World Dairy Expo Daily Monday 2018

2018 WORLD DAIRY EXPO • ALLIANT ENERGY CENTER • MADISON, WISCONSIN, USA • WWW.WORLDDAIRYEXPO.COM • LISTEN TO SHOW COVERAGE AT 95.7 FM

EXPO DAILY EDITION

Fremstad, Cramer top youth fitting contest

ATTENDEE INFORMATION

Stay up-to-date with everything WDE by texting EXPO to 727-4-WDEXPO.

In This Issue:

Next Frontier, Next Generation: Brenda Damrow-Guden Page 3

Value Added Farm: Royal Riverside Farm Page 4

One-onOne:Rick Heslinga Page 5

Home to Expo: Rebecca Mast Page 6

Word on the Street: Breed Association Volunteers Page 9

Today's Highlights:

8 a.m. Nat'l 4-H, Nat'l Intercollegiate & Int'l Post-Secondary Dairy Cattle Judging Contest in Coliseum 2 p.m. Showmanship Judges Clinic in Coliseum 3 p.m. Purple Cow Gift Shop Opens in Exhibition Hall 7:30 p.m.

Nat'l 4-H, Nat'l Intercollegiate & Post-Secondary Dairy Cattle Judging Banquet in Exhibition Hall

RAILBIRD JUDGING Text RAILBIRD to 727-493-3976 to enter.

SHOWRING RESULTS Text WDERESULTS to 727-4-WDEXPO (727-493-3976) for showring results

#WDE18

Monday, Oct. 1, 2018

BY ANDREA BORGERDING Staff writer

Grant Fremstad of Westby, Wis., earned the first place honor in the Senior Male Division of the Youth Fitting Contest Sunday at World Dairy Expo. The contest recorded the largest number of participants with 34 youth in four divisions coming from 12 states, two Canadian provinces and Germany.

Fremstad, 18, has been clipping cattle since he could walk. He began clipping full-time for other people by the time he was 15. Fremstad is a repeat winner, taking the top honor of the Intermediate Division the first year the contest featured the two classes.

“I knew there was some good competition,” Fremstad said of this year’s contest. “Austin Nauman (who placed second) and I have worked together a lot and are good friends. I knew he was going to be hard to beat but I managed to pull it off.”

The winner of the Senior Female Division traveled the farthest to compete.

Lisa Cramer, 20, came from Uplengen, Germany to compete in the Youth Fitting Contest.

“I saw on Facebook that they had a clipping contest and thought perhaps this would be a good challenge,” Cramer said.

MARK KLAPHAKE/DAIRY STAR

Winners of the Senior Male Division are (from left) Dylan Brantner, Ryan Lawton, Trevor Tuman, Austin Nauman and Grant Fremstad and judge Tyler Reynolds.

Cramer is with Oceanview Genetics in Deerfield, Wis. during World Dairy Expo and will be staying in the United States for three more weeks. Cramer placed second in a European fitting contest before taking on the contest at Expo.

“I began clipping when I was very young and started clipping for shows when I was 15,” Cramer said. “I hoped I

would win today but I just really wanted to try my best.”

Cramer is looking forward to sharing the news of her win with her younger sister who is Cramer’s biggest fan.

“We support each other – we share Turn to FITTING CONTEST | Page 3

Dairy cattle ethics upheld at show

World Dairy Expo continues overbagging research

BY ABBY HOPP Staff writer

As World Dairy Expo serves as the global meeting place for the dairy industry, so too has Expo become a location for extensive dairy cattle research, specifically related to showring ethics.

Last year, a task force was developed to research overbagging. The purpose of the study was to determine the prevalence and manifestations of overbagging a cow at a highcaliber show such as World Dairy Expo.

“Exhibitors and owners have been outstanding and on board to make sure they are doing the best they can to have their [animals] ready for show in an ethical manner,” Dr. Ken Waller said.

Waller, a radiologist at the University of Wisconsin-Madison School of Veterinary Medicine, and Dr. Sheila McGuirk, a professor emeritus from the School, are part of the task force.

After extensive research at the 2017 Expo and various shows across Wisconsin and

PHOTO PROVIDED BY WORLD DAIRY EXPO

A Holstein cow's udder is reviewed using ultrasound technology following the International Holstein Show. A task force will continue monitoring the cattle as part of an ethical study on overbagging dairy animals for the Showring.

North America, the task force will be attending Expo again this year and examining more cows to add to their research.

“We hope to examine more than 800 cows this year,” Waller said.

McGurik agreed.

“Last year, we concentrated in the top half of the class,”

she said. “This year, we plan to look at the [bottom] end of the class, as well.”

While having the udder full of milk during an exhibition is not problematic, there is a point at which overbagging can occur and lead to edema, an accumulation of fluid that leaks out of blood vessels and gathers under

the skin of the udder. Overbagging is seen as an unethical way to prepare a cow for a show.

Beginning in 1998, ultrasounds were used to examine udders at national shows. Initially, it was used to find eviTurn to ETHICS | Page 4

Page 2 • Expo Daily Edition • Monday, October 1, 2018

DAIRY ST R

The Expo Daily Edition is published by Dairy Star in conjunction with World Dairy Expo.

