2018 WORLD DAIRY EXPO • ALLIANT ENERGY CENTER • MADISON, WISCONSIN, USA • WWW.WORLDDAIRYEXPO.COM • LISTEN TO SHOW COVERAGE AT 95.7 FM
EXPO DAILY EDITION ATTENDEE INFORMATION
Stay up-to-date with everything WDE by texting EXPO to 727-493-3976
In This Issue: Value Added Farm: Arethusa Page 4
One-onOne: Tyler Reynolds Page 5
Next Frontier, Next Generation: David Jones Page 6
Home to Expo: James Duke Page 7
Word on the Street: WDE Board Members Page 8
Today's Highlights:
10 a.m.
6:30 p.m.
Youth Fitting Contest in Sale Pavilion
DeLaval Dairy Cattle Exhibitor Appreciation Picnic in Sale Pavilion
RAILBIRD JUDGING Text RAILBIRD to 727-493-3976 to enter.
SHOWRING RESULTS Text WDERESULTS to 727-4-WDEXPO (727-493-3976) for showring results
#WDE18
Volunteers serve important role in WDE daily functions
Sunday, Sept. 30, 2018
It takes a village
BY JILL TRAUT Staff writer
There is always more to something than what meets the eye. Behind the scenes and amongst the chaos are 500 volunteers that help World Dairy Expo run efficiently each year. Many of these roles go unnoticed by guests and exhibitors, but each of their duties are crucial to the event’s vitality. “World Dairy Expo would not be the great event that it is without our volunteers,” said Dawn Dommisse, administrative services manager for WDE. Volunteers serve in all kinds of capacities. They work as tram drivers, school tour guides, room monitors for Virtual Farm Tours and Expo Seminars, and they serve as shuttle ride meet-and-greet personnel. They also help in administration and Dairy Cattle Show offices, the Purple Cow Gift Shop, the International and Volunteer Lounges, the Showring and assisting with Trade Show and Dairy Cattle Show ingress and egress. Some volunteers will help for a few hours one day, while others put in 40 to 50 hours
PHOTO SUBMITTED
Naomi Bernstein and her two daughters, Lorelei (left) and Nora, participate in the World Dairy Expo's summer picnic. The event is an opportunity for board members, staff members and volunteers to converse and have fun outside of World Dairy Expo. over the week-long event. Kevin Hoffman, a retired agriculture teacher from Verona, Wis., has been volunteering at Expo for the last 26 years. He started volunteering in conjunction with his role as an FFA advisor and continued helping after he retired. He has had a plethora of volunteer duties and plenty of stories to tell from his many
years of service. “I had some memorable events,” Hoffman said of his 26 years. “When we started [volunteering at the gate] people would jump the fences to avoid paying the $2 or $3 [entry fee].” Hoffman recalls years working in the rain, wind and snow; but overall, most of his memories involve interacting with friends and strangers he
only gets to see at Expo. “I have a group from Kentucky each year [who] remembers me, and we have a good time,” he said. “I have had a few [volunteer] partners throughout the years, and talking and working with them is very enjoyable.” Turn to VOLUNTEERS | Page 4
Clinic to train judges on showmanship guidelines
Coyne, Crack will lead inaugural educational event BY DANIELLE NAUMAN Staff writer
Few things in the world of showing dairy cattle can be as daunting as being the person standing in the center of the showring, evaluating a class of showmanship participants. However, few things are as important, either. The importance of showmanship judges is why the World Dairy Expo Youth Enhancement Committee has added a Showmanship Judges Clinic to the list of educational programs happening at Expo. “Showmanship in one of the most important dairy youth events youth can participate in,” said Katie Coyne, WDE Youth Fitting and Showmanship Contest Superintendent. “It teaches life skills, such as
PHOTO PROVIDED BY FARMGIRL PHOTOGRAPHY
David Crack judges the 2017 World Dairy Expo Youth Showmanship Contest. Crack will lead the free Showmanship Judges Clinic tomorrow, Monday, Oct. 1 in the Coliseum. responsibility, poise, precision and learning.” Coyne has devoted many hours of her time as a crusader for making the guidelines and expectations for youth showmanship consistent throughout
North America. She has taken that dedication one step further, facilitating tomorrow’s showmanship judging clinic, which is open to showmanship judges of all skill levels and youth dairy project
leaders. “When we judge a showmanship contest, it’s our responsibility to know the guidelines and expectations that the youth have been taught,” Coyne said. “We want to give the youth we are evaluating the very best experience possible.” David Crack, of Richmond, Québec who served as a showmanship official at the 2017 Expo, will lead the free clinic. The clinic will take place from 2-4 p.m. tomorrow, Monday, Oct. 1 in the Coliseum. The first part of the program will be the teaching portion, where the showmanship guidelines are explained and demonstrated. The remainder of the time will give participants the opportunity to have hands-on showmanship judging experience, working with a couple of mock classes. “We really want anyone Turn to SHOWMANSHIP | Page 3
Page 2 • Expo Daily Edition • Sunday, September 30, 2018
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Tonight, join fellow exhibitors at the DeLaval Dairy Cattle Exhibitor Appreciation Picnic in the Sale Pavilion at 6:30 p.m. for free food and entertainment by the Soggy Prairie Boys! It's Happy Hour in The Tanbark from 4-6 p.m., Monday through Friday, compliments of World Dairy Expo, PNC Bank, Holland Dairy Valley, Turner Inc. and Zoetis, respectively. Compete in Expo's Railbird Judging Contest and see how your placings match up to the official judge. Text RAILBIRD to 727-493-3976 to sign-up, and watch here for information on the class of the day. Appear on WDE's social newsfeed or in the Expo Daily Edition by using #WDE18 on all of your social posts this week!
