DAIRY ST R
Special Edition
May 9, 2020
Kyllo turns to social media to advocate for dairy Princess Kay reects on year of serving farmers By Sherry Newell Contributing Writer
BYRON, Minn. – Amy Kyllo’s time as the 66th Princess Kay of the Milky Way has been a memorable one for her personally. But as she continues her reign, she is reminded more and more of the purpose of her crown and sash. “It’s fun, interesting, stimulating for me, but the dairy farmers are why we are doing this,” Kyllo said. The COVID-19 pandemic has changed how Kyllo is promoting dairy, but it has not stopped her efforts. Taking to social media and using the internet, the young woman, from a dairy farm In Olmsted County near Byron, has worked to meet a challenge not faced by past, and likely future, Princess Kays. From the time of her coronation at the 2019 Minne-
sota State Fair, the 20-yearold’s schedule was typical of how Princess Kay usually tells dairy farmers’ stories. Kyllo spent her rst 12 days at the fair with the Princess Kay nalists, then moved on to classroom visits, joined Midwest Dairy events, appeared in several parades and spoke to agriculture groups. Along the way, she also completed a few more unique assignments – ringing bells for the Salvation Army at the Mall of America and presenting a check from malt sales to the Eagles Cancer Marathon. But by March, the novel coronavirus began to affect the Princess Kay schedule in the same way it did the calendars of other Minnesotans. Without events to attend, Kyllo had to ramp up the so-
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Amy Kyllo is serving as the 66th Princess Kay of the Milky Way. Kyllo is a student at Free Lutheran Bible College in Plymouth, Minnesota.
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Princess Kay Amy Kyllo visits with students last October at Brown Elementary in Pipestone, Minnesota.
cial media skills she began to develop while wearing the crown. “I’ve really enjoyed getting into the social media things; it was new to me,” Kyllo said. “I didn’t really have any experience with it.” Yet, her Facebook and Instagram feeds are now full of recipe photos and demonstrations, scenes from her family’s dairy and learning opportunities for children. In late April, she did a class for the University of MinnesotaCrookston using teleconference platform Zoom. “Finding the proper content for social media has been challenging,” Kyllo
said. “You hear people say, ‘It only takes 5 minutes.’ I don’t know who they’ve been talking to. … It has to encourage, educate and be personal without being too personal. I’m trying to step back and nd the joy in it all.” Activities for what is usually a busy June Dairy Month and the nal weeks before passing the crown to her successor are unclear. “Of course, right now we’re not sure what it will look like going forward,” Kyllo said. “I still hope there will be a more normal summer. I’m hoping to make lemonade out of lemons if a lot of things do get canceled.” One of her goals would be to make more videos for use on social media. In the meantime, Kyllo is home on the farm, e-learning in her nal weeks of school at Free Lutheran Bible College. Kyllo’s parents, Paul and Susan, operate the farm. Kyllo and her sisters help, too. “It’s disappointing and it’s easy to get frustrated, but you have to step back and be thankful,” Kyllo said of missing her last few weeks at school. “I’m able to be home with my family, and we are healthy here on the farm. In some ways, (coronavirus) hasn’t changed our lives a lot.” Serving as Princess Kay, especially with the latest wrinkle caused by the pandemic, surprised Kyllo in some ways. She had not anticipated the little details, like emails, text messages, preparing and sending items Turn to KYLLO | Page 20
Introducing Your County Dairy Princesses For 2020... DISCLAIMER: The county dairy princesses featured in this special section are not necessarily going on to compete for the title of Princess Kay of the Milky Way. The section serves to recognize all dairy princess at the county level.