LOOK INSIDE FOR OUR WORLD DAIRY EXPO PREVIEW EDITION!
DAIRY ST R “All dairy, all the time”™
Volume 20, No. 14
September 8, 2018
Historic ooding Inuencing consumers decimates southern goal of dairy committee Wisconsin Record 24-hour rainfall totals across the region By Danielle Nauman danielle.n@dairystar.com
CASHTON, Wis. – Last July Randy and Barb Muenzenberger spent days cleaning up their farm and elds, rebuilding driveways and fences. They never dreamed one year later they would be faced with the same tasks, this time much worse. Areas of LaCrosse, Vernon, Monroe and Juneau counties in southern Wisconsin received record rainfall totals in the overnight hours of Aug. 27-28, while the area was pelted with nearly eight solid hours of torrential downpours. According to the National Weather Service in LaCrosse, Wis., highest recorded totals were nearly 11 inches in the Monroe County village of Cashton, Wis. More rain fell during the day Aug. 28. “I’ve lived here all my life,” Randy Muenzenberger said. “I’ve never seen anything like this. It doesn’t even compare to last summer. Turn to FLOODING | Page 6
PHOTO SUBMITTED
Jon Koller and Celsey Weiss, Pepin County Dairy PromoƟon CommiƩee members, share chocolate milk with Durand High School Volleyball Team Assistant Coaches Sami Delong and Santana Brenner and head coach Becky SoboƩa.
Pepin County provides chocolate milk to high school athletes By Danielle Nauman danielle.n@dairystar.com
PHOTO SUBMITTED
Jason Cummings, of Cashton, Wis., came across this sight of heifers belonging to Jesse Schwarz, stranded on a washedout roadway in southern Monroe County. Cummings helped Schwarz get the heifers to safety. Schwarz reported that the only damage he experienced was the destrucƟon of creek-side pasture and fencing.
DURAND, Wis. – Inuencing future consumers, promoting milk consumption and building community relationships. These were the Pepin County Dairy Promotion Committees goals when they embarked on their project to supply milk to sports teams in high schools. For a geographically small county, the dairy industry in Pepin County, Wis., is alive and kicking. Nearly 20 dairy farmers and allied industry members work as a committee to plan and promote the milk produced by over 30 dairy farms in the county. When charged with bringing new ideas to a committee meeting last year, committee member
PHOTO SUBMITTED
Mondovi dairy farmer Randy Koller prepares Durand High School’s milk machine for a delivery of milk to be provided following sports pracƟces at the school. Noah Weiss, a Durand, Wis., dairy farmer, used his own experiences to come up with the idea of providing chocolate milk to high school athletes. “When I was in football, everyone pushed Gatorade and Powerade after practice,”
Weiss said. “Chocolate milk is now viewed as the best recovery beverage for refueling and rebuilding following a workout. I thought that providing chocolate milk instead was a good idea.” Turn to PEPIN | Page 5