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ISSN 020355 522 Sinclair Lewis Ave. Sauk Centre, MN 56378 Phone: (320) 352-6303 Fax: (320) 352-5647 Published by Dairy Star LLC

Get social with

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General Manager/Editor Mark Klaphake - mark.k@dairystar.com 320-352-6303 (office) 320-248-3196 (cell) 320-352-0062 (home) Ad Composition Nancy Powell 320-352-6303 nancy.p@dairystar.com Amanda Thooft 320-352-6303 amanda.t@dairystar.com Consultant Jerry Jennissen 320-346-2292 Editorial Staff Andrea Borgerding - Associate Editor (320) 352-6303 • andrea.b@dairystar.com Krista Kuzma - Assistant Editor (507) 259-8159 • krista.k@dairystar.com Jennifer Coyne - Assistant Editor (320) 352-6303 • jenn@dairystar.com Ron Johnson (608) 874-4243 ron.j@dairystar.com Ruth Klossner (507) 240-0048 cowlady@centurylink.net Danielle Nauman (715) 245-6848 danielle.n@dairystar.com Danna Sabolik - Staff Writer (320) 352-6303 • danna.s@dairystar.com Maria Bichler - Copy Editor 320-352-6303

It's Happy Hour in The Tanbark from 4-6 p.m., Monday through Friday, compliments of World Dairy Expo, PNC Bank, Holland Dairy Valley, Turner Inc. and Zoetis, respectively.

Attend the WDE Welcome Reception on Wednesday in the Exhibition Hall. Celebrate Recognition Award Winners with free hors d'oeuvres and beverages beginning at 5 p.m.

All are welcome.

Compete in Expo's Railbird Judging Contest and see how your placings match up to the official judge. Text RAILBIRD to 727-493-3976 to sign-up, and watch here for information on the class of the day.

Appear on WDE's social newsfeed or in the Expo Daily Edition by using #WDE18 on all of your social posts this week!

Advertising Sales Main Office: 320-352-6303 Fax: 320-352-5647 Deadline is 5 p.m. of the Friday the week before publication Sales Manager - Jeff Weyer (Northern MN, East Central MN) 320-260-8505 (cell) jeff.w@dairystar.com Mark Klaphake (Western MN) 320-352-6303 (office) 320-248-3196 (cell) Laura Seljan (National Advertising, SE MN) 507-250-2217 fax: 507-634-4413 laura.s@dairystar.com Jerry Nelson (SW MN, NW Iowa, South Dakota) 605-690-6260 jerry.n@dairystar.com Mike Schafer (Central, South Central MN) 320-894-7825 mike.s@dairystar.com Amanda Hoefler (Eastern Iowa) 320-250-2884 • amanda.h@dairystar.com Lori Menke (Southern WI) 563-608-6477 • lori.m@dairystar.com Megan Stuessel (Western Wisconsin) 608-387-1202 • megan.s@dairystar.com

These three [BDC] chairs agree that the best part about their position is getting to meet all the different people that help put Expo together and “seeing Expo before Expo happens.” #wde2018

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Expo Daily Edition • Monday, October 1, 2018 • Page 3

Continued from FITTING CONTEST | Page 1 the same passion for clipping animals,” Cramer said. “We are happiest when we are together, making our heifers at home ready for a show.”

As his first time judging the Youth Fitting Contest for World Dairy Expo, Tyler Reynolds, Corfu, N.Y., was impressed with the level of competition at this year’s contest.

“It was exciting to see how many young kids were competing and the quality of the clipping was great,” Reynolds said. “There were people who were not in the top five who did an awesome job all the way through the contest.”

Reynolds was looking for competitors who were detail oriented and who performed a complete clipping job.

“I was looking for people who had animals who looked ready to go into the showring,” Reynolds said.

Reynolds was assisted in judging the contest by Andrew

Lenhardt of Oakfield Corners Genetics, Oakfield, N.Y. Technique played a small role in Reynolds’ final judgement but more so the final product.

“The winners were very neat and organized,” Reynolds said. “The tops were crisp and clean looking. The calves had their show halters on and were ready to go.”

Reynolds has judged fitting contests at other shows and enjoys working with youth.

“I admire any young kids who want to work, learn, and get better to ultimately compete,” Reynolds said. “That’s the best part about this competition. We need more and more young people who like this and want to continue doing it.”

Winners of the Intermediate Division include Haley Beukema, New Richmond, Wis. and Dillon Freeman, Bremen, Ind.

MARK KLAPHAKE/DAIRY STAR

Winners of the Senior Female Division are (from left) Elizabeth Stoltzfus, Hannah Nelson, Avery Kotlarczyk, Emily Mikel, Lisa Cramer and judge Tyler Reynolds.

MARK KLAPHAKE/DAIRY STAR

Winners of the Intermediate Male Division are (from left) Taylor Fester, Alek Krueger, Colton Brandel, Jack Achen and Dillon Freeman and judge Tyler Reynolds.

MARK KLAPHAKE/DAIRY STAR

Winners of the Intermediate Female Division are (from left) Mariah Eichenberg, Brooke Hammann, Sydney Lamb, Mallory Rhodes, Haley Beukema and judge Tyler Reynolds.

Next Frontier, NExt Generation featuring Brenda Damrow-Guden, from Juneau, Wis. Tell us about your farm. We have a very small farm where we are raising just registered show heifers. Our cows are at a couple different neighboring farms. We still take pride in those animals as well.

When did you first attend World Dairy Expo?

Why? I first attended World Dairy Expo when I was two days old. My mother was showing here, and she thought it would be a great idea to bring an infant.

