World dairy expo daily 10-03-16

2016 WORLD DAIRY EXPO • ALLIANT ENERGY CENTER • MADISON, WISCONSIN, USA • WWW.WORLDDAIRYEXPO.COM • 95.5 FM

Daily Edition

MONDAY, OCTOBER 3, 2016

IN TODAY’S ISSUE: Expo starts week with national contest pages 4-5

A closer look at farms hosting judging tours pages 5-6

One-OnOne page 7

Yesterday's Recap pages 8-9

Q&A: Expo Volunteers page 10

Purple Cow Item of the Day page 15

TODAY’S SCHEDULE:

Colored Shavings: A World Dairy Expo "Trademark"

Annual event uses about 220 cubic yards

BY RON JOHNSON Staff writer

MADISON, Wis. - All that glitters is not gold, but this year’s Showring shavings certainly are, complete with gold glitter.

It’s the 50th year for the world-renowned event, so gold wood shavings and glitter were chosen, according to Ann Marie Magnochi, World Dairy Expo Dairy Cattle Show Manager.

Decorating the ring in the Coliseum with colored shavings is a World Dairy Expo tradition that dates back to 1984, Magnochi said. Past colors include purple, blue, red and more; using shavings dyed gold is a first.

Getting the shavings dyed is an extra cost.

“But it’s worth it,” Magnochi said. “It’s that unique touch that makes Expo special.”

This is the 16th year American Wood Fibers is supplying the shavings used at World Dairy Expo. They come from the company’s facility at Schofield, Wis., said

CONTESTS 8 a.m.

7 p.m.

7:30 p.m.

National 4-H, National Intercollegiate & International PostSecondary Dairy Cattle Judging Contests (C)

National Intercollegiate and International PostSecondary Dairy Cattle Judging Banquet (EH)

National 4-H Judging Contest Awards Banquet (EH)

2015 ATTENDANCE New this year!

Receive Showring results via text. Text WDERESULTS to 727-4-WDEXPO

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The Expo Daily Edition is published by Dairy Star in conjunction with World Dairy Expo.

Additional categories entice record participation in 2016 Youth Fitting Contest

WORLD DAIRY EXPO

This year’s colored shavings are gold in celebration of World Dairy Expo’s 50th Anniversary.

Roger Vliestra, the firm’s Raw Materials Manager.

Two semiloads – bulk and bagged, totaling approximately 220 cubic yards - were delivered to this year’s show. Magnochi and Dairy Cattle Show Coordinator, Laurie Breuch, draw the an-

nual assignment of selecting the color that is just right.

Magnochi said they try to match colors used in the Showring display or from the theme art from that year. For example, they might want to coordinate with colors in an Expo poster. Picking the

The right fit

BY CASSIE OLSON Staff writer

Since 2010, the Youth Fitting Contest has encouraged dairy youth to put their skills to the test in preparing animals for show. This September, World Dairy Expo announced changes to the 2016 Youth Fitting Contest that were made to increase participation in the contest. After adding an Intermediate Division and separate Male and Female divisions, 22 youth in four separate categories participated in the contest which took place on Sunday, October 2 in the Estrumate Sale Pavilion.

The top participants in the contest included: Intermediate Female, Melissa Sprecher of

A contestant fits a Brown Swiss heifer.

NINA LINTON PHOTOGRAPHY

right color is not always easy.

“For ‘Designer Dairy’, the 2014 theme, we went with red shavings. We wanted to mimic a red carpet, so we wanted a rich, vibrant red,” Magnochi explained.

Turn to SHAVINGS | Page 2

Sauk City, Wis.; Intermediate Male, Grant Fremstad of Westby, Wis.; Senior Female, Elizabeth Acel of Guys Mills, Penn.; and Senior Male, Levi Banowetz of Charlotte, Iowa.

Acel said splitting up the divisions was a worthwhile decision.

“I want more people to take the opportunity to compete in this contest,” Acel said. “It goes to show that women can fit, too; it’s not only a man’s game.”

In order to compete, participants must provide an animal to fit. The animal does not have to be owned by the participant, but must have the permission of its owner before the contest begins.

Contestants are allowed to clip the animal’s head and legs prior to the competition and are given 60 minutes to fit their animal to show ready using their own equipment.

Acel returned in 2016 after a tenth place finish in the 2015 Turn to FITTING | Page 3

Page 2 • Expo Daily Edition • Monday, October 3, 2016

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Continued from SHAVINGS | Page 1

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Members of the Badger Dairy Club are responsible for building the Showring and spreading the shavings.

To give Vliestra a shade to shoot for, Magnochi e-mails him color swatches.

“Then we go back to our ‘secret lab’ and start making samples,” Vliestra said, laughing.

A mixer, similar to one used for making total mixed rations for cattle, combines the shavings with a nontoxic, vegetable-based dye.

That process is repeated several times, using varying amounts of dye.

Then a sample of each blend is placed into a small, plastic bag, numbered, and sent to Magnochi.

Breuch and Magnochi spread the bagged samples out to dry and make their decision. Two years ago, to get the right red, “We ran at least a dozen samples,” Magnochi said.

Once the final choice has been made, American Wood Fibers mixes a much larger batch and spreads it on a concrete pad to dry.

Some of the colored shavings are packed into bags weighing approximately 30 pounds each. Those are used to “topdress,” or touch up, the Showring each evening.

Besides the Showring, the colored shavings also adorn the Estrumate Sale Pavilion and the stage for the World Classic ‘16.

Getting the shavings into the Coliseum’s ring is fairly simple. The truck driver backs in and switches on the “walking bed,” or conveyor belt.