It’s the most wonderful time of the year. #wde18 – Gail Carpenter, University of Guelph -Ridgetown Campus
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Expo Daily Edition • Sunday, September 30, 2018 • Page 3
Continued from SHOWMANSHIP | Page 1 who wants to be judging shows to come to the clinic, even if they can only come for the beginning of the program,” Coyne said. “That’s where the real nuts and bolts information will be.” Coyne hopes to see many WDE exhibitors take a few minutes from their preparations in the barn to attend the judging clinic. “I’ve had people I’ve asked to judge showmanship at Expo turn me down because they don’t feel comfortable with their knowledge in the new guidelines and expectations, even though they are highly qualified,” Coyne said, explaining the importance of educating
showmanship judges. “I think making this type of training available will help increase the confidence of showmanship judges and improve the quality of showmanship classes at all levels.” She also encourages youth to spectate during the clinic and gather more information on what judges will be looking for. Coyne has been a champion of youth showmanship and teaching young exhibitors the importance of showring knowledge and etiquette. It was her work facilitating showmanship clinics that became instrumental in developing a new list of guidelines that replaced the previous scorecard, endorsed
by the Purebred Dairy Cattle Association. “I was preparing to teach a showmanship clinic in New York and was going over the PDCA scorecard as it was revised in 2010 and loosely based on the Canadian showmanship model,” Coyne said. “But there were parts of it that didn’t make sense and didn’t jive with what we actually do in the showring. … I went to some of the leaders of that committee and suggested that maybe we should be telling exhibitors what they should be doing, instead of what not do to and to clean up the language.” Those changes were approved by the PDCA during
PHOTO PROVIDED BY FARMGIRL PHOTOGRAPHY
A participant in the 2017 Youth Showmanship Contest remains attentive as the judge evaluates the group of youth.
PHOTO PROVIDED BY FARMGIRL PHOTOGRAPHY
Judge Norm McNaughton speaks with Youth Showmanship Contest participants during the 2017 competition.
a meeting held at the 2016 World Dairy Expo and are now the standards by which youth showmanship should be evaluated. Coyne was also instrumental in working with Holstein USA to create a video series illustrating the guidelines for youth. “Showmanship can be very subjective to the judge,” Coyne said. “But with these guide-
lines, we are taking out 90 percent of the subjectivity.” Coyne hopes to see more showmanship judging clinics being held throughout the country. She believes developing quality showmanship judges will benefit the youth of the dairy industry and place showmanship in a more positive light for everyone involved.
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Page 4 • Expo Daily Edition • Sunday, September 30, 2018
Continued from VOLUNTEERS | Page 1 Naomi Bernstein, an agricultural engineer and certified Crop Specialist from DeForest, Wis., has been volunteering for the last 12 years. She got her start volunteering through the Association of Women in Agriculture. “I figured it was a great way to get into Expo for free, see some cows, potentially meet new clients and reconnect with current ones,” Bernstein said of her volunteering start. “I love coming to the show and often sitting in on whatever session it is I’m greeting folks for.” One of Bernstein’s favorite parts of volunteering is seeing the wide variety of people who attend the Expo Seminars. “People come from all over the United States and the world,” Bernstein said. “Squeezing in time to go to
[Expo] isn’t always easy, but volunteering gives me a great reason to go.” It takes a lot to coordinate 500 volunteers each year. Luckily, for Expo staff, the dairy industry and partnering organizations are abounding in high-caliber volunteers. “We are fortunate to have a network of volunteers that are welcoming, helpful and highly recommended by employees, current volunteers and others in the dairy community,” Dommisse said. “While our current volunteers are an irreplaceable asset to Expo, we are always looking for new smiling faces to engage with attendees and exhibitors in a wide variety of roles.” There are several perks to being a volunteer, including free admission and a volunteer lounge with all kinds of food. PHOTO SUBMITTED
World Dairy Expo volunteers are recognized at the annual Friends of Expo Party. The event is held in the winter to honor the contributions of volunteers, board members, committee members and staff involved in Expo.