What is the most unique part about dairy farming in your region? We still have a lot of those small family farms that are still in operation. Fifteen to 150 cows.

What do you enjoy most about dairy farming in your region? Everything. Dairy farming in general is a way of life. It’s a way that we’ve all grown up. All of my friends from our county have all grown up on our small family farms. It’s a great larger family then. It’s very important to me that my daughters have that opportunity to grow up on a farm. There’s nothing like it, the work ethic and the way of life. My parents are still farming too.

How has World Dairy Expo influenced your farm management practices? Having show cattle at Expo, we not only benefit from the vendors at the Trade Show but other Dairy Cattle Show Exhibitors as well. We’ve learned techniques as far as breeding or feeding and overall management of show cattle.

What is the value of attending dairy shows as it relates to your dairy and your position as a young farmer in the industry? Selling our genetics and having market value of our animals in-

creases our financial gain based on the genetics of our animals. This is going to be huge for our future. If we didn’t have those animals to sell and other breeders interested in the genetics, I’m not sure we would be able to make it as younger farmers.

in our schools. A lot of connections I have made here at World Dairy Expo are ones that helped our program. Things that I learn here, we implement in our agricultural education programming in our local community.

How has World Dairy Expo benefited you in your dairy career? I have the unique opportunity of using my networks within the dairy industry in my position at the local chamber of commerce where I do all the agricultural programming. We raise hundreds of thousands of dollars to do agricultural education

What topic would you like to see at future shows? I wish there was more information on how to implement more technology for the small farms.

We are not large scale but what things can we do to expand the small farm that we have in a way that it will make a bigger impact.

Page 4 • Expo Daily Edition • Monday, October 1, 2018

Continued from ETHICS | Page 1 dence of foreign substances in the udder. Today, ultrasound examinations find very few injection or infusion violations and have been more focused on identifying overbagging edema.

“A study was done in Europe to define the consequences of prolonged time between milkings including the development of udder edema detected by ultrasound,” McGuirk said.

“In a 2016 study from Switzerland, cows not milked for

24 hours exhibited behavioral and udder effects, creating an awareness of the importance of avoiding overbagging of show cattle.”

Last year, in hopes of better understanding the relationship between udder edema caused by overbagging, showring behavior and udder appearance, the task force performed its research.

“We want to make sure we understand showring edema in order to find effective solu-

PHOTO PROVIDED BY FARMGIRL PHOTOGRAPHY

Research committee members – (from left) P. Morey Miller, Dr. Sheila McGuirk and Corey Geiger – record their observations during a 2017 World Dairy Expo Dairy Cattle Show as part of an ongoing research project regarding overbagging.

PHOTO PROVIDED BY FARMGIRL PHOTOGRAPHY

A member of the overbagging research team observes the International Red and White Show in 2017.

tions” McGuirk said.

Last year at WDE, the task force used ultrasound to find that less than 10 percent of the 784 cows examined showed measures of edema. Edema found was most notable near the crease of the udder, but rear crease and fore udder edema found by ultrasound were associated with observed edema on the outside of the udder and some behaviors in the Showring.

“This is encouraging,” McGuirk said. “Behavior signs and udder appearance can help exhibitors recognize overbag-

ging and make a determination that milking would be better than exhibiting that cow.”

“Most show persons have determined how many hours of milk are needed in the udder for the cow to look her best and not be overbagged; unfortunately, other uncontrollable factors like weather, appetite, health and behavior contribute to the development of udder edema,” McGuirk shared.

The research also indicated that there was less overbagging edema in the high-production cow classes compared with the younger animals, and there

was a tendency for the younger cows to exhibit more of a behavior change from the edema.

By observing behavior changes and visual udder edema, the task force is hoping that exhibitors can use these as tools to set their animals up for success and avoid overbagging.

“Hopefully, we create a culture that a cow with signs of edema goes to the milking parlor rather than the showring,” McGuirk said.

Waller agreed.

“I see this as a very positive outcome,” he said.

Value Added FArms: Royal Riverside FaRM Gracie Krahn Location: Albany, Ore. Tell us about your farm – both the award-winning cattle and value-added products. Royal Riverside Farm is a small, family-owned dairy and farmstead creamery. The foundation of our herd consists of national award-winning animals owned by The Krahn Girls (which is my sister, Clancey Krahn, and me). The matriarch of our small operation is Miss Nastias Tequila Nutcracker-ET (“Nutty”), who was the Honorable Mention Junior Champion as a winter calf at World Dairy Expo in 2013. The same year, Nutty was named All-American Winter Calf in both the Junior and Open Divisions at the All-American Jersey Show in Louisville, Ky. She was also awarded Reserve Junior Champion of the All-American Junior Show and received All-American Access status in 2013, as well. In 2015, Nutty was Reserve Junior All-American as a Senior Two-Year-Old. The same year, my sister’s Fall Yearling in Milk was third in the Junior Show at the AllAmerican. My sister and I have had the privilege of showing our cattle at World Dairy Expo twice, and we feel very fortunate to have stood in the spotlight with people in the industry who we consider idols.

