Harmony Arts Festival 2022 | Sponsorship Report

Page 1

harmonyarts.ca | 1
A R T SPONSORSHIP REPORT | 2022

We are back!

After a scaled back event in 2021, due to Covid restrictions, the 2022 Harmony Arts Festival returned for its 31st year, with a more fulsome and robust schedule of performances, activities, and events.

For 10 days in August the West Vancouver waterfront, between Ambleside and John Lawson Park, was alive with excitement as the community came together to celebrate arts and culture in West Vancouver!

We were excited to include an extensive variety of programming, including more than 60 free live music performances on two stages, art markets, al fresco culinary experiences, art demonstrations and exhibits, and fun activities and interactive art experiences for children.

The breadth and strength of the programming offered at Harmony Arts would not have been possible without you, our valued sponsor. We value your loyal support and the trust you have shown us to represent your brand at the festival. Thank you so much for your continued support! We hope to be able to count on you again, as we begin to plan for a bigger and better Harmony Arts Festival in 2023!

Thank you,

Cultural Services Manager | District of West Vancouver

harmonyarts.ca | 3

With more than 60 live music performances, art markets and demonstrations, al fresco culinary experiences, and pop-up restaurants, this summery event is an absolute must-attend.

– Daily Hive

harmonyarts.ca | 5
CONTENTS Festival overview 8 Indigenous partnerships 10 Performing Arts 12 Culinary Arts 14 Visual Arts Hub 16 Community involvement 20 Our responsibility 22 Reach & Media Profile 24 Memories 30 See you in 2023 38

2022 OVERVIEW

CULINARY ARTS

• 800-seat licensed beachside lounge

• Two dining areas

• 10+ restaurants & food trucks

• “Best of the West” culinary event

VISUAL ARTS

• New visual arts hub

• Art market & mid-week art market

• Indigenous interactive public art display

• Four art exhibitions

• Drop-in activities & kids’ exhibition

• A lineup of artist talks, art demonstrations & workshops

PERFORMING ARTS

• 60+ musical performances

• Two beachside music stages

8 | Harmony Arts Festival Sponsorship Report 2022
harmonyarts.ca | 9 10 days 150,000 attendees + 60+ live music performances 10+ food truck s 65+ art market vendors 1,000+ volunteer hours contributed + 2.8M+ marketing campaign reach harmonyarts.ca | 4 art exhibitions

INDIGENOUS PARTNERSHIPS

We acknowledge that the Harmony Arts Festival takes place on the traditional, ancestral, and unceded territory of the Squamish Nation, Tsleil-Waututh Nation, and Musqueam Nation.

We recognize and respect them as nations in this territory, as well as their historic connection to the lands and waters around us since time immemorial.

Our festival has a proud history of amplifying Indigenous partnerships, and the 2022 program once again included a diverse selection of artists.

We understand that we have a responsibility to seek out and build authentic relationships with Indigenous artists, to share their knowledge and wisdom to influence our practice. As part of this process, we remain committed to engaging with, welcoming, and supporting Indigenous artists and audiences.

INDIGENOUS ARTISTS & CARVERS STUDIO

S ḵ wx wú7mesh Úxwumixw (Squamish Nation) artist Xwalacktun and other talented carvers demonstrated the techniques of carving masks and other pieces at Millennium Park.

10 | Harmony Arts Festival Sponsorship Report 2022

PERFORMING ARTS

GARDEN STAGE

RE/MAX Garden Stage at Millennium Park was the destination for 10 days and nights of live music. Music lovers of every age enjoyed all types of music, including pop, rock, folk, country, classical and jazz.

WEST STAGE

The PARC Retirement Living West Stage brought a musical waterfront experience for 10 days of entertainment and fun with a beautiful ocean backdrop to the west.

COASTAL CONCERTS

Taking place on the Garden Stage, Coastal Concerts presented fantastic music performances at the festival.

harmonyarts.ca | 13

CULINARY ARTS

BEACHSIDE PATIO

Beachside Patio, sponsored by Park Royal at Millennium Park, was one of the best dining spots in West Vancouver on a summer day. With a vibrant waterfront view, food and drink lovers could celebrate the festival with one of their favourite restaurants and refreshing cold beverages.

FEATURED DINING OPTIONS

• Feast Neighbourhood Table

• Food Daddy

• Chouchou Breton Crêpe

• Dolce Amore

• Dos Amigos Tex-Mex

• The Brownie Bakers

• Super Thai Food Truck

• Baba’s House

BEST OF THE WEST

Best of the West featured food from some of the Lower Mainland’s best restaurants, paired with tastings from wineries, at a culinary arts event and competition.

Guests voted on their favourite pairing, and the winner was crowned Best of the West.

The evening’s festivities took place at the Grosvenor AmblesideGalleria Plaza, an impressive glass covered galleria that connects Marine Drive to Bellevue Avenue, and features open views of the ocean.