Then, the Badger Dairy Club goes to work. Six to 12 members, using skid loaders, a shavings spreader, shovels and wheelbarrows, make quick work of spreading the shavings to a depth of about six inches.

The arrival of the semi-trucks bearing the shavings is a big event, according to Magnochi. “It’s all over social media Sunday night and Monday morning,” before Expo starts, she said.

American Wood Fibers’ shavings are produced from by-products of cabinet shops, flooring companies and lumber mills - “anybody who has a process where we can find kilndried wood,” Vliestra explained.

For World Dairy Expo, the shavings are maple - a hardwood - and a blend of softwoods. Vliestra said the company has learned that maple is the best for holding its dyed color and won’t rub off on the cattle.

The shavings are about threefourths-inch long or shorter and have a “nice, little curl” to them, Vliestra described.

Besides dyeing the shavings,

WORLD DAIRY EXPO

American Wood Fibers screens them to remove dust-causing fines. Fines and dust can create health problems for cattle and people, Vliestra added.

Adding glitter to shavings is a new element for American Wood Fibers, according to Vliestra. He said hundreds of pounds of glitter have gone into Expo’s shavings.

Test batches of shavings were made, containing one pound of glitter per cubic yard of shavings, and then half a pound per cubic yard, Magnochi said.

Colored shavings have become a “trademark,” noted Magnochi. “It’s one of the things that makes Expo, Expo.”

“Some of each show’s shavings end up as Expo souvenirs,” recalls Magnochi, “It’s not uncommon to see some of the new kids - the 4-H Dairy Judging Contest kids - take a handful of shavings with them. That’s such a cool thing: You got to judge on the colored shavings.”

Gold shavings and gold glitter are “not something you see very often in a Showring,” said Vliestra. “But the 50th Anniversary is a special time for World Dairy Expo.”

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David Pintens moves supplies for BDC members to level the colored shavings.

Expo Daily Edition • Monday, October 3, 2016 • Page 3

Continued from FITTING | Page 1 contest. She said she came back to the contest with high hopes.

“I have been clipping my own animals basically since I was 8,” Acel said.

“After placing tenth last year, I made it my goal to place in the top five.”

Banowetz is no stranger to the contest, either. Having competed in the contest since 2014, he said winning the contest is a humbling honor.

“It’s pretty cool to place amongst some of my peers and to win alongside some of the best young fitters I know,” Banowetz said.

The introduction of the Intermediate Division opened up first-time participation to many in the contest. The new division allowed youth ages 13 to 16 on the day of the contest to enter the competition.

As the first-time winner in the Intermediate Female Division, Sprecher said she was excited to put her skills to the test.

“I started fitting when I was 14-yearsold,” Sprecher said. “When I heard about the contest, I told myself I was going to put my mind to it. It was surreal to win.”

As the contest’s superintendent, Katie Coyne-DeBruin said this year’s contest was certainly a turning point.

“When we started this in 2010, we only would get a handful of kids to participate, so we started asking ourselves, ‘How can we make this bigger?’” CoyneDeBruin said. “Having enough sponsorship to do so, we made the decision to split into more categories, which obviously has helped increase the participation.”

The contest was sponsored by Wahl Clipper & Lister Shearing, Aesculap Ag Germany, Y-Tex Corporation, LOWE Equipment Attachments, Wisconsin State Farmer and Budjon Farms. Winners received a set of clippers, a neck medallion and a cash reward.

NINA LINTON PHOTOGRAPHY

The senior male division winners – (from left) Al Deming, Eddie Sekerak, Benjamin Powers, Daniel Hosking, Austin Nauman, Levi Banowertz – each received a medalion for their placing. WDE President Al Deming and Judge Joan Seidel presented the awards.

“Walking back to the barn with a clipper in hand, a medal around my neck and a freshly clipped animal made me feel elated,” Sprecher said. “I knew I could clip, but not how good I was in comparison to others. Now that I know I really can do it and do it well, [being a fitter] is something I see in my future.”

Banowetz encourages fellow youth to consider participating in future Youth Fitting Contests.

“If you want to compete in fitting, this is the place to do it,” Banowetz said.

“This is the best contest to come to, and it really is like no other.”

NINA LINTON PHOTOGRAPHY

The intermediate male winners (from left) – Alek Kruegar, Benjamin Kronberg, Tucker True, Kurtis Frischknecht, Grant Fremstad. WDE President Al Deming and Judge Joan Seidel presented the awards.

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NINA LINTON PHOTOGRAPHY

The top intermediate two females (from left) Hannah Nelson and Melissa Sprecher – in the fitting contest are presented their awards by Al Deming and Joan Seidel.

NINA LINTON PHOTOGRAPHY

Senior females (from left) – Hanna Dellaire, Emma Weisensel, Katelyn Neff, Olivia Brandenburg, Elizabeth Acel – receive awards from Al Deming and Joan Seidel.

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Page 4 • Expo Daily Edition • Monday, October 3, 2016

Improving efficiency while maintaining the grandeur

Expo starts week with national contest

BY MISSY MUSSMAN Staff writer

Judging on the colored shavings at World Dairy Expo is a milestone most 4-H’ers, college and postsecondary students hope to reach during their dairy judging careers.

“There’s a lot of mystique and grandeur in this judging ring,” remarks Ann Marie Magnochi, World Dairy Expo’s Dairy Cattle Show Manager.

Once again, the National 4-H, Intercollegiate and Post-Secondary Judging Contests are being held on Oct. 3 at World Dairy Expo.

But unlike in recent years, all three contests will be starting at 8 a.m. with the same classes of cattle.

“We used to do it that way, but went away from it for a while,” Magnochi said. “Now, we’re bringing it all back together.”

