals can be stubborn just like children.
Chris Wesrberg Verona, Wis.
9/13/16 2:55 PM
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Expo Daily Edition • Friday, October 7, 2016 • Page 3
The Word on the Street What brought your class to Expo this year?
Justin Rippl Verona, Wis.
Jason Pasch Madison, Wis.
Alissa Punwar Madison, Wis.
What do you enjoy about the World Dairy Expo tours? I just like when the kids get really into seeing the cows and the animals. You can tell a lot of kids haven’t had these experiences before. It’s cool how into it they are.
What do you enjoy about the World Dairy Expo tours? Its nice to get the kids out in the community and to give them a chance for some hands-on learning, rather than seeing pictures in a book. It’s really nice because we’ve been studying Wisconsin history and this is a large part of Wisconsin.
What do you enjoy about the World Dairy Expo tours? I love that kids get to see animals up close, and that’s the most exciting for them, since a lot of them haven’t been able to do that before. This also gives them a sense of why these animals are important in Wisconsin.
What keeps you coming back? This is the first time I’ve been here, but our school has been coming for 20 years. It’s a great experience for the kids. Expo itself is very condusive to school visits. They have tour guides and programs set up for kids. They really want classrooms to come and check this out.
What keeps you coming back? It’s an affordable field trip for us. It’s harder and harder to get funding for kids to get out of school to do these hands-on experiences. The experience is great. It sticks with kids all year long.
What are some of the questions you get from your students before and after the tours? We had a lot of questions this week because we were studying different kinds of cows. They want to know which cows have horns and which ones don’t, how much milk they make and how different types of cheeses are made.
What are some of the questions you get from your students before and after the tours? They want to milk the cows, they want to touch them. It’s all about that hands-on experience. They really want to see that animal and get to know them. They are definitely curious how cows are milked and how that process works. I don’t think they get that there is more to be done after the milk comes out.
What keeps you coming back? I think every year we get a good response from kids and parents. At the end of the day we reflect on the day and they talk about how much they enjoyed it. Everyone enjoys it, so that’s why we come back. What are some of the questions you get from your students before and after the tours? Before, they just want to know what they get to do when they get here. Sometimes they actually think they get to milk the cows. We know you don’t get to do that but you get to see all the things that go into cow milking. Most of the questions are about the cows. We do a big unit about agriculture in Wisconsin prior to attending. Last year, they asked when they get to go back. How do you incorporate ag into your curriculum? Throughout the year we talk about the different things that Wisconsin produces. We talk about exports and how Wisconsin uses ag to make money. We talk about how other states don’t have that opportunity and how Wisconsin is pretty cool because it does. What do your students enjoy most about the tours? Probably seeing the animals. You see them driving by, but you never get close to them and see in person how big they are. They enjoy seeing the milking process and how the process has changed over the years. There is a lot more equipment involved and different industries involved. Usually when they see the milking, they like that process, but they like seeing the cows as well. They like touching the animals. The hands-on experience the kids have here is the best. They can read about it in books and we can show videos of it, but it’s not like seeing and touching a cow. It’s the hands-on experience that makes it special for the kids.
How do you incorporate ag into your curriculum? This group is fourth grade. We’ve studying Wisconsin history, so a large part of that is agriculture. We’ve spent the past two weeks talking about dairy production in Wisconsin and all the facts about the number of cattle raised, how much milk we produce and how that fits into the rest of the country. We also talk about land use, and the different types of crops we grow and how farmers keep the land fertile. What do your students enjoy most about the tours? They like being outside the school; seeing things first-hand is nice. They loved to see the cows and were very excited to see the calves. So far, they’ve loved everything they’ve seen.
Taste the Difference Meet a Master Cheesemaker in the WMMB booths, E6304-E6307, Wednesday-Saturday, 11 a.m.-2 p.m.
How do you incorporate ag into your curriculum? This fits into our curriculum because we talk about Wisconsin history, so for us it's more about dairy farming, and with that being a big part of Wisconsin trade, it becomes a bigger aspect in our curriculum. What do your students enjoy most about the tours? The cows; it's all about the cows for them. Up close, seeing them, touching them and the different kinds. That’s definitely the best for them.
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Page 4 • Expo Daily Edition • Friday, October 7, 2016
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Expo Daily Edition • Friday, October 7, 2016 • Page 5
Daily Herdsmanship Award
Daily Large Commercial Exhibit Award
CASSIE OLSON
CASSIE OLSON
Heart & Soul Holsteins, represented by (from left) Kelly Johnson, Lauren Nell, Laura Lesher, Katelyn Taylor, Doug Boop, Jennifer Boop and Ben Cloninger, were awarded the Thursday Daily Herdsmanship Award.