After several years of milking our show cows, and our herd expanding, my parents began making plans to build a farmstead creamery where we could bottle and sell

our milk directly from farm to table. Our small herd quickly grew and feeding the milk to calves and hogs was no longer an economical option. So, in the summer of 2017, we broke ground for our creamery. On my mom’s birthday, Jan. 20, we milked our first cows in our new parlor. A couple days later, we began bottling our own low-temp pasteurized, creamline milk. Soon after our creamline milk hit the stores, we expanded to also offer chocolate milk. We are now in 18 stores in the Mid-Willamette Valley. In a time where people insist knowing how their food is produced, we feel grateful that we are able to meet that demand with a nutritious, wholesome product, all while making our dreams come true of selling milk directly from our farm to table. Our farmstead creamery was born out of a dream our entire family had – to provide a lifestyle that instills faith, family and farm values, while providing income to support our lifestyle and passion for showing cows.

How did you become involved in the Showring? I began showing dairy cattle at 4. Both of my parents grew up showing dairy cows – they met at the Oregon State Fair. Through my experiences in the Showring, I have learned the importance of hard work and commitment, but even more importantly, I have learned that drive, grit and determination is a learned behavior that too many of my classmates have no comprehension of. These character traits are learned every day through what I do on our farm, and showing cows is an extension

PHOTO SUBMITTED

Gracie Krahn and her sister, Clancey, are a part of Royal Riverside Farm in Albany, Ore. of my farm experiences. I believe champions do not become champions when they win the event, but in the hours, weeks, months and years they spend preparing for a show. Even more important than the purple ribbon is the admirable character that showing cows creates.

What is your greatest achievement showing at World Dairy Expo? Being named Honorable Mention Junior Champion in 2013.

How have value-added products added to your dairy farm?

At this time, our only value-added product is chocolate milk. However, this fall we will launch our old-fashioned eggnog and hopefully next summer we will add a

drinkable yogurt product. We anticipate these value-added products will allow our business to grow and for us to meet a higher consumer need.

What is your most popular dairy foods product? Why? Our most popular dairy product is our creamline milk. We believe it is most popular because it is just one step away from milk. Our creamline milk is non-homogenized, so the cream literally rises to the top.

It is the most natural form of milk.

Non-homogenized milk can aid the body in better digestion and properly utilize the proteins found in milk.

What plans do you have for the future of your farm – both in the Showring and with dairy products? My family plans to continue working diligently at breeding and selling animals that are competitive at local, state, regional and national shows while producing the highest quality of milk possible. In just a few short years, both my sister and I will be in college – my parents say that after we leave they may sell our farm and relocate to the Midwest. My dad is from Wisconsin and our family has always wanted to live there.

For now, we feel blessed to be doing what we love and loving what we do.

Expo Daily Edition • Monday, October 1, 2018 • Page 5

One-on-One

Parents’ names: Dmitri Pokohovski and Angelique Denneman Location: Duvall, Wash.

with Rick Heslinga, 17, Youth Dairy Cattle Exhibitor

Showring, I also really enjoy the quality of the cattle and the people that are at the show.

What animal did you bring to World Dairy Expo and what show will you be participating in? I brought Apple Pts Astonish Red -ET. I will show her in the International Junior Red & White Show.

What has been your greatest experience showing dairy cattle?

Explain. Getting to see a baby calf develop over time, and then seeing her all ready and about to go out into the Showring at World Dairy Expo. The chance to see a heifer change and become what you have been hoping she will be the entire year and then seeing her on the colored shavings is the greatest experience.

When did you start preparing for World Dairy Expo? What has been your weekly routine? I started prepping about a month ago.

I would clean the heifers pen, walk a half mile in the morning and night, rinse once a day, feed hay and feed grain.

Who is your mentor and what did they teach you? Louie Cozzitorto; he taught me how to get cows ready at the show, how to get a heifer ready for the show at home, and how to get her to her greatest potential.

How long have you been showing dairy cattle? Seven years.

What is your favorite part about showing dairy cattle at World Dairy Expo? The size of the show and the number of cattle in the

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Page 6 • Expo Daily Edition • Monday, October 1, 2018

Automated scoring system propels judging contest results Technology will ensure speedy, accurate tabulations

BY DANIELLE NAUMAN Staff writer

The 2018 editions of the National Intercollegiate and International PostSecondary Dairy Cattle Judging Contests will take giant leaps forward into the world of technology today.

An automated scoring system will leave behind antiquated scoring methods. The new scoring system employed by the two judging contests was developed by the same programmers who created the Dairy Cattle Show entry system, which has been used at World Dairy Expo for several years.

“I have confidence in this system, because they understand the uniqueness of this entire process,” said Corey Geiger, superintendent of the National Intercollegiate Dairy Cattle Judging Contest. “Expo has put a lot of money into this system, which we are fortunate to be able to utilize this year.”

At ringside, 20 tablets are split between the two rings of contestants, at a ratio of five contestants per tablet.

“I liken them to polling stations for voting,” Geiger said. “We want everyone to have a good experience, so we have plenty of volunteers to help contestants with questions.”

Volunteers are each manning two tablets. They help participants correct any potential input errors immediately

PHOTO PROVIDED BY KELLY KENDALL STUDIOS

Participants of the Dairy Cattle Judging Contests submit their scorecards during 2017 World Dairy Expo. This year, participants in the National Intercollegiate and International Post-Secondary Dairy Cattle Judging Contests will use an automated scoring system. before they continue on with the contest.

“The participants still have their clipboards and their backup sheets, but at the conclusion of every class, instead of handing in their cards, they go to the

Home Expo Home Expo TO

Rebekah Mast World Wide Sires Visalia, Calif.