Expo is also bringing back the joint awards banquet for the Intercollegiate and Post-Secondary

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A contestant reviews a class of cows during the dairy judging contest last year.

contests on the evening of Oct. 3. of the day,” Magnochi said.

“Everything for the judging The most notable change this contests will be wrapped by the end year is contestants in each of the National Contests are judging the same set of classes.

“We’re going to keep it consistent,” Magnochi said.

The only difference is the Intercollegiate and Post-Secondary contests are judging 12 classes, with Intercollegiate giving six sets of reasons and Post-Secondary giving four sets of reasons, whereas

10 classes and five sets of reasons are included in the 4-H contest.

“At the end of the first 10 classes, the 4-H participants are excused for lunch and to prepare their reasons, while the Intercollegiate and PostSecondary contestants stay for two more classes,” Magnochi said.

Making these changes will streamline the way the contest is run on all sides.

Turn to JUDGING | Page 5

PHOTO SUBMITTED

Students observe a class of Brown Swiss cows during the dairy judging contest.

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Continued from JUDGING | Page 4

“It’s a more efficient use of time, resources and space,” Magnochi said.

Those resources include the volunteers needed for leadsmen and runners along with the cattle used in the contest.

“Everyone is so busy before the gates officially open and exhibitors want as much time to settle their animals as possible,” Magnochi said. “This will help reduce some of the stress.”

Even the number of representatives needed for class selection is less. Before, 4-H alone had 10 to 15 representatives; now, there will only be two or three from each contest.

“Those breed representatives pull eight to 10 animals out of the barns at a time to select classes,”

Magnochi said. “With multiple contests, it was a lot of animals being brought out of the barn. This is more exhibitor-friendly.”

Even though the number of representatives will be less than

“With multiple contests, it was a lot of animals being brought out of the barn. This is more exhibitor-friendly.”

- ANN MARIE MAGNOCHI

previous years, Magnochi said their job remains the same.

“They’re still choosing classes that allow the youth to think through

their reasons and test their dairy cattle evaluation skills,” Magnochi said.

That includes continuing to find quality cattle.

“It’s going to be simplified without losing the effectiveness and quality,” Magnochi said. “That isn’t changing.”

According to Magnochi, that is because of the dairy cattle exhibitors.

“Our exhibitors are awesome,” she said. “They’re very supportive of the contest and the youth in it, and are easy to work with. Some of the well-known exhibitors tell us to take what we want for the contest.

It is not uncommon for cows in the contest to go on to be champions later in the week.”

The quality of cattle is not

limited to the contest alone, but is also present at the practice farms the youth visit before the contest.

“They have the chance to prepare for judging these high-quality cattle at the contest by visiting farms with elite cattle,” Magnochi said.

Even the quality of officials will remain.

“We have great individuals that are highly regarded in the industry officiating the judging contests,” Magnochi said.

For Magnochi, providing quality on all ends is still the emphasis of the contest.

“We get the cream of the crop,” Magnochi said. “That is what makes this contest unique.”

A CLOSER LOOK AT FARMS WHO HOSTED JUDGING TOURS

Agnews host judging contestants for practice before Expo

Paying it forward

BY MISSY MUSSMAN Staff writer

The Agnew family has a history of judging dairy cattle at the national level.

“We visited many dairy farms for practice when we were in it,” Phyllis Agnew said.

“Now, we’re reciprocating that opportunity.”

Phyllis and Pat, their children, Katie and Tom, Tom’s wife, Keely, and their children, Blake and Bryn, hosted nearly 250 youth and coaches during the Expo judging tour on their 60-cow Milking Shorthorn and Holstein dairy, Mapleton Valley Farms LLC, near Oconomowoc, Wis. “Even though it’s crazy

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The Agnew family hosts nearly 250 youth and coaches each year during the Expo judging tour on their 60-cow dairy, Mapleton Valley Farms, LLC, near Oconomowoc, Wis. around here because we show at Expo, we know it’s appreciated,” Agnew said.

Phyllis’ parents, Willard and Sylvia Gerner, started hosting the practice tours for Expo in 1982.

“That was the first year the Intercollegiate contest had Milking Shorthorns,” Agnew said.

Dr. David Dickson, who pushed to include Milking Shorthorns in the contest,

asked Agnew’s parents to be a tour host.

“He told us that we had to be committed each year to giving the youth participates a practice opportunity before Expo,” Agnew said. “We

agreed and did it.”

After seven years of hosting the tour, Agnew’s parents sold the cows in 1989, but Agnew and her family picked it back up again the following fall of 1990 and have not looked back since.

“We know some youth never see anything other than Holsteins or Jerseys,” Agnew said. “We wanted to offer them a chance to see Milking Shorthorns before they judge them.”

The Agnews also provide a lunch on their farm for the participants.

“It’s nothing fancy, that’s for sure, but it gets them through the day,” Agnew said.

Looking ahead, the Agnews plan to continue hosting the Expo judging tour.

“We’ve benefited from this,” Agnew said. “Now, it’s our turn to give back and pay it forward.”

Inspiring dairy’s young people

Hoard’s Dairyman Farm showcases Guernseys to judging contestants

BY MISSY MUSSMAN Staff writer

World Dairy Expo has been offering judging practice tours since 1977 and Hoard’s Dairyman Farm has been a regular stop since the start, 40 years ago.

“We’ve been with it since the beginning,” said Corey Geiger, managing editor of Hoard’s Dairyman. “It’s a way for us to give back to the industry.”

Geiger and Jason Yurs, the farm’s manager, are once again hosting the Expo judging tour on their 450-cow Guernsey and Jersey farm near Fort Atkinson, Wis. “Jason is very involved

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Classes are led around at the Hoard's Dairyman Farm. Participants evaluated cattle in a setting similar to the contest. in this. We work together to build the classes,” Geiger said.

