2017 WORLD DAIRY EXPO • ALLIANT ENERGY CENTER • MADISON, WISCONSIN, USA • WWW.WORLDDAIRYEXPO.COM • 95.7 FM
Expo Daily Edition Monday, October 2, 2017
In This Issue: One-OnOne with Paula & Rick Bovre page 5
Young fitters compete in largest contest to date BY DANIELLE NAUMAN Staff writer
The bulls that sired the great ones page 7
A year-long plan page 12
Word On The Street page 13
World Dairy Expo Yesteryear & Today
George Mason, of Morningmist Jerseys and Holsteins in Woodstock, Ontario, Canada, took home the top honors in the Senior Male Division of the largest Youth Fitting Contest held to date at World Dairy Expo. The contest featured 24 youth in four divisions, hailing from eight states and one Canadian province. Mason, 20, began fitting dairy cattle at the age of 15, at the prompting of his neighbor, Josh McKay. Mason credits McKay with being a great mentor and encouraging him to learn the art of fitting dairy cattle. “I wanted to be able to get my own calf ready for 4-H shows, as well as our own cattle for the county shows,” said Mason of his desire to learn to clip. Since graduating from high school, Mason has been working as a dairy cattle fitter, as well as working on his family’s farm, where they milk 65 head of Jerseys and Holsteins. “I like the atmosphere of the shows and the friends I’ve made,” Mason said. “Seeing how the cows
DANIELLE NAUMAN/DAIRY STAR
Winners and participants in the Senior Male Division are (front, from left) – Patrick Kennedy, Ryan Lawton and Ian Vander Wal; (back, from left) Ben Kronberg, Grant Fremstad, Trevor Tuman, Jonathan Beiler, Austin Nauman, George Mason, judge Trenton Styczynski and associate judge Adrian Franken.
look when they are ready to go to the Showring is something I enjoy.” Mason, who is helping prepare animals for Avonlea Genetics this week, said he came to Expo to learn more about the craft of fitting and to meet new people, as well as build a network of industry contacts. This
is the second trip to Madison for the young Canadian. “I think it’s important to put in the time to get to where you want to be, no matter what it is you are doing,” Mason said. Turn to FITTING CONTEST | Page 3
Broadcasting live from Expo360 ExpoTV's new channel brings 360-degree perspective of WDE to viewers
page 15
BY KRISTA KUZMA Staff writer
Today's highlights: 8 a.m. Nat'l 4-H, Nat'l Intercollegiate & International PostSecondary Dairy Cattle Judging Contest in the Coliseum
3 p.m. Purple Cow Gift Shop Opens in the Exhibition Hall 7:30 p.m.
Nat'l 4-H Dairy Cattle Judging Banquet in the Exhibition Hall
8 p.m. Nat'l Intercollegiate & International Post-Secondary Dairy Cattle Judging Banquet in the Exhibition Hall
SHOWRING RESULTS Text WDERESULTS to 727-4-WDEXPO for Showring results
#WDE2017
For nearly a decade, people who have not been able to attend World Dairy Expo in person have been able to watch the show through ExpoTV – World Dairy Expo’s own live stream of the Dairy Cattle Show – right from the organization’s website. This year, people away from the grounds – or near one of many screens at the Alliant Energy Center – can watch even more. World Dairy Expo has added another channel to its live stream, which features two on-site broadcasts of WXPO News, Expo Seminars, Virtual Farm Tours and interviews from the Trade Show – Expo360. “It’s a big element. We’ve been thinking about this idea for a couple of years, and we were finally able to figure out all those details. We are excited to offer this next level of programming for those who are not able to be in attendance at Expo,” said Liz Matzke, Attendee Services Manager for World Dairy Expo.
JENNIFER COYNE/DAIRY STAR
(Above) World Dairy Expo staff (from left) – Liz Matzke, Kayla Sonnenburg and Kristin Olson – present the studio for WXPO News. (Right) The new studio accommodates space for live interviews. The broadcast will be aired twice daily, beginning on Tuesday morning.
In the past, ExpoTV has had three channels – one that covers the simultaneous breed shows in the Showring and two others that feature each breed show individually. The newest addition, Expo360, will be
ExpoTV’s fourth channel. “You’re just one click away from watching all the Dairy Cattle Show excitement, and now Trade Show excitement, as well,” Matzke said. John Salzwedel, owner
of Token Creek Mobile Television, the company that World Dairy Expo has partnered with since incorporating live streaming Turn to EXPO360 | Page 4