PHOTO SUBMITTED
World Dairy Expo volunteers enjoy an appreciation picnic in the summer.
There are also two events that happen outside of Expo to bring everyone together to celebrate. A summer picnic is held in conjunction with Expo’s June Executive Committee and Board of Directors meetings. The event is held offsite at a local venue and offers a chance for board members, staff and volunteers to get together in a laid-back atmosphere to converse and have fun. Another event, called the Friends of Expo Party, is a winter banquet that honors the
contributions of volunteers, workers, board members, committee members and staff involved in Expo. This event is highlighted by the presentation of the annual Friend of Expo Awards, which honor the dedication of long-time Expo supporters. The award was started in 1981. Though the perks and recognition events are appreciated by volunteers, it is the camaraderie, memories and Expo experience that keep people coming back to do it again.
That is also why longtime volunteers are quick to encourage others to give it a try. “Absolutely do it,” Bernstein said of volunteering. “It is a great way to connect with people in the dairy industry.” As the Expo crowds and exhibitors go about their daily routines, there is sure to be a volunteer or two around every corner. “Being a volunteer certainly can be fun, but it is up to each of us to appreciate whatever we do in life,” Hoffman said. “This is no different.”
Value Added FArms: Arethusa Farm Location: Litchfield, Conn. Tell us about your farm – both the award-winning cattle and value-added products. Mention how long the farm has been doing value-added products. Arethusa Farm was established in 1999. Owners George Malkemus and Anthony Yurgaitis purchased the Litchfield, Conn., property with the intent to restore the farm land and one day bottle milk for sale in the local community. As new barns were built and old ones remodeled, they became interested in the world of show cows. Just a few short years later, in 2004, farm matriarchs Hillcroft Leader Melanie EX-96 and Huronia Centurion Veronica EX-97 were named Supreme and Reserve Supreme Champion at World Dairy Expo. This success fueled a large expansion, and a new heifer barn, calf barn and state-of-the-art milking facility was built. Outstanding animal care and great milk are essential for creating exceptional dairy products, but the process doesn’t end there. In 2009, just up the road from Arethusa Farm, our dairy processing facility was built where our plant team crafts a full line of award-winning dairy products with the same care and attention to detail that have become a hallmark of the Arethusa approach. From the equipment used to the ingredients sourced, each decision made is intended to highlight and maintain the rich, clean flavor of Arethusa milk. All products are made using only the milk from Arethusa’s cows.
How did you become involved in the Showring? With the purchase of the farm and bringing dairy cattle back to the property, we began to invest in registered show cattle. Upon a trip to Toronto, Canada and a visit to The Royal Agricultural Winter Fair was when we began to take breeding, exhibiting and marketing genetics to the next level. What is your greatest achievement showing at World Dairy Expo? In 2004 as we were the first farm to ever exhibit the Supreme and Reserve Supreme Champion. How have value-added products added to your dairy farm? The Arethusa Farm name is known nationally in the dairy world for their standards of great care and quality given to the cows. Having our full product line made exclusively from our herds’ milk brings together the story in an oldfashioned way in today’s world. What is your most popular dairy foods product? Why? Locally, the ice cream takes top place. We have two retail stores that scoop our standard flavors and all our seasonal flavors, as well as our wholesale distribution throughout the Connecticut tri-state area. We make our own ice cream base using our herd’s milk and adding the best, fresh ingredients, producing ice cream like it used to taste – sweet and creamy. What plans do you have for the future of your farm – both in the Showring and with dairy products? Continue to produce the best quality dairy products.
PHOTO SUBMITTED
George Malkemus and Anthony Yurgaitis own Arethusa Farm in Litchfield, Conn.
Expo Daily Edition • Sunday, September 30, 2018 • Page 5
One-on-One
with Tyler Reynolds, Youth Fitting Contest Judge
Location: Corfu, N.Y. Tell us about your path to becoming a fitting judge. I started clipping calves off at our farm when I was 10 years old. I wasn’t very, good but really enjoyed it and wanted to get better. I’d always watch guys I thought were good and try to learn and copy what I saw them do. Through the years, I worked with some of these guys and continue to learn. Continued below
What is one tool you use for clipping that you could not go without? Why? I think a good blow dryer makes life a lot easier. You can have the best clippers and blades, but if you can’t get the hair up and beat, it really takes away from the final product. I really like the Rusk Speed Freak. It’s hot and, especially on milk cows, allows you to get all the hair up.
and I were doing legs and Evan Creek, Dusty Schirm and Aaron Eaton were running over bodies. It was really cool to clip beside three guys I had always really looked up to and learned a lot from.