“We’ve pulled out a Jersey class before, but Guernseys are our focus. We have Guernsey cattle of similar caliber to what

the students will see in the national contest.”

For Geiger and everyone at the farm, providing those quality classes to the youth contestants is important.

“They’re going to see really good cattle at the contest, so they should have the opportunity to practice with really good cattle in the different breeds,” Geiger said.

Even though the cows have been in a freestall barn since 2007, they are brought out of the barn and led for the judging participants.

“They can see them like they would in the contest,” Geiger said.

But for Geiger, this practice tour is more than just allowing the students to practice judging quality cows.

It’s an educational opportunity, too.

“Not many young people see Guernseys in a commercial setting, so after they finish judging, we give them a tour of the farm,” Geiger said.

After 40 years, Geiger and everyone at the Hoard’s Dairyman Farm still plan to do this for years to come.

“We know getting young people excited about the dairy industry starts with showing and judging cattle,” Geiger said. “Any opportunity to inspire the youth is a good one.”

Turn to HOST FARMS | Page 6

Page 6 • Expo Daily Edition • Monday, October 3, 2016

Continued from HOST FARMS | Page 5

Fostering the next generation

Nuneses open farm to Expo judging contestants for practice

BY MISSY MUSSMAN Staff writer

Living only 15 miles from the Alliant Energy Center, most of Daryl and Pam Nunes’ year is geared toward World Dairy Expo.

“We host nearly 400 visitors on our farm each

PHOTO SUBMITTED

Pam and Daryl Nunes host judging contestants each year on their farm near Deerfield, Wis. year during Expo,” Daryl said.

A portion of those 400 visitors consists of youth from

across the country the Sunday prior to Expo. For the sixth year in a row, the Nuneses are hosting the Expo judging tour on their 42-cow registered Holstein dairy near Deerfield, Wis. “It’s a great way to kick off the week of Expo,” Nunes said.

It didn’t take long for the Nuneses to become involved with the longstanding preExpo judging workout after moving their farm from Windsor, Calif., to Deerfield, Wis. “It hadn’t even been two years, and we were asked if

we would host,” Nunes said.

“We thought it would be a tremendous opportunity to have a large set of eyes on our cattle and a good way to promote our herd.”

But that was not the only reason they said yes.

“Judging is a terrific way for youth to get involved in the industry and teaches them about cattle, presenting to people and building camaraderie,” Nunes said.

“We wanted to support that.”

Since 2011, the Nuneses have been a regular stop on the tour, evaluating their quality Holstein cows.

“I like to pick groups of cows to choose classes from that have something unique about them – cows that are sired by the same bull or in the same family,” Nunes said.

“I like hearing the comments they have about the cows and seeing how they place them.”

With five years under their belt as a host farm, the Nuneses hope to continue contributing to the program.

“It’s a small way for us to give back,” Nunes said.

“These kids are the new blood of our industry and we want to foster these types of activities for them.”

Pumpkins, produce, dairy judges

Oberhauses provide Brown Swiss cattle for youth judging workout

BY MISSY MUSSMAN Staff writer

In early October, pumpkins and produce bring many people to Tom and Joan Oberhaus’ farm, but it is also a time where nearly 250 youth dairy judges make their annual visit.

“It’s a hectic time for us,” Tom Oberhaus said. “But we enjoy it.”

Tom and Joan, and their son, Charlie, 23, once again provided two classes of Brown Swiss cattle for the Expo judging tour on

Wendorfs challenge judging contestants’ skills before Expo

their 78-cow dairy farm near Waukesha, Wis. The Oberhaus Farm became one of the stops on the tour eight years ago.

“There was a farmer that had been on the tour before us and was retiring,” Oberhaus said. “Not long after, someone approached us about hosting the tour.”

With their produce and pumpkin retail on the farm, the Oberhauses were a little hesitant to say yes.

“We were close to turning them down because of that, but we had urban 4-H kids working with us and they were excited to help us get the cows ready for the tour,” Oberhaus said.

“So, we agreed to do it.”

Although the farm does have a dozen Guernseys, the Oberhauses focus on their Brown Swiss for the workshop.

“The kids get to see

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Tom and Joan Oberhaus welcome youth to their farm each year for cattle judging practice, highlighting the Brown Swiss breed.

Testing their abilities

BY MISSY MUSSMAN Staff writer

As a past 4-H and Junior Holstein Association member, Troy Wendorf knows what it takes to prepare for a contest like World Dairy Expo.

“You learn better from harder classes,” Wendorf said.

Keeping things challenging is what Wendorf and his family have focused on for the numerous decades they have hosted the Expo judging tour. Wendorf, his wife, Sarah, sons Grady, 13, and Lane, 8, and the rest of the Wendorf family are once again hosting nearly 250 youth to practice judging Holsteins and Red & Whites on their 40-cow dairy

CASSIE OLSON

The Wendorfs – (front, from left) Grady, Lane, Carolyn, Niles, Mylie and Landon; (back row, from left) Sarah, Troy, Todd and Christa – welcomed 250 youth to their farm for judging practice. near Ixonia, Wis. “We always try to make it difficult for the kids by using the best of what we have,” Wendorf said. “I enjoy watch-

ing the kids scratch their heads because it’s tough. I know then, I did the classes right.”

The Wendorfs began hosting practice tours for the judg-

ing contestants back in the late 1970s.

“At the time they asked us to host, the farm was run by my uncle, Elmo Wendorf Jr., and

Guernseys at the Hoard’s Dairyman Farm, so we thought it was a fantastic opportunity for them to see Brown Swiss and how competitive they can be in today’s industry,” Oberhaus said.