14 | Harmony Arts Festival Sponsorship Report 2022

VISUAL ARTS HUB

JOHN FULKER: NORTH SHORE MODERN EXHIBITION

In partnership with Harmony Arts Festival 2022, the West Vancouver Art Museum presented the architectural photography of John Fulker. Having lived and worked in West Vancouver, Fulker’s photographs offer a rich opportunity to celebrate local architectural history.

HARMONY GROUP EXHIBITION

A juried group exhibition of mixed media work, displayed in an open air tent at John Lawson Park. Artists submitted pieces that explored a variety of topics.

ARTSPEAKS & ARTSPEAKS SHOWCASE EXHIBITION

Sponsored by British Pacific Properties and presented by the Ferry Building Gallery, the Artspeaks tent at John Lawson Park held a stimulating lineup of artist talks, demonstrations, workshops, hands-on work classes and a juried group exhibition of mixed media for 10 days.

13TH ANNUAL GRAND PRIX PLEIN AIR CHALLENGE

Presented by British Pacific Properties and the Ferry Building Gallery, in this traditional competition, artists must compose, paint, complete and frame (or finish) a piece of art outdoors “en plein air.”

VISUAL ARTS HUB

ART MARKET

“Fresh St. Market Art Market” was presented in partnership with Fresh St. Market, keeping Argyle Avenue vibrant and bustling during the festival. The collaboration celebrated artisan culture, while building a community for local artists.

FEATURED MARKET SELECTIONS

• locally designed clothing

• jewelry

• ceramics

• art

• vintage goods

• artisan food

• skincare products

• homewares

Our Art Market will be back for Harmony Arts Festival in 2023 with a new line-up, ensuring a refreshing experience!

MID-WEEK ART MARKET

The Bespoke Mid-week Art Market showcased unique handmade goods and traditional items such as ceramics, clothing, jewelry, paper products, and artisan food and beverages. It was the perfect midweek destination for mindful shoppers who share a commitment to consume locally, and celebrate the arts at the festival.

harmonyarts.ca | 19

COMMUNITY INVOLVEMENT

Thanks to our volunteers’ and supporters’ passion for Harmony Arts, we once again executed a successful and free festival for all!

VOLUNTEERS

61 volunteers, 16 to 80 years old, primarily North Shore residents.

FOOD AND BEVERAGE EXPERTS

10 restaurants + food trucks, 10 bartenders, 17 wineries + brewery + spirits

COMMUNITY PARTNERS

Ferry Building Gallery

West Vancouver Art Museum

West Vancouver Foundation

CORPORATE PARTNERSHIPS

Odlum Brown Limited

British Pacific Properties

RE/MAX Park Royal PARC Retirement Living Fresh St. Market

North Shore News Revera Hollyburn House

Weston Place West Vancouver Global BC WestVancouver.com

Okanagan Crush Pad

LOCAL ARTISTS

Art exhibitions

Art market vendors

Artist demonstrations

Howe Sound Brewing Stealth Craft Distillers

Bubbly Sparkling Water Barker & Quin Finest Mixers

Viña Carmen Edna’s Non-Alcoholic Cocktail

Lulu Spritz

MASI Agricola Olé Cocktail Smoking Loon Opus Art Supplies Expedia Cruises

HelloFresh Hero Home Care Recycle BC URP

harmonyarts.ca | 21
harmonyarts.ca | 21

OUR RESPONSIBILITY

Sustainability and environmental justice play a central role within all aspects of Harmony Arts Festival in line with our commitment to the arts and culture, creating something incredible and positively impactful.

We are committed to minimizing our environmental footprint through progressive changes that increase the amount of waste diverted away from from the landfill each year.

22 | Harmony Arts Festival Sponsorship Report 2022

We hosted a scaled-back version in 2021, so it’s amazing to welcome back the entire arts community and our community partners and sponsors, who ensure the festival is open and free to all.

harmonyarts.ca | 23
90.8% DIVERSION RATE

REACH & MEDIA PROFILE

Harmony is where long-time locals mingle with new neighbours, art enthusiasts meet enthusiastic novices, and generations come together on the waterfront. The festival team built a campaign integrating digital, media relations, and print, to amplify our message and spread excitement about the festival.

