Fanta
Computer Integrated Camera DesignDiscover: Voices from womb to the tomb
FANTA as the following project of AI CAM, various stakeholders are involved for applying this cam device in numerous retailing feilds. Let’s take a view of issue that are stated from womb to the tomb.
MANUFACTURE
Too Pricy!
• Less components, less plate combinations, less fee.
• Less complicate structure, less mold are needed in each plate combination. also means less cost.
CONSTRUCTION
Too Tiresome!
• I/O are not well designed, cables can’t plug in.
• When installing the host, should consider heat thermal problem everytime
• The magnets not fixed to the the camera component, result in hard construction
• The hinge is weekly designed, resulting hard rotation.
ASSEMBLY
Too Complicate!
• Too many screw types: different length, different head style, not knowing where should apply which kind.
• Some parts are not ergonomical designed for assembly, result in difficult build up.
TV
CUSTOMER
Too Sharp!
• Too big, too easily recognized as a webcam!
3
Discover: Voices from womb to the tomb
So many issues mentioned by different stakeholders, not knowing where to start, assuming the customers’ demand as prior, I solve the issue from a bottom-up procedure.
MANUFACTURE
Too Pricy!
• Less components, less plate combinations, less fee.
• Less complicate structure, less mold are needed in each plate combination. also means less cost.
CONSTRUCTION
Too Tiresome!
• I/O are not well designed, cables can’t plug in.
• When installing the host, should consider heat thermal problem everytime
• The magnets not fixed to the the camera component, result in hard construction
• The hinge is weekly designed, resulting hard rotation.
ASSEMBLY
Too Complicate!
• Too many screw types: different length, different head style, not knowing where should apply which kind.
• Some parts are not ergonomical designed for assembly, result in difficult build up.
TV
CUSTOMER
Too Sharp!
• Too big, too easily recognized as a webcam!
4
Define: Try & Error
To start with, “I” come up with an idea try to coincide with some that do not correleted with webcam, and I saw a nail clipper in front of me so...
5
Define: Try & Error
6
Define: Try & Error
FANTA as the following project of AI CAM, various stakeholders are involved for applying this cam device in numerous retailing feilds. Let’s take a view of issue that are stated from womb to the tomb.
ASSEMBLY
• The Camera Module HBV board is hard to fis on the outfit, since the hinge structure is a little bit differnet from the nail clip. It’s hard to assemble them.
CONSTRUCTION
MANUFACTURE
• The structure is so thin, even FDM 3d printing method can’t print it.
• The mounting stuctur is fixed, remains no flexibility for installation.
7
Define: Revise the Problem to Deal with
Since the bottom-up problem solving methodology is not thoughtful enough, therefore try to add some restrictions may make the design procesmore easier. TV
MANUFACTURE
Too Pricy!
• Less components, less plate combinations, less fee.
• Less complicate structure, less mold are needed in each plate combination. also means less cost.
CONSTRUCTION
Too Tiresome!
• I/O are not well designed, cables can’t plug in.
• When installing the host, should consider heat thermal problem everytime
• The magnets not fixed to the the camera component, result in hard construction
• The hinge is weekly designed, resulting hard rotation.
ASSEMBLY
Too Complicate!
• Too many screw types: different length, different head style, not knowing where should apply which kind.
• Some parts are not ergonomical designed for assembly, result in difficult build up.
CUSTOMER
Too Sharp!
• Too big, too easily recognized as a webcam!
8
Define: Revise the Problem to Deal with
To seek the proper limitations apply on the following design concepts, a review of the AI CAM was conducted with the mechanicans.Since the seperation of Camera Module and PCB outfit is owing to the performance of SBC, by puting all borad inside of one set of outfit is the suitable way solving the problem.
Product Size
Parts: Camera Module
Parts: PCB Outfit
Parts: Clip Mount
Customer Visible Area
Manufacturing Method
Single Board Size
80*88*38 2 2 2
80*38
SLA
60*53*17
Product Size
Parts: Camera
Parts: PCB Outfit
Parts: Clip Mount
Customer Visible Area
Manufacturing Method
Single Board Size
? 2 2 ? ?