Over the last eight years, Oberhaus said he has reconnected with people he knew at The Ohio State University and people he worked with in the A.I. industry who come to the farm as coaches and chaperones.

“It’s fun to see people I hadn’t seen in years,” Oberhaus said. “It’s a small world.”

Even with their busy fall schedule, the Oberhauses plan to continue being a host for the judging teams.

“These kids are the future of our industry,” Oberhaus said. “It’s one thing we can do to give to the next generation.”

my father, Niles. They thought it would be a good thing for the kids, so they agreed to do it,” Wendorf said.

For 35 years, the family hosted the youth but took a four-year break before starting back up again this year.

“It’s historic for our farm.”

Wendorf said. “We’re looking forward to hosting many future judging teams at Crescentmead.”

Even though Wendorf runs another business in addition to the dairy and will be busy preparing to exhibit the family’s Red & Whites and Holsteins at Expo, he is still making time to open the farm up to the youth.

“It’s a great way for us contribute to the industry,” Wendorf said. “The kids are an important part of that, and it’s a little thing that we can do for them.”

One-on-One

Expo Daily Edition • Monday, October 3, 2016 • Page 7

with with Gordy Barlass

Gordy Barlass Janesville, Wis. Rock County 250 Jersey cows

Describe your show string. This year we have three heifers, two of which will be shown in the junior show. We also have two milk cows.

Who’s helping you this year? I have Jenna Broege and her sister Kristin Broege helping me. They have been helping me at all the shows I have been to this year. Kristin is 19 and Jenna is 17.

What are you looking forward to this Expo? I am looking forward to seeing what all the exhibitors are doing this year to celebrate the 50th year. It’s neat as some people have brought back items from the early years including trophies, banners and memorabilia. It’s neat to see how things have evolved from the early years.

What does showing at the 50th Expo mean to you? It means quite a bit as I have shown at every Expo.

Even in 1974 when there wasn’t a Jersey show, we still brought cattle for people to see. In the early years, the Jersey show only had 50 to 60 head each year and now it has become increasingly popular over the last 15 years or so.

What is your favorite WDE showing memory? Early on, I had the Champion Bull. But probably the most memorable would be the year Gil-Bar Unique Bonnie won Supreme Champion in 1986. I bred her and sold her in the Top of the

World Sale in 1984, so to see her come back and do so well was a great memory.

Tell us about a favorite animal you brought to WDE and why she is special. That would be Bonnie.

We sold her in 1984, but to see her become Supreme Champion was something special.

What is your favorite dairy product? Chocolate milk, by far. I also like cheese, but chocolate milk is definitely my favorite.

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What’s your favorite WDE tradition? For me, it is probably seeing all of the exhibitors I only get to see once a year and talking to different people. Another favorite tradition of mine is seeing what color the shavings are going to be year-to-year.

Besides showing, what do you enjoy doing during Expo? I like walking around and talking to other exhibitors. I also like to take in other breed shows such as the Holsteins and Brown Swiss because it is neat to see people I know do

BE THERE FOR EVERY MOMENT OF JERSEY A C T I O N

well. I take pride in seeing them do well. I take some time to look at the Trade Show. It is neat to see the new product lines.

Tell us about your farm. I farm 350 acres with my wife, Michelle. We have four sons: Kyle, who farms on his own; Ryan, who farms at home with me; Aaron who lives in Sheboygan with his wife, Nicole; and Ethan, who also farms at home with me. Together we milk a total of 250 cows on our farm in Janesville, Wis.

Tuesday 3:00 p.m. in the Coliseum International Jersey Show through Junior Champion

Wednesday 7:30 a.m. in the Coliseum International Jersey Show through Grand Champion 2:00 p.m. in the Exhibition Hall, Mendota 1 Virtual Farm Tour: Twinbrook Creamery Lynden, Washington 7:00 p.m. in the Sale Pavilion Top of the World Jersey Sale Scan for online catalog from Jersey Marketaing Service, sale manager

Thursday

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12:00 noon in the Exhibition Hall, Mendota 1 Virtual Farm Tour: Mapleline Farm LLC Hadley, Massachusetts

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6:30 p.m. in the Exhibition Hall National Dairy Shrine Awards Banquet Honorees include the Distinguished Dairy Cattle Breeders for 2016, Bearl and Joanne Seals, Sun Valley Farm, Cloverdale, Oregon

Saturday 12:00 noon in the Exhibition Hall, Mendota 1 Virtual Farm Tour: Ponderovey Jerseys Glendale, Arizona 5:00 p.m. in the Coliseum Parade of Champions and Selection of 2016 Supreme Champions American Jersey Cattle Association

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Every Day, Tuesday through Saturday from 9:00 a.m. to 5:00 p.m. in the Coliseum at Arena Level 101. Plan to visit and be sure to register for this year’s door prizes.

Page 8 • Expo Daily Edition • Monday, October 3, 2016

Getting ready for World Dairy Expo “The shavings for World Dairy Expo are GOLD this year! So excited to walk out on them and judge the pretty cows in less than 24 hours!”

MADELINE MEYER

WORLD DAIRY EXPO

Emily Hellendrung scrubs the feet of a Brown Swiss calf.

“Expo holds a special place in my heart not only because of the success my family has had on the colored shavings but for the friendships.”

AMBER ELLIOT

WORLD DAIRY EXPO

Gracelyn Bishop of Watertown, Wis. plays with a fiberglass cow outside the arena building.

Volunteers construct the Showring on Thursday.

WORLD DAIRY EXPO

WORLD DAIRY EXPO

A group of young exhibitors listen to helpful tips for proper fitting and showmanship on Sunday afternoon. Giving the demonstration was Katie Coyne DeBruin.