What is your most unique experience of fitting? One of the coolest experiences I had was in 2010 at the New York Spring Show. I was helping Co-Vale/Eaton Holsteins. The day before the show when we were running over, Pat Lundy
What is the most valuable advice you ever received about fitting? Explain. A guy who I looked up to and taught me a lot about clipping told me in order to get really good, you have to still be a cow guy and recognize what you’re trying to accomplish. Not every animal is the same and you can’t clip them all the same. It’s important to do the best you can to hide their faults and show off their strengths.
What are you looking for when judging a youth fitting contest? The biggest thing I’m looking for is the most comWhat is the most challenging part about fitting an ani- plete job. Participants need to be detail oriented. It’s impormal? I think the most challenging thing is keeping up with tant to get all the hair off. More importantly, recognize the new trends and staying modern. Everyone is always trying animals weaknesses and strengths and do their best to correct new things. It’s especially hard if you don’t do it everyday. them.
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Page 6 • Expo Daily Edition • Sunday, September 30, 2018
Next Frontier, NExt Generation featuring David Jones, from Stevinson, Calif. Name: Jones Farms Location: Stevinson, Calif. Tell us about your dairy farm. We milk 800 cows in Stevinson, Calif. The farm is currently in a transition over to robotic milking. We have two DeLaval VMS robots and are expecting the delivery and installation of four new V300s early next year. The farm began as a turkey operation in the late 1950s and my father, Rick, and my mother, Julie, built the dairy in 1993. We farm extensively and raise all of our own silages and dry stock hay. When did you first attend World Dairy Expo? Why? It was one of our first family vacations, certainly the first time I ever hopped on a plane. We went to WDE when I was in third grade to watch the Dairy Cattle Shows, tour farms and see some of the new technology of the day. What is the most unique part about dairy farming in your region of North America? It’s a beautiful place to live and it has been a great place to raise cattle. California is home to a lot of very large dairies for this reason. Our regulatory climate is also very unique in that there seems to be new red tape to cut through every year. Fortunately the pros outweigh the cons. What do you enjoy most about dairy farming in your region? Like most folks, we become attached to the dirt we live on. For us, the family farm has slowly expanded over three generations and we couldn’t imagine being anywhere else. How has World Dairy Expo influenced your farm management practices? Really and truly it has expanded my professional network and helped provide us with the contacts we need to keep our business moving forward. What is one tool you implemented on your farm after attending World Dairy Expo? I can’t think of anything specifically that we’ve implemented as a direct result of attending WDE, but our farm has changed a lot in the 20-plus years since my first attendance.
What is the value of attending dairy shows as it relates to your dairy and your position as a young farmer in the industry? I think it’s very important to keep a pulse on the industry and to interact with folks who possess expertise on subjects I may not know the most about. It’s a great place to connect with old friends and to meet with folks you wouldn’t otherwise see.
How has World Dairy Expo benefited you in your dairy career? It has certainly opened up my network of professional contacts. I don’t have to think too hard about who to call when the farm is experiencing a unique challenge. What topic would you like to see at future shows? I think it’s definitely important to keep up with technological advances and for us to share our knowledge. I assume WDE will continue to move in that direction.
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Expo Daily Edition • Sunday, September 30, 2018 • Page 7
10 free things to do in Madison Fun doesn’t have to come at a cost. Madison is bursting with wallet-friendly ways to explore while you’re here for World Dairy Expo. Rare sights, captivating cultural experiences, natural splendor. These nationally-recognized and uniquelylocal experiences are waiting for you. And, best of all, they’re free. Henry Vilas Zoo 702 S. Randall Ave, Madison Discover nature and the animals that inhabit it at one of Madison’s most historic attractions. Explore award-winning exhibits and beautiful enclosures. Enjoy exotic animals and local twists. This free zoo is fun for the whole family. Wisconsin Veterans Museum 30 W. Mifflin St, Madison Witness the Battle of Antietam through a full-scale diorama. Journey through the jungles of Vietnam beneath the shadow of a full-size assault helicopter. Relive America’s wars through the eyes of the soldiers that fought in them. The Wisconsin Veterans Museum brings history to life. Olbrich Botanical Gardens 3330 Atwood Ave, Madison Where can you go for unique, worldly experiences without having to pay? Olbrich Botanical Gardens. Travel to Thailand with The Royal Thai Pavilion – one of only four in the United States. Taste the tropics in the Bolz Conservancy, a 50-foot high glass pyramid teaming with tropical plants. Olbrich’s gardens are free, and the conservancy is free to visitors on Wednesday and Saturday mornings. Monona Terrace 1 John Nolen Dr, Madison Savor stunning views of Lake Monona in one of Madison’s favorite buildings. Experience an exciting community event, or enjoy the Frank Lloyd Wright architecture and exhibit. Take a free guided tour, or enjoy the fresh air on the rooftop terrace. Enjoy food with a view at the rooftop Lake Vista Café, or easily access both the lakefront and downtown. Dane County Farmer’s Market 2 E. Main St, Madison Madison loves its food, and the Dane County Farmer’s Market is one of the city’s favorite food traditions.
