Cynthia Froid Group Listing Presentation

L I S T I N G P R E S E N T AT I O N

PRESENTED BY THE CYNTHIA FROID GROUP K E L L E R W I L L I A M S I N T E G R I T Y L A K E S • 6 1 2 . 2 7 9 . 8 2 1 5 • C Y N T H I A F R O I D G R O U P. C O M

About Us Statistics 27+ #1 P R I M E S T O R E F R O N T L O C AT I O N

L O C A L & N AT I O N A L R E C O G N I T I O N

MIN NE A P OL IS RE A L ESTAT E E X PER IENCE

C YN T H I A FROID WA S T HE TOP SEL L ING AGEN T FOR COND OS & TOW NHOMES DOW N TOW N 202 2 *BY VOLUME AS PER MLS

PROFESSION AL MARKE TING C U S T O M G A L L E R Y- S T Y L E W E B S I T E

YE AR S OF DOW N TOW N

25%

OF OUR L IST INGS AR E CONSIST EN T LY SOL D TO OUR OW N BU YER S *PAST 9 YEARS

The Cynthia Froid Group specializes in the vibrant downtown Minneapolis condo market. We are keenly focused on all aspects of downtown Minneapolis real estate: historic warehouse lofts, luxury high rise towers, town homes, and brownstones in some of the most dynamic neighborhoods of Minneapolis.

Our boutique studio office is headquartered in the heart of the historic Mill District neighborhood on the banks of the Mississippi River in downtown Minneapolis.

We are located across the street from the world-famous Guthrie Theater and just blocks from US Bank Stadium.

100%

C YN T H I A H A S SOL D 100% OF T HE A L L - T IME H IGHEST- PR ICED SA L ES IN DOW N TOW N MPL S *OVER $1,000/SF AS PER MLS

98%

T HE C YN T H I A FROI D GROUP MA IN TA INS A 98 % OR H IGHER L IST- TO- SA L E PR ICE R AT IO

We are proud to be consistently ranked amount the top teams in the Keller Williams Minneapolis office, and Cynthia Froid is honored to consistantly rank as one the top agents in sales volume in the city of Minneapolis.

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Our Team THROUGH YEARS OF EXPERIENCE, OUR TEAM CAN HELP YOU WITH ALL YOUR REAL ESTATE NEEDS.

Cynthia Froid PRINCIPAL, REALTOR® CINDY@CYNTHIAFROID.COM 612.578.1303

CYNTHIA formed the Cynthia Froid Group in 2009. Her focus on and expertise in downtown Minneapolis real estate has remained consistent and her success in servicing her clients is clear, as a majority of her business consists of repeat clients and/or referrals.

SARAH has worked for many years as a residential remodeling designer and project manager, as well as in all areas of the real estate field.

Knowing the real estate industry inside and out allows her to provide top notch service for clients purchasing or selling a home.

RYAN followed his entrepreneurial spirit to real estate in 2016 where he found his beginnings in the downtown Minneapolis market. He has become a leader in the downtown real estate market with a breadth of knowledge that is tough to match.

Ryan Pertile

Sarah Maus

REALTOR®

DIRECTOR OF SALES AND NEW CONSTRUCTION, REALTOR®

RYAN@CYNTHIAFROID.COM 612.805.0059

SARAH@CYNTHIAFROID.COM 612.279.8215

ALLYSON is the fourth generation of her family to work in real estate - her father was a residential appraiser, her grandfather was a builder and her great-grandfather was a carpenter. For all things listing and purchase coordination, Allyson is here to ensure you have an exceptional experience with the Cynthia Froid Group.

Allyson Batis

DIRECTOR OF CLIENT EXPERIENCES, REALTOR® ALLYSON@CYNTHIAFROID.COM 612.279.8215

NIKKI has a unique combination of artistic talent and graphic design skills. Her ability to merge creative and strategic thinking allows her to produce visually appealing marketing materials that highlight the unique features and characteristics of Downtown Minneapolis real estate.

Nikki Klocker DIRECTOR OF MARKETING NIKKI@CYNTHIAFROID.COM 612.279.8215

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Accomplishments OUR OUTSTANDING RECORD OF ACHIEVEMENT IS SOME THING WE ARE PROUD TO SHARE WITH YOU AS YOU CONSIDER CHOOSING THE BEST AGENT TO SELL YOUR HOME.