How many miles did you travel to arrive at World Dairy Expo? 2,100 miles.

TO

Tell us about your journey to World Dairy Expo. This year, I am traveling with a group of 25 from Zambia and Zimbabwe to WDE, so I started off in Chicago on Sept. 26. We visited Select Sires headquarters in Ohio and then had a few days of farm tours in Indiana, Michigan and Wisconsin before ending our trip at Expo.

What does it take to plan for the trip to Madison, Wis.? I plan flights, accommodations, meals (restaurants and hotels get full), as well as some information on local highlights so the visitors can enjoy everything the WDE experience has to offer. We started planning this trip over a year ago, as we wanted to be sure to maximize this once-in-a-lifetime opportunity for the group from Zambia and Zimbabwe.

Who all helps make the travels go smoothly? What are their responsibilities? There is a whole team of people at World Wide Sires who all work together to make sure all of the details for this week are taken care of.

There is a lot of coordinating required to host this many people, not to mention the other international guests we will host throughout the week.

What are your must-dos once you arrive at World Dairy Expo?

Shopping trips with Rick Frozene as we try to scout out the next winners and eat

a grilled cheese sandwich from the UWMadison Cheese Stand.

What do you do during World Dairy Expo when you’re not working? Walk through the barns, sit and watch the Dairy Cattle Shows and catch up with friends who I haven’t seen since last year.

What is your most memorable year traveling to World Dairy Expo? In 2004, my judging team (Modesto Junior College) won the International PostSecondary Dairy Cattle Judging Contest on Monday and a cow my brother, Stephen, and I owned, Lylehaven Durham Marriet, was first place in the Senior Two-Year-Old Class on Saturday. Those were amazing ways to start and finish the week. The following year (2005) was also very memorable as I was on the winning collegiate judging team from Cal Poly (second high individual) and my family had second place Junior Three-Year-Old with Ocean-View Ito Jewel. It’s pretty hard to top those memories.

bank of tablets to turn in their placings,” said WDE Dairy Cattle Show Manager Ann Marie Magnochi.

Each contestant is given a lanyard with a barcoded eartag provided by Datamars, said Magnochi. The contestants scan their eartag with the barcode reader to access their profile and enter placings.

Each tablet has a security screen, similar to what is seen at a bank, to ensure privacy among contestants when entering placings.

“Their name and contestant number come up for them to confirm,” Magnochi said. “Then, they pick the breed and the class they want to enter a placing for, and then it gives them a listing of all the possible placings for the class.”

The system asks the participant for confirmation of their placing, allowing them to ensure they have entered the correct selection. Another safety net for participants is that each breed is colorcoded.

“With this system, we know whether or not every contestant has entered their placings for a particular class,” Geiger said. “We won’t begin the next class until we know we have all the placings entered for the one just finished.”

Geiger recalled in the past they have discovered after collecting and sorting paper cards that one contestant’s placings are missing for a particular class.

“We had to try to figure out who is missing, and then I’ve had to go out in the middle of the contest, after the next class has been timed in, trying to find the contestant whose card is missing,” Geiger said.

Following the judging portion of the contests, the tablets are given to the reasons-takers in the contest. When giving reasons, the participants follow the same protocol of scanning their eartag on the tablets, allowing the judge to enter their reasons score into the automated system.

“The system tabulates the scores as the contest goes along,” Magnochi said.

“Once that placing or reasons score is entered, it is tabulated.”

Geiger is looking forward to the speed and accuracy of the scoring that will come with the system.

“We can have the results for the placings portion of the contest before they are done eating lunch,” Geiger said.

“Theoretically, we could go straight to the awards banquet 10 minutes after the score for the last set of reasons has been

entered. We won’t do that, though, because we will still continue with a verification process for the contests.”

The automated tabulation system removes the opportunity for human error.

“I compare it to what we tell consumers about milk production,” Magnochi said. “Once that unit goes on the cow, no human hands touch the milk.

This is almost the same thing. Once the contestant enters their placing or the judge enters their reasons scores, it takes the opportunity for human error out.”

Bringing the tabulating procedures for judging contests up-to-date with modern technology is long overdue in Geiger’s eyes.

“Until now, the [National Intercollegiate Dairy Cattle] Judging Contest has kept a lot of the same attributes it had when it first came to World Dairy Expo in 1977,” Geiger said.

The International Post-Secondary Dairy Cattle Judging Contest, which was established at Expo in 1989, has been more advanced in their scoring system, utilizing ScanTron scoring sheets, Geiger said.

“Melanie Miller, from the Wisconsin 4-H program really helped the contest along that way, working with Maureen DeBruin and Jerome Meyer, the superintendents for the contest,” he said.

The new system was tested and unveiled to coaches and potential participants during the North American Intercollegiate Dairy Challenge Contest in April.

“We also used last year’s contest data to test the system,” Magnochi said.

“We took the results from 2017 and entered them into the system, just as if the contest were happening, to make sure it replicated the results from last year, which it did.”

A third check of the system took place at the World Dairy Expo Volunteer Picnic earlier this year. Attendees judged classes and utilized the program to enter placings.

Future plans include the 2019 National 4-H Dairy Cattle Judging Contest using the electronic scoring system, and Magnochi said superintendents of the Central National FFA Events held at Expo have expressed interest in using the system, as well.