As the largest producer-only farmer’s market in the country, it’s a unique experience. Shop for fresh produce, meat, cheese and more from more than 150 vendors. The market runs every Saturday morning from 6:15 a.m. until 1:45 p.m. Madison Museum of Contemporary Art (MMoCA) 227 State St, Madison Get inspired with Madison’s oldest cultural organization. The Madison Museum of Contemporary Art features more than 5,000 works from the past two centuries. Discover artists from Wisconsin and around the country in this beautiful building just off the Capitol Square. Chazen Museum of Art 750 University Ave, Madison From ancient Greece to modern Africa, the art of the world is yours to see. With 20,000 items, the Chazen Museum of Art has the second largest collection in Wisconsin. Rotating, temporary exhibits keep things fresh and highlight artists and art styles from around the world. Wisconsin Historical Museum 30 N. Carroll St, Madison Travel to the Wisconsin frontier to relive the fur trade. Experience the life of the Native peoples who made Wisconsin their home for 12,000 years. Discover Wisconsin’s vibrant political history. The Wisconsin Historical Museum is your gateway to the rich history of Wisconsin.
son
James Duke ADF Milking, EH 1615-1616 West Sussex, England
How many miles did you travel to arrive at World Dairy Expo? 3,967 miles, but we would happily travel further.
TO
Tell us about your journey to World Dairy Expo. It is a 24-hour journey from our office on the south coast of England. What does it take to plan for the trip to Madison, Wis.? There is a lot of preparation of the Trade Show booth and then shipping everything to the grounds, including our working system demonstration model, which lets visitors see automatic dipping and flushing in action at our booth. Who all helps make the travels go smoothly? What are their responsibilities? It’s the joint effort of the sales and marketing teams to get everyone and everything from the United Kingdom to Madison, Wis. What are your must-dos once you arrive at World Dairy Expo? We set up the booth so it’s looking fresh for the first day of the show. We also catch up with other exhibitors and organizers, and eat. What do you do during World Dairy Expo when you’re not working? We like to catch up with farmers, customers, journalists and market influencers in the industry from all around the world. What is your most memorable year traveling to World Dairy Expo? 2015. It was our first time exhibiting at World Dairy Expo and we didn’t know what to expect. We were blown away by the interest in the product, the number of visitors to the booth and the positive response from everyone who saw us. Each year since has gotten better.
UW Arboretum 1207 Seminole Highway, Madi-
More than 1,200 acres preserve Madison’s natural beauty, giving you a tranquil space to explore. Enjoy fresh fall air and the changing colors of the season. The Arboretum is known for its world-famous lilac collection, and has more than 20 miles of trails. Guided tours are available, or you can wander the Arboretum without a guide. um
Home Expo Home Expo TO
UW-Madison Geology Muse-
1215 W. Dayton St, Madison Gaze upon the bones of ancient fossils. Lose yourself in a mesmerizing black light mineral display. Touch an asteroid older than the earth itself. The UW-Madison Geology Museum gives you access to the astonishing artifacts of the natural world.
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Page 8 • Expo Daily Edition • Sunday, September 30, 2018
Word on the Street World Dairy Expo Board Members
Bob Hagenow Location: Poynette, Wis. Number of years served as a board member: 8
Debbie Crave Location: Waterloo, Wis. Number of years served as a board member: 12
Julie Luedtke Location: Middleton, Wis. Number of years served as a board member: 3
Troy Esser Location: Madison, Wis. Number of years served as a board member: 3
Tell us about yourself and your involvement in the dairy industry. I grew up in Manitowoc County Wisconsin. I graduated from the University of Wisconsin-Madison in 1985, then spent two years at the National Brown Swiss Association in Beloit, Wis. I have been at Vita Plus Corporation since 1987. At Vita Plus, I serve as one of 10 sales managers in our employee-owned company, along with some on-farm account work, training, recruiting and employee development. I have been involved with many aspects of the dairy industry, including working with dairy youth, raising money for foundations, judging dairy shows and advocating at many levels.
Tell us about yourself and your involvement in the dairy industry. I’ve been working with our family business, Crave Brothers Farmstead Cheese, since it began in 2001. I’m responsible for our marketing, sales and administrative functions. Before this, I worked for the Wisconsin Milk Marketing Board and the Wisconsin Department of Agriculture, Trade and Consumer Protection. All three jobs have involved World Dairy Expo. I used to volunteer in the International Lounge, work in the media room and we sold Crave Brothers cheeses a few times at the Trade Show. I also served as Alice in Dairyland in 1981-82, and was proud to host World Dairy Expo with the Ontario dairy princess. My husband of 36 years works with me at the cheese plant, but he is also very involved in Crave Brothers Farm. We love showing in the International Holstein Show at World Dairy Expo and our children have been part of the junior show for years.
