Undergraduates
9,995 10,223
Faculty
Graduates
13,795 13,116
17,962
Students Live Off-Campus
95% of Penn students read The DP in print or online every month.
Admin/Staff subscribers to our newsletters.
12,000+ followers across our social media channels
100,000+
8 million+
pageviews annually to theDP.com and its related sites.
Editorial content is published daily on theDP.com and its related websites, including all content of The Daily Pennsylvanian’s weekly print edition, each month’s 34th Street Magazine (34st.com), and our satire website, UnderTheButton.com.
Internet ads display an image or series of images and link to your website when clicked by a viewer. Internet ads are available throughout all of our websites and
$6 per 1,000 impressions regardless of size.
Note: 100,000 impressions recommended over 4 weeks.
are automatically rotated among them.
There are two sizes available. Leaderboard ads appear at the top of each page. (On smaller phone screens, a smaller Mobile Leaderboard appears at the top or bottom of pages.) Medium Rectangle ads appear on the upper right side of each page and inline on phone screens.
Completed ads are due one business day in advance at noon.
728 px wide x 90 px tall Mobile Leaderboard: 320 px wide x 50 px tall
Over 65% of our web traffic comes from mobile readers. TheDP.com and its related sites are viewed more than 600,000 times each month.
80% of Penn students view content on the DP’s website at least once a week.
Our daily newsletter rounding up all of the top headlines from the DP. Get it Monday - Friday in your inbox.
34th Street Magazine’s “Toast” is a semi-weekly newsletter with the latest on Penn’s campus culture and arts scene. Delivered MondayWednesday-Friday.
Quaker Nation is a weekly sports newsletter covering all things Penn sports. Delivered Monday mornings to your inbox.
“Penn, Unbuttoned” is Penn’s only intentionally satirical newsletter, giving you your weekly dose of comedy from Under the Button every Wednesday.
Daybreak Premium Masthead ad: $500 per day
Daybreak Leaderboard ads: $165 per day
Other newsletter Masthead ads: $250 per day
Premium Masthead: 800 px wide x 400 px tall Leaderboard: 728 px wide x 90 px tall
Completed ads are due two business days in advance at noon.
There is one Premium Masthead available per Daybreak newsletter, located at the very top. There are three additional leaderboard ads available in each Daybreak. All other newsletters have one ad each.
Between Facebook, X, and Instagram, The Daily Pennsylvanian and its related publications are constantly sharing posts and engaging with a combined audience of over 100,000 followers.
Instagram post: $300 per post
Instagram story: $150 per story
*Instagram highlight: $200 per month
*Pinned Instagram post: $100 per week
Facebook post: $75 per post
X post: $75 per post
*Denotes add-on to existing Instagram story or grid ad purchase
Completed ads are due two business days in advance at noon.
Facebook & X: 1200 px x 630 px
Instagram Grid: 1080 px x 1350 px (only)
Instagram Story: 1080 px x 1920 px
All posts will be marked with “AD.” Captions, links, artwork due at deadline. Instagram grid posts will be visible for one month minimum. After one month, grid posts are subject to archiving. Instagram stories are limited to three slides/videos. Additional slides/videos are $25 each. Video clips can be 15 seconds max.
Link up to two of your social media accounts to our websites within a dedicated space on our homepage and article pages that will show a live feed of your social media posts. The Penn Connects feed has received over 6 million views. We provide monthly reporting showing total posts, views, shares, follows, and likes.
$125 per month
Two business days in advance at noon.
The Daily Pennsylvanian produces daily puzzles online as well as a full-size crossword and threads puzzle exclusive to our print edition on Thursdays. The puzzles receive over 4,000 unique plays each week.
$100 per week to sponsor all puzzles online $50 per week to sponsor print puzzles
Two business days in advance of sponsorship week at noon. Supply your logo
Hire our staff to pass out flyers, stickers, or other products or to hang up posters around campus and in campus buildings.
$250 for two hours and two staffers. Does not include any printing costs.
One week in advance of distribution date.
RACKBOX
POSTER
The Daily Pennsylvanian offers out-of-home (outdoor) advertising in the form of poster locations on newspaper distribution rackbox units throughout the campus area.
Large, color, glossy posters provide a great opportunity to promote your image on campus. The rackbox units are located inside dorms, dining halls and classroom buildings, where students spend
Single Rackbox: $350 per unit per month Note: Cost does not include printing.
most of their time, as well as in high traffic areas around campus. out-of-home advertising is a perfect complement to any advertising campaign.
Rackbox posters are available in as few as one to as many as twenty-five indoor and outdoor campus locations, and are ordered and installed on a monthby-month basis (four consecutive weeks).
Three weeks in advance of start date.