Expo Daily Edition • Monday, October 1, 2018 • Page 7

Token Creek Production Company produces ExpoTV

Behind the scenes

BY SHERRY NEWELL Staff writer

While exhibitors and cattle line up for classes outside the lower north door of the Alliant Energy Center’s Coliseum, it is likely few, if any, pay attention to a large truck parked nearby.

But inside that vehicle, eight people are orchestrating how viewers across the world will watch the performance in the World Dairy Expo Dairy Cattle Show.

The truck is the nerve center for ExpoTV, the four-channel webcast of all things World Dairy Expo. It streams the Dairy Cattle Show and Expo360, complete with daily newscasts with WXPO News, live video feeds across the grounds, coverage from the Trade Show floor, Expo Seminars and Virtual Farm Tours. John Salzwedel of Token Creek Production Company manages the effort in concert with WDE staff.

“It all starts months before the show,” Salzwedel said. “We map out what to cover, what to do differently.

And nearly every year, it expands.”

Weeks before the show, there may be video stories to produce for airing during WDE week. Those segments provide material to use when the live action stops periodically.

Monitors across the Alliant Energy Center campus also need to be up and ready. Not only can those attending watch the Showring action from the exhibit spaces and New Holland Pavilions, but some of the Dairy Cattle Show exhibitors and Trade Show participants request video feeds to their specific location. Token Creek takes care of setting up those feeds, as well.

“We map out what to cover, what to do differently. And nearly every year, it expands.”

JOHN SALZWEDEL, TOKEN CREEK PRODUCTION COMPANY

Once Expo gets underway, the crew begins early and ends late.

They are on site before activities start, checking sound systems, testing the webcasting and running through the day’s schedule. Camera operators spend part of the day doing what Salzwedel calls musical chairs, so everyone gets a break in the day.

The 12-15 people who keep ExpoTV running are not necessarily dairy experts. That is why, particularly during the Dairy Cattle Show, an Expo staff

PHOTO PROVIDED BY FARMGIRL PHOTOGRAPHY

A staff member from Token Creek Production Company captures a 2017 World Dairy Expo Dairy Cattle Show for ExpoTV. member is important to producing the live streaming. According to Salzwedel, that person has the expertise to focus on the most important things happening during the show. While the cameras work to get video of all the participants, the producer can help identify winning cattle and exhibitors as they are chosen.

Since many of the production team have done ExpoTV for its 11 years, they also have learned people are wanting to see the working parts of the cow.

“The people watching the show don’t care about those pretty brown eyes,” Salzwedel said.

In the production truck, the crew is also recording and editing footage so highlight segments are available for the webcast and the archive that is accessible after Expo concludes. They are making sure each of the four channels carry the most current video and other information.

Typically, the camera crew at WDE includes freelancers, most of whom are normally covering sporting events.

Working Expo provides a change from the faster pace of sports, Salzwedel said.

“They’ll work with a client to cover an entire football season, but tell them, ‘Not Expo week,’” he said.

For Salzwedel and several other members of the crew, working WDE is much like coming home.

“We grew up on dairy farms,” Salzwedel said. “It’s nice to go out there and walk the floor. I may have been gone from the farm for many years, but being around Expo really gives me some nostalgia.”

Salzwedel has enjoyed not only 11 years of helping deliver WDE to a

PHOTO PROVIDED BY KELLY KENDALL STUDIOS

Token Creek Production Company records an episode of WXPO News during World Dairy Expo in 2017.

PHOTO PROVIDED BY TREVOR OLSON PHOTOGRAPHY

Dairy farmers Linda and Matt Hanson present during a Virtual Farm Tour at World Dairy Expo last year. This Virtual Farm Tour was broadcasted live on Expo360. worldwide audience, but his favorite role is shooting video stories on dairy farms for use later.

“It’s just great to walk into a barn and hear about the challenges and innovations in dairy,” he said.

When it is over for another year,

Salzwedel’s crew is like the other participants who have spent a week at Expo – they celebrate.

“Chicken wings and beer,” Salzwedel said.

And, planning begins for another year.

STOP BY AND SEE US AT BOOTH EH-2613

Page 8 • Expo Daily Edition • Monday, October 1, 2018

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Expo Daily Edition • Monday, October 1, 2018 • Page 9

Word on the Street Dairy Cattle Breed Show Volunteers

Tom Anderson Location: McFarland, Wis. Breed Show: Guernsey

Tim Foss Location: Omaha, Neb. Breed Show: Milking Shorthorn

Katie Palmer Location: Mount Horeb, Wis. Breed Show: Brown Swiss

Frankie Rathbun Location: Lake Mills, Wis. Breed Show: Jersey

Rene Johnson Location: Evansville, Wis. Breed Show: Holstein

Tell us about yourself and your dairy background. I grew up on a small farm in Illinois. After graduating from Illinois State University, my first employer was A.C. "Whitie" Thomson, whose family continues to support the award at World Dairy Expo in his honor. The main portion of my career was spent in sales and sales management with East Central/Select Sires, Monsanto Dairy Business and Zoetis.

How many years have you volunteered for your breed association? This is my third year helping with check-in and as ringman for the International Guernsey Show. In years past, I assisted with class selection and presentation for the National 4-H Dairy Judging Contest and as a Showring announcer for the International Guernsey and International Ayrshire Shows.