Tell us about yourself and your involvement in the dairy industry. I grew up on a dairy farm outside of a small town in southern Wisconsin, but later went on to school for accounting. I am currently the vice president of finance for AgSource, a cooperative that specializes in transforming data into dairy herd management information. We are very collaborative in nature and work every day to help our members and customers see continuous and measurable improvement. I am proud I can utilize my education and strengths in accounting and finance to help support an industry I was raised in, and I love that I get the opportunity to work with farmers every day.
Tell us about yourself and your involvement in the dairy industry. I was born and raised in the Madison, Wis., area. I have uncles and cousins who are or were dairy farmers. I have spent many hours on farms performing farm chores, but grew up as the son of a dairy equipment dealer. Throughout my life, I have only briefly left that role, but I didn’t leave it completely. I currently work for BouMatic, a dairy equipment manufacturer, as a technical support manager. I support both BouMatic dealers and dairy farmers.
What is your main responsibility as a board member for World Dairy Expo? My main responsibility on the board has been to help support past and present initiatives as a member of the World Dairy Expo Executive Committee, including the youth enhancement program and the overbagging study and action plan. I was a member of the new pavilion group and have been the ring steward for the International Holstein and Brown Swiss Shows since 1988. I have tried to volunteer and help wherever needed over the past 30 years or so in many ways to help bring the show to where it is today. What is your favorite World Dairy Expo event? The best part about WDE has been cited by others many times when asked this particular question, namely the chance to rekindle and make new relationships within the industry. I have been blessed with getting to know many industry leaders and characters since my first WDE as a Badger Dairy Club member in 1981. WDE is a great mixture of heritage, tradition, people, contests, events, cows and Trade Show, which combined, make it the must attend dairy event in the world. Having a chance to be a small part of this mix and helping keep the event relevant and impactful is what makes WDE special for me. What do you enjoy most about serving on the board? Being involved or associated with about 40 other passionate board members along with another 400 or so dedicated volunteers and 11 staff members that live and breathe WDE year around. They do it all with the purpose of keeping WDE the worldclass event that it is and making sure the first week of October will remain the place where the dairy industry meets for the next 50 years and beyond. What other leadership roles have you taken on? Numerous boards and task forces including church, school board, fraternity alumni, 4-H and FFA alumni groups.
What is your main responsibility as a board member for World Dairy Expo? World Dairy Expo Board Members provide oversight and support to the general manager and staff. I’ve enjoyed my involvement over the years; the staff are very talented and hard working and it is a pleasure to work with them. I serve on the Executive Committee and helped coordinate some of the many special activities associated with the 50th World Dairy Expo. What is your favorite World Dairy Expo event? When I was with the Wisconsin Department of Agriculture, I loved working in the International Lounge and attending the International Reception. It was incredible to see the attendees from all over the world. When my son and daughter showed in the International Junior Holstein Show and Youth Showmanship Contest, I was so proud to see them top their class and place in the top 10 for showmanship. Now, I enjoy attending the Dinner with the Stars. I really appreciate all the contributions people have made over the years. I also love walking into the Showring to see what color the shavings are and how the staff put the theme together. What do you enjoy most about serving on the board? As a board member, I really enjoy seeing colleagues in the dairy industry from all over the country and Canada. It makes the world a smaller place. We all learn from each other and have different talents to contribute. What other leadership roles have you taken on? I have been a 4-H leader, member of the Professional Dairy Producers of Wisconsin Board, Wisconsin Ag and Life Sciences Association Board Member, WI 4-H Foundation Board Member, Wisconsin Specialty Cheese Institute Board Member and Thrive Board Member.
What is your main responsibility as a board member for World Dairy Expo? In addition to helping promote World Dairy Expo, board members also advise, govern, oversee bylaws and set overall strategy. We want World Dairy Expo to continue being the must-attend event for everyone in the dairy industry. What is your favorite World Dairy Expo event? Why? My favorite event is the 4th grade tours. As a mother, I understand the importance of providing our next generations with opportunities to learn more about the dairy industry, and to help them become better informed consumers. Many of the children who come through on the tours have never seen a cow outside of a book or on TV. The looks of amazement that I have seen on some of those children’s faces from seeing cows up close and in person makes me proud of the opportunities World Dairy Expo offers. What do you enjoy most about serving on the board? I most enjoy working with others in the dairy industry. The board consists of leaders from many different parts of the industry, and we all unite for a common cause, for something that is very important to us all. We may have different backgrounds and perspectives, but we are all passionate about dairy, and we are proud to support our industry at World Dairy Expo. What other leadership roles have you taken on? I am also on the board for Wisconsin Livestock Identification Consortium, which helps protect animal health and prevent the spread of disease through livestock and premise identification and traceability.
