Titos Custom Carts

from Creative Capabilities Deck

by CreativePromo

Brand Web Store

Build

Idea |

We spend our summers in Wisconsin with Larry and Barry.

1 2 3

We created internal wireframes.

We then welded the bones together.

4 5 6

We created external renders with materials.

We sourced material and started production.

We ﬁnished 300 units for summer music events.

We shipped, delivered and set up those units.

We also designed stunning gift sets for good measure.

I like it like that. Roux

We needed a visual display to celebrate the real champs from the dog show.

We started drafting up ideas bigger than life.

We went from design, to build and shipping with plenty of time for people to get their photos in. 1 2 3

Beautiful On The Inside

Challenge

ZICO had to stay true to helping people flourish on the inside or risk lack of differentiation against other coconut waters in the market. Our creative challenge was to transform cities like New York and LA and show people what our Beautiful On the Inside promise really meant.

We Looked For The Truth

We looked at the world and found places where people can flourish but don’t. Grimy subway stations, old buildings, and construction sites became instant starting points to build experiential spaces with high-touch brand experiences.

Then We Executed

1. We took the mundane places people spend their time and invigorated them with 3D realistic ads reaching over 450K impressions.

2. We overtook an old building at the busy Bowery St. station and created a 2-day hydration retreat for over 750 thirsty New Yorkers on their way to and from work.

3. We worked with cultural influencers to promote a huge launchnight party with digital-photo booths, ice art, branded food experiences and for good measure, we added ballerinas.

4. We leveraged the experiential idea as a content generator and produced an experience video that generated nearly 1,000,000 organic views and was a signature piece of the campaign.

Challenge

Redds wanted to spice up the photo sharing experience so they asked us how we would do it…then they asked us to do it in 7 days…

We Looked For The Truth

We mapped out the location, built 3D renders and went to work. We created the entire experience at our studio by hand.

Tools: Laser Cutter / Large Format Printer / Transparent Graphics / Flatbed Printer / 10 different types of power tools and sweat. The final product was a hit with over 500 brand executives attending the event, and engaging with the custom Wicked Cab. Photo shares and reposts generated over 2,000K social impression for the 1-day event.

Then We Executed

GIVING MEANING TO WHAT WE LOST AND WHAT WE FOUND.

YOU DO THE MATH:

Media Spend: $5,000

Creative Spend: $4,890

PR Spend: $4,900

YOU DO THE MATH:

Media Spend: $8,900

Creative Spend: $6,700

PR Spend: $3,500

ROi 125K ROi 197K

We Looked For The Truth Then We Executed

1. We created a short film that told the essence of the brand and why we were seeking investment.

2. We built a Facebook and Instagram campaign that used targeted media to cross-promote our community stories about what people lost and what they found in life. We targeted these stories on Facebook and optimized daily to learn new behaviors about our audience. Upon the completion of the campaign, we took top stories and named our new line after the things people found and the things people lost. We let people view our new packaging process and delivered the new line and new packaging to those who donated to our crowdfunding campaign.

was a community experience that helped the brand find itself. And in the process, a new line of shades got fully funded and our fans were thanked by helping inspire us with the creation and naming of the new line and

Challenge

To find something new, Ellison had to shed an inauthentic story and dust off the real one. We took a gamble that the brand’s true story could shine through in a big way if we made it all about the community.