KELLER WILL IAMS

MINNEAPOL IS L AKES OFFICE

LUXURY IN TERN ATION AL

T HE CYN T HIA FROID GROUP IS

2017: TOP 3 TEAM FOR GROSS SALES

CONSISTENLT Y R ANKED IN T HE EL I TE AND

IN TERN ATION AL

LUXURY AWARDS AND

2022: #1 TEAM FOR GROSS SALES 2017: TOP 5 TEAM FOR GROSS SALES

PRODUC TION ACCREDI TATIONS INCLUDING:

NORT H CEN T R AL REGION

TOP RESIDEN TIAL AGEN T IN SALES VOLUME

(6-state region including Montana, Wyoming, North Dakota, South Dakota, Minnesota and Wisconsin)

2022:

TOP TEAM SALES VOLUME

1ST PL ACE

TOP GROUP SALES VOLUME

TEAM SALES VOLUME TEAM GROSS SALES

CI T Y OF MINNEAPOL IS per MLS data

2021: 1ST PL ACE TEAM GROSS SALES 2ND PL ACE TEAM SALES VOLUME 7T H PL ACE TEAM UNI TS 2018 & 2019: 1ST PL ACE TEAM GROSS SALES 2017-2019: 2ND PL ACE TEAM SALES VOLUME 2011 & 2016: 2ND PL ACE GROUP/ TEAM SALES VOLUME OT HER RECOGNI TIONS CYN T HIA FROID N AMED “MPL S ST PAUL BUSINESS JOURN AL S PERSON TO WATCH 2023”

DOWN TOWN MINNEAPOL IS CONDO + TOWNHOME SALES BY VOLUME 2023:#2 AGEN T CYN T HIA FROID #7 AGEN T RYAN PERTILE 2022: #1 AGEN T CYN T HIA FROID 2021: #1 AGEN T CYN T HIA FROID 2020: TOP 3 AGEN T CYN T HIA FROID 2019: TOP 4 AGEN T CYN T HIA FROID 2018: TOP 2 AGEN T CYN T HIA FROID 2017, 2016, 2015, 2013: TOP AGEN T CYN T HIA FROID *TEAM IS DEFINED BY 2 AGEN TS; GROUP IS 3 OR MORE AGEN TS

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Expert Marketing

STOREFRON T WINDOW

WEBSI TE

FACEBOOK

INSTAGR AM

E-NE WSLE T TER

DIREC T MAIL

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Community Involvement WE VALUE BEING AN ACTIVE PART OF OUR COMMUNIT Y. TOGE THER, WE SUPPORT A BE T TER NEIGHBORHOOD, CIT Y AND WORLD!

WE ARE PROUD TO BE ACTIVE SUPPORTERS OF THESE LOCAL COMMUNIT Y ORGANIZATIONS: MILL CIT Y FARMERS MARKE T • PEOPLE SERVING PEOPLE • PROJECT SUCCESS • CHILDREN’S MINNESOTA HOSPITAL • MILL CIT Y COMMONS • MACPHAIL CENTER FOR MUSIC • GOLD MEDAL PARK CONSERVANCY • MINNEAPOLIS/ST PAUL INTERNATIONAL FILM FESTIVAL • MINNEAPOLIS PARKS FOUNDATION • RIVERFRONT INITIATIVE/ WATER WORKS PROJECT • FRIENDS OF THE MISSISSIPPI RIVER • GREEN MINNEAPOLIS • HABITAT FOR HUMANIT Y • WOMEN BUILD

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Services WE OFFER THE HIGHEST LEVEL OF REAL ESTATE SERVICE FOR ALL PRICE POINTS, AND FOR ALL STAGES OF THE PROCESS.

THE CYNTHIA FROID GROUP specializes in the ever-changing downtown Minneapolis condo and townhome real estate market. With over 27 years of experience selling the best of urban properties, we have the knowledge and expertise to provide our clients with the highest level of professionalism, discretion, and exceptional service. We are passionate about the downtown real estate market and are commited to surpassing our clients’ expectations.

We look forward to working with you!

SELLER’S AGENTS As seller’s agents, we represent our clients with discretion and with focus on ease and convenience. Our goal with each listing is to command a premium sales price in a highly efficient timeline, while reducing the level of disruption for our sellers. Through a specialized marketing plan designed to highlight each listing’s finest qualities.

BUYER’S AGENTS We also provide exclusive buyer representation which allows us to “hunt & gather” the perfect properties for our clients’ needs. We utilize not only the MLS ( Multiple Listing Service) but our extensive private network as well to find properties perfectly suited to your needs.

DUAL AGENTS Dual agency occurs when we represent both the buyer and the seller in a transaction. This can be a very common scenario due to our highly specialized geographic market downtown. Our clients often appreciate the connections we make between buyers and sellers. Dual agency is always disclosed up front and approved by both parties in the transaction.

EXECUTIVE LEASING Executive leasing services are available when leasing a property downtown and can be a better option than buying or selling. Whether you need to find a renter for your property or find a temporary home downtown, we can help you wherever you land.

REFERRALS We have an extensive nationwide network of luxury real estate agents who can help you buy or sell property anywhere in the world. Our connections will provide you ease of mind while providing top notch service for your next real estate transaction.