What is your main responsibility as a board member for World Dairy Expo? BouMatic was awarded a board position because they donated and sponsor the World Dairy Expo milking facility. The facility is a permanent double-12 milking parlor and milkhouse facility with two 2,000-gallon milk coolers. I managed the installation of the new milking facility, and I was given the honor of representing BouMatic on the board. My role, whether it is for the board or for BouMatic is to ensure that the milking parlor is maintained and prepped for each Expo. I ensure that the milking center is working properly and am available for service (24/7) should repairs be required during the event. University of Wisconsin-Madison Badger Dairy Club members manage the milking parlor operation and schedule during the event. I communicate with them regarding the operation of the milking parlor. What is your favorite World Dairy Expo event? Why? I like the Showring. It has a quiet and soothing atmosphere. I like viewing the magnificent cows, which are the center piece of the event. It is amazing how such a large event has been created from parading cows in front of others. What do you enjoy most about serving on the board? I like having an insight into the thoughts and trends of the dairy industry from multiple shareholders and dairy industry leaders (dairy farmers, breeders, nutritionists, veterinarians, scholars and lawmakers). What other leadership roles have you taken on? Personally, I am a board trustee for the Village of Black Earth and the assistant fire chief for Black Earth Fire Department.
Expo Daily Edition • Sunday, September 30, 2018 • Page 9
Expo interpreters relish in role Hansen explains day-to-day responsibilities cluded helping find a local replacement for a piece of faulty medical equipment. Once, an interpreter even changed a tire English is spoken in the for a stranded international East Lobby of the Alliant En- guest. ergy Center’s Coliseum during Hansen’s interpreters each World Dairy Expo. So is Span- speak at least one language beish, Russian, French, German, yond English, and several are Italian and Chinese, and likely multi-lingual. There are also several other languages. other interpreters in the MadiBut what is more important son area that can be called in than language is communica- when needed. tion and caring, according to One of the multi-lingual the coordinator of a dozen or interpreters is Pierre Schmidt, so interpreters WDE hires to who speaks German, Dutch and help international visitors enjoy French due to his education, their experience. family ties and self-instruction. “Language is only part of He loves Expo’s international the job,” Berta Hansen said. feel and the satisfaction of repHansen, fluent in Span- resenting Expo, Wisconsin and ish, usually works in the Dis- the United States to guests, who trict Attorney’s office in Dane often return year after year. County, Wis. But during Expo, “I see their faces light up she is stationed with other in- when they see us,” he said. terpreters at the International Those returning guests also Registration desk, handling re- provide joy to Hansen. quests and providing support to “Often, they come back the show’s average 3,000 visi- with their families, and they tors from 100 countries. feel they can bring them to us,” She and her fellow inter- she said. preters might be providing diHansen also enjoys the camaraderie of the interpreters who come together for the annual event. “They have a passion for what they do,” Hansen said. “We’re almost like family. They give their all to the visitors.” The motivation to be BERTA HANSEN, WDE INTERPRETER an interpreter often comes from wanting to practice rection to a booth, producing a language skills, Hansen said. letter for a guest who needs it for a government agency, mak- Most of the interpreters with ing dinner reservations or iden- whom she works during the tifying Wisconsin attractions. event take vacation from reguThey are also participants in the lar jobs or are retired. In Hansen’s case, she International Reception held on Friday night during Expo week. reached out to Expo after learnRecently, the interpreters ing about its international aphave added a role with World peal. Years later, she has disDairy Expo School Tours, covered it is a great way to teaching students dairy words, learn about Wisconsin, also. “I love the pride I can exlike cow, in different languages. ude by showing people what In a few cases, an interpreter might assist with translating we have here,” Hansen said. With no backgrounds in during negotiations surrounding a sales transaction or pro- dairy, both Schmidt and Hanviding transportation to a hotel. sen said fellow interpreter Ron Previous experiences have in- Eustice is an educator for all BY SHERRY NEWELL Staff writer
“I love the pride I can exude by showing people what we have here.”
PHOTO PROVIDED BY KELLY KENDALL STUDIOS
A World Dairy Expo interpreter speaks with a group of students participating in the World Dairy Expo School Tours in 2017. the interpreters, who also generally have limited knowledge. Eustice, who has been involved in the dairy industry his entire life, helps the team understand what is happening at Expo. “Ron’s the educator,” Schmidt said. “I like to sit in the audience in the Coliseum with him and have him explain what is happening during the Dairy Cattle Show.” Hansen said she was astounded to learn dairy farmers export embryos to foreign countries. Meanwhile, Schmidt said he has had two important takeaways from his work at WDE. “First, the dairy community is a wonderful community of people,” he said. “I can’t say enough about how warm these people are. And second, the cow is a frame that holds an udder.”