Small Indoor: 17.25 in x 21.25 in Large Indoor: 24 in x 48 in Outdoor: 17 in x 11 in All vital information should be kept in a safety area within one inch of the trim size.
The Daily Pennsylvanian is the award-winning student newspaper at the University of Pennsylvania and is frequently recognized as one of the top college newspapers in the country. The DP delivers to the Penn community local, relevant campus news, sports and commentary — plus an in-house produced Crossword Puzzle and hundreds of informative ads for products and services.
34th Street Magazine is Penn’s first — and only — arts and culture magazine. We’re West Philadelphia’s authority of taste; we tell campus what albums to listen to, restaurants to try, and clubs to put on their radar. Street is also Penn’s go-to hub for social responsibility and activism on campus with features that investigate problems within Student Intervention Services, explainers about Penn’s $10 million donation to Philadelphia public schools, and profiles on students who are making waves by changing our status quo.
Rates
Full Page: $1,500
Half Page: $750
Quarter Page: $375
All ads include color.
Full Page: 8.25” wide by 10.75” tall
Add 1/4” for bleed. Keep critical elements at least 3/8” inside listed size.
Half Page: 7.5” wide by 5” tall
Quarter Page: 5” wide by 4.75” tall
Three weeks ahead of print date.
3,000 copies every month Arts, Campus Culture & Entertainment Covering
60+ distribution locations
The front page is the most prominent position for an ad. Only one front page ad is available in each issue, on a first-come basis. The ad runs across the entire bottom of the front page. Color cost is included.
$150 per day
$50 notary fee
One size: 3.558 inches wide by 1.5 inches tall (black and white)
$300 per ad
Legal ads are any advertisements placed for public notice within the print edition of the newspaper.
Two business days in advance at noon for space and artwork.
We are not legal experts, please research what is required for your public notice.
Two business days in advance at noon for space and artwork.
10.875 inches wide by 2 inches tall
Tuesday, Aug. 19
Deadline: Aug. 12
Thursday, Nov. 6
Deadline: Oct. 30 Quaker
Thursday, April 9
Deadline: April 7
Ads saved as PDF files are preferred, since a PDF file embeds all graphics and fonts into a single, complete file. We can also accept files saved in TIFF or EPS format. Web file formats, such as GIF, JPEG, and PNG will generally not reproduce well in print and should not be submitted.
We can also accept package files from InDesign, Illustrator or Photoshop. We cannot publish, but can re-create, ads from PowerPoint or Microsoft Word.
AD SIZES: Ads submitted electronically which are not built to the correct column widths will be re-sized.
RESOLUTION: Photos for ads submitted electronically should be scanned at 170 dpi or higher. Ads are output and printed at 100 lpi.
FONTS: If you submit a file in PDF format, you must make sure all fonts are embedded when the PDF file is created.
If you submit a file in any other format, you must supply all fonts used in your ad. Only Mac fonts are acceptable; Windows fonts will not work.
The Daily Pennsylvanian reserves the right to substitute similar fonts if a font is corrupted or not supplied.
COLOR: All color advertisements are printed using the four process CMYK colors. Please convert any color text or graphics from RGB to CMYK color.
Student Move-In ......................... August 18-25
New Student Orientation ........ August 20-25
Fall Classes Begin ............................ August 26
Labor Day ....................................... September 1
First Football Game .................. September 20 vs. Stonehill
Fall Break ...................................... October 9-12
Family Weekend ....................... October 24-26
Homecoming ..................................November 8 vs. Cornell
Thanksgiving Break ............. November 27-30
Fall Classes End ............................. December 8
Final Exams ............................. December 11-18
Spring Classes Begin ....................... January 14
Martin Luther King, Jr. Day ........... January 19
Spring Break ..................................... March 7-15
Spring Fling ........................................... April 3-5
Penn Relays ...................................... April 23-25
Spring Classes End ............................... April 29
Final Exams .......................................... May 4-12
Alumni Day ............................................. May 16
Commencement .................................... May 18
Summer Sessions Begin ....................... May 26
Summer Sessions End ....................... August 7
Back-to-School Issue ........................ August 19
[Broadsheet] Deadline: August 12
Football Preview September 18
[Tabloid pull-out] Deadline: September 11
Housing Guide October 2
[Tabloid pull-out] Deadline: September 30
Advance Registration Guide ........ October 23
[Tabloid pull-out] Deadline: October 21
Basketball Preview November 6
[Tabloid pull-out] Deadline: October 30
Final Exams Issue December 11
[Broadsheet] Deadline: December 9
Advance Registration Guide ........... March 19
[Tabloid pull-out] Deadline: March 17
Best of Penn April 2
[Tabloid pull-out]........................ Deadline: March 31
Quaker Days ............................................... April 9
[Tabloid pull-out] Deadline: April 7
Penn Relays April 23
[Tabloid pull-out] Deadline: April 16
Final Exams Issue ................................... April 30
[Broadsheet] Deadline: April 28
Graduation Issue .................................... May 15
[Broadsheet] Deadline: May 8
Penn 10 May 15
[Tabloid pull-out] Deadline: May 8
Summer at Penn ..................................... May 26
[Magazine] Deadline: May 1
Indicates the issue is a special edition of 34th Street Magazine.