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Accreditations & Affiliations WE HAVE A VAST NETWORK OF RESOURCES WORLDWIDE. KELLER WILLIAMS IS THE #1 REAL ESTATE BROKERAGE GLOBALLY IN AGENT COUNT, CLOSED VOLUME, AND CLOSED LISTINGS

YOU WILL FIND KW OFFICES IN T HE FOLLOWING COUN T R IES: ARGENTINA • BELGIUM • BELIZE • BERMUDA • CAMBODIA • CANADA • CHILE • CHINA • COLOMBIA • COSTA RICA • CYPRUS • CZECH REPUBLIC • DUBAI, UAE • FRANCE • GREECE • HONDURAS • INDONESIA • IRELAND • ISRAEL • ITALY • JAMAICA • JAPAN • LUXEMBOURG • MALAYSIA • MEXICO • MONACO • MOROCCO • NICARAGUA • NORTHERN CYPRUS • PANAMA • PHILIPPINES • POLAND • PORTUGAL • PUERTO RICO • ROMANIA • SLOVENIA • SOUTH AFRICA • SPAIN • TRINIDAD AND TOBAGO • TURKEY • TURKS AND CAICOS • UNITED KINGDOM • UNITED STATES • VIETNAM

THE CYNTHIA FROID GROUP IS A MEMBER OF KELLER WILLIAMS LUXURY PRO MEMBERSHIP We are part of an exclusive national network of colleagues who also specialize in Luxury Markets throughout the country and worldwide. Whether clients are relocating, seeking out investment properties or finding a dream vacation home, our direct access to this vast network allows us to connect our clients with our top professional colleagues outside of Minneapolis.

The Cynthia Froid Group is part of the National Association of Realtors, the Minneapolis Area Association of Realtors, and Keller Williams Luxury International.

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Our Listing Process THE CYNTHIA FROID GROUP WILL WORK WITH YOU TO CREATE A CUSTOM MARKETING PLAN FOR YOUR LISTING BASED ON YOUR NEEDS AND YOUR PROPERTY’S UNIQUE FEATURES. WE PROVIDE COMPREHENSIVE SERVICES TO HELP YOU NAVIGATE ALL ASPECTS OF SELLING YOUR HOME

1.

2.

Preparing Your Listing •

Marketing Your Home

Sign Exclusive Listing Agreement to finalize

•

representation.

Active on MLS ( Multiple Listing Service) & syndicates to Zillow, Trulia, etc.

•

Discuss Coming Soon vs Private pre-list status

•

Coming Soon - Full public pre-list marketing

social media posts, direct mail postcards, email

strategy (website, social media, mailings, email

newsletters, and window displays.

•

•

Full listing marketing plan: website page,

newsletter, office window, etc).

•

Showings begin.

Private Pre-List non MLS Private networking.

•

Schedule Open House if desired and permitted

3.

by HOA.

Showings

Offer Negotiation

•

Analyze showing feedback and activity.

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Watch building and neighborhood comparable

•

listings and sales.

•

4.

Evaluate all offers and execute all purchase agreement documents.

•

Adjust as needed according to market activity.

Order HOA documents for buyer’s 10-day rescission period.

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Negotiate inspection contingency requests.

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Coordinate title company for closing.

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Monitor buyer’s loan commitment and appraisal.

5.

Closing •

Coordinate move-out, final cleaning, and repairs.

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Plan for buyer’s final walkthrough.

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Gather all keys and fobs for new owner.

•

Remote closings are available.

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Questions to Ask IT IS OF UTMOST IMPORTANCE TO FIND THE RIGHT EXPERT FOR YOUR HOME LISTING TO ENSURE A SUCCESSFUL SALE. HERE ARE SOME QUESTIONS YOU SHOULD BE ASKING ANYONE WHO WILL BE HELPING YOU LIST YOUR HOME.

What is your average sale price, and how does that compare with the price you are recommending I list my home for?

How many other similar properties have you sold?

How many years of experience do you have selling real estate downtown?

Do you have a team or do you work alone?

What properties do you have coming up in your pipeline that may be comparable to mine?

Do you have any current clients who may be prospective buyers of my home?

How do you plan to market my property?

What you know about my HOA or property management company?

Do you have profesional contacts you can recommend for photography, staging, in-spections, contractors, and mortgage lenders?

Do you have references or testimonials to share?

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F.A.Q. FREQUENTLY ASKED QUESTIONS FOR SELLERS

W HAT FOR MS DO I NEED TO SIGN FOR MY L ISTING?

You will need to sign an Exclusive Listing Representation Agreement as well as various required disclosures to begin preparing and marketing your listing. Prior to listing on the MLS, you will also need to fill out a Seller’s Property Disclosure Form.

DO I NEED TO GE T A TISH (T RUT H IN SALE OF HOUSING) INSPEC TION?