WORLD DAIRY EXPO

Final details of the Showring display come together Saturday before the gold shavings arrive on Sunday.

Expo Daily Edition • Monday, October 3, 2016 • Page 9

Josh Harkenrider adjusts a hose on a piece of equipment while setting up the New Holland booth for the trade show.

WORLD DAIRY EXPO

“Looking forward to my first trip to World Dairy Expo!”

JENN NORRIE

WORLD DAIRY EXPO

Exhibitors were busy fitting cattle in preparation for the week on Sunday afternoon.

WORLD DAIRY EXPO

Exhibitors gathered outside the Estrumate Sale Pavilion before the exhibitor barbecue on Sunday evening at 6 p.m.

WORLD DAIRY EXPO

Skip Wiswell sets up a calf hutch for Agri-Plastics inside the New Holland Trade Hall Sunday evening.

A contestant carefully adjusts the topline on a heifer.

NINA LINTON PHOTOGRAPHY

Page 10 • Expo Daily Edition • Monday, October 3, 2016

The Word on the Street Why do you volunteer at World Dairy Expo?

Katrina Watson Perkins, Okla.

Bethany Gierke Manitowoc, Wis.

Mike Reuter Madison, Wis.

Dave Badula Madison, Wis.

How many years have you volun- How many years have you volun- How many years have you volun- How many years have you volunteered? This is my first year. teered? Fifth year volunteering. teered? I'd say about 30. teered? 30 years of volunteering.

What role do you play at World Dairy Expo? How many hours does that equate to? This year I started helping with the practical portion of the Post-Secondary judging contest. I helped for about four hours.

What role do you play at World Dairy Expo? How many hours does that equate to? I’m Laurie’s assistant. I work with the supers and help with exhibitor questions.

Help with Showring volunteers.

What role do you play at World Dairy Expo? How many hours does that equate to? My primary job is to deliver milk at different functions and spaces. The milk is donated and use in the international lounge, volunteer lounge, media What do you do for a living? Work room and happy hour, BBQ, Open What do you do for a living? I am on my parents' dairy farm.

House. a full-time college student at Oklahoma State University, and my boy- Why did you decide to volunteer? What do you do for a living? Work friend and I own a dairy in Perkins, I started volunteering because I was for Foremost Farms as an Animal Okla. still in college and was a former Care Advisor.

BDC chair and didn’t want to go Why did you decide to volunteer? from Chief to indian. I continue to Why did you decide to volunI like to meet new people; I’m also help because I enjoy working with teer? I got involved by working at a huge part of the Southwestern Na- the staff and other volunteers. my company’s booth and that got tional Brown Swiss show that goes me help with different parts of the on in Stillwater, Okla., and I know What is your favorite Expo mem- show. I met people who were inhow much effort and time it takes to ory? The first year I showed at volved with Expo and they talked put on a show, so I wanted to help Expo, I won the showmanship con- me into volunteering and helping where I could. test. to deliver milk. I continue to help because I enjoy what I do, meeting What is your favorite Expo mem- What's the most rewarding part people helping them out and helpory? Probably my favorite memory about being a volunteer today? ing them to feel welcome while would be the first time I got to go There was a big golf cart parked they are here. to Expo. It was the second year that where the cattle exit the coliseum.

Frosty was Grand Champion. I’d Animals kept running into it dur- What is your favorite Expo memalways heard everyone talk about ing the show, so we needed to move ory? When they had the milk cans how awesome she was, and I fi- it. I told the cop and he agreed so for the dairy. Doing the milk runs nally was able to see her in person. he jumped in the drivers seat and when they still collected with metal It made a huge impact on my life I pushed all 275 pound of him and milk cans. All of the clanging and finally getting to see her in person the cart out of the way because sounds. It was great. after hearing about her for years. there was no key. I also managed to do this in heels.

What's the most rewarding part What's the most rewarding part about being a volunteer today? I about being a volunteer today? met Roulan Gardener and he signed Listening to the future of our indusmy name badge. try explain why they would choose certain bulls to mate to certain heifers and their established knowledge of reading pedigrees.

Why did you decide to volunteer?

I got drafted into volunteering because someone was needed to lead cattle.

What is your favorite Expo memory? My most memorable experience was last year when I was working with the Fairdale show string and one of our cows was named Grand Champion Ayrshire.

What's the most rewarding part about being a volunteer today?

My most unique experience was the same as my most memorable. Everyone who brings animals to Expo wants to get Grand Champion, and it’s something we’ve been working toward for 24 years or more.

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Expo Daily Edition • Monday, October 3, 2016 • Page 11

years

Celebrating

of World Dairy Expo

1977-1986 Looking back to...

4-H members from across the country spend their day placing cattle in the National 4-H Judging Contest in 1977.

1982

For the third time, cattle in 1986 walk on colored shavings at World Dairy Expo.

The first Friend of Expo or FOE award was bestowed to Dr. Jim Crowley who served as the show's Dairy Cattle Superintendent from 1969 to 1988. Joe Gilbert, longtime Dairy Trade Show Superintendent, won the second FOE honor.

Dairy farmers inspect the forages that are entered in the 1986 World Forage Analysis Superbowl.

The Alliant Energy Center, home to World Dairy Expo, featured numerous cattle barns, the Coliseum, the Arena Building and the Forum building in 1979.

Commercial exhibitors, like Hoard's Dairyman in 1981, spend Expo talking with many potential customers.

Page 12 • Expo Daily Edition • Monday, October 3, 2016

JOIN US FOR THE OPENING CEREMONY Tuesday, October 4th at 8 a.m.,

Outside the northeast end of New Holland Pavillion 1 and see history in the making with a special 50th Anniversary surprise reveal.

