Creative Capabilities Deck

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Contents

We’re Creative What Makes Us Fun To Work With How We Work With You Bonus: Dogs Photos Let’s Get Creative Together “A bright idea can light up any room.”

We’re called Creative for a reason.

We were founded on a philosophy of constant and never-ending improvement and we are committed every single day to maintaining that with our clients and partners.

Creative pursues original ideas that are notable, within budget, and specifically targeted for your business. We place a high priority on ROI to ensure your brand is getting the thoughtful attention it deserves.

We’re always

Bud Knight Spot Airs

More Bright Ideas Spread

2017

2018

Bud launched what would

Bud Knights popped up

become a unforeseen hit in pop culture.

on top

everywhere and the battle of the beer wars raged on.

of the latest trends in popular culture and ready at a moments notice to help brands bottle and capture it.

Fan Has A Bright Idea

Bud Knight Traction

2018

2018

Inspiring fan participation

Now that the idea had

is the hope of any brand.

bolstered organic growth, Bud

Once it starts, the key part

needed our help to keep it

is keeping it going.

spreading across America.

Dilly Dilly Manufacturing | Engineering | Shipping With this boost in brand popularity, Bud needed to recreate (7) production-level costumes faster than you can say “Dilly Dilly” but as usual, speed, budget, and experience stood in the way of knightly glory.

1

Upon receiving the original suit, we discovered these four factors needed to be solved: Shipping, Material, Comfort, Timing.

2

We analyzed the materials and worked with our chain of manufactures to source multiple material combinations After material and spec approvals we manufactured and shipped for approval and you know the rest.

3

7 new units got shipped all over the country for fan engagement and realworld branded experiences.

We work for the most creative brands in the world.

We know how to care for your projects and most importantly your brand.

Creative is everywhere.

We have been in the business of manufacturing and selling products in promotional and retail markets for over 30 authentic years stand proudly at over 50 people worldwide.

From coast to coast, we have developed relationships with factories in the United States, Asia and Europe, that enables us to satisfy the unique and specialized needs of our clients.

The majority of our clients come to us for the following help.

We can mix and match our expertise to create a custom solutions for your marketing and branding objectives.

Custom Concepts

There are

3

Unique Manufacturing

Package Design

3 main services clie

popular ser

vice examp

nts pick from

Promotional Products

les.

. We will sh

ow you

Shipping Warehousing

Digital Printing

Experience Design

Access Guarantee.

Crea%ve

Concepts

Manufacturing

Media Tools

Fulfillment

Digital Print

Packaging

Experience Permits

BEST IN CLASS CREATIVE WORK

Bears Influence Promo | Creative Idea | Social We were asked to create a custom, high-end influencer package for the Chicago Bears Believe in Monsters campaign.

1

A select group of local and national “True Bear celebrities” received the package which included: Custom packaging, Believe In Monsters t-shirt with personalized tag, New Era Bears hat, Bear Muscles branded koozie, and personalized message card.

2

The influencer package was a huge hit with fans tweeting, instagramming, and posting to Facebook instantly with the hashtag #BelieveInMonsters.

3

The customized neck tag was a huge hit on Twitter, with many fans requesting personalized shirts. More requests came flooding in from celebrities and former players who were not participants in the campaign, wanting the shirts.

Brand Web Store Promo | Creative Idea | Digital Development | Sourcing With so many brands looking to create more loyalty with shareholders we are often tasked to design amazing branded merch experiences. We can make any brand look cool.

1 2

Company stores gives your team a centralized online shopping experience for your brand to order product. Custom web stores improves your brand management while saving you time and money.

Streamline the order processing system by stocking your branded merchandise and any other products you want. It can be a made to order site or a combination of inventory and made to order. From uniforms to incentive gifts, your employees are able to order products themselves directly

3

online. We can warehouse, pick, pack and ship.

Control your brand guidelines. Company stores allow you to design your products without running the risk of inconsistencies. Your team members can order preapproved products that deliver your brand standards anytime from the company store.

Ready for the good stuff?

Sit back and enjoy that Titos.

Titos Custom Carts Build | Creative Idea | Digital Development | Sourcing We have spent a considerable time working with event and spirit brands but when Titos came to us and asked us to produce 300 carts over the summer, it was no small order. We will show you all that we did to make it work.

We spend our summers in Wisconsin with Larry and Barry.

1

4 We created internal wireframes.

2

We sourced material and started production.

Final Buildout

5 We finished 300 units for summer music events.

We then welded the bones together.

PitchFork Music Festival Activation

3

6 We created external renders with materials.

We shipped, delivered and set up those units.

Chicago Airport Cocktail Activation

We also designed stunning gift sets for good measure.

We have a waste not want not mentally.

With the extra material we built the best home.

