TheIntelligence EngineforCX— TurnData IntoAction
Theproblemisn’tgetting customerjourneysmapped. It’smakingthemdeliver realresults.
Yourcustomersdon’tliveinstaticflowsor pre-plannedcampaigns.They’realways moving,choosingandchangingcourse. Realjourneyorchestrationaccountsfor that.Withit,youcanrespondtowhatyour customeractuallydoesinrealtime—guiding themthroughconnected,relevantstepsthat buildbrandloyaltywitheveryinteraction.
What Is Journey Orchestration?
The practice of designing, managing and optimizing customer journeys across all touchpoints and teams.
That’s where CSG Xponent stands apart.
It’s not just a tool for marketers or a single department. Xponent is the brain of your customer experience, linking data, decisions and actions across your entire business. So every team sees the full picture, and every journey adapts in real time.
No more static maps or guesswork. Xponent applies journey orchestration that evolves with your customers—right now—not hours or days later.
It’s about connecting the dots—using real-time data and insights to create experiences that guide customers forward, one step at a time.
Imagine a customer misses a payment and clicks the reminder but doesn’t complete the action—five seconds later, the system knows they dropped off and adjusts the next message to offer help, not a repeat prompt. Journey orchestration adapts in real time to keep every communication relevant, personal and rooted in who the customer just was.
Journey Mapping & Execution
Map journeys as they actually happen—not as disconnected campaigns. With Xponent, you’ll see real-time paths across channels, linked to key metrics, so you can act quickly and improve every touchpoint.
Journey Steps & Interaction Tracking
A unified behavioral timeline powers a real-time profile, enabling smarter, in-the-moment decisions. This data layer helps journey strategists personalize, time and refine every interaction.
Next Best Action
Use real-time signals to choose the best next step—even as customers change course. From simple rules to advanced logic, Xponent guides them forward, one step at a time.
Machine Learning for Optimization
Xponent tests, learns and refines journeys in real time—improving outcomes without extra effort. Unlike basic A/B tools, our machine learning shifts volume to the best path automatically.
Why Use CSG Xponent?
Acts on real-time data. Create journeys that respond to what customers do, not what you planned weeks ago.
Provides one view for every team. Marketing, care, loyalty and others—everyone sees the same journey, and every step connects.
Connects data across your business. No silos—Xponent unifies insights from every system and department, online and offline.
Works with what you have. Fits into your existing tools and stack—no rip-and-replace needed.
Built to scale. Trusted by global brands to handle billions of interactions in real time. Unlike other vendors, Xponent’s sub-second decisioning keeps up, no matter the volume.
What You’ll Gain
HIGHER REVENUE from more relevant cross-sell, upsell and loyalty moments
LOWER CHURN with journeys that adjust in real time to keep customers engaged
EFFICIENT OPERATIONS teams with no more duplicated work or disconnected campaigns
STRONGER BRAND LOYALTY through journeys that feel personal and connected
If it doesn’t adapt, it’s not a journey.
Build journeys that grow and respond with every customer step— grounded in data, guided by action.
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