What are your responsibilities as a volunteer during World Dairy Expo? Making sure the entry information is correct, including ear tattoos and production information. I also assist the judge and Dairy Cattle Exhibitors in the showring to help the show move smoothly.

How do your responsibilities at the show differ from other times in the year? Because I am retired, the biggest difference is I have specific time to arrive and a deadline to meet for the check-in process.

What is most challenging about your role? Finding the last few animals. It seems there are always a few heifers tied in with breeds and breeders where you would not expect them.

What do you enjoy about volunteering for your breed association? Spending time in the barn during check-in. It is a great opportunity to renew acquaintances with people I may not see at any other time of the year. Many of the relationships go back to the early ‘70s when I started attending World Dairy Expo. There are even a few that go back farther. Of course, the chance to see almost all the animals in every breed and try to pick the ones that will win later in the week it important, as well.

What class of dairy cattle do you enjoy the most? Why? Probably the Aged Cow Class.

Over the years, this class has produced the most champions and the most single name cows.

Even if they win as young cows, the really great ones all seem to win as Aged Cows. For those of us who have been here for more than just a few years, this class is the one that lets us look back on years past and see the progress each breed has made. It is also the class most likely to create friendly discussion about how the current winners would do against the very best from years past.

Tell us about yourself and your dairy background. I grew up on a registered Milking Shorthorn farm that was established in 1918 in Kenyon, Minn. The family farm is still in operation and maintains a herd of Milking Shorthorns. Myself and other members of our family have been and continue to be involved in raising and showing purebred dairy cattle on the 4-H, FFA and open class levels. Exhibiting dairy cattle has given me the opportunity to show cattle from coast to coast, meet an uncounted number of great people and develop excellent friendships. I graduated from the University of Wisconsin-River Falls in 1987 with degrees in ag business and ag economics. I have worked for The Hartford Insurance Group since 1987, with my current role as AVP/head of the Livestock Insurance Division and currently reside in Omaha, Neb. My career with The Hartford allows me to stay very close to the dairy industry and the flexibility to be involved in exhibiting cattle at state and national levels. It’s a habit that I just can’t break.

How many years have you volunteered for your breed association? For 30 years in various roles.

What are your responsibilities as a volunteer during World Dairy Expo? For the past five years or so, I have served as the ringman in the International Milking Shorthorn Show.

How do your responsibilities at the show differ from other times in the year? Helping the World Dairy Expo staff and judges run a well-organized and efficient show is beneficial to the Dairy Cattle Exhibitors, spectators and staff. The rest of the year, I try to run a well-organized and efficient livestock insurance team that encompasses all of the United States and Canada. The Hartford’s Livestock Division has also been around for over 100 years, and living up to the legacy of exceptional service to livestock producers is our goal each and every day.

What is most challenging about your role? The most challenging part of being a ringman at World Dairy Expo is squeezing very large classes into the Showring and getting them lined up in a limited space.

What do you enjoy about volunteering for your breed association? The ability to establish great friendships and watch as families continue to bring the next generations of dairy showmen into the fold.

What class of dairy cattle do you enjoy the most? Why? I enjoy the Two Year-Old Cow Classes the most. This is the point we can see what type of cows the previous year’s heifers developed into. I also enjoy any class with a large group of Junior Dairy Cattle Exhibitors. Working with the kids is always very fulfilling.

Tell us about yourself and your dairy background. I have been retired from the University of Wisconsin Hospital for eight years. I worked in the nursing field for 38 years, 19 of which were at the Home Health office. I grew up on a dairy farm just outside of Paoli, Wis. My grandparents and parents, Lester and Barbara Palmer, raised Brown Swiss cattle their entire lives. I always enjoyed working with cattle, but sometimes getting up early to test milk with my dad was not always fun.

I knew at a young age I would enjoy the farm work; milking cows and taking care of baby calves was something that I wanted to do. I also knew it would be a challenge by myself. I knew nothing about fieldwork, so I would need some help. I went on to work at the hospital. I helped a bit on the farm when I could. After many years, I knew something was missing in my life, until I ran into an old 4-H friend at a bike race. I asked him if he needed any help milking cows a couple of times a week. A few weeks later, he called and asked if I was still interested. I said I would give it a try, if my job would allow. The first evening I walked into the barn, I knew I was back home. You can take the girl away from the farm, but you cannot take the farm out of the girl.

So, this adventure brought me back to the farming community where I met Lee Haag. He wanted to get married, but I said I wanted a few Brown Swiss animals first, and so the story continues. We do not milk cows anymore, but being at World Dairy Expo brings us both back to our dairy family.

How many years have you volunteered for your breed association? This year will be my eighth year with World Dairy Expo.

What are your responsibilities as a volunteer during World Dairy Expo? I do data entry, during check in of the animals, which consists of reading registration papers, ear tattoo and ear tag numbers. I also clarify whether a Junior Dairy Cattle Exhibitor is showing and or owns the animal, if the participant paid the entry fee, and will they be entering in a group of animals or herd. I also ask if anyone else has animals with a group that needs to be checked in. During the International Brown Swiss Show, I enter the participant entry tag number into the computer system, which places each animal in the class.

How do you responsibilities at the show differ from other times in the year? I only work during the week of World Dairy Expo. I have been fortunate not to have other duties during the year, but the possibility for that to change is always there.