An annual contract with The Daily Pennsylvanian provides the access you want to the Penn market.
Frequency in advertising gets results. Whether you run in print, out-of-home or one of our digital products an annual contract gives you a discount across all of our products and services. With ten contract levels to choose from, you can meet your advertising goals at any budget — and we’ll help you create a customized campaign.
Annual contracts provide discounted rates in exchange for an advance commitment to a minimum dollar amount of advertising. The contract discount can be applied to all advertising options. Only Local advertisers (Philadelphiaarea businesses and University of Pennsylvania departments and organizations) are eligible to sign an annual contract.
Level Discount Percentage
$1,250*
$2,000
$3,000
$4,000
$6,000
$8,000
$10,000
$15,000
$20,000
$30,000
*Semester only
Annual Contract advertising agreements commit an advertiser to run a specified dollar amount of advertising during a 12-month period in return for discounted advertising rates.
Advertisers who do not fulfill their Annual Contract agree to pay, at termination, a Termination Payment for all advertising discounted under the contract.
Advertisers may upgrade to a larger contract, at a lower rate, at any time during the contract. The new rate will be effective for all advertising run after the date of the upgrade, but the new rate is not retroactive to advertising previously run.
The Annual Contract rates in this Media Kit are not guaranteed beyond August 15, 2026. An advertiser whose Annual Contract expires after August 15, 2026 will pay the published 2026-27 rate for the same contract level.
Annual Contracts and contract upgrades must be approved by The Daily Pennsylvanian’s Executive Director before becoming effective.
All advertising is subject to acceptance by The Daily Pennsylvanian, which reserves the right to reject any advertisement at its sole discretion at any time prior to publication. The Daily Pennsylvanian will not publish advertisements which unlawfully discriminate on the basis of race, color, age, gender, sexual orientation, religion, national origin, ancestry, or physical ability.
The Daily Pennsylvanian will make all reasonable effort to see that advertising is published, displayed or distributed as ordered and accepted. However, The Daily Pennsylvanian will not be responsible for any consequential damages resulting from failure to do so.
Advertisers and agencies forwarding insertion orders which contain incorrect rates or conditions are advised that the advertising called for will be inserted and charged in accordance with the rates and regulations stated in this Media Kit and The Daily Pennsylvanian Annual Advertising & Services Contract.
The advertiser and/or agency agrees to assume full and complete responsibility and liability for the content (including text representations, illustrations, and copyrights) of any advertisements placed in The Daily Pennsylvanian and/or its related print and online publications and/or its other advertising products and services.
Advertising cancelled after the deadline for publication will be removed from the issue, but the advertiser remains liable for payment of the full cost of the ad.
All ads must be paid at the time of placement unless a credit account has been previously established and maintained in good standing. You must submit a credit application to apply for a credit account. Credit will be extended at the discretion of The Daily Pennsylvanian, which reserves the right to request payment in advance or to cancel credit privileges at any time.
Statements are emailed at the end of each month; invoices are sent for individual ads upon request. Terms: net 30 — that is, payment in full is due 30 days from the end-of-month statement date.
If payment is not made in accordance with The Daily Pennsylvanian’s credit terms, The Daily Pennsylvanian may refuse to insert any further advertising.
Tearsheets are emailed on the day of publication, not with monthly statements. Tearsheets can be mailed upon request.
The Daily Pennsylvanian reserves the right to revise its advertising rates and/or any other conditions set forth in this Media Kit at any time with 30 days notice.
All terms, conditions, and rates contained in this Media Kit are incorporated by reference and made part of The Daily Pennsylvanian Basic Advertising Contract. A complete list of contract terms and conditions are listed on The Daily Pennsylvanian’s Insertion Order and Annual Contract agreements, which are available upon request.
The Daily Pennsylvanian will be responsible for errors in advertisements only in proportion to the bearing that the error has in relation to the entire ad, as determined by the Executive Director of The Daily Pennsylvanian.
The Daily Pennsylvanian will not consider adjustment of payment for any advertisement involving typographical errors or erroneous insertion unless notice is given to the Executive Director within ten (10) days of the first monthly statement. The Daily Pennsylvanian will not be liable for more than one incorrect insertion of any advertisement.