PHOTO PROVIDED BY TREVOR OLSON PHOTOGRAPHY
Berta Hansen takes a photo of international visitors during World Dairy Expo.
PHOTO PROVIDED BY TREVOR OLSON PHOTOGRAPHY
An interpreter at the International registration desk helps an Expo attendee.
Page 10 • Expo Daily Edition • Sunday, September 30, 2018
Dairy Cattle, Trade Show Exibitors arrive for 52nd show
MARK KLAPHAKE/DAIRY STAR
Brad Johnson unloads a Holstein for Prestige Genetics of Martinton, Ill. Saturday morning. Prestige Genetics brought 18 animals to the World Dairy Expo.
MARK KLAPHAKE/DAIRY STAR
Roger Turner, managing director of Jetstream Genetics, sets up their booth in the Coliseum.
MARK KLAPHAKE/DAIRY STAR
Amanda Gorton, from Total Appearance, wipes down the pickup on a New Holland Round Baler Saturday afternoon.
MARK KLAPHAKE/DAIRY STAR
Dairy Show cattle exhibitors check in their animals Saturday morning.
MARK KLAPHAKE/DAIRY STAR
Andrew Hetke, (from left) Chris Richards and Charlie Richards bed their stalls Saturday morning. The trio were preparing for the Cloverkey string which is owned by Hetke and his dad, Paul.
Expo Daily Edition • Sunday, September 30, 2018 • Page 11
World Dairy Expo Yesteryear & Today
Yesteryear
PHOTO SUBMITTED
Tom McKittrick works at his desk at World Dairy Expo Headquarters as the general manager.
Today
MARK KLAPHAKE/DAIRY STAR
McKittrick builds the 2018 World Dairy Expo Showring.
Tom McKittrick is a former World Dairy Expo general manager. He served in that position from 1988 until 2007, and continues to be involved in the show by helping construct the Showring.
2018 Star Sponsors Boehringer Ingelheim BouMatic Dairy Herd Management Madero Dairy Systems Masters Choice Hybrids Alltech Bayer Animal Health Cowsmopolitan Dairy Magazine Dairy Star Dairy Tech, Inc. Dane County Datamars, Inc. DeLaval, Inc. Elanco Animal Health E-Zee Milking Equipment, LLC Forage Genetics International Hoard's Dairyman John Deere Mycogen Seeds Nasco New Holland Phibro Animal Health, Corp. Select Sires, Inc. State of Wisconsin STgenetics Trans Ova Genetics Udder Comfort International Inc. Y-Tex Corporation Agri-Plastics Mfg. American Guernsey Association Beco Dairy Automation, Inc. Calf-Star Central Life Sciences Compeer Financial The Addison RC Syndicate (Eric & Nicole Lang) Fight Bac Frenchville Trailer Sales LLC GEA Greater Madison Convention and Visitors Bureau GROWMARK, Inc. Holm & Laue Export GmbH ImmuCell Corporation Jetstream Genetics, Inc. MAI Animal Health Milkplan SA MilkSource Genetics Monsanto
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Wahl Clipper & Lister Shearing WG Critical Care, LLC Wisconsin Farm Report Radio Agri-King, Inc. Agrisure Traits American Milking Shorthorn Society Andis Company Barenbrug USA Bioret Agri Bio-Vet, Inc. Canarm Ltd. Clarion Suites at the Alliant Energy Center Clipper Parts & Repair Dairy Farmers of Wisconsin Dane County Holstein Breeders Doda USA, Inc. Ecolab Econoprint Eisenmann Corporation Endovac Animal Health Eurofins Scientific Evolution International FarmFirst Dairy Cooperative Feed Supervisor Software Feedworks USA, Ltd. Forster-Technik GmbH Furst-McNess Company FutureCow Ghost Hollow Graduate Madison Harvestore IDEXX Innovation Center for US Dairy Kansas Department of Agriculture Klussendorf Memorial Association Kuhn North America, Inc. Lallemand Animal Nutrition McLanahan Corporation Micronutrients National Hay Association NC Dairy Advantage NEXGROW Alfalfa Passion Ag, Inc. PNC Bank Prairie Farms Dairy, Inc. Red & White Dairy Cattle Association Rivendale Farms Supreme International Limited Tenderfoot Products University of Wisconsin - River Falls Ventec Canada, Inc. Waikato Milking Systems USA W-L Research Woodchuck Bedding Spreader
Page 12 • Expo Daily Edition • Sunday, September 30, 2018
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