What is the most challenging about your role? Sometimes it is hard to find the owners or staff with the registration papers to check in cattle and make sure the cattle are in the correct cow class, and the registration papers match the animal. It is also challenging to make sure the data entry is cor-

Tell us about yourself and your dairy background. I grew up near Chicago and got into the dairy industry while I was an undergraduate at the University of Illinois. After my undergraduate career, I got my master’s in dairy science at the University of Wisconsin-Madison as a fellowship student employed by Vita Plus. After I graduated, Vita Plus hired me as a nutritionist working out of their facility in Columbus, Wis. How many years have you volunteered for your breed association? Four.

What are your responsibilities as a volunteer during World Dairy Expo? I check in animals, and I am at the Showring on show day, making sure we have all the animals lined up correctly.

How do your responsibilities at the show differ from other times in the year? It differs from my normal job because I don’t work with a lot of show animals. I also am not selling or consulting with these producers.

My job at Vita Plus is mostly out in the field making farm calls, so it can be flexible. Most of my customers understand I’m volunteering my time and don’t mind me not stopping at their farm that week. Also, a lot of them attend World Dairy Expo. At the end of the day, they know if they need me I will make myself available for them or work with my Vita Plus team to figure out how to help them.

What is most challenging about your role? It is a lot of long hours.

What do you enjoy about volunteering for your breed association? I enjoy working with the dairy producers. I’ve gotten to know them now, and it’s fun to see them every year.

What class of dairy cattle do you enjoy the most? Why? I like the Aged Cow Classes. It’s really impressive to see the cows doing so well after several lactations.

Tell us about yourself and your dairy background. I grew up on a dairy farm near Evansville, Wis. My family still runs the farm, Templeton Farms, LLC – we have 160 cows and farm about 1,000 acres. I was active in 4-H and FFA while growing up and enjoyed showing dairy at local, district and state shows.

I graduated from the University of Wisconsin-Madison in 1995 and was a member of the UW Dairy Judging Team. Being a member of the team was the single best decision I made while in college. I made great friends, developed great decision making and speaking skills and was coached by two great mentors, Dr. David Dickson and Jim Armbruster. I work full time as the vice president of ag lending for Union Bank & Trust Company of Evansville, Wis., and am the mother of three children, Otis, Malcolm and Quincee.

How many years have you volunteered for your breed association? I have volunteered with the International Junior Holstein Show for five years.

What are your responsibilities as a volunteer during World Dairy Expo? I work with checking cattle in at the Showring and also helping out if they need me to do other things in the Showring. I also help the Brown Swiss Breeders Association. I organize the luncheon that takes place before the National Brown Swiss Sale on Thursday at Expo.

What is the most challenging about your role? Sometimes the tablet that I am using at ringside to check the cattle in loses Internet connection and it takes awhile to get it reconnected. That can be stressful because the show needs to keep moving.

What do you enjoy about volunteering for your breed association? I really enjoy volunteering at Expo for three reasons: I enjoy seeing old friends and meeting new people; I love the quality of the dairy cattle that are on exhibit; and I always learn something new in the Trade Show.

What class of dairy cattle do you enjoy the most? Why? I enjoy whatever class my kids are showing in. I enjoy watching them; they have shown both Brown Swiss and Holsteins here at Expo. I also really enjoy the Parade of Champions for the International Brown Swiss Show – the yodeling and horn blowing is awesome.

rect and to have laptop access.

What do you enjoy about volunteering for your breed association? I enjoy the returning participants, chatting with them to hear about some of their accomplishments and how their families are doing. I like to see what cattle are out there and their growth from one year to the next. I love to see the kids participate and help with the chores. It is not all about the prize, it is the journey to get there.

What class of dairy cattle do you enjoy the most? Why? I like to watch the Junior Dairy Cattle Shows in all breeds, if time allows. It is a great opportunity for young kids and to get them involved. I was not able to participate in my younger years at World Dairy Expo. The International Brown Swiss Parade of Champions is a show one should not miss.

The horns, flags and yodelers, is truly amazing.

Page 10 • Expo Daily Edition • Monday, October 1, 2018

Final preparations made for WDE 2018

MARK KLAPHAKE/DAIRY STAR

The Badger Dairy Club and many volunteers put the final touches on the 2018 Showring on Sunday morning.

MARK KLAPHAKE/DAIRY STAR

Karli Stoltzfus washes an animal from the Warwick Manor string from Lancaster County in Pennsylvania.

MARK KLAPHAKE/DAIRY STAR

The wash racks were busy Sunday afternoon as many exhibitors cleaned up their animals in preparation for the big week ahead.

MARK KLAPHAKE/DAIRY STAR

Jamie Beaumont, a partner with Sandmiser Inc., shovels sand into stalls in his booth in the Arena Building Sunday afternoon.

Expo Daily Edition • Monday, October 1, 2018 • Page 11

World Dairy Expo Yesteryear & Today

Yesteryear

WORLD DAIRY EXPO

Nic Sarbacker helps with his family's showstring at World Dairy Expo in 1984.

Today MARK KLAPHAKE/DAIRY STAR

Sarbacker keeps the stalls clean as owner of Heritage Holsteins and CattleClub. com.

Nic Sarbacker was four years old in 1984 when he was helping with his family's showstring. Thirty-four years later, Sarbacker continues the tradition with his own showstring, Heritage Holsteins, at this year's World Dairy Expo.

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Page 12 • Expo Daily Edition • Monday, October 1, 2018

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