2019 WORLD DAIRY EXPO • ALLIANT ENERGY CENTER • MADISON, WISCONSIN, USA • WWW.WORLDDAIRYEXPO.COM
EXPO DAILY EDITION Saturday, Oct. 5, 2019 IN THIS ISSUE:
Word on the Street with Int'l Attendees page 6
Dairy Cattle Show Champions pages 8-9, 11-12
One-onOne with Kelly Kendall page 14
How did they vote?
pages 15
Today's Highlights: 7:30 a.m.
Int'l Holstein Show – cows & groups at the Coliseum
4 p.m.
Parade of Champions & Selection of the 2019 Supreme Champions at the Coliseum
4:00 p.m.
Trade Show Closes
5:30 p.m.
World Dairy Expo 2019 Closes
ATTENDEE INFORMATION Create your Expo itinerary and schedule using Expo's new mobile app. Find it in the App Store on Google Play, or scan the QR Code below.
U.S. in the export market to stay Vilsack gives 10 reasons for optimism on dairy trade BY JENNIFER COYNE Staff writer
Opportunity is present in the global dairy industry. That was the overarching message Tom Vilsack reiterated throughout his presentation, “The Future of Dairy Exports: Responding to Challenges and Creating Opportunities,” yesterday at World Dairy Expo. Vilsack, president and CEO of the U.S. Dairy Export Council, updated dairy farmers and industry representatives about the council’s 5% initiative and the opportunities that lie in the global dairy market, particularly in Asia, and Central and South American countries. “As long as we have this imbalance between consumption and production, domestically, it becomes very important for us to look for additional markets outside of the United States,” Vilsack said. “The reality is [the United States] represents roughly 5% of the consuming public, globally. Over the course of the next 10, 15 years, that number we represent will shrink to about 3% and 97% of the world’s consumers will live outside of the United States.”
JENNIFER COYNE/DAIRY STAR
Tom Vilsack, president and CEO of the U.S. Dairy Export Council, speaks about the industry's opportunities to capitalize on the global dairy market during his presentation Oct. 4 at World Dairy Expo. In 2018, we sold 317,000 metric tons of dairy products more than in 2016; a value of $992 million of additional sales beyond 2016. This year’s data is not yet complete, but monthly numbers indicate another record year in exports, said Vilsack. To address this growing trend in consumer placement, Vilsack pointed to 10 reasons
the U.S. dairy industry should be optimistic about the export market. Japan: The United States entered into a mini agreement with Japan, meaning it will not require Congressional approval to move forward. This agreement will put the U.S. on par with the European Union and New Zealand for dairy items sold to Japan.
“By Jan. 1, we will begin to see the benefits of this agreement,” Vilsack said. Market share should remain available and should grow the cheese market, unlike in early 2019 when shares went to competitors. In Japan, cheese consumption has increased by Turn to VILSACK | Page 3
Three divisions, three winners
Showmanship contest brings 350-plus youth into Showring BY DANIELLE NAUMAN Staff writer
FLAVORS OF THE DAY
Grilled Cheese
Bacon Cheddar made by Ellsworth Cooperative Creamery, in Ellsworth, Wis.
UW-Madison Cheese Stand next to the Arena Building
Ice Cream
Ship Wreck • Cookie Monster • Deluxe Vanilla
GEA Ice Cream Stand located in the Exhibition Hall
#WDE19
Nearly 350 young showmen participated in the Youth Showmanship Contest held Thurs., Oct. 3. Senior division judge Dan Bauer of Lake Mills, Wis., selected Joey Opsal, 21, of Blue Mounds, Wis., as the top senior division showman. Brian Coyne of Hilliard, Ohio chose 15-year-old Olivia Finke of London, Ohio as the winner in the intermediate division. Morgan Howard, 11, of Woodstock, Ont., PHOTO PROVIDED BY WORLD DAIRY EXPO rose to the top of the junior division for judge Nate Oleniacz of New The top 15 Senior Youth Showmanship Contest showpersons are pictured with judge Dan Bauer. More than 350 youth participated in the Thursday evening competition. Oxford, Penn. Opsal is a student at the Madison Area Technical College where he showring career began when he was flawlessly as we walked in to our is studying photography, and has about three years old, showing his first heat,” Opsal said. “The judge been growing his own photography first calf at the local District Holstein watched, and during the heat he business, along with working on Show. his family’s dairy farm. Opsal’s Turn to SHOWMANSHIP | Page 5 “The heifer was leading