I like it like that.

Roux

We treat dogs like royalty so it’s no shocker that we took this passion to the next level for Purina.

Office Art: Roux

Custom | Creative Idea | Material Development | Sourcing

1

We needed a visual display to celebrate the real champs from the dog show.

2

We started drafting up ideas bigger than life.

3

We went from design, to build and shipping with plenty of time for people to get their photos in.

We got good at designing experiences so we created more robust campaigns

THEN WE EXECUTED

BEAUTIFUL ON THE INSIDE

1. We took the mundane places people spend their time and invigorated them with 3D realistic ads reaching over 450K impressions.

2. We overtook an old building at the busy Bowery St. station and created a 2-day hydration retreat for over 750 thirsty New Yorkers on their way to and from work.

3. We worked with cultural influencers to promote a huge launchnight party with digital-photo booths, ice art, branded food experiences and for good measure, we added ballerinas.

WE LOOKED FOR THE TRUTH

CHALLENGE ZICO had to stay true to helping people flourish on the inside or risk lack of differentiation against other coconut waters in the market. Our creative challenge was to transform cities like New York and LA and show people what our Beautiful On the Inside promise really meant.

We looked at the world and found places where people can flourish but don’t. Grimy subway stations, old buildings, and construction sites became instant starting points to build experiential spaces with high-touch brand experiences.

4. We leveraged the experiential idea as a content generator and produced an experience video that generated nearly 1,000,000 organic views and was a signature piece of the campaign.

WE LOOKED FOR THE TRUTH We mapped out the location, built 3D renders and went to work. We created the entire experience at our studio by hand.

Tools: Laser Cutter / Large Format Printer / Transparent Graphics / Flatbed Printer / 10 different types of power tools and sweat.

CHALLENGE Redds wanted to spice up the photo sharing experience so they asked us how we would do it…then they asked us to do it in 7 days…

THEN WE EXECUTED The final product was a hit with over 500 brand executives attending the event, and engaging with the custom Wicked Cab. Photo shares and reposts generated over 2,000K social impression for the 1-day event.

GIVING MEANING TO WHAT WE LOST AND WHAT WE FOUND. WE LOOKED FOR THE TRUTH YOU DO THE MATH:

Media Spend: $5,000 Creative Spend: $4,890 PR Spend: $4,900

YOU DO THE MATH:

ROi 125K

Media Spend: $8,900 Creative Spend: $6,700 PR Spend: $3,500

ROi 197K

THEN WE EXECUTED

1. We created a short film that told the essence of the brand and why we were seeking investment.

2. We built a Facebook and Instagram campaign that used targeted media to cross-promote our community stories about what people lost and what they found in life.

3. We targeted these stories on Facebook and optimized daily to learn new behaviors about our audience.

4. Upon the completion of the campaign, we took top stories and named our new line after the things people found and the things people lost. We let people view our new packaging process and delivered the new line and new packaging to those who donated to our crowdfunding campaign.

This was a community experience that helped the brand find itself. And in the process, a new line of shades got fully funded and our fans were thanked by helping inspire us with the creation and naming of the new line and package.

CHALLENGE To find something new, Ellison had to shed an inauthentic story and dust off the real one. We took a gamble that the brand’s true story could shine through in a big way if we made it all about the community.

It’s not all work at Creative. We know how to play sort of…

Effen was bored having beautiful women just holding bottles in their hands.

We came up with a few custom ideas that showed off the goods and turned more heads than Fifty did.

Prototype

Production

Don’t worry Fifty, we wouldn’t send to Da Club without your Cuban Creative links.

“You don’t build a business.

You build people and then people build the business.”

Call us, Get Creative

Creative Promotional Products 7300 N Monticello Ave. Skokie, IL 60076 (847) 410-3820

THANK YOU Always ask and we will find the creative solution for your brand.

STRATEGY & PLANNING

MEDIA INSIGHTS

CREATIVE SERVICE

INTEREST GENERATION

DIGITAL STRATEGY & CREATIVE

Channel Planning Segmentation

ONLINE

TV/Video Radio

Email Marketing Marketing

Web Design & Development

Paid Search

Audio Design

Automation

Mobile App Design & Development

Digital Display/Video Programatic

Branding

Customer Experience Mapping

Site Mapping & Information Architecture

Trading Desk SEO

Print Production

Reporting

E-commerce

Web Analytics

Content Development

Purchase Path Design

CMS Development +Implementation

OFFLINE

Photography

Social Media

National/Local Broadcast Newspaper &

Retouching

UX Design

Magazine Out of Home

Trade Show Design

Competitive Analysis Cost Benchmarking Data Analysis Digital Message Testing Pre/Post Launch Testing Insight Assessments

Sports & Event Sponsorship

Shopper Marketing