MEDIA

• press releases

event listings

news articles

hourly announcements during the festival

PRINT | SIGNS

newspaper ads

bus shelter ads

postcards

posters

table-toppers

on-site signage

DIGITAL

social media

online articles

Harmony youtube videos

newsletters

harmonyarts.ca

westvancouver.ca

digital display ads

24 | Harmony Arts Festival Sponsorship Report 2022
harmonyarts.ca | 25 MEDIA 208,000+ Event listing unique users reached PRINT 52,000+ Newspaper ad and editorial reach 720,000 Print ads and editorial mentions 88.59% Engagement read rate for news articles
26 | Harmony Arts Festival Sponsorship Report 2022 REACH & MEDIA PROFILE 17.7K Post reach average Instagram 2.8K Post engagement average Instagram 111,000+ Facebook Page Reach Posting on a consistent basis with compelling and diverse content increased our social platforms engagement, earned media coverage, and brand exposure. 238,000+ Facebook Digital Impressions DIGITAL
harmonyarts.ca | 27 #harmonyartsfestival #westvancouver #vancouver #canada #live #music #concert #artmarket #northshore #art #performance #food #summer2021 #britishcolumbia Our improved website provided easy access and a better browsing experience. 322,000+ harmonyarts.ca page views 1,800+ e-newsletter recipients Harmony Arts Newsletter 2.8+ MILLION total reach 80,000+ Digital display ads
28 | Harmony Arts Festival Sponsorship Report 2022

ARTICLE LISTINGS

https://www.vancouverisawesome.com/highlights/celebrate-summer-at-this-years-harmony-arts-festival-5609872 https://dailyhive.com/vancouver/harmony-arts-festival-food-2022 https://www.vancouverisawesome.com/sponsored/celebrate-the-visual-and-performing-arts-in-west-van-this-summer-5584756 https://www.nsnews.com/sponsored/celebrate-the-visual-and-performing-arts-in-west-van-this-summer-5584804

https://dailyhive.com/vancouver/vancouver-food-events-happening-july-25 https://dailyhive.com/vancouver/vancouver-events-july-25-august-1 https://miss604.com/2022/07/august-events-in-metro-vancouver-2022.html https://vancouversun.com/news/local-news/10-things-to-do-bc-day-long-weekend-metro-vancouver-2022 https://www.nsnews.com/local-arts/tops-paintings-picked-in-west-vancouver-en-plain-air-contest-5658179 https://www.vanmag.com/5-Things-to-Do-in-Vancouver-This-Week-August-1-7 https://do604.com/events/2022/7/29/harmony-arts-festival-tickets https://www.newwestrecord.ca/highlights/celebrate-summer-at-this-years-harmony-arts-festival-5609872 https://globalnews.ca/event/8987492/global-bc-sponsors-harmony-arts-festival/ https://www.familyfuncanada.com/vancouver/harmony-arts-festival/ https://northvancouver.com/harmony-arts-2022/2031842/ https://globalnetworkofdreams.com/check-out-this-years-harmony-arts-festival-in-west-vancouver/ https://springsgroup.ca/news/bc-day-long-weekend-11-family-friendly-festivals/ https://www.todocanada.ca/15-festivals-bc-day-long-weekend-around-vancouver/ https://www.insidevancouver.ca/2022/07/13/fun-fests-and-events-during-the-bc-day-long-weekend/ https://www.todocanada.ca/city/vancouver/event/harmony-arts-festival/ https://www.richmond-news.com/highlights/celebrate-summer-at-this-years-harmony-arts-festival-5609872 https://vancouversun.com/entertainment/festivals/harmony-arts-festival-right-in-tune-with-audience/wcm/f7e29099-83bd-4871-8fee-37be9ff28fa9/ https://www.pleinairbc.com/13th-annual-grand-prix-plein-air-challenge-harmony-arts/

harmonyarts.ca | 29
It’s great to see the media as excited about the Harmony Arts Festival as we are! Our media relationships have continued to grow in 2022, and the result has been editorial coverage in print and online articles. Below is a list highlighting a few articles that featured Harmony Arts Festival, with coverage reaching across BC.
30 | Harmony
Sponsorship Report 2022
Arts Festival

FESTIVAL signage

harmonyarts.ca | 31
32 | Harmony Arts Festival Sponsorship Report 2022

CULINARY arts

harmonyarts.ca | 33

PERFORMING arts

34 | Harmony Arts Festival Sponsorship Report 2022
harmonyarts.ca | 35
36 | Harmony Arts Festival Sponsorship Report 2022

VISUAL arts hub

harmonyarts.ca | 37
38 | Harmony Arts Festival Sponsorship Report 2022

WE CAN’T WAIT TO SEE YOU IN 2023.

We extend our deepest thanks to the generous partners who helped make the festival possible this year. The spirit of the festival returned to West Vancouver—volunteers, community members, and visitors came together to celebrate a burst of arts and culture in an engaging and safe space.

We look forward to 2023, when we will, once again, work together to produce a festival that will inspire our community.

Thank you for your commitment to the Harmony Arts Festival and the community of West Vancouver.

harmonyarts.ca | 39
Christie Rosta Cultural Services Manager T: 604-374-1779 E: crosta@westvancouver.ca Thank You! We couldn’t do it without you. PRESENTING SPONSOR: PRODUCED BY: MAJOR SPONSORS: OFFICIAL SUPPLIERS: SPECIAL THANK YOU TO: MEDIA SPONSORS: ACTIVATION SPONSORS: COMMUNITY PARTNERS: PROGRAM AND VENUE SPONSORS:

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.