If you are selling a townhome or single-family home in the city of Minneapolis, a TISH inspection is required before selling. They typically cost a couple hundred dollars. We can help you find a qualified TISH inspector.

WHAT HAPPENS WITH THE EARNEST MONEY FROM THE OFFER? Earnest money is a down payment made “in good faith” toward a buyer’s purchase. The funds must be submitted either electronically or via check within two business days of fully executed purchase agreement, and are held in the listing broker’s trust account until closing, at which time they are disbursed to the seller as part of their overall closing proceeds.

W HAT HAPPENS DUR ING T HE BUYER’S INPEC TION PER IOD?

A buyer typically has 10 days to complete a home inspection of the property they’re purchasing. They will schedule this with their own inspector. It typically takes a few hours and the seller should plan on being out of the home during this time. The buyer has the right to negotiate for any repairs flagged by their inspector for safety or code reasons during the inspection period, and can also cancel their purchase for any reason during this time with a full refund of their earnest money.

W HAT IS T HE BUYER’S 10-DAY RESCISSION PER IOD? In Minnesota, a “CIC (Common Interest Community) Addendum” is required for any purchase agreement of a condo or townhome with a Homeowners Association ( HOA).This requires the seller to provide a Resale Disclosure Certificate to the buyer, along with all other relevant “condo docs” from the association. This includes the HOA’s Rules & Regulations, Bylaws, Finacial Statements, among other documents. Buyers may also request board meeting minutes if they wish. The 10-day rescission period allows the buyer time to read and review all relevant documents before being locked in their purchase. They have the right to cancel their purchase for any reason during the 10-day rescission period with a full refund of their earnest money. (This 10-day period often overlaps with the inspection period but may not coincide with it exactly).

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F.A.Q. FREQUENTLY ASKED QUESTIONS FOR SELLERS

W HO ORDERS T HE CONDO DOCS FOR T HE BUYER? We order the condo docs upon receiving an accepted offer to be reimbursed at closing, unless you request otherwise. We have found that doing so shortens the time that a buyer has to cancel their purchase. The condo docs are ordered from the homeowners association, and the cost is set by the management company. We generally find it runs about four or five hundred dollars per association.

HOW DO I SELEC T A TI TLE COMPANY FOR MY CLOSING? We are happy to coordinate your closing for you with our preferred title company, if desired. Our longstanding professional relationships with the finest title companies provide our clients with the most streamlined service available. We encourage you to shop around and to compare fees to ensure you are happy with the selection before moving forward with closing.

W HEN C AN I HAVE T HE STAGING FURNI TURE REMOVED AF TER I ACCEPT AN OFFER? We generally prefer to wait to remove staging furniture until both the inspection contingency period and the 10-day condo document rescission period are over, and the purchase agreement is officially “pending”. This ensures that staging won’t need to be re-installed in the event a buyer cancels their purchase.

W HAT IS T HE BUYER’S WR I T TEN STATEMEN T DATE? If the buyer is obtaining a mortgage for their purchase, the Written Statement provides the seller with assurance that their lender has approved them for the loan, the appraisal has been completed to their satisfaction, and the buyer is “locked in” to their mortgage. This document is typically requested a couple of weeks prior to the closing date.

W HEN DO I NEED TO MOVED OUT? We recommend having all personal belonging moved out of the home at least one day before the closing date. This allows the buyer time to conduct their final walkthrough and to inspect any final inspection repair requests.

DO I NEED TO AT TEND T HE CLOSING? Not always - you may have the option to pre-sign with the title company at a time and location convenient for you, for a small additional fee. You may also be able to sign all documents remotely with a notary if you will be out of town. The title company can then wire or send the funds from your closing to you.

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Testimonials

“Cindy and her team helped us price right from the start, stayed in touch, and truly cared.

Impressive... every step of the way!”

- ANN T. & DAV ID U., SELLER CL IEN T DOWN TOWN MINNEAPOL IS

“Ryan excels at developing personal relationships. It’s rare for a broker to not be just transactional, but Ryan really is more relationship focused. When we were ready to buy/sell he moved quickly and efficiently, and was fantastic!”

- TANYA & DAV ID S., SELLER CL IEN T

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Testimonials

“The Cynthia Froid Group operates at the highest level of real estate brokerage that I’ve experienced. They represented our needs clearly and skillfully through an unsual and difficult transation that involved a change of heart on our part. We decided to cancel and make another offer. The CF Group handled it all professionally, seamlessly, and we have ended up with the home that is right for us.”

- BUYER CL IEN T IN NORT HEAST

“Ryan is fantastic to work with. He knows the market well and has a lot of expertise to offer. He helped us plan the best time to sell our house and where to price it so we got the best value. And when we were house hunting, he was proactive in working with the seller’s agent to get us the house we wanted in a competitive market.”

- DAN & STEPH W., BUYER AND SELLER CL IEN T

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