1984

Youth participating in the Senior Division of Showmanship are judged on their fitting abilities in 1982.

Reflecting on the importance of forages to dairy farming, the World Forage Analysis Superbowl gets its start as a way to help educate farmers on growing and harvesting quality forage. Over the years, six additional categories – standard corn silage, brown midrib corn silage, grass hay, baleage, commercial hay and organic hay – have been added.

Expo attendees wait in line to buy their cup of ice cream for five cents.

FFA students stop by the Trade Show to learn more about dairy cattle genetics in 1985.

1986

The six breeds exhibited at World Dairy Expo in 1979 take center stage as the Supreme Champion is selected.

Without a doubt, one of the most significant changes to dairy cattle shows happened when Youth, or Junior, recognition took place in all breed shows. Nearly 200 Youth were recognized in the first year.

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Expo's impact on Madison Annual show brings $31 million to city

World Dairy Expo is the largest annual show in the Madison area and its importance to the overall economy of the city is significant. In fact, World Dairy Expo is estimated to have a $31,301,686 impact on Madison. Indeed, because of its size and scope, World Dairy Expo attracts attendees from far and wide and the City of Madison is pleased to host these visitors as it sees benefits from it each year. Madison has been experiencing these benefits for the past 50 years as it has proudly been the location of Expo since its inception in 1967.

The international element of World Dairy Expo plays a large part in to the overall economic gain for the region.

“Visitors who come from further away tend to stay longer,” remarked Deb Archer, President and CEO of the Greater Madison Convention & Visitors Bureau and Madison Area Sports Commission. “They may add a few days and explore a bit more of our area and of course, shop in our stores and eat in our restaurants,” she added.

With over 70,000 attendees annually, World Dairy Expo goers typically fill the Greater Madison area hotels for the week. However, with

the 50th Anniversary event anticipating record attendance, many attendees spill over into other counties causing an added positive economic impact upon many additional hospitality businesses.

The positive financial impacts associated with hosting World Dairy Expo has benefitted the local economy for many years. Not only are there economic impacts during the show for hotels, restaurants and department stores, but also for local vendors.

These local vendors include companies such as Econoprint. They help many Trade Show exhibitors save on shipping costs by utilizing their local printing company to produce fliers, posters, and handouts.

Civic leaders of Madison and its surrounding area, understand the economic importance of this event.

Due to this, they continue to work hard investing in enhancements at the Alliant Energy Center to insure that the popular annual event stays in Madison. The New Holland Pavilions are one example of how World Dairy Expo has positively influenced the campus.

As World Dairy Expo celebrates its 50th Anniversary, Madison looks to the future. Working to discover and develop new attractions for the many visitors that come to the city whether for two days or two weeks.

This foresight has helped the city to see continued improvements in the economic impact of World Dairy Expo on it, and hopes to continue that trend for the next 50 years.

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Expo Daily Edition • Monday, October 3, 2016 • Page 13

Purple Cow Item of the Day

Visit the Purple Cow Gift Shop Monday to purchase the Item of the Day – 50th Anniversary jacket and hat. Watch every issue of the Expo Daily Edition for the Purple Cow Item of the Day!

Page 14 • Expo Daily Edition • Monday, October 3, 2016

Expo Daily Edition • Monday, October 3, 2016 • Page 15

Emerging workforce trends to impact dairy farmers

Maloney to present strategies

BY JENNY BINVERSIE Staff writer

The cows need to be milked, the crops are ready to harvest, the calves

need to be fed and the list goes on and on. You can’t get it all done by yourself so you rely on a workforce; a workforce that isn’t knocking on the door quite as often while labor laws spread across the nation and consumer expectations climb. Does this sound familiar?

“I have been doing human resource management and agricultural labor

World Dairy Expo presents seminar series

Seminars will be showcased Tuesday through Saturday in the Mendota 2 meeting room, located in the Exhibition Hall. Badgerland Financial, Channel, CRV USA, Dairy Management Inc., DeKalb, Feed Supervisor Software, Richie Industries, Inc. and Quality Liquid Feeds, Inc. are sponsors of this year’s seminars.

Tuesday, October 4, 1 p.m.

“How the Dairy Checkoff is Driving Demand for You”, Tom Gallagher, CEO, Dairy Management Inc. Sponsored by: Dairy Management Inc. Wednesday, October 5, 11 a.m.

“Agricultural Workforce Trends and their Implications for Dairy Managers”, Thomas Maloney, Senior Extension Associate, Cornell University. Sponsored by: DeKalb Wednesday, October 5, 1 p.m.

“Phosphorus Trade-offs in No Till: And a Possible Solution”, Dr. Clinton Church, Research Chemist, USDA - ARS. Sponsored by: Badgerland Financial Thursday, October 6, 11 a.m.

“Achieving High Pregnancy Rates in High Producing Dairy Herds”, Dr. Paul Fricke, Professor, University of Wisconsin-Madison. Sponsored By: Feed Supervisor Software Thursday, October 6, 1 p.m.

“Drinking Water Nutrition and Quality: Could it be a Constraint in Your Herd?”, Dr. David Beede, Professor, Michigan State University. Sponsored by: Ritchie Industries, Inc. Friday, October 7, 11 a.m.

“Making Money with Genomic Testing on the Dairy Farm”, Dr. Albert De Vries, Associate Professor, University of Florida. Sponsored by: CRV USA Friday, October 7, 1 p.m.

“Surviving Low Milk Prices”, Dr. Robert Parsons, Professor, University of Vermont.

Sponsored by: Channel

policy work for 30 years and a lot of changes are ahead. A number of external factors are going to affect how farmers attract good employees and how they manage them,” said Thomas Maloney, a senior extension associate in the Dyson School of Applied Economics and Management at Cornell University.