SLA/ Mold Injection (Plastic) 100*45*15.25
9
Develope: 2 Plastic Camera Outfits Ideations
Base on the 2 platic camera outfits, numerous ideation are proposed
These ideations are developed based on the following main points:
1. 2 Plastic Camera Outfits
2. X-Z biaxial rotation
3. Mounting Method: Magnet or Clip Mount?
4. An Unique Appearance
10
Deliver: Fanta Prototype
With all the ideations, discussions with manufacture and mechenicans. A prototype was designed as follow:
Clip Mount
Not only have X-Z biaxial rotation, the design also refer to the clip mount on markets, considering the torque restrictions of hinge appliance, reconstructed the structure of the outfit.
Camera
With only two plastic cases,the screw type amount has been decreased.
Product Size
Parts: Camera
Parts: Clip Mount
Customer Visible Area
Manufacturing Method
Single Board Size
11
110*24.5*51.5+50*19*58 2 4 110*24.5 SLA 100*45*15.25
Deliver: UX x Prototype
User Experience not only exist in the end user side, but the whole design process. In this phases, the voice of the colleague make the design go further.
Installed the prototype on the bezel of 55” TV
CONSTRUCTION
• The torque and the friction of the clip mount is totally on two poles, either too tight to adjust or decay drastically after couple times of adjustments.
ASSEMBLY
• The Mounting Clip assemble still remains complexity.
• Some strutures are too fragile, it will easily ruin if pressure are applied too muchon the materials. For the assemble teamates that never be used with the material and product, the yeild rate will be high, leading to high cost.
Installed the prototype on the bezel of 24”
IPS Monitor
12
Deliver: The Road to Fanta
Considering about the mentioned issues, the mount clip become an out sourcing component. Finally, road to Fanta.
Product Size
Parts: Camera
Parts: Clip Mount
Customer Visible Area
Manufacturing Method
Single Board Size
110*24.5
SLA 100*45*15.25
Product Size
Parts: Camera
Parts: Clip Mount
Customer Visible Area
Manufacturing Method
Single Board Size
110*26.5*52.5+45*17*55 2
Out Sourcing
110*26.5
SLA/ Mold Injection
100*45*13.4
13
110*24.5*51.5+50*19*58
2 4
Fanta
Fanta is Consider of usability in different phases, the consice structure and detachable clip mount increase the adaptation of various retail feilds appliances. As for its high performance computing system, Fanta performs real-time people counting, age recognization, gender distinguishment and numerours functions that provide a database for retail industry operator oberserve and acknowledge the situation of each store instantly. Theses features bring a more customized option for applying smart retail solution in presence.
14
Fanta
As the result, the design thinking and usability considerations of Fanta, not only focus on “End Users”, but the whole stakeholders that involves in the product line. For creating a flexible solution that meets the in presence smart retail eco system.
15
TV
MANUFACTURE ASSEMBLY
CONSTRUCTION
CUSTOMER
Fanta
Consider the felxiblity of lead time and cost, Fanta remains only 2 plastic parts for the camera, that can be printed vis FDM, SLA and also for mold injection. Furthermore, the clip mount connect structure is designed to be avaliable for applying various clip mounts.
MANUFACTURE
16
Fanta
Compared with AI CAM, the screw types used for assembling Fanta had decreased from 6 to 3, also the head style and drive type had united to Round/ Cruciform. Therefore, the time used for camera assembling speeds up eight times faster.
17
1 2 3
5 6
ASSEMBLY
4
Fanta
Consider of the thermo related issues, air inhale and exhale had reposition. Furthermore, the appliance of datachable clip mount, also increase the conviniency for install Fanta.
18
CONSTRUCTION
Air Inhale
Air Exhale
Air Exhale
Fanta
Small, stable, and the appliance of black matte surfacing blend the whole Fanta within the TV bezel. WIth its appearance apperance,Fanta tried to convey its idea that be smart and humble for this computerintegrated versatility camera.
TV
CUSTOMER
973 mm
561.2 mm
Fanta
A computer-integrated versatility camera leverage smart retail solution to another level.
Cruise CH Yang