GREENFREESTALL was recognized as the Thursday Daily Large Booth Award recipient. Pictured (from left to right) are GREENFREESTALL employees Bill MacDougald, Jamie Beaumont, John Moses and Morris Vanderwalle.
Daily Intermediate Commercial Exhibit Award
Daily Small Commercial Exhibit Award
CASSIE OLSON
BCF Technology was awarded the Thursday Daily Intermediate Booth Award. Pictured (from left to right) are BCF Technology employees Molly Zhang and Tom Cardinal.
CASSIE OLSON
IMMVAC was awarded the Thursday Daily Small Booth Award. Pictured (from left to right) are IMMVAC employees Jesse Brown and Laura Aeschliman.
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Page 6 • Expo Daily Edition • Friday, October 7, 2016
A busy day at World Dairy Expo
MARK KLAPHAKE
Jody Black and Joseph Bell visit with a commercial exhibitor in the Exhibition Hall.
CASSIE OLSON
First-time Expo visitor, Madeleine Christainsen of Madison, Wis. tries out a piece of equipment in the Outdoor Trade Mall.
"Shoutout to the Showring Chairs on coordinating the ring decor and having the first day of showing run very smooth! They will be picking up manure the next couple of days so be sure to thank them!” BADGER DAIRY CLUB
Attendees pose for a picture with Miss Madison.
CASSIE OLSON
Expo Daily Edition • Friday, October 7, 2016 • Page 7
CASSIE OLSON
Exhibitor Bob Burch (left) describes a stanchion to an Expo visitor at his commercial booth in the Exhibition Hall.
CASSIE OLSON
A member of the New Glarus Swiss Singers prepares for the Brown Swiss Parade of Champions with a chocolate shake.
"Welcome to WDE16 week. Where any and all spare time is spent watching the show.” BECCA HILBY
FFA students distribute ice cream in the Exhibition Hall.
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CASSIE OLSON
Page 8 • Expo Daily Edition • Friday, October 7, 2016
2016 W�ld Dairy Expo Star Spons�s FIVE STAR SPONSORS
4-STAR SPONSORS
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THREE STAR SPONSORS
Accelerated Genetics Agri-Plastics Mfg. Allflex USA, Inc. ANIMART Boehringer Ingelheim Vetmedica, Inc. Calf-Star Calf-Tel Datamars, Inc. DuPont Pioneer Fight Bac GEA Greater Madison Convention and Visitors Bureau Holm & Laue Export GmbH Holstein Association USA, Inc. International Stock Food Corporation Jetstream Genetics, LLC Land O’Lakes, Inc. MAI Animal Health Madero Dairy Systems Milkplan SA MilkSource Genetics Nutriad, Inc. Poly Dome Semex The Madison Concourse Hotel and Governor's Club Tom Morris Ltd. Valmetal Group Westway Feed Products Y-Tex Corporation
TWO STAR SPONSORS
ABS Global Adisseo Advanced Comfort Technology AgriLabs Alliant Energy Corporation American Guernsey Association American Jersey Cattle Association American Wood Fibers Inc. Ayrshire Breeders Association Beco Dairy Automation, Inc. Best Western Inn on the Park BMO Harris Bank Brown Swiss Cattle Breeders Association Crowne Plaza Madison Dairy Star Dairymaster USA, Inc. DeLaval Ecolab Estrotect Holstein International International Protein Sires Kemps Dairy Products Merrick Animal Nutrition, Inc. Milk Products, Inc. National Dairy Shrine Papillon Agricultural Company Quality Liquid Feeds, Inc. SCR Dairy, Inc. Sheraton Madison Hotel Soy Best St. Jacobs ABC The Coburn Company, Inc The Edgewater Trioliet Wahl Clipper & Lister Shearing
ONE STAR SPONSORS
Aesculap AG Germany Ag-Bag AIC Waikato American Milking Shorthorn Society Andis Company Animal Health International Badgerland Financial Best Western Plus Inntower Madison Betaseed, Inc. Bio-Vet, Inc. CRV USA Clarion Suites at the Alliant Energy Center Dairy Management Inc. Dairy Nutrition Plus Dane County Holstein Breeders FarmFirst Dairy Cooperative Feed Supervisor Software Feedworks USA, Ltd. Furst-McNess Company FutureCow Graduate Madison Harvestore Jefo Koffmann Industries, LLC IDEXX Immvac Inc. Jaguar Animal Health Kansas Department of Agriculture Klussendorf Memorial Association Lallemand Animal Nutrition Land O'Lakes Animal Milk Products Co. Penergetic Solutions Promat Inc. Provimi NA Quality Liquid Feeds, Inc. Red & White Dairy Cattle Association Ritchie Industries, Inc. Swiss Valley Farms Virtus Nutrition WG Critical Care, LLC Wisconsin Farm Report Radio Wisconsin Milk Marketing Board Woodchuck Bedding Spreader