Maloney will present the seminar, “Agricultural Workforce Trends and their Implications for Dairy Managers,” at 11 a.m. on Wednesday, Oct. 5 in the Mendota 2 meeting room in the Exhibition Hall at World Dairy Expo in Madison, Wis. The seminar will outline the emerging workforce trends that will likely have a considerable impact on dairy managers and, most importantly, he will offer strategies to address these trends.

“Dairy managers that are interested in securing a talented agricultural workforce for the future should attend this seminar,” Maloney said. “I hope managers will think ahead and plan ahead so they have a strategy in place to attract enough productive workers.”

Immigration reform/guestworker program There is a continual emphasis coming from agricultural and dairy organizations for the federal government to pass new policies that allow undocumented workers to gain legal status and for a guestworker program that includes dairy.

The guestworker program that includes dairy will allow dairy workers to be employed temporarily and then return home. This is expected to help shift the tight labor supplies reported by dairy managers the past five years.

“The current agricultural guestworker program, known as the H-2A, is meant for seasonal growers

such as those in the fruit and vegetable industry. It has no provision for dairy, and industry leaders would like that changed,” Maloney said.

Consumer expectations Consumers and food companies increasingly want to be assured that dairy farm workers are treated well.

They want dairy workers to have good working conditions, good housing, and proper wages and benefits.

“Worker advocacy groups are protesting at farms, agribusinesses and in the community,” Maloney said.

“Farmers need to become more active in telling their story and be sure to stay in compliance with labor laws.”

Mechanization Another workforce trend is the rise of interest in mechanization on the dairy farm, especially in robotics.

“Whenever there is an extension program that invites people to come and learn about robotics, it becomes clear that a lot of people are looking at this and are interested,” Maloney said. “Dairy robots offer an alternative to hiring milkers who are becoming scarce.”

Government regulations

An increase in government oversight and regulations will also impact dairy managers. Maloney will review some of the coming wage changes and other labor regulations likely to impact farm employment.

“Dairy managers will be challenged over these next 10 years,” Maloney said. “To retain the most qualified and productive employees will require compliance, competitive wages and the ability to tell a positive story about farm employment.”

Saturday, October 8, 11 a.m.

“VFD: Challenges for the Feed Industry and Producer” Richard Sellers, Senior Vice President, Public Policy & Education, American Feed Industry Association. Sponsored by: Quality Liquid Feeds, Inc.

Expo Daily Edition • Monday, October 3, 2016 • Page 15

2016 W�ld Dairy Expo Star Spons�s FIVE STAR SPONSORS

4-STAR SPONSORS

®

THREE STAR SPONSORS

TWO STAR SPONSORS

ONE STAR SPONSORS

Accelerated Genetics Agri-Plastics Mfg. Allflex USA, Inc. ANIMART Boehringer Ingelheim Vetmedica, Inc. Calf-Star Calf-Tel Datamars, Inc. DuPont Pioneer Fight Bac GEA Greater Madison Convention and Visitors Bureau Holm & Laue Export GmbH Holstein Association USA, Inc. International Stock Food Corporation Jetstream Genetics, LLC Land O’Lakes, Inc. MAI Animal Health Madero Dairy Systems Milkplan SA MilkSource Genetics Nutriad, Inc. Poly Dome Semex The Madison Concourse Hotel and Governor's Club Tom Morris Ltd. Valmetal Group Westway Feed Products Y-Tex Corporation

ABS Global Adisseo Advanced Comfort Technology AgriLabs Alliant Energy Corporation American Guernsey Association American Jersey Cattle Association American Wood Fibers Inc. Ayrshire Breeders Association Beco Dairy Automation, Inc. Best Western Inn on the Park BMO Harris Bank Brown Swiss Cattle Breeders Association Crowne Plaza Madison Dairy Star Dairymaster USA, Inc. DeLaval Ecolab Estrotect Holstein International International Protein Sires Kemps Dairy Products Merrick Animal Nutrition, Inc. Milk Products, Inc. National Dairy Shrine Papillon Agricultural Company Quality Liquid Feeds, Inc. SCR Dairy, Inc. Sheraton Madison Hotel Soy Best St. Jacobs ABC The Coburn Company, Inc The Edgewater Trioliet Wahl Clipper & Lister Shearing

Aesculap AG Germany Ag-Bag AIC Waikato American Milking Shorthorn Society Andis Company Animal Health International Badgerland Financial Best Western Plus Inntower Madison Betaseed, Inc. Bio-Vet, Inc. CRV USA Clarion Suites at the Alliant Energy Center Dairy Management Inc. Dairy Nutrition Plus Dane County Holstein Breeders FarmFirst Dairy Cooperative Feed Supervisor Software Feedworks USA, Ltd. Furst-McNess Company FutureCow Graduate Madison Harvestore Jefo Koffmann Industries, LLC IDEXX Immvac Inc. Jaguar Animal Health Kansas Department of Agriculture Klussendorf Memorial Association Lallemand Animal Nutrition Land O'Lakes Animal Milk Products Co. Penergetic Solutions Promat Inc. Provimi NA Quality Liquid Feeds, Inc. Red & White Dairy Cattle Association Ritchie Industries, Inc. Swiss Valley Farms Virtus Nutrition WG Critical Care, LLC Wisconsin Farm Report Radio Wisconsin Milk Marketing Board Woodchuck Bedding Spreader

Page 16 • Expo Daily Edition • Monday, October 3, 2016

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Celebrate the 50th Anniversary of World Dairy Expo!

Give a shout out at #Celebrate50 and see it published in coming issues of